Primary objective of this report is to investigate the case study of Mystic Monk Coffee in order to elaborate the history and innovation in the business process of Mystic Monk Coffee with the objective of the enhancement of the business process in order to construct a Carmelite Monastery. According to the study Mystic Monk Coffee is introduced in the catholic market for the betterment of the monk’s survival. However, this business is not the main concern of the monks till the time Daniel Mary the father of Carmelite has realized that they need monastery in order to provide shelter to at least 30 monks since they were 13 monks living in a small house engaged with their prayer and worship, with very less survival facilities. Considering that fact father founded a plot of 496 acres with two three ready-made buildings, which have enough space for 2 center retreat, a Gothic Church as well as a convent. However, the plot is accurate for the Carmelite Monastery there is a financial obstacle since the plot is of $8.9 million. The father have realized that however they have donation amount of $250 thousand dollar it is not enough for purchasing the plot. Considering this financial obstacle father along with the monks has decided to enhance their coffee business in order to earn the rest amount of money since in the past they have earned money from the coffee business even with less effective procedures. Considering these factors the enhancement of the business strategies and products has been done. In order to gather the report of the business strategies and their strength and faults this repost has covered a detail analysis of their business progress using SWOT analysis, later on it has determined the business competency threats of Mystic Monk Coffee by Porter’s five force analysis. Later on this report has also consist of a brief elaboration of the business level strategies which includes mission, vision function level strategy as well as objectives of the mystic monk coffee business related to the finding off the SWOT analysis. Followed by this report it also consist of recommendation section in which it has recommended strategic approaches in order to mitigate the limitations founded in by the SWOT analysis and above investigations. Lastly, it has concluded that this report has brief overview of the business procedure of Mystic Monk Coffee, with an elaboration of the business strategies and the influence of external environmental and internal environmental factors as well as the provided recommendations.
Internal strength and internal Weaknesses:
According to the study of Mystic Monk Coffee it has been observed that considering the objective of purchasing a plot of $8.9 million cost in order to construct a Carmelite Monastery, father Daniel has decided to enhance the coffee business to earn money. A detail elaboration is present below in order to determine the internal strength and weakness of their business strategy.
The purpose of analyzing the internal strength of any organization or business is to determine the benefits and advantages of the business service. Thus, an internal strength analysis has been conducted in this case study of Mystic Monk coffee in order to identify the benefits and strength of their business strategy.
A brief discussion of those findings are mentioned below:
The purpose of analyzing the internal weakness of any organization is to investigate the disadvantages of any organization which may cause significant issues in the business reputation as well as production. Thus, an analysis of internal weakness has been conducted in the case study of Mystic Monk Coffee in order to determine the internal problematic area which needs to be resolved with highest priority.
A detail discussion of the findings of this analysis is mention below:
From a thorough investigation of the case study of mystic Monk Coffee, it has been noticed that there are several external threats and opportunities present in the business field of Mystic Monk Coffee. Thus, in order to analyze the external threats and opportunities an external environmental analysis has been conducted which are mentioned below:
Threat
The purpose of analyzing the external threat of any organization is to identify the environmental threat factors which can have a huge impact on the organizational profit and marketing. Thus, in order to determine the threat factors of the business service of Mystic Monk Coffee an analysis has been conducted followed by Porter’s Five Forces model (E. Dobbs 2014).
Description of the findings are mentioned below:
Power of Customer – According to Porter’s Five Forces this force represents the bargaining power of the customers in which it has been noticed that how the customers are tend to buy products with high quality by paying least amount of money (Dälken 2014). However, Mystic Monk Coffee has less prize comparatively with the other brands, it has low possibility of occurrence.
Power of Supplier – Considering the Porter’s Five Forces this is a representation of the bargaining power of a supplier since all most every supplier wants to supply the least quality product with highest payment (Fischberg et al. 2013). Since, the monks provides premium quality product to the customers there is a low chance of this threat to occur.
Threat of Replacement – This force represent the threat factor of getting replaced by any other brand (Takata 2016). Analyzing this case study it has been observed that since, this is business has a religious prospective towards catholic population thus, other non- catholic people can avoid this product. Based on the investigation this threat factor has a high occurrence possibility.
Threat of new entrance – The threat factor of this force is moderate since Mystic Monk Coffee has gained significant trust for their premium quality services there will be no such impact on the business process if any new business enters (Porter and Heppelmann 2014).
Industrial Rivalry – Due to the religious prospective, the business of Mystic Monk Coffee might face threat from other brands present in the coffee market as well as the production ratio of their coffee it very less (Tansey, Spillane and Meng 2014).
The purpose of analyzing this external factor is to determine the opportunity of any business which helps to get an overview of the future scope of that business (Tanwar 2013). Thus, in order to get a brief description on the opportunities of Mystic Monk Coffee an analysis of external opportunities has been conducted. The findings are described below:
The purpose of a SWOT analysis is to determine the Strength, Weakness, Opportunity and Threats of any organization which helps the administrator to consider the potential impact of the success and failure on the business growth and manage the business process accordingly (Yuan 2013). Thus, in order to analyze the potential impact of Mystic Monk Coffee business a SWOT analysis has been conducted (Bohari, Hin and Fuad 2017). The findings from the analysis are mentioned in the below table:
The purpose of analyzing the business level strategy is to determine and specify the business procedure, master plan and business objectives in order to achieve the effectiveness, opportunity utilization, mitigating the threats and challenges, proper utilization of resources (Wheelen et al. 2017). Thus, in this section here is a detail elaboration of the business level strategies of Mystic Monk Coffee considering the finding from the SWOT analysis (David and David 2013) .
While investigating the business strategies of Mystic Monk Coffee several strengths, weakness, threat as well as opportunities has been observed which has a direct impact on the mission of the Mystic Monk Coffee. According to the case study the mission of the business of Mystic Monk Coffee is to build a Carmelite monastery on a plot which cost about $8.9 million. The father of the Carmelite monks has observed that due to small space and lack of facilities the monks are facing several problems. Thus, considering that their only earning source is the coffee business he has decided to enlarge the business in order to improve the business profit. However, after the conduction of SWOT analysis in the business procedure of Mystic Monk Coffee various drawbacks has been observed related to the less effective approach as well as inefficient contribution of the monks.
The vision of the business of Mystic Monk Coffee is to develop a Carmelite Monastery by improving the business strategies of the coffee production. Since, the father of the Carmelite monks has realized that in order to provide a good shelter to the Wyoming monks he needed enough space in which he can build a Monastery which will consist a gothic church, 2 retreat as well as convent for the monk. With the vision of creating a Carmelite Monastery the improvement in the business has took place. As in order to achieve the vision of father Daniel has faced a huge financial obstacle, the approaches towards improving the business model is not highly effective as by analyzing the vision of their business there are several obstacles which can have a huge impact on the enhancement of the business structure of Mystic Monk Coffee.
Primary objective of this study is to construct a Carmelite monastery which will have the facility of a convent, a gothic church as well as 2 retreat in order to provide shelter to at least 300 monks. However, there is financial obstacle of $8.9 million which has affected the construction of the Monastery as the monks does not has enough money to by a plot of around $8.9 million. Whereas, considering the objectives of the Mystic Monk Coffee several strategical obstacles have been observed such as less involvement of the monks in the business process, application of conventional approach as well as the religious prospective. However, apart from these obstacles they have opted for few effective strategies such as the utilization of best quality resources, low prizing. Apart from that their approach towards selling stuffs like coffee mugs, T-shirt, CDs and gift cards has made a significant impact on the business success.
While analyzing the function level strategies of Mystic Monk Coffee it has been noticed that the Carmelite has concentrated of the catholic population United States primarily the people who has expressed interest towards the construction of Carmelite Monastery (Rothaermel 2013). Based on the religious aspect it has tried to influence the population thus it has helped the monks to a lot extend in order to earn money (Abraham 2013). Apart from that they have introduced their offline product selling approach especially to the catholic churches across united states (Drnevich and Croson 2013). One of the significant approaches towards the utilization of premium quality coffee bean is also considered as a major functional strategy of Mystic Monk Coffee (Hill 2017). Along with that the adoption of new machines with high quality and an effective packaging style is also an effective function level strategy of the coffee business of the Carmelite monks (Bharadwaj et al. 2013).
Recommendation and Conclusion:
Recommendation
Based on the objectives and function level strategies of Mystic Monk Coffee, for the purpose to reach their objectives, they must involve new system and strategic plan. As per the enhancement idea of father, the incorporation of a trending roaster will help to maximize their coffee production and it will offer variation in coffee roasting and blending as well considering only one condition if the contribution of the monks is enough towards the work process and work hours. With the purpose to purchase the plot of $8.9 million and build a Carmelite monastery, the monks must utilize their maximum time to the production of coffee rather than devoting themselves in the prayer and worship. The enhancement in the packaging and the blending process can also help to improve their popularity in the market of United States and in the Catholic population as well. Apart from this services of online and offline coffee selling services the monks are recommended to advertise their product by physically promoting to the church to church as well as to the local store. Since the Mystic Monk Coffee spends about $128.820 in a year in the production, they must look into the factors in which ration the profit amount should be increased. Improvement of the business strategies also has a significant impact on the enhancement of the Mystic Monk Coffee business.
Followed by the above discussion the major recommendations are mentioned below:
These are the recommendations which need to be followed by the Monks of Wyoming in order to achieve their target.
Conclusion
Finally, it has been noticed from the analysis of the case study of Mystic Monk Coffee, that the goal of the monks of Wyoming is to construct a Carmelite Monastery to facilitate minimum 30 monks by providing them shelter stay and it will also consist of a convent, 2 retreats as well as a gothic church by enhancing the business procedure of Mystic Monk Coffee. Along with the history behind the Mystic Monk Coffee this report also consist a comprehensive analysis of the business tactics of Mystic Monk Coffee which has helped to determine the Strength, weakness, threat, and opportunities. The report has also a detail analysis on the findings of SWOT analysis which has provided the observation on the impactful strengths such as the utilization of the premium quality product and trust that they have earned by selling the best quality product. Apart from the strengths, several limitations are also been observed which must be resolved with the highest priority. Thus, it is recommended to mitigate those limitations and the recommendation tactics are established successfully in this report which includes the utilization of trending technology to improve the business productivity, the variation of blenders and roaster will help to provide the user’s a wide variety of coffee to the US population who love to drink coffee. Along with that, the enhancement in the marketing strategies must be implemented in the field of Mystic Monk Coffee business. In order to increase the productivity and business profit of Mystic Monk Coffee, thus it is suggested that the contribution of the monks in their business process must be increased with the highest priority. Finally, it can be concluded that a brief over view of this report will comprehensively help to understand the history and innovation of the Carmelite monk’s coffee business, how it has come to the United States market and its business level strategies. Since it has addressed an overview of the history and innovation of Mystic Monk Coffee and it also consists of a SWOT analysis depended on the business progress and strategic plan. Lastly, followed by the information gathered from the SWOT analysis, effective solutions are also recommended in order to resolve that problem.
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