Marketing Mix And Objectives For Colgate Sensitive Pro-Relief Multi Protection Toothpaste

Marketing Mix

Product is one of the components of the marketing mix wherein in order to improve the pain of the tooth, the trusted brand Colgate introduced Colgate sensitive pro relief multi protection which is clinically proven in nature in providing instant relief to the individuals. The regular brushing of the different individuals with the respective toothpaste helps in building long-lasting protective kind of shield which helps in fighting against sensitivity which is the major feature of the toothpaste (Baker and Saren 2016).

With the help of the table, this can be analyzed that there are different kinds of features of Colgate sensitive pro relief multi protection which helps them in managing their presence in all over the world in comparison to the other competitors in the market. Furthermore, the unique selling proposition of the Colgate sensitive pro relief multi protection is to provide the long-lasting relief from the tooth ache and pain which will be beneficial for the overall success of the firm in an effective manner (Colgate.com 2018).

Price- The price of Colgate sensitive pro relief multi protection is expensive and falls under the premium branding category in comparison to the other brands. The major reason for the premium pricing aspect is to provide the individuals with the specific function wherein the toothpaste provides the long-lasting kind of relief who is having the sensitive teeth (Lovelock and Patterson 2015). The premium pricing of the product is competitive in nature in comparison to the other competitors such as Close-Up and Crest and gain more competitive advantage by providing 100% relief and making the customers satisfied.

Place- This is the other aspect of marketing mix which is available in the entire USA market in different kinds of grocery stores, hypermarkets along with different convenient stores. These places are high traffic and the central locations are effective in nature in managing the different demands of the customers in an effective manner (Verhoef, Kannan and Inman, 2015). The Colgate sensitive pro relief multi protection brand is available in all over the world and the distribution channel of the organization is strong and in USA, the brand Colgate tries in selling the Colgate sensitive pro relief multi protection in Walmart which is one of the big supermarkets in the USA and gain more competitive advantage (Khan 2014).

Promotion- Colgate tries to perform the different kinds of advertisements of television along with magazines and newspaper in grabbing the attention of the different customers in the market effectively (Huang and Sarigöllü 2014). Furthermore, Colgate sensitive pro relief multi protection tries to provide the different kinds of samples of 50g to the different customers in an effective manner which will be beneficial for the company in gaining competitive advantage in comparison to the other competitors such as Crest and Close-Up in the market. In order to create proper brand awareness among the different individuals in the competitive market, Colgate sensitive pro relief multi protection toothpaste tries to conduct various events which is helpful in managing their effectiveness by motivating the customers in using the product (Davari and Strutton 2014).

The proper SMATY marketing objectives is essential which is required to be considered in an effective manner which will be beneficial for the overall success of the organization in an effective manner (Datta, Ailawadi and van Heerd 2017). The branding, profitability along with the share in the market objective is required to be analysed in such a manner which will help in managing the overall success of the firm in the entire competitive market in comparison to the other competitors such as Close-Up and Crest toothpaste which provide the similar kinds of services as that of Colgate sensitive pro relief multi protection. However, there are different unique selling propositions of Colgate sensitive pro relief multi protection which is better than the other competitors in comparison to them and gain more competitiveness in the market.

References

Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.

Baker, M.J., 2016. What is marketing?. In The Marketing Book(pp. 25-42). Routledge.

Colgate.com. (2018). Colgate.com Oral Health and Dental Care | Colgate® Oral Care. [online] Available at: https://www.colgate.com/en-us [Accessed 31 Oct. 2018].

Datta, H., Ailawadi, K.L. and van Heerde, H.J., 2017. How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?. Journal of Marketing, 81(3), pp.1-20.

Davari, A. and Strutton, D., 2014. Marketing mix strategies for closing the gap between green consumers’ pro-environmental beliefs and behaviors. Journal of Strategic Marketing, 22(7), pp.563-586.

Huang, R. and Sarigöllü, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132). Springer, New York, NY.

Khan, M.T., 2014. The concept of’marketing mix’and its elements (a conceptual review paper). International journal of information, business and management, 6(2), p.95.

Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.

Sinapuelas, I.C.S., Wang, H.M.D. and Bohlmann, J.D., 2015. The interplay of innovation, brand, and marketing mix variables in line extensions. Journal of the Academy of Marketing Science, 43(5), pp.558-573.

Verhoef, P.C., Kannan, P.K. and Inman, J.J., 2015. From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing. Journal of retailing, 91(2), pp.174-181.