We live in a world where the word brand keeps evolving, business and companies were the only ones associated with the term, but today it’s more than them. In today’s world, firms and companies aren’t the only ones related with branding, but also individuals. Talented individuals whether artists or sports personalities are brands by themselves (Zaman 2014, p. 89). Their names are an entity and their biggest asset. The current social world tends to know a name of an individual than what he or she represents. For these reasons individuals keep working; to improve their profile and have more people know their brand and what they stand for. In the past years the subject name could only be associated with the above personalities and companies, but in today’s world, professionals are adopting this marketing style to let people know what they do and stand for. In the yesteryears, you could only develop your career through social and professional networking; today through the internet and social media you can access the whole world through one platform. As I researched on the subject matter I realized that entrepreneurs especially social entrepreneurs are using LinkedIn, a social, professional network to express their experience and love for what they do (Vosloban 2013, p. 8).
I love reading through Forbes magazine articles that extensively go through the subject of self-development. As I went through them, I realized the importance and opportunities in self-branding. I realized how critical it is to understand yourself and the value you possess so that you can do what you love in the most effective manner as supported by Vitberg (2010, p. 9). Doing what you love can benefit the world in an honest way by changing people’s lives. An article about self-brand on Fastcompany.com explicitly explains the evolution and development of branding. It influenced my understanding in accepting that it imperative for any career person or entrepreneur to develop his name and earn trust from his audience. You have to understand what is unique about you and what makes you special and different then let people know about it. You cannot talk about Australia top social entrepreneurs without mentioning Luke Terry, Sandra Capponi, and Eyal Halamish. These famous entrepreneurs are not only known for their heartwarming work and projects but also for how they have presented themselves. Luke Terry owns a 7 million dollar company aimed at helping individuals with mental illness find jobs. Sandra Capponi holds a fashion shopping application aimed at improving the environment and life of others through shopping. Through technology Eyal Halamish, assist young local leaders to promote development agendas and ideas to people. What all these young social entrepreneurs have in common are good articulated LinkedIn profiles that explain their brand and work in short, straightforward terms, and in a well-detailed manner. Going through their profiles feels like listening to a person introduce himself, explain their professional life journey and at the same tempo telling you what their goals and plans are. All these In a clear and concise manner that they earn your trust and following as you read through (McCorkle 2013, 65).
Investing your time and resources to make an excellent LinkedIn profile can be compared to investing in a shrewd financial asset that reaps benefits passively (Makkai et al. 2016, p. 78). I tend to see an attractive profile as running an advert about you and expertise in the world top news sites and papers for free. It is like having the whole world as your audience, therefore making it essential to be very well prepared on what you are going to say; a sound profile that state it all in a clear detailed manner. A below average looking profile looks typically ordinary and unattractive. Furthermore, it repels trust and credibility. The first element of a good profile is a photo; it is the human psychology that we form an impression of a person based on what we see first. A good profile photo is not based on how groomed you are but a clear face photo. An explicit close shot photo is one of the elements I will use to make my profile. A person title is as important as his clear photo; position and title headline tells you at a glance who the person is (Galvin 2012, p. 3). A person tagline should be keyword oriented using all the essential names and words that explain his or her role and expertise. The more titles you have the more educated and experienced you usually look to your readers and followers. Below a person’s headline and title, is the summary of where you started, experiences and goals for the future. Under the summary, you should briefly indicate the skills and success testimonials. As an individual who aims to have a profile that I am proud of, I learned how important it is to expose myself to opportunities and experiences that can boost my profile to a proper title and at the same time have an interesting summary.
In a broader perspective, an individual profile should explain education information and experience in detail. A more educated person will generally have a long and exciting story under education topic and subject. A professional LinkedIn profile should have a flowing, consistent education and professional experience elaborations. Skills and endorsement sections should also be included to have a full looking profile; endorsement reinforces credibility and trust (Anumundu 2016, p. 19). Career coaches typically advise how important this section is to your targeted audience (Clemson 2014, p. 23); to make it clearer, a profile should be well articulated in a bullet point manner for faster and easy reading. Just like a complete curriculum vitae, a top-notch profile should have a recommendation section, coming from trusted people goes a long way into proving your credibility. Modern LinkedIn profiles usually have completed projects and publication sections to demonstrate your professionalism]
Conclusion
As I went through the three social entrepreneurs profiles, I learned that to have a good looking professional profile you must have the endorsement part to make it a full profile. The more educated you are, the more significant and outstanding your profile looks. The more informed you are, the more professional you look in the network. Other than getting knowledge and experience, education and professional expertise are integral ways of improving your brand I discovered how paramount social networking to having a reliable brand. When you meet people in your area of expertise and socialize, that’s a chance to get a recommendation and endorsement. Over the next few years, I want to have an excellent looking LinkedIn profile that proves credibility. Without the above vital components, such a profile will not be possible.
My Name
Founder and Ceo of HelpGenius.Org an organization aimed at helping financially constrained but intellectually talented individuals achieved their dreams. Have a belief that we should be given an equal opportunity to showcase our talents and gifts.
Ceo- HelpGenius-Started organization that has helped over 350 poor talented kids acquire scholarships
2018- present
Board member- Kids help Australia .
2019-2021
Taskforce member- Unicef Australia( currently deputy head of child affairs, Melbourne)
2019-present
Council Member- Phoebe house Australia
2018-2021
Member- Philanthropy A Australia
2017- present
Swinburne University- student affairs
2016-2018
Australia community Foundation- member
2018- present
Red cross Australia- volunteer
2015-present
Swinburne University
University of Leicester
BA, Hons, French and psychology
2018-2021
Nonprofits activities- endorsed by Mr. Charles Stevens of association of nonprofit organizations.
Speaker and career development- career development center, Sydney. Endorsed by Wayne Cahill and 13 others, Who are professionals at this.
Rehabilitation expertise- as endorsed by Australia rehabilitation services and 3 other rehabilitation organization.
Community development and engagement- endorsed by martin Philips and 3 others highly skilled at this.
Fundraising – Motivator/speaker
Event organization – Personal developer
Career coach – Project management
James cooks (Career developer and life coach)- a well-educated personality that you only keep learning from every time. An organized speaker and motivator for both the older and younger generation
Luke Terry( social enterprise winner)- he only has good intention for society, his organization is a clear indicator of how he cares for equal opportunities.
(A) French
(B) Most promising social enterprise 2020
The above mock LinkedIn profile would make any aspiring social entrepreneur proud. However, such an attractive profile will be impossible without complete hard work and dedication. It can only be achieved through a combination of exemplary academic excellence and love for the work I do. Social entrepreneurship is not about money and profit but more about respect for others and love for fairness. Working in diverse humanitarian and social enterprises would provide the basis for experience needed to run such organization. Through Networking and personal development initiatives such as education advancement would go a long way in making such a LinkedIn profile a reality (Haig et al. 2018, 34).
List of References
Anumudu, C. 2016, ‘Identity Development in Personal Branding Instruction’, Adult Learning, 27(1), pp. 23–29. doi: 10.1177/1045159515616968.
Clemson. 2014. ‘Personal Branding and Social Media for Students in Today’s Competitive Job Market’, Journal of Research in Business Education, 56(2), pp. 33–47. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=eft&AN=115062843&site=ehost-live (Accessed: 2 October 2018).
Drucker, P 2005 ‘Managing Oneself’, Harvard Business Review, Jan, Vol.83(1), pp.100-109
Galvin, M. 2012, ‘Organizations’ Use of Linkedin: An Analysis of Nonprofits, Large Corporations and Small Businesses’, Marketing Management Journal, 22(1), pp. 113–121. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=82541874&site=ehost-live (Accessed: 2 October 2018).
Haig, N. 2018, ‘your PERSONAL BRAND: Building a professional identity, and promoting it effectively, can be vital to an internal auditor’s career’, Internal Auditor, 75(1), pp. 54–59. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=128494740&site=ehost-live (Accessed: 2 October 2018).
Hongzhi G. 2018. ‘Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory’, Journal of International Marketing, 26(3), pp. 45–69. doi: 10.1509/jim.17.0014.
Machaz, H-A & Shokoofh, K 2016, ‘Personal Branding: An Essential Choice?’, Journal of Multidisciplinary Research (1947-2900), vol. 8, no. 2, pp. 65–70, viewed 2 October 2018, <https://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=120436503&site=ehost-live>.
MAKKAI, J. A. 2016, ‘Personal Branding of Contemporary Novelists in the Digital Age’, Journal of Media Research, 9(2), pp. 100–105. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=116350240&site=ehost-live (Accessed: 2 October 2018).
McCorkle, Y. L. 2012, ‘Using Linkedin in the Marketing Classroom: Exploratory Insights and Recommendations for Teaching Social Media/Networking’, Marketing Education Review, 22(2), pp. 157–166. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=78729818&site=ehost-live (Accessed: 2 October 2018
Vitberg, A 2010, ‘Developing Your Personal Brand Equity’, Journal of Accountancy, vol. 210, no. 1, pp. 42–45, viewed 2 October 2018, <https://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=51877174&site=ehost-live>.
Vosloban, R. I. 2013, ‘Employee’s personal branding as a competitive advantage – a managerial approach’, International Journal of Management Science & Technology Information, (10), pp. 166–178.
ZAMAN, A. 2014, ‘Build Your Brand’, Internal Auditor, 71(6), p. 68. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=100244267&site=ehost-live (Accessed: 2 October 2018).
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