It is a complicated matter in order to operate and set up online store in today’s competitive business world (Cheema et al. 2013). The business experts of an organisation should concentrate on the critical areas of the business before starting an online platform for selling sports products. With the constant advancement in the technologies, entrepreneurs come up with completely new and innovative ideas to shape and design the concept of online selling products. Azam et al. (2012) have suggested that young generation possess a vast interest in the sports product and they are available of every online platform. In this proposal, there will be explanation, which will clearly discuss the importance of setting up an online sports products platform in Pakistan on the base of Forward Sports, a famous sports manufacturing company.
Every organisation in this modern era of business operation concentrates on developing the official website for selling products in appropriate manner through various existing platform of online (Stöttinger et al. 2015). The problem of doing online business in Pakistan includes overseas business risk. From the investment and trade report, it has been revealed that the political unrest, instability of the government, critical condition of economy and human rights. The major problem of continuing business in Pakistan suggests the impact of terrorism, corruption and bribery, which influence the intellectual business operation of an organisation. However, Forward Sports strictly follow the guidelines and policies provided by the government of Pakistan in order to prevent and reduce all the above-mentioned issues (Forward.pk 2016). Another problem of pursuing business in Pakistan is its critical process of foreign investment and the legal system, which prevent an organisation to reach to the desired target within short period (Qureshi et al. 2014). Even the level of competition in the sports product industry of Pakistan is very high, in consideration to the other nation across the world.
The management of Forward Sports has recruited industry and business experts before launching sports product on online platform in order to attract the young generation of Pakistan and across the world. The higher authority of Forward Sport engages potential marketers and business experts in order to invest lump sum money for their e-commerce. As opined by Rafi et al. (2014), the competitiveness of an organisation usually measure and determine the productivity. Another problem is to deal with the supply chain management as in Pakistan, an organisation cannot perform own activities and functions in effective and smooth manner. For the case of Forward Sports, supply chain management is interrupted by several external environmental factors of Pakistan. According to Ismail and Rafi (2014), product labelling and packaging are another major problem while doing business in Pakistan as the marketers of Pakistan use misleading information while packaging the sports products to the consumers. Even the marketers exaggerate the features and attributes of the offered product. Freight is another main problem for doing business in Pakistan as the transportation and carriage of the products are high and the companies have to pay more amount of money than the expected budget (Forward.pk 2016).
However, the concept of online shopping is not very old in Pakistan. Forward Sports occupy a good and strong position in the sports industry of Pakistan and provide a tough competition to its competitor companies like Adidas and Nike (Forward.pk 2016). As the other companies, encounter various relevant problems while continuing their business, similarly, the management of Forward Sports also faces challenges in the marketing world of e-sports. Sheikh and Basti (2015) have mentioned that, in the online shopping process, a customer has wide options of choosing preferred products from a vast range of variety as more or less every famous company has online shopping website for attracting and targeting the new generation of Pakistan. The management of Forward Sports also enhances the client engagement with constant improvement of the consumer relationship (Forward.pk 2016). Even the higher authority of Forward Sports employs effective strategies, such as provide seasonal sales and discounts on the offered sports products to the consumer in order to retain a strong position in the competitive e-sports industry. Forward Sports brings variety to their offered sports products in order to attract both their existing and the new consumers (Slack 2014). The main strategy, Forward sports adopt is to provide cheap and attractive sports products. Even the advertisement department of Forward Sports employ innovative and creative idea while making the advertisements for their products.
The objectives of Forward Sports are following:
Joshi et al. (2013) have mentioned that an appropriate research methodology can solve the research problem in a systematic manner. Positivism research philosophy and deductive research approach will be chosen in order to solve the research problems. Positivism research philosophy will help to gather relevant and authentic information, which has close relation to the research subject, which is to set up an online platform for selling sports products. Descriptive research purpose will be selected in order to evaluate the research objectives in effective manner. With the secondary research method, this research will be completed. Only qualitative data collection technique will be used for gathering relevant and useful information on the research topic (Jawed et al. 2015). The research strategy will include the journals, articles, textbooks and the case study, which will discuss the research topic in effective manner.
In order to reach to the expected result of the research, there should be a perfect and suitable research process. At first, the topic will be identified and will be developed with proper research objectives and questions, which are appropriate to solve the research problems in efficient manner. After that, a preliminary research on the research topic will be done for gathering basic information. The next process will involve evaluating the gathered materials for research such as textbook, journals, case studies and articles (Du Toit 2013). After that, relevant and informative notes will be made, which will may be useful and apt for the research paper. Then the entre research paper will be completed with proper citation. The last process suggest the proofreading of the entire research paper and to examine whether some relevant information are missing in the research.
From the official website of Forward Sports, the relevant information will be collected in order to make the research paper more authentic. After the process of data collection, all the collected data will be critically analysed in order to get a clear and transparent view. Even the statistical and financial data will be incorporated in order to reveal the present market condition of Forward Sports in the e-sports industry of Pakistan. The trend of online shopping has become very popular in this competitive business and technological world (Jawed et al. 2015). Therefore, the management of Forward Sports constantly changes the business policies and marketing strategies in order to cater the new generation of Pakistan.
Forward Sports, a famous football-manufacturing organisation targets the young generation of Pakistan with the high quality, and technology oriented sports products. The financial condition of Forward Sports is perfect as this company provides products on fixed delivery time, the offered products are cost saving and this company enjoys a vast level of loyal consumers from Pakistan (Forward.pk 2016). However, the financial statistics of Forward Sports solely depends on the preferences of the customer, knowledge awareness and the purchasing power and conviction. The conviction and conversion rate are closely associated with the purchasing power of a consumer (refer to Appendix).
The expected research outcomes should be matched with the proposed research objectives and questions. However, there are huge differences in between the established research objectives and the research outcomes. The expected research outcomes should present the expected changes after implementing the relevant suggestions and recommendations. Even the outcomes should be related to the provided documentation of Forward Sports. Even it should be assured that every research objectives have several effective results. In the case of Forward Sports, the management incorporate significant and effective strategies in order to reduce the potential threats and problems in the e-sports industry of Pakistan. The management should concentrate on their pricing and quality strategies for targeting more Pakistani consumers for holding a secure position in the market share. Even it can be expected that after following the relevant information, Forward Sports may achieve at least 34% market share in the e-sports industry in this continuing year.
Azam, R., Akbar, S. and Danish, M., 2012. Consumption style among young adults toward their shopping behavior: an empirical study in Pakistan.Business and Management Research, 1(4), pp.109-116.
Cheema, U., Rizwan, M., Jalal, R., Durrani, F. and Sohail, N., 2013. The trend of online shopping in 21st century: Impact of enjoyment in TAM Model.Asian Journal of Empirical Research, 3(2), pp.131-141.
Du Toit, A.J., 2013. E–tailing: factors considered in the strategic marketing of an online store (Doctoral dissertation).
Forward.pk (2016) Home Page Available at: https://www.forward.pk/ [Accessed on Sep 20, 2016]
Ismail, M. and Rafi, N., 2014. The Dynamical Aspects Rolling Shrill Consumer Purchase Intentions in Pakistan. International Journal of Operations and Logistics Management, 3(1), pp.58-73.
Jawed, T., Haq, M.A., Khan, I.A. and Ghouri, A.M., 2015, August. Innovativeness and Internet Shopping Adoption: An Extended Technology Acceptance Model. In 7th South Asian International Conference, Friday, 21st August.
Joshi, M., Srivastava, A. and Ashwini Aggarwal, V., 2013. Sporting family business generations. Journal of Chinese Entrepreneurship, 5(2), pp.173-192.
Qureshi, H.A., Fatima, R. and Sarwar, A., 2014. Barriers to adoption of online Shopping in Pakistan . Science International, 26(3).
Rafi, M.A. and Rafi, N., 2015. Impact of Specialty Goods Specifications on Customer’s Purchase Intentions. Management and Administrative Sciences Review, 4(3), pp.555-567.
Sheikh, S.M. and Basti, M., 2015. Customer Satisfaction in Business to Consumer (B2C) E-commerce: A Comparative Study of Turkey and Pakistan.
Slack, T., 2014. The social and commercial impact of sport, the role of sport management. European Sport Management Quarterly, 14(5), pp.454-463.
Stöttinger, B., Penz, E. and Khan, M., 2015. Consumer and vendor perceptions of sport goods counterfeits in four counterfeit hubs. Journal of Brand Strategy, 4(3), pp.281-290.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download