The article that I chose it is from Chicago Business Journey. This article is about Forever21 and Tommy Bahama are leaving Chicago’s Magnificent Mile due to their shoppers increasingly make their purchases online rather than in stores. “Clothing retailer Forever 21 plans to close its two-level store at 540 N. Michigan Ave., while Tommy Bahama is seeking to sublease its shop at 664 N. Michigan.”This shows that after years of development, online shopping has become an important way to shop. This is actually a very important sign of the change in our way of life, and its significance deserves our in-depth understanding and recognition.
Shopping in person occupies an important position, is an important aspect of modernity, but also a part of modern cultural life. This kind of shopping is considered to be an important and basic form of modern people’s life. Shopping Center is more an important symbol of modern consumer culture.
On the one hand, people can purchase goods by shopping in stores, and on the other hand, they get the pleasure and satisfaction of some kind of consumption.
In any case, shopping and shopping malls are aregular choices.Online shopping is a new thing developed in these years, and it is an important part of thevirtual network of the Internet and the intersection of the reality under the line. After more than more than 10 years of development, online shopping has now become an important part of people’s daily life. Young consumers are highly dependent on online shopping due to the flexibility and convenience of online shopping, home delivery services and redemption services.The development of online shopping makes the net purchase start all-encompassing, any commodity can carry on the net purchase.
This shock will develop rapidly in recent years andwill put pressure on the city’s traditional shopping malls.
The challenges facing physical bookstores today will put pressure on other physical stores in the future. And at the same time companies in order to attract young consumers have to pay attention to online sales of goods.The impact of online shopping on people’s lives is what everyone can feel, online shopping to People’s life brought convenience everywhere, in the past people buy goods can only rely on physical stores, distance, time limit and many other factors, people buy very inconvenient, but now people can break the boundaries of time and space, the variety of products have become more, the price is more close. On the other hand, the emergence of online shopping has led to the development of logistics system, many people’s employment problems have been solved, online shopping has also allowed some special groups of people to have the opportunity to work, for people to provide a lot of employment opportunities, the development of the economy has played a good role in promoting.In my opinion, it is a wise decision to make. Also it is good news to their customer.
Because most of their customer chose to buy items online, so they do not need that much space to displace their products. They can upload their picture of clothes online and people still going to buy them. The advantage of online shopping is that the price is low, convenient, and fast. For young people, especially in big cities, the pace of life is fast, not so much time, not so much energy. Sitting at home, in front of the computer, click the mouse, look at the Web page, the information will be quickly collected. And it affects fashion industry by changing the way that how consumer purchases and that may cause a fluctuation in prices.Also I learned an important thing from this article: be aware of the current fashion industry and marketing. Forever 21 is a good example. They noticed their customer’s needs andthey made strategies for that. Online shopping has already become a trend so they started cutting extra cost on building physical store and offering more products online. Personally, I think it issmart to be flexible.
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