The risk management process at a2 Milk Company follows five main steps in risk management. The first step involves the identification of the risks that may affect certain projects and their outcome. This can be done through a review of the relevant literature, conducting questionnaires and interviews, through SWOT and PEST analysis and public consultation. Secondly, the risks are analyzed to determine the likelihood and consequences of each of the identified risks. The third step involves the evaluation and ranking of the risks (Aven, 2016).
This is done by determining the magnitude of each risk and examining whether the risk is grim enough to affirm treatment. In the fourth stage, the managers prepare contingency plans and risk mitigation strategies to treat the highly ranked risks (Aven, 2016). The last step involves monitoring and reviewing of the risks. In this stage, the action plans are reviewed from time to time to determine whether they have a positive impact on risk management. Also during monitoring, the managers can determine if there are new risks in the organization.
ISO is a multinational organ charged with the achievement of standardization, reliability and consistency in risk management by enhancing standards that would apply to all types of risks (Kerzner & Kerzner, 2017). The current risk management standards have the following key elements:
Question 2a) List down the information that you will need to analyze, to develop the scope and the context for your risk management process for your chosen organization.
Question 2b. Do the SWOT AND PEST analysis for your chosen organization
SWOT ANALYSIS
Strengths Highly trained and technical manpower The high purchasing power of the consumers A large number of dairy plants in the company High demand for milk and its products since it is a regular part of dietary in Australia |
Weaknesses Seasonal fluctuations in milk production patterns. The high cost of technology involved in determining whether a cow produces a2 milk Majority of farmers are unaware of scientific dairy farming, value chain and clean milk production. |
Opportunities Increasing export market especially after the Chinese milk scandal The growing economy in Australia offers the company investment opportunities Demand for milk products is inelastic |
Threats A limited number of cows producing a2 milk High competition from milk producing and processing companies in the country High rivalry from researchers who try to prove that A1 milk has no negative effects on health |
POLITICAL High trade regulations and tariffs The hazard of military invasion High levels of corruption especially in food regulations High tax rates High regulations on employment |
Economic/LEGAL Fluctuations in exchange rates Low education level in the country’s economy High costs of labour and productivity in the country’s economy Economic cycle stage High rates of inflation Increase in interest rates |
SOCIAL Negative social attitude towards A2 milk High education standards in the A2 Milk company Social trends that may result in a change of consumer tastes and preferences |
TECHNOLOGICAL High technological developments by the A2 company competitors The low rate of technological diffusion |
Question 3. Name at least three internal and external stakeholders and identify their issues or concerns regarding the risks within your business
Internal stakeholders may include Managers who are decision makers in the company and have the responsibly of managing risks (Pheng, 2018). Employees: They also identify the risks in the company and report to the manager’s Owners of the company: The owners have the overall responsibility of the organization.
External stakeholders of a2 Milk Company include the lenders, suppliers, competitors, debtors, creditors and customers. Outside stakeholders have a significant role to play in the risk management process. They have vital information about the company, and they can provide informed ideas that could be used in formulating an effective risk management process.
Question 4: Briefly describe how you will communicate with relevant stakeholders about the risk management process within your area of responsibility and how you would obtain support for risk management from these stakeholders.
Firstly, conduct interviews with the stakeholders to understand their needs and preferences. Secondly, the risks are identified and assigned to the owners. Look for an appropriate person to analyze, monitor and respond to the risks (Jepson, Kirytopoulos, & London, 2018). Lastly, after identifying the risk owners make them aware of what they should do to manage them. The communication should be simple, clear and precise to the stakeholders.
Question 5: Why is it important to invite relevant stakeholders and seek their participation in the risk management process?
Both internal and external stakeholders of a2 Milk Company may have useful information and ideas that can be used creating an effective and efficient risk management process. They are aware of what happens inside and outside the company (Carvalho,& Rabechini Junior,2015). They deal with the products, customers and the resources of the company. This means that they can know the possible source of risks in the organization.
Question 6: List all information sources that you may get from your internal and external research that will assist in risk identification process.
Question 7: Identify three tools or techniques you used to generate a list of risks that apply to your scope in consultation with the relevant parties
Question 8: Identify at least three risks or hazards from your chosen place of work, analyze them and determine their potential impact and likelihood from the scope of risk management.
Identified risk |
Likelihood |
Impact/ Consequence |
The low rate of technology diffusion |
Possible and likely to occur at sometime |
A limited number of customers which may lead to low profit |
Price fluctuations |
Likely to occur frequently |
Low profits to some extent, it may lead to losses |
A limited number of cows producing A2 milk in the country |
Almost certain to occur in most circumstances |
Low production is leading to fewer gains. |
Using the above risk matrix level, identify the risk rating and prioritize them by their risk rating.
Identified risk |
Risk rating as E, L, M, or H |
Priority as 1,2,3 |
The low rate of technology diffusion |
H |
2 |
Price fluctuations |
M |
3 |
A limited number of cows producing A2 milk |
E |
1 |
Question 9. Complete a table of risks for selecting the appropriate treatment for the above three identified risks. On this table, provide at least two treatment options for each risk and then select the most appropriate option for treating each of the risks.
Risks |
Options |
Most appropriate |
The low rate of technology diffusion |
Perform product promotion of the A2 milk to the customers and make them aware of its benefits. Conduct extensive research to provide scientific evidence about the benefits of A2 milk. |
The best option is to perform product promotion to the customers and making them aware of the benefits of A2 milk to human health. |
Price fluctuations |
The company can increase the price of their products to cover the high production cost. The firm can opt to adopt improved inventory management in case of an increase in the prices for raw materials. |
Increasing the price of A2 milk may reduce the demand. Adopting improved inventory control is the best option since it will not have many effects on the customers. |
A limited number of cows producing A2 milk |
Encourage farmers to rare cows that produce A2 milk and providing them with extension services where necessary Conducting more research on cross-breeding to produce cows that produce A2 milk and curb pests and diseases which may be a threat to them. |
The company should conduct more research on cross-breeding to produce cows that produce A2 milk. Also, the research should cover areas pertaining to pests and diseases that may be threats to the cows. |
Question 10 a) Develop an action plan to implement each of the required treatment for the identified risk based on their priority rating.
Risk |
Action item |
Responsible personnel |
Resources required |
Expected outcome |
Expected timeframe |
A limited number of cows producing A2 milk |
Research on cross-breeding of A2 milk-producing cows and eradication of pests and diseases. |
Research manager |
Money to hire research experts |
More cows producing A2 milk and that are resistant to pests and diseases |
At the end of two years |
The low rate of technology diffusion |
Product promotion and creating awareness of the benefits of A2 milk to human health |
Marketing manager |
Money to pay the product promotion staff Cars Fuel |
Increased market for A2 milk and its products |
Two months |
Price fluctuations |
Adoption of improved inventory control |
Inventory manager |
The minimum amount of raw materials should be used to produce maximum output. |
Two months |
How would you communicate the risk management action plan to the relevant stakeholders within your organization?
Firstly, hold a meeting with the relevant stakeholders and review the action plan before its implementation. The risk owners are informed of what they are supposed to do to manage the risk, and the necessary resources are allocated to them.
Question 11a) how will you ensure that all the documents related to the risk management process are in order and appropriately stored?
Risk management process documents are one of the most vital resources of an organization. They show that the risk management process was carried out correctly. Moreover, the documents for risk management process also provide a basis for the most significant areas that require risk management strategies (Cagliano, Grimaldi & Rafele, 2015) . Therefore, the documents should be stored in a place that is only accessible by the relevant authority. Also, the storage of the documents should enhance easy accessibility whenever they are required and ensure periodical revising and reviewing when needed. All the new documents should be stored separately from the old documents to avoid confusion and allow easy identification.
11b) how would you monitor your action plan for implementing risk treatment?
Monitoring should be done by all members of the organization according to their responsibility in the company. As a manager, it is necessary to carry out periodic reviews of your risk management action plan to make sure that there are no new risks in the company (Cagliano, Grimaldi & Rafele, 2015) . It also helps to ensure that the action plan is working in managing the target risk. If it is not working, the manager identifies another action plan that could be used to treat the risk.
11 c) Describe the measure of success that you would look to evaluate your risk management process
Improvement in the value of the shareholders and a reduction in the cost of capital is one of the most critical success measures in the risk management process. Debt rating agencies and other regulators can distinguish between different organization’s risk management capabilities (Cagliano, Grimaldi & Rafele, 2015). A form that can apply an effective risk management process can achieve a lower cost of capital over time. If a firm’s reputation is growing in the market due to its ability to manage risks than its competitors in the market, the valuations of its shares are likely to increase, and its borrowing costs decrease accordingly.
References
Aven, T. (2016). Risk assessment and risk management: Review of recent advances on their foundation. European Journal of Operational Research, 253(1), 1-13.
Cagliano, A. C., Grimaldi, S., & Rafele, C. (2015). Choosing project risk management techniques. A theoretical framework. Journal of Risk Research, 18(2), 232-248
Carvalho, M. M. D., & Rabechini Junior, R. (2015). Impact of risk management on project performance: the importance of soft skills. International Journal of Production Research, 53(2), 321-340.
Jepson, J., Kirytopoulos, K., & London, K. (2018). Insights into the application of risk tools and techniques by construction project managers. International Journal of Construction Management, 1-19.
Kerzner, H., & Kerzner, H. R. (2017). Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons.
Pheng, L. S. (2018). Project Risk Management. In Project Management for the Built Environment (pp. 159-176). Springer, Singapore.
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