The introduction of comic books and graphic novels started in 16th century in Japan, but their popularization in America happened in the 30s. From that point on the popularity of comic books has been growing in Europe and in the world. The two most well-known comic book companies are, of course, Marvel and DC. Although fans on both sides look at the other side sometimes with a war-like stance, it is important to look at the similarities in both of these universes for the fans to truly experience the joy of comic books and the heroes they talk about.
The hypothesis for this research paper is: Rogerian Argument can be used when talking about Marvel and DC publishing companies. To write a comprehensive comparison on the subject, the author is using the Rogerian argument, since it allows for both worlds to come together. An insight in the history of both companies will be looked at as well as the relevant world problems both worlds look at and deal with.
The author will use articles, video materials and, when possible, comic books for reference from Marvel and DC. In conclusion the author will talk about the hypothesis, which will either prove wrong or right, crystalizing the research conducted by the author.
Marvel Comics or Marvel Worldwide Inc., was founded by Martin Goodman, who was born Moe Goodman. It began its life in 1939 with a name Timely Publications, before it became Marvel. He started by publishing Westerns back in the early 30s, but the new medium of comic books captured Goodman’s attention and Marvel Comics was born with the first appearances of now so well-known action heroes, including the Human Torch. 1 DC Comics had a similar start.
The founding father of this company was Malcolm Wheeler-Nicholson from Tennessee. At first the company was called National Allied Publications? before becoming the company it is today. The company was renamed Detective Comics, Inc. after money troubles started, and purchased by another company, pushing Wheeler-Nicholson out. It is a division of Time Warner, and owns the rights to several popular comic book series.
Marvel created the Avengers – Iron Man, Doctor Strange, Iron Fist, Captain America, the Back Widow, Hawkeye and many more.? DC has created characters of Justice League – Superman, Batman, Wonder Woman, Green Arrow and others. Even though both of these compete for sales and popularity, there are still common things within both universes, namely the similar characters and problems they deal with. Common Characters and Themes Marvel and DC fans have been rivals since both companies started their journey towards fame and recognition in the last century. However, both of them have similar characters, and they both deal with similar issues that are important to the readers and the world.
While employing the Rogerian argument, the author looked at the themes and characters that are covered in Marvel and DC comics. They complement and enrich each other, and one is not better than the other, since they both employ tools to inform and engage the reader. 5 Some of the character similarities include Hawkeye and Green Arrow, Captain Marvel and Wonder Woman, as well as Deathstroke and its equivalent – Deadpool. Al of these characters could co-exist in one universe, even though they usually do not. There have been limited crossover issues, but usually the universes are not inter-linked. However, it has to be stated that both companies highlight the relevant issues to their target audience. Corruption, poverty, empathy and self-sacrifice are common themes seen in both universes. In recent years LGBTQ themes have been included with several characters who belong to the community. Marvel and DC have also taken an active stance on equality, proving that male and female super heroes are both equally important while saving the world.
In conclusion it has to be said that the world is enriched by comic books and their fans alike. It has also been clarified, that no matter which publishing company people support, they can find a common thread to talk about. According to James Baumlin, “The Rogerian strategy, in which participants in a discussion collaborate to find areas of shared experience, thus allows speaker and audience to open up their worlds to each other”), creating a debate which is based on understanding from all involved parties. Following this idea, Marvel and DC supporters can easily find a common ground while not losing passion for their favourite comic books. Both sides can agree to disagree while listening to each other, but where important issues are concerned, fans can come together to stand up for what is right for the common good. The author has looked at the materials available and spoken to both DC and Marvel comic book readers and supporters. After consideration on author’s part, it can be concluded, that Rogerian argument can be used when looking into a topic of “Marvel vs DC” when important world issues are concerned. Both sides can put their differences aside and come together as a force to be reckoned with.
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