The paper will focus on the value proposition canvas of the Uber firm for their new lawn care services. Therefore to understand that both qualitative and quantitative analysis will be drawn on this paper that determines the market trend of this new services in the selected Cedrick market. In addition, with the help of business analytics and industry analytic tools, the quantitative analysis will be drawn. Besides this, by targeting focus groups and in-depth interview procedure, the firm will determine the quantitative analysis of their consumer needs in this Cedrick market.
The company Uber has launches the lawn care services in the Cedric marketplace, and thus quantitative analysis has to be drawn in accordance with the current market. The analysis of this lawn care uber services in the current market is to do on the basis of both industry analysis and business analytics tools respectively. Industry analysis is considered to be a market assessment tool that is useful for businesses in order to understand the competitive dynamics of their current market environment. Hence it is considered as an important tool by which the Uber Company should understand their competitive environment in the Cedric market. There are three tools of industry analysis, and they are the competitive forces model or Porter’s five forces model and the SWOT analysis. From these two different tools, the forecasting demand of this industry, economic value as well as the market share can be known (Kellogg, Mikelbank, Laverne & Hexter, 2017).
In addition, with the help of these tools, an analysis on the industry trends in this Cedric market should be found that help for the Uber firm to get an idea of the current market. Therefore, from Porter’s five forces such as competitive rivalry, threats of substitutes, barriers to new entry, bargaining powers of suppliers and bargaining power of customers the Uber firm will get an idea about their industry demand in the corresponding market. Hence, after analyzing the market, it is seen that only a small number of companies have introduced this lawn services between the customers and landscapers. Therefore, the competition is medium. While after analyzing the lawn care companies services it is estimated that the Lawn care services of Uber Company will get a high range of competition in the future.
Apart from this, the suppliers have to constitute medium bargaining powers for this lawn care services of Uber. From the market analysis, it is seen that the suppliers consider as one of the biggest sources of revenue for this lawn care services and therefore the bargaining power of suppliers are medium. In addition, the bargaining power of consumers for this industry are low, and this is because of the fact that the lawn services are new to the market and the company offers the nominal price for the respective services. Due to this reason, the consumers have fewer powers over this industry, and thereby it provides a positive impact on the Uber lawn service business. In other words, in this particular industry, the threats of new entrance constitute a high risk, but this could be reduced if the Uber has made a low-cost strategy for their lawn care services (Himes-Cornell, Pendleton & Atiyah, 2018). Besides this, the new entrants of this industry in different market constitute a slim margin and thereby offering low prices can affect the business growth of this firm.
In addition, various substitutes’ services and products for lawn services are present, and therefore the threats of substitute products are quite high for this industry. Hence from this Porter analysis, the industry demand, as well as the industry trend of this lawn care services of Uber, can understand. Therefore from this competitive force model, it came to know that at the beginning Uber lawn care services can establish a huge demand on this Cedric market because this type of industry is quite less in comparison to the other industries in the nation. Hence from this view, it is clear that this industry constitute high demand forecasting and thereby it can easily enhance their trend in a few years in this Cedric market. In other words, with the help of SWOT analysis, the economic value estimation, as well as the sales and consumption data, could be evaluated.
The SWOT analysis is an industrial analysis tool that determines the strengths and opportunities that provide a positive impact on this particular business as well as the weakness and threats that may affect this industry. Therefore after analyzing the strengths and opportunities, it is clear that this lawn care services of Uber can provide a positive impact on the consumer services that enhance their loyalty as well as the quality of work together. In addition, this online services is new in the market which enhances the company innovative and technological aspect that eventually give them the opportunity to expand their business in the international world. Due to this aspect after launching the services in this Cedric market, the Uber easily made a high estimated economic value that eventually help them to enhance the profitability of their business.
The Uber has launched this lawn care services by which they provide various facilities like hedge trimming, mowing, leaf removal and so on for their customers. Hence these services are new for the consumer group. Therefore, the sales and consumption data will also be of high demand. In the beginning, the sales rate should be of the medium, a level so that the lawn care service of Uber can enhance their position on the consumer’s mind. Later on, with time they will increase their sales rate and thereby enhance their business growth in the respective Cedric market. Besides this, the industry in today’s environment cannot make a good position in the business environment, and due to this weak brand presence, the firm at the beginning can face various challenges in this Cedric market. Apart from this, lack of scale, as well as intense competition, can also give rise to huge issue for this lawn care services of Uber Company. Therefore, in order to decrease the impact, the management team should develop a proper strategy that can help them to overcome all of these challenges faces by this firm.
Due to these, both threats and weakness the Uber lawn care services can face pricing issues at the beginning of their service launching. As the services became new for the people, therefore, they gaining their trust is a complex method and hence they have to decrease as well as change their pricing structure (Bergmark, Bäckman & Minas, 2017). By following this fact, they can face pricing issues but with proper strategy and plan Uber can overcome their issues and develop proper pricing of their lawn services in accordance with the size of the property. Apart from this, with the help of business analytics tools, Uber can analyze the market share and cost structure data of their lawn care service in the Cedric market. Business analytics tools are considered as a type of application software from which business system data can be retrieved and combined with warehouse data and thereby the business condition can be analyzed and reviewed respectively.
Uber can use this business analytic tools thereby make spreadsheets with statistical software package, statistical functions, predictive modeling tools, and sophisticated data mining tools (Maragkak et al., 2016). Therefore with the help of these spreadsheets, the Uber Company can analyze their market share for this lawn services. In addition, they make strategy by which the lawn services of Uber can grab high market share in this Cedrick market. Besides this, the spreadsheets also help the firm in determining the cost structure data of their lawn services on the basis of time, size and location of the property. Hence, both these business analytics and industry analytic tools help the Uber Company to innovate their lawn care services as per the Cedrick market trends.
Uber has launches the lawn care services in the Cedrick market, and for this, along with the quantitative analysis of this market environment, the qualitative analysis is also important for the firm. The qualitative analysis is used for determining the consumer needs of this particular market and thereby demonstrating these analysis qualitative inquiry tools are used. The qualitative inquiry tools or techniques are used for qualitative research regarding laddering, protective exercises and individual exercises (Murti et al., 2016). Therefore with the help of these tools effective moderating procedure takes place that encourages the participants or consumer base of this Cedrick market to give their opinion regarding the lawn care services of Uber.
Therefore, with the help of this effecting moderating technique an investigation is done, that determines the nature of the consumer value in the Cedrick marketplace on the basis of this lawn care services of Uber. Apart from this, with the help of various qualitative inquiry tools both testing as well as opportunities of the consumer needs can also be evaluated in accordance with the lawn care services of Uber Company. In other words, along with the qualitative tools developing and testing of the consumer needs regarding this lawn care services can also be done by three identified hypothesis that helps in determining the nature of consumer value and needs regarding this services. The three hypothesis that should be taken from the business model and value proposition canvases to determine the customer needs of this service are as follows:
Hypothesis 1: The decision of selling product through the internet is significantly influenced the consumer purchasing behavior in the selected market.
Hypothesis 2: Consumer demand for services is positively related to product or service selection of the criteria of the particular service or product.
Hypothesis 3: There is a significant difference between both non-internet and internet shopper in the decision making the process of a consumer to search the services or products information on the internet rather than through offline mode.
Therefore, with the help of these three hypotheses, the nature of the consumer value and also their demands over the lawn care services of Uber can be determined. The first hypothesis states that in today’s environment people are willing to purchase both products and services through online mode with the help of internet. According to the author, Dick et al., (2016), in the world of internet and improving technology consumers wanted to lead a sophisticated life and therefore instead of purchasing products or goods or services through offline mode by going to the market they often choose online media for purchasing it. In accordance with that, the Uber company has launched these lawn care services through online mode by which every consumer can easily order their services from their home and thereby no difficulty has been eventually faced by them.
Besides this, in the words of Larson et al., (2016), the internet is considered as the media that directly influenced the consumer decision-making process on buying or purchasing the goods or services. However, some people do not like to purchase products or services through the web and therefore for convincing these consumer base the Uber company management team should make a particular strategy by providing high security for transaction procedure. By this procedure, the Uber management team can easily decrease the privacy risks of their targeted consumer’s base, and thereby it helps them to enhance their business profit by offering the services through online mode.
However, in the beginning, the company faces problems in attracting a high consumer base but by offering various discounts and offers on the lawn care services they can easily enhance their consumer numbers within a brief period of time. In addition, the hypothesis also suggested that the factors such as reliability, the price of products or services, convenience and ease of finding products on the web are also the reason that influences the decision-making procedures of a consumer to purchaser products through online (Kallweit, Spreer & Toporowski, 2014). Hence, keeping that in mind the Uber lawn care services provides this online procedure for their targeted consumer base so that they can easily fulfill their consumer needs of this Cedrick market.
The second hypothesis states that consumer only behaves positively on particular products or services when all the criteria of the corresponding products or services fulfill the consumer needs effectively. Therefore, in order to fulfill the consumer needs qualitative analysis is necessary by this Uber firm so that they make strategy by which they easily satisfy their targeted consumer base present in this Cedrick market. In the present day, the demographic profiles and needs of consumer base are increasing with a high trend. Therefore, to maintain a positive attitude towards the consumer base, it is necessary that the Uber firm should investigate the market of Cedrick properly so that they get proper information regarding the demands of their customer towards the lawn care services (Murti et al., 2016). Thereby after analyzing the Cedrick market, it is noticed that the consumer demands over the lawn services contain a particular pattern.
The targeted consumer base of this Uber lawn care services is the businessman and officers those who have their own house situated in the surrounding Cedrick market. Therefore, according to this targeted consumer base, their main aim is that this particular lawn care services can be under nominal price so that they can easily afford them. In accordance with the porters as mentioned earlier, five forces it has been noticing that there are various substitutes product are present of this lawn care services and therefore to fulfilling’s the customer demands they have to make the prices affordable for them. Hence, with the help of this procedure, the lawn care services of Uber are able to maintain a positive attitude towards their targeted consumer base in the selected Cedrick market.
In addition, on the basis of the third hypothesis which states that a thin line of difference is present in between both the online and offline shoppers and therefore their decision of purchasing a product or services are also different. As per the author Martini, Nelson, Hobbie & Baker, (2015), in the world of technology and internet nowadays most of the people use internet for their shopping while few of them maintain traditional background and they do not purchase goods or services from the online procedure. In accordance with internet-based consumers, online services is a low-cost search engine tool that can be used to search a large variety of substitute and alternative products and services respectively.
In addition, the people of these group also can easily compare the similar products or services from the online platform of a platform company. Hence their purchasing decisions are quite different from traditional offline based consumers. The main fear of these traditional offline consumers groups is the privacy procedure, and in accordance with them, they face a security problem if they purchase products from online e-business firm. However, in the world of technology, most of the people often purchase products or services through the online procedure and therefore the Uber lawn care services are also based on online mode so that the consumers of surrounding the Cedrick market can easily purchase their services.
Therefore, by following this hypothesis, the qualitative inquiry tools that should be used for making the qualitative analysis of the consumer needs are the in-depth interview of participants and questionaries’ on the basis of focus groups (Ayanso & Visser, 2016). In the in-depth interview procedure, only open-ended questions are present on each consumer present in the Cedrick marketplace. All the questions related to the interview are about the opinion of the consumer regarding the lawn care services of Uber. The questions are semi-structured that only reviewed the opinion of the people regarding the successful approach of this Uber lawn care services. For this in-depth interview procedure, highly skilled interviewers should be appointed by the firm so that the interviewers can able to build a comfortable environment for the peoples. Besides this, a target audience is selected for this interview purposes where the skilled and experienced interviewer held a face-to-face meeting reading this lawn care services of Uber. Hence, with the help of these in-depth interview procedure and focus group analysis, the Uber Company can easily determine their consumer needs towards their new lawn care services that will be launched in the Cedrick market.
Conclusion
The Uber has launched the lawn care services for the residential people present around the Cedrick marketplace. For this reason, they have to do a proper qualitative and quantitative analysis of this selected market so that they easily analyze their business position in the current trend. Hence for qualitative analysis of the market, both industry analysis and business analysis tools are used. With the help of these tools, the firm can easily determine the environmental needs of the selected market from their business services. In addition, with the help of an in-depth interview and focus group technique the firm determine their consumer needs from their launching lawn care services.
References
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