The conception regarding the responsibility comes along with the marketing of the product in the marketplace. It is essential to understand by the marketers so that they can expand as well as flourish in the market. The marketers need to take up the responsibility so that false and misleading information regarding the product or the service cannot be circulated (Webster and Lusch 2013). This responsibility should be taken up by every organisation, which will automatically enable the company to flourish in the market as well as assist them in attracting more number of customers from in it. The responsibility and marketing go hand in hand in the market regarding the growth of the company in the long-run (Nicholls, Hair Jr, Ragland and Schimmel 2013).
The company mainly focuses on a market where they can launch their product or service, which is necessary so that they can enter the market along with that they can lure the customers in the process. The focus market mainly remains with an industry. The company needs to flourish in the market if they can focus on a particular market segment. Therefore, the company needs to look after the market so that they can sell their product in it along with that attract the customers towards their product and service. These will automatically enable the company to generate revenue in the process.
The industry is considered to be the vast segment in which the company operates in a particular market. A specific sector might consist of a different market segment as it is the collection of the same type of products which are there in the various market segment of the industry. The product in the different markets of the same sector may also complement one another. The industry which is being chosen in the report is the cosmetic industry, which is a growing industry all around the world, and the consumers are mainly the females irrespective of the demographic region. The company needs to enter the industry, which is the fastest growing industry all around the world as these will benefit the company to become successful as well as enable them to generate revenue in the process.
The market is the part of the industry which is dealing with the specific product or service in the vast industry. The market that is being selected in the process is the perfume market. These market is flourishing all around the world, especially within the female consumers in the market along with the men. These automatically provide the company with an additional benefit to the company to grow as well as to earn profit from the market. The perfume market in the United Kingdom is increasing in recent times. These are essential for the company to grow in the market and to become successful in the process.
Various ethical issues were seen in the cosmetic industry, which needs to be addressed by the company to become successful in the market and to achieve success in the process. These are important for the growth of the company and to lure the customers towards them (Sahota 2014). The issues which can be view in this industry are:
Conclusion
In the end, it can be concluded that the cosmetic sector uses unethical practices as well as use harmful ingredient. The company wants to add perfume in the market, and for that, the company needs to look into the ethical consideration so that they can grow in the market and can become popular in the process. It is essential for the growth of the company and to gain popularity in the market. Therefore, it can be said that the company needs to address all the issues adequately so that they can become successful in market. the
References
Koskei, B. and Simiyu, C., 2015. Role of interviews, observation, pitfalls and ethical issues in qualitative research methods. Journal of Educational Policy and Entrepreneurial Research, 2(3), pp.108-117.
Lucas, K., Van Wee, B. and Maat, K., 2016. A method to evaluate equitable accessibility: combining ethical theories and accessibility-based approaches. Transportation, 43(3), pp.473-490.
Nicholls, J., Hair Jr, J.F., Ragland, C.B. and Schimmel, K.E., 2013. Ethics, corporate social responsibility, and sustainability education in AACSB undergraduate and graduate marketing curricula: A benchmark study. Journal of Marketing Education, 35(2), pp.129-140.
Pervin, S., Ranchhod, A. and Wilman, M., 2014. Trends in cosmetics purchase: Ethical perceptions of consumers in different cultures. A cross country comparative study between South Asian and Western consumers. Journal of Customer Behaviour, 13(1), pp.57-72.
Sahota, A. ed., 2014. Sustainability: how the cosmetics industry is greening up. West Sussex, UK: Wiley.
Turner, L. and Knoepfler, P., 2016. Selling stem cells in the USA: assessing the direct-to-consumer industry. Cell Stem Cell, 19(2), pp.154-157.
Van Wee, B. and Roeser, S., 2013. Ethical theories and the cost–benefit analysis-based ex ante evaluation of transport policies and plans. Transport reviews, 33(6), pp.743-760.
Webster, F.E. and Lusch, R.F., 2013. Elevating marketing: marketing is dead! Long live marketing!. Journal of the Academy of Marketing Science, 41(4), pp.389-399.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order formOnce we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignmentAs soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download