The implementation of project management for establishing large scale events like formal parties, festivals, conferences or conventions is known as event management (Jones 2014). Weiss (2014) depict that an event is successful when the people liable to conduct the event emphasizes on target audience identification, coordinating the technical aspects and studying properly about the brand.
In this assessment, the evaluation of the success of the “Moore Farm Produce and Farmers Market” event will be illustrated. This report will also focus on the positive and negative impacts of the event and the different aspects of the operational management are also used to evaluate the success of the event. Some recommendations will also be illustrated that can be followed to enhance the quality of the event.
Positive impacts of the event
The main purpose of the “Moore Farm Produce and Farmers Market” event is to celebrate the effective contribution of the native farmers and to rejoice the achievement that they have obtained. However, some of the benefits that the local people had gained through this event are-
Availability of fresh products at lesser cost- The event had counter for showcasing the fresh vegetables, fruits, flower and food counters (See Appendix, Image 1). The visitors can purchase their desired products from the counters at a very low price.
Convenient location- The location of the “Moore Farm Produce and Farmers Market” event was at a prime location. The venue is only 10 minutes away from the Sydney Central Business District. The EQ (The entertainment quarter) is also beside the venue that provides many facilities to the venue attendees.
Great family time- This event is occurred for week duration and is a perfect event to attend with the family members. These visitors enjoyed food and shop groceries for their home. This provides them a quality time to spend with their family people and celebrate togetherness.
Low parking cost- The parking cost of the event is very less and this allowed distant people to visit for the event.
Negative impacts of the event
Waste of food- There were many food counter in the event and every food counter desire to promote new food items. It is seen in the event that some people do not like the food after purchasing the food and they wasted the items.
Pollution in the venue- The empty plates used in the food counter was dumped in the dustbins (See appendix, Image 2). However, due to heavy crowd the bins got overflowed and leads to pollution in the venue.
Heavy crowd- Since there were so many facilities offered in the event, the event got many visitors through the week. This resulted in heavy crowd which furthermore cause problem in accessing all the counters that were present in the venue (See Appendix, Image 3 and Image 4). It is also seen that people were more interested in live food counters compared to fruits and vegetables counters.
No place for parking- The available parking areas followed the concept of first come and first serve and thus, not all people, who come with their transport, get a vacant place to park (See Appendix, Image 5). The rest of the visitors have to find other place for parking or have to return from the venue by not visiting the event. The negative aspects of this scenario are the negative perception of the visitor even though the event occurred for a good propose.
Aspects of its operational management
Triple bottom line approach
Getz and Page (2016) stated that triple bottom line approach comprise of three essential parts- social, environmental and economical. The social factors highlight the charitable funds, fair trade and employee welfare. Lawton, Rayner and Lasthuizen (2013) on the other hand depict that the economic factor comprises of resource consumption and transportation. Lastly, economic factor consists of growth, cost involved in employment and revenue.
Social
Social equity and human capital are the main criteria of the social equity bottom line. There were no case of child labor used in the event and the people handling each counter promote cultural diversity. All the farmers are also ethical and follow ethical way to develop their crops. The event has every measure to offer a safe environment by addressing fire management and exits.
Environmental
All the materials used for the plates, glasses and paper bass are made from recycled papers. Separate waste bin is used for degradable and non-degradable waste. These wastes were also non-toxic in nature. However, no steps were taken to reduce the carbon emission developed due to transport.
Economical
The location of the venue is in a prime location and hence visitors do not faced any problem in reaching to the location. It is also observed that 94% of the visitors brought their personal transport that created much traffic to the venue location. Moreover, there were high waste occurred after every day of the event; however, no immediate action were taken for waste management.
Sustainable Development Principles
Inclusivity
Yeoman et al. (2012) stated that all the operations related to the event should be discussed with the stakeholders. The different stakeholder for the event is the local government, landholder, counter holders and the public of the nation. All the details related to the event are published in the newspaper media and social networking sites for public proportion. However budget reports and resource allocation files have been submitted to the governing bodies for developing a transparent event management. Thus, all stakeholders have been given the same priority in this event.
Integrity
Quinn (2013) depict that establishing event in presence of everyone is known as integrity. In this event, all the decisions taken for conducting the event has been discussed with the government bodies. All the law has been followed like law for low waste and environmental sustainability. Event ethics is also properly followed like- clear contract for a week, developing effective agent relationships, protecting the safety of the participants of the events as well as health and welfare of the visitors.
Stewardship
Stewardship refers to taking responsibility of the land on a temporary basis by the event organizer (Rojek 2014). In “Moore Farm Produce and Farmers Market” event, the organizers had knowledge about the temporary custodianship of the land, details of the total consumption of natural resources, consideration for biodiversity and acknowledgment of traditional land owners. Thus, proper stewardship has been followed.
Labor Standards and Human Rights
This event did not restrict the ability of participants and no one is forced to perform any unethical business practices. There were no news of discrimination seen in the event and a transparent contact has been followed for sub-contractors in supply chain procurements. All the staffs and helpers allocated for the event are paid a standard wages according to The Australian Human Rights Commission Act 1986.
Recommendations
Selection of rural location
The problem of carbon emission in the prime location such as Sydney can be omitted of a distant place has been select for conducting the event. A transportation system can be develop with some transportation company in order to reduce the emission of green house gases.
Development of mobile application
Since this event is occurred every year, a mobile application should be developed. This application can provide the users a customized way to know about the event.
3.1.3 Prior booking for parking
The location can accommodate limited number of counters for participation in the event. However, the interested participants can contact throughout the year for getting a location of their preferences. This can be easily done through online booking. The online booking can also be done for parking locations. This will allow the event to manage the parking area and avoid excess crows. The prime reason is that the people or visitors can easily know about the status of the parking area.
Effective waste management
The waste management process is effective in the event but it can be improved through instant waste management procedure. This can avoid the overflow of the waster especially in the food counters. The organizers can also contact the government for managing the waste instantly and keep different types of waste in different bins (See Appendix, Image 6).
Conclusion
Thus, it can be said that the “Moore Farm Produce and Farmers Market” event is a success but suffers from some problem. These problems are excess crowd due to the popularity of the event, absence of waste management, improper actions taken for diminishing the carbon emission. The ethics of the event management like labor standard, human rights, stewardship, integrity and inclusivity is proper followed. It is also found from the business report that the positive impacts of the event are availability of fresh products at lesser cost, convenient location, great family time and low parking cost. However, the negative impacts of the event are waste of food, pollution in the venue, heavy crowd and no place for parking. The recommendations that are suggested to overcome the problem are selection of rural location, development of mobile application, prior booking for parking and effective waste management.
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