Write an essay on a proposal that you might imagine submitting to Potential Investors, Partners or Customers. You will need to include the following components in your proposal.
• Summary: In this Summary, you will provide an overview of your organization, how it relates to your major,and its potential to affect change in the world.
• Statement of need : Describe why this project is necessarry. what is the mission of your project?
The proposed organization is a free Mobile APP service provider, which will offer free information based on health and safety concerns such as counting menstruation cycle, basic notes on First-Aid etc. The profit will be earned through advertisements, which will be showed within the APP. However, there will be no amount charges from the customers for using the features of the APP. The APP will have both online and offline facility in order to help the customers using various limited services through their mobiles, while they are out of internet coverage area. As the major subject is Computer Science, it will be an added advantage for the establishment of the company. There are various computer related knowledge and skills acquired through the subjects within Computer Science. The APP will be available on iTunes, Google and Windows APP stores, which are the most popular APP marketplaces that are often visited by almost all users.
Most of the customers around the world are using the internet services for various purposes such as shopping, gathering information, social networking, entertainment etc. The customers have been availing all these services through various internet websites, blogs and online forums (Wortmann and Flüchter). Previously most of the customers have been using their desktops and laptops for visiting those websites. However, during the recent years, around 60% customers are using their Smartphone to visit those websites for purchasing and for usual web surfing (Xiang and Jingxuan).
Mobile Apps are typically different from the normal desktop and mobile websites. The purpose or the key reason behind the emergence of Mobile Apps is that it offers sophisticated, attractive and user-friendly mobile optimised view. Many leading websites such as Google, Facebook, Amazon etc have already developed mobile Apps for their customers as they are expecting that all the customers will soon going to use mobiles and Smartphone to avail their services. Therefore, the organization has tremendous potential to affect change in the world (SHARMA).
The project is necessary for various reasons from the perspectives of social awareness regarding health and safety. As the entire internet crowd is tending towards the Mobile Apps, it is obvious that most of the users will going to use internet for searching health and safety related information. The project is necessary to meet the needs of almost every person requires or will be requiring medical attention for their own or for their friends, relatives and acquaintances. On the other hand, the mobile APP will also provide various services such as counting menstruation cycle, which will work offline too. Therefore, it will not only be able to attract the attention of many users, but also to fill the needs of many (Muzellec, Ronteau and Lambkin).
There are many issues, when it comes to health related concerns. Many people do not have clear knowledge regarding any medical situation; many of them often feel uncomfortable to share any of their health related problems with their friends, relatives and parents. In addition, many people do not have the sufficient financial capability to visit the doctors at the first place. Therefore, the APP is definitely helpful for those to obtain basic ideas regarding their health condition privately during the initial stages. In addition, there are plenty of chances that the APP will become popular with many frequent followers. The APP will be created to provide wider variety medical information and services and to offer a sophisticated interface using the latest mobile APP technologies over the internet. The organization will work together with all the users and the employees for sharing and discovering creative and innovative ideas and for influencing the mutual growth and benefit.
The organization requires effective consultation from various physicians and doctors in order to design and develop the APP. Health related information or matters are always serious concerns that need to be handled carefully. Therefore, it is very important for the organization to consider the information suggested by the authorised physicians and doctors only. However, a forum or blog functionality can be implemented for enabling all the normal users to share their opinions and experiences about their health issues that may become helpful for many users.
There are various reasons behind having interested towards the project. The project has the capacity to draw both sales and profit within no time as around 80% customers prefer using Mobile Apps for conducting their daily internet activities (Lee). On the other hand, as the major subject is Computer Science, the technologies and various other aspects associated with the project, known already. Therefore, this will be an effective decision to invest towards the project. Finally, the project has tremendous growth prospects and the project will definitely be able develop a profitable organization.
During the completion of the Major subject, many technologies and various other aspects such as internet security, ecommerce, social networking etc are studied thoroughly. These will help to formulate and to implement every step of the project effectively. Most of the entrepreneurs encounter organizational issues occasionally and they must have the capability to resolve them quickly by making effective decisions (Iacob, Faily and Bell). The capability implies the accumulation of competencies and experiences, which the Major subject contributed already.
On the other hand, the organization also has the potential to expand the business towards various different domains with related APP services such as social networking and online booking APP. If the organization starts positively and able to attain profitability, there will be many opportunities waiting to acquire many larger projects for fulfilling the needs of many. This will help the organization enhancing their brand equity.
Before successful implementation, it is essential to formulate the entire project scope effectively by measuring all the necessary resources. Firstly, the organization or the project must have certain goals and vision. Depending upon the goals, the organization should develop their objectives adequately. The organization requires various resources such as financial capital, computer engineers or professionals, HR staffs and marketing manager or business development executives (Ferreira and Antunes).
There are various resources such as banks, individual investors etc, who can help organizing financial capital. The resources required for the projects are gettable. In order to form the organization, it is not essential to install heavy machineries or to involve larger amount of staffs and employees. As a result, the financial need for the project is also limited. Therefore, there will not be much loss in case the company fail to meet the goals and to attain profitability (Lee and Lee).
There are few key reasons behind supporting a project. The investors justify whether the project has the potential to attain growth and profitability in the future. The investors also check the market demand of the project. In addition, they also justify whether there are any legal obligation associated with the project (Iacob, Faily and Bell). The current project meets all the requirements of the investors. The project is profitable and the business has the capability to sustain the profitability and growth in the future. There are many recent examples, where many start-up tech companies such as Uber, Spotify, Instagram etc have obtained huge success with limited resources. The investors will get enough encouragements and influences from these projects (Muzellec, Ronteau and Lambkin).
As the project has tremendous prospects for earning huge profit, which can easily be contributed towards the return on investments of the investors for encouraging them to support the organization or the project largely during the initial stages. The organization may also consider offering certain percentage of ownership to the investors in the future for enhancing the strengths of the company in terms of financial capability (Xiang and Jingxuan).
Conclusion
The current essay concludes that introducing a mobile APP that will offer free information based on health and safety concerns, is a charitable approach and yet is able to earn profit through advertisements, as the entire online community demands it. The current study also suggests that implementing such business may be challenging but not impossible and the amounts of issues typically faced by various other similar organizations are limited. Most importantly, the required requires are easily achievable and within reach, especially the human and financial resources. The current study stated that the key aim of the organization is to offer various free information and services based on health and safety concerns, while making the designing and development of the APP a pleasant experience for users. All the employees will work closely for generating creative ideas, which is essential for obtaining both profitability and sustainability of such idea.
Reference List
Dar, Kashif et al. ‘A Resource Oriented Integration Architecture For The Internet Of Things: A Business Process Perspective’. Pervasive and Mobile Computing 20 (2015): 145-159. Web
Ferreira, Alexandre, and Francisco Antunes. ‘Essential Functionalities For Commercial Internet Presence:’. International Journal of E-Business Research 11.1 (2015): 56-83. Web
Gottinger, Hans W. ‘Internet Economics Of Distributed Systems’. ABR 3.1 (2015): 36-52. Web
Iacob, Claudia, Shamal Faily, and David Bell. ‘Special Section: Software Quality For Mobile Apps’. Software Qual J 23.3 (2015): 483-484. Web
Lee, In, and Kyoochun Lee. ‘The Internet Of Things (Iot): Applications, Investments, And Challenges For Enterprises’. Business Horizons 58.4 (2015): 431-440. Web
Lee, Joo-Hee. ‘UI Design Survey Of Mobile App For The Activation Of Traditional Market’. The Journal of the Institute of Webcasting, Internet and Telecommunication 15.1 (2015): 277-282. Web
Muzellec, Laurent, Sébastien Ronteau, and Mary Lambkin. ‘Two-Sided Internet Platforms: A Business Model Lifecycle Perspective’. Industrial Marketing Management 45 (2015): 139-150. Web
SHARMA, VASHUNDHRA. ‘A Study About Management And Business Issues Of Ecommerce’. IOSR Journal of Business and Management 2.2 (2012): 1-5. Web
Wortmann, Felix, and Kristina Flüchter. ‘Internet Of Things’. Bus Inf Syst Eng 57.3 (2015): 221-224. Web
Xiang, Fang, and Fang Jingxuan. ‘Internet Potential-Future Business Development Focus’. MR 2015.1 (2015): 1-6. Web
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