Business Strategy- Journal Article Review |
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Title of the Article |
A Contingency View of Porter’s “Generic Strategies” |
Date of Publication/Volume and Issue |
1988 |
Purpose: What Does the article set out to do? |
The aim of the article is to link the Porter’s Generic Strategies with the external preconditions |
Theory: Does the article use any theoretical framework related to Business Strategy? If yes, explain the framework briefly |
Yes, the article review the Porter’s Generic Strategy framework to explain the possibility of view related to the topic. The theory explains the profitability of a firm depending on the position that the firm holds in the industry it operates. The profitability mentioned in this strategy is above average profit. To gain such profit, the firm has to gain competitive advantage over other firms. The framework is in a matrix format with four variables such as cost leadership, differentiation, cost focus and differentiation focus. These variables are categorized under two broad strategies such as competitive advantage and competitive scope. |
Methodology: What methodology have the authors used to collect the data? |
The article has viewed past literatures provided by various scholars on the topic. It has given a contingency view on the Generic Strategies given by various scholars. Thus, the methodology used secondary data and analysis has be done on a qualitative basis. It has attempted to do a theoretical review on the topic. Literature review has been done in various sections to get a detailed information about the topic |
Data Analysis: How was the data analyzed? |
Data was analyzed in a descriptive manner. Findings from the literature review have been done in a descriptive manner. This is because a descriptive analysis helped the author to write the findings in details to make it easier for the reader to understand. Descriptive analysis is helpful for any kind of analysis as it discusses every minute point of the findings. |
Findings and conclusion |
The finding from the research shows that Generic Strategy is one of the most interesting strategies as it helps in differentiating the strategies used by much successful firms compared to strategies used by their less successful competitors. However, according to the research, the concept seems to be confusing as it fails to explain the usage of the strategy by the organization. |
How did the article contribute to the theories and concepts of Business Strategy? |
The article explained the Porter’s Generic Strategy in details to explain the complexity of the theory and the usefulness of the theory in the business to gain competitive advantage. |
Business Strategy- Journal Article Review |
|
Title of the Article |
Making Strategy: Learning By Doing |
Date of Publication/Volume and Issue |
November-December 1997 |
Purpose: What Does the article set out to do? |
The articles aims at offering a methodology that can be widely used by the executives to implement different types of strategy in the business. |
Theory: Does the article use any theoretical framework related to Business Strategy? If yes, explain the framework briefly |
The article provides a theoretical framework that addresses various driving force of the business such as economic, demographic, technological and other. It further defines the importance of knowing the threat and opportunities of the business. Another theoretical framework that the article explains is brainstorming the driving forces of the business by the managers to implement certain strategy. |
Methodology: What methodology have the authors used to collect the data? |
The article has used survey of a company and qualitative data to explain the importance of strategy. The article gave the strategy that the manager of Butterfield Fabrics uses. The company introduced various new strategy in business as it faced rising cost in its production. |
Data Analysis: How was the data analyzed? |
Analysis of the collected information about the strategy used by the company has been done in a descriptive manner. Each and every strategy of the company has been explained in details and in the way, the managers of the company reacted with the rising cost of the company. The Strategies used by the company has been represented in a mapping manner in order to give a clear picture to the reader. Moreover, it explained the benefits such mapping of strategies has on the organization. |
Findings and conclusion |
Findings of the paper show that for a good management, to be competent in the market, it is necessary to carry out a strong strategy in the operation. For the purpose, the company requires to develop a strategic plan for themselves. This is because a successful plan helps the mangers to play an active role in the cultivating competence in the strategic decision-making. Moreover, it is important to define the driving force of the business from time to time to get a strong hand over the strategy that they are planning. Thus, making the process an integral part of their business will help them to become strategic thinkers. |
How did the article contribute to the theories and concepts of Business Strategy? |
The articles has offered a detailed analysis about the importance of strategic thinking and realizing the driving forces of the business. |
Business Strategy- Journal Article Review |
|
Title of the Article |
It’s What’s Inside: Impact of Culture On Strategy Making |
Date of Publication/Volume and Issue |
1970 |
Purpose: What Does the article set out to do? |
The purpose of the paper is to offer a details knowledge about the impact of culture on organizational growth and performance. |
Theory: Does the article use any theoretical framework related to Business Strategy? If yes, explain the framework briefly |
The article offers a theatrical discussion about the implication cultures have on the organization while making strategic formulation. Cultureis oneof the important factor that has critical impact on the organization and its decisions. The article is successful in explaining the alteration that the company has to make in its strategic planning according to the culture. |
Methodology: What methodology have the authors used to collect the data? |
The article has used a qualitative data in the form of literature review to analyze the effect of culture on the organization. The literature review has been offered in various sub-heads such as organizational culture, relevant model of culture, impact of culture on the business operations and decisions and others. |
Data Analysis: How was the data analyzed? |
Analysis of the data has been done in a descriptive and detailed manner. The Detail and facts collected from past literature has been discussed in details to reach on a result. The findings have been summed up and a final analysis has been given based on the facts. |
Findings and conclusion |
The arguments and critical analysis of the literature has summed up and it has been stated that culture is important for the organization and play a crucial part in designing the strategies of the organization. From the literature, it has been seen that different individual differently conceives culture; however people are the consistent part. As the people are indifferent and their choice differs, their behavior affects the organization in different way. Thus culture is considered as an secret power of the organization that can help in formulating unique strategy |
How did the article contribute to the theories and concepts of Business Strategy? |
The paper has been to offer a detailed knowledge about the role culture play in the organization. However, the paper does provide a scope for further investigation on the ways culture can help in getting performance-based results. |
Business Strategy- Journal Article Review |
|
Title of the Article |
The relationship between organizational culture and strategy formulation in South African firms |
Date of Publication/Volume and Issue |
2002 |
Purpose: What Does the article set out to do? |
The aim of the paper is to analyze the relationship between organizational culture and strategic formulation in South African firms. |
Theory: Does the article use any theoretical framework related to Business Strategy? If yes, explain the framework briefly |
The paper has successfully offered a theoretical framework on organizational culture. This theory has been applied successfully on the South African firms to see whether these companies apply the cultural framework in their work culture. |
Methodology: What methodology have the authors used to collect the data? |
The methodology chosen for the research was primary research by collecting data from South African firms. Both public andprivate companies were chosen for the research. Moreover, Matrix Marketing used a simple random sampling method to choose population. A survey method has been used in which the employees of these firms were asked questions with the help of a questionnaire. Qualitative study has also been carried out by reviewing past literature. |
Data Analysis: How was the data analyzed? |
Cronbach’s alpha was used to offer a reliability of such a method. Analysis is done in a quantitative manner ad result has been presented by stating the acceptance of the hypothesis. A tabulated format has been used to present the test result of dependent variables. A descriptive analysis has also been provided for passed literatures. |
Findings and conclusion |
Findings of the research show that culture has a long reaching effect on the strategy and operation of the business. Thus, businesses should align their strategy with the culture. Organization should have a detailed knowledge about their internal culture and link it effectively with the changes. Thus, strategy selection should not only depend on the financial situation of the company, it should also focus on the cultural background. |
How did the article contribute to the theories and concepts of Business Strategy? |
The paper has successfully contributed to the relationship between culture and organizational strategy with the help of both primary and secondary research. Employees of the organization have successfully contributed to the research and strong evidences has been researched to prove the theory. |
Business Strategy- Journal Article Review |
|
Title of the Article |
Strategic Management: How to Apply it to Firms in the Hospitality Industry |
Date of Publication/Volume and Issue |
1983 |
Purpose: What Does the article set out to do? |
The aim of the paper is to analyze the importance of organizational strategy to the organization of hospitality industry |
Theory: Does the article use any theoretical framework related to Business Strategy? If yes, explain the framework briefly |
The paper has successfully been able to explain various theoretical framework of the business such as organizational changes, vulnerability of recession, environmental threats and knowledge utilization. It also explains various models such as environmental analysis, organizational analysis, gap analysis, strategic choice and others. A detail of Product Evolution Portfolio Matrix has been discussed to analyze the competitive position of the company. |
Methodology: What methodology have the authors used to collect the data? |
A qualitative data has been chosen for the analysis by carrying out a detailed understanding of the past literature. Past views of various authors have been researched regarding various marketing concepts. Some of the literature mainly focused on the impact of strategy on hospitality industry. |
Data Analysis: How was the data analyzed? |
A descriptive analysis method has been chosen for the data analysis process. The result and findings of the past literature has been given in a descriptive manner. As the topic s vast, a descriptive analysis will be very helpful and easily understood by the reader. Different sections have been explained separately to make the study much more clear and understandable. |
Findings and conclusion |
From the analysis, it was found that strategic management helps the organization to react quickly to environmental change and the firm act in a proactive manner. Moreover, strategy is a future decision making process and contribute a lot in the long run. Two different type of management process has been shown, one intuitive management and the other is strategic management from the literature it was found that strategic management has proved to e more successful. Strategic management also help in gap management, environmental change management and others. |
How did the article contribute to the theories and concepts of Business Strategy? |
The article has been successful in analyzing the importance of strategic statement each company should have and the ways they should allocate those resources among various departments. |
Christensen, C.M., 1997. Making strategy: Learning by doing. Harvard business review, 75(6), pp.141-156.
Mehdi, M., Raza, A., Raza, S. and Usman, D. (1970). It’s What’s Inside: Impact Of Culture On Strategy Making. 7th Annual International Conference on Business Strategy in the Age of Disruption, pp.40-45.
Murray, A.I., 1988. A contingency view of Porter’s “generic strategies”. Academy of management review, 13(3), pp.390-400.
Reichel, A., 1983. Strategic management: how to apply it to firms in the hospitality industry. The Service Industries Journal, 3(3), pp.329-343.
Struwig, F.W. and Smith, E.E., 2002. The relationship between organisational culture and strategy formulation in South African firms. South African Journal of Business Management, 33(1), pp.21-29.
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