The data analysis is the process through which the data is analyzed in order to draw proper conclusion. The conclusion is drawn by the information contained with the solution of specialized systems and software. The data analytics technologies are broadly used especially in the commercial industries which enables the organizations to make more concerned and appropriate decisions (Abbott et al. 2017). The data analytics can help the business organizations to increase the revenues wit improved operational efficiencies. It also optimizes the marketing campaigns along with suitable customer service efforts. The organizations are supported to respond quickly to the market trends and experience competitive edge over the rivals.
The data driven decision making is important for the business organizations to identify the opportunities and predict the future trends in the market easily. It is a key technique to generate higher revenues with the collected data. Researchers have found that data driven decision making can help organizations to generate minimum 4%- 6 % of higher productivity (Benson and Magee 2018). The present report will deal with Holden company which is a vehicle manufacturer and dealer in Australia. The aim of the report is to articulate the steps needed to enable data driven decision making. It will further describe the current mode of operation, possible inefficiencies, available data and how this data may be used to provide efficiencies based on the concepts and techniques covered in the subject. The report will conclude by highlighting the main points drawing the arguments together into a cohesive finish.
The Holden company which was formerly known as General Motors –Holden is a famous Australian automobile importer and manufacturer. The company was founded in the year 1856 by James Alexander Holden and Sir Edward Holden. The headquarter of the company is situated in Port Melbourne, Australia. Dave Buttner is the chairman and managing director of the company and the company primarily deals in the automotive engines (Holden.com 2019). The General Motors is the parent company of Holden and as per the reports of 2018, there are 180 employees working in the organization.
The Holden company operates through selling the remaining stock of the commodore vehicles which are locally produced and imported to the General Motors. The care brands like Isuzu, Chevrolet, Opel, Suzuki, Vauxhall Motors, Toyota have been offered the badge engineered models by the Holden Company. The company has distributing relationships with the European Opel brand and the American Cadillac brand (Hora, Bouwma-Gearhart and Park, 2017). At present the Holden company employs 3150 people approximately across the nation. The HVO or the Holden Vehicle Operations produces almost 45 car models from almost six vehicle body styles along with two of the core vehicle’s architecture for export and domestic customers (Ferreira et al 2015). The company produces for the Australian market, the commodore sedans, ute and sportswagon with long wheel base luxury vehicles. In the year 2011, the production of Cruze began by the Adelaide plant of Holden company. In the year 2013, the production of VF commodore began in the Holden company. The incorporation of the lightweight technology has led the company towards soaring success. It handles the design and engineering of General Motors globally (Marsh and Farrell 2015).
The Holden company deals in the automotive industry. The Australian automotive industry is going through the period of transformation and mass disruption. It can be suspected that car manufactures like Ford, Mitsubishi and Toyota will increase the assembly lines overseas where the cost of production is lower (Marsh and Farrell 2015). There are certain reasons behind the closure of the car manufacturing industry of Australia. It is a small market and the economies of scale cannot be fully exploited by the manufacturers. It is likely that the companies will use the comparatively cheaper foreign productions. In such a scenario, a company might face difficulty in managing the R & D and the technological innovation.
There are possibilities that the Holden company will move their R & D activities closer to the manufacturing centers having shut down their Australian plants. The car component industry is likely to not survive and the capabilities in the engineering department will be affected adversely. This critical situation can lead the company to be held back due to the rapid globalization. The increasing globalization equals increased risks and complexities. It might be requiring new growth and efficiency strategies. Since the customers are shifting away from the ownership of vehicles and preferring the public transportation services, the Holden company might need innovation to meet the customer needs.
The Resource and competencies
The core competencies of a firm determine the way the firm can do better in future. The Holden company cars are faster delivery, high quality, long lasting and innovative. The primary competitor of Holden company are Toyota and Ford. The company also has a well build huan resource department and the marketing strategies along with soaring advertisement can help the company to overcome the hurdles and pose as a successful automotive firm.
The business of the Holden motors is driven by the customers oriented activities, the creative approaches and the resourcefulness. The entrepreneurial spirit is also there in the executives of the company. It is an inspired and diverse team which respects and values the contribution of people who are involved in it. They consider the health and safety of the workers to be of paramount importance.
The company is committed to the betterment of the society and the environment. They never compromise their integrity and put their full effort to leave a positive contribution to the society. The people of the company are in constant strive to improve the way they work. They try to provide superior returns to their important stakeholders being guided by their vision, mission and vales to become a worldwide leader in the automotive industry. The mission of the company is to improve continually the products and services they provide to the customers.
The company has acquired a considerable range of suppliers both locally and internationally. The important parts of the vehicle are supplied to them from the best manufacturers. They operate with the innovations in the technology and procedures such as the single supplier model, the risk management framework, the virtual assembly line and many others. The company is highly committed to the environmental protection by growing low emission technologies and leaving lesser carbon footprints. The Holden company also employs the repeatability of the technologies used. Taken for example, the same spares are usable in multiple models which is termed as the virtual assembly lines.
The company also possesses an excellent production and engineering workforce having global competencies. It accentuates the company’s capabilities in the product localization in various countries (Rejikumar, Aswathy Asokan and Sreedharan 2018). The employees are well trained and have excellent knowledge of analytics which can be applied in the global market too. It is helping the company to transform into a truly global company.
The Holden company is aimed at global power train and flexible engine parts. They try to keep the manufacturing equipment and the plan floor layouts similar across the globe (Vladimirova et al.2017). It also concentrates on helping the speed products to the market and easing the launch status. The crew shipping between the components of the plants is also focused at by the company.
It has been observed after analyzing the resource and competencies of the Holden motors that there are so many opportunities left for the company (Zendzian, Carter and Jones 2017). The company can easily grow small motor markets in the third world countries both in small segments and medium segments. The company can experience the development of green cars which are more fuel efficient and promote them in the broader markets of US and Europe. The contemporary hybrid cars and the electric cars can also be developed.
The company is not that successful as compared to the Japanese competitor like Toyota. The company is unable to tap the opportunities in small as well as medium segments where there is the largest motor market (Zhou and Yang 2016). The company lacks the ability to establish sustainable markets in high –tech car models such as Jaguar and Land Rover.
The business data always been used to increase the internal efficiencies. The marketing goliaths are using the existing data to improve their brand recognition based on the customer relations and expectations. There are endless instances where the companies have used the big data in order to improve the productivity.
Conclusion
Therefore, from the above discussion it can be said that data analytics can help the business organizations to increase the revenues wit improved operational efficiencies. It also optimizes the marketing campaigns along with suitable customer service efforts. The organizations are supported to respond quickly to the market trends and experience competitive edge over the rivals. The data driven decision making is important for the business organizations to identify the opportunities and predict the future trends in the market easily. It is a key technique to generate higher revenues with the collected data. The present report has dealt with Holden company which is a vehicle manufacturer and dealer in Australia. The report has articulated the steps needed to enable data driven decision making. It has further described the current mode of operation, possible inefficiencies, available data and how this data may be used to provide efficiencies based on the concepts and techniques covered in the subject.
References
Abbott, M., Beecher, C., Petersen, S., Greenwood, C.R. and Atwater, J., 2017. A Team Approach to Data-Driven Decision-Making Literacy Instruction in Preschool Classrooms: Child Assessment and Intervention Through Classroom Team Self-Reflection. Young exceptional children, 20(3), pp.117-132.
Benson, C.L. and Magee, C.L., 2018. Data-Driven Investment Decision-Making: Applying Moore’s Law and S-Curves to Business Strategies. arXiv preprint arXiv:1805.06339.
Ferreira, N., Lage, M., Doraiswamy, H., Vo, H., Wilson, L., Werner, H., Park, M. and Silva, C., 2015, October. Urbane: A 3d framework to support data driven decision making in urban development. In Visual Analytics Science and Technology (VAST), 2015 IEEE Conference on (pp. 97-104). IEEE.
Holden.com 2019. Holden Australia | New Cars, Offers, Dealers & Services. [online] Holden.com.au. Available at: https://www.holden.com.au/ [Accessed 18 Jan. 2019].
Hora, M.T., Bouwma-Gearhart, J. and Park, H.J., 2017. Data driven decision-making in the era of accountability: Fostering faculty data cultures for learning. The Review of Higher Education, 40(3), pp.391-426.
Marsh, J.A. and Farrell, C.C., 2015. How leaders can support teachers with data-driven decision making: A framework for understanding capacity building. Educational Management Administration & Leadership, 43(2), pp.269-289.
Rejikumar, G., Aswathy Asokan, A. and Sreedharan, V.R., 2018. Impact of data-driven decision-making in Lean Six Sigma: an empirical analysis. Total Quality Management & Business Excellence, pp.1-18.
Vladimirova, D., Geissdoerfer, M., Yang, M., Zaki, M., Turner, C. and Tiwari, A., 2017. A Conceptual Framework for Sustainable Re-Distributed Manufacturing Business Models Based on Data-Driven Decision Making. In British Academy of Management (BAM) Conference.
Zendzian, A., Carter, R. and Jones, M., 2017. Data Driven Decision Making and Physical Therapy Management of Patient with a Basal Ganglia Hemorrhage.
Zhou, K., Fu, C. and Yang, S., 2016. Big data driven smart energy management: From big data to big insights. Renewable and Sustainable Energy Reviews, 56, pp.215-225.
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