Most hotels in Prince Gorge are known to offer most of the entertainment services alongside their products and other services to attract more customers. However, the type and quality of entertainment services they offer varies from one hotel to another. This document identifies the best hotel in Prince Gorge which is believed to offer the best services ever. The marketing plan is a systematic and disciplined excised used to develop strategic plans to help day to day operation of the business. Having good marketing plan will help in building the foundation of the business and the brand. It helps the company to have a clear focus on the available resources and to have a strategic plan for the growth and success of the business. The restaurants can also utilize the word of mouth to attract more customers in to their business.
The best hotel that I would nominate if I were in the jury is the Ramada Prince George. This prestigious hotel offers a wide variety of best services and products. It not only offers quality products and services but it also offers them at the lowest price compared to other competitors. Furthermore, the prestigious hotel provides a breath of fresh air in the heart of downtown, just steps away from the city’s civic center. Moreover, the management team and all the staff members in this company make comfort and convenience as the main objective, where you will feel like royalty from the moment you arrive (Bagneris, 2018). The hotel has been surrounded by premier destinations such as Prince George Golf and Curling Club, Northern Lights Estate Winery, and Railway and Forestry Museum on the other side of the hotel. I think this is the best place to spend your time in Prince Gorge, since it offers an enjoyable inviting atmosphere for the rest of your stay in the hotel, no matter how you decide to spend your day, unwind in spacious hotel rooms with either a king or two queen beds.
Another reason that convinces me to nominate this restaurant is the numerous availability of an array of thoughtful amenities such as complimentary free high-speed Wi-Fi and an indoor saltwater pool. Furthermore, the hotel has put into concern the comfort of all quests by including more features such as a fully equipped fitness center and nine meeting venues into their facility. Additional amenities have been included such as ergonomic desks, mini-refrigerators, Keurig coffee makers, and flat-panel TVs. In addition to comfort and convenience, the hotel has also ensured security for all guests. The company has numerous guards who do parking lot checks every evening and also staff themselves does random patrols.
Moreover, the company has numerous reward programs to appreciate the loyalty of members. Some of the reward programs offered by the company accommodate both business and leisure members who often visit major cities in the United States, Europe, Asia, and Canada. Normally, program members will earn points on expenses at participating in the hotel, including on-site dining and spa charges. Furthermore, the members can earn additional points if they make purchases using the following cards: Visa’s Prince – cards or Starwood-affiliated credit cards. Program members can use the earned points for nightly stays, airport lounge access and flights, purchases, room upgrades and other unique experiences, such as concerts and sporting events, and so forth (Li, 2018). Furthermore, the company is devoted to offering an equal opportunity to all employees, and always committed to hiring a diverse personnel and sustaining an inclusive culture. Ultimately, the company does not discriminate on the basis of disability, race/ethnicity, or any other basis protected under federal or local law.
Word –of- mouth is what happens when a customer talks about a business, and it can either have positive or negative effects. In the restaurant, there are numerous factors that can affect positive or negative word-of-mouth. It is speculated that word-of-mouth is sometimes stronger than using ads to market the business (Yang, & Mattila, 2017). These is because when someone tells a friend, family member, or even their colleague about a restaurant and how tasty the food is, there are high chances of them to trust a message or opinion from the person than from the ads, not because they may have the same taste in food, but because they believe that he/she has no reason to lie to them. However, there are various factors that can affect positive or negative word of mouth. They include:
YouTube: It is one most factor that affects word –of –mouth. Many people often go to a new hotel because they learned about the hotel from the YouTube, that recommended the hotel due to its quality of food at an affordable price (Markovic, Iglesias, Singh & Sierra,2018). According to the new research, the statistics indicate that word-of-mouth has grown exponentially especially on social media such as YouTube. It is believed that YouTube can influence the perception of the targeted audience and change them drastically to like the opinion. It is believed that people tend to trust the opinion or message from the YouTube due to a high number of hits the video receives regarding the content of the video. Often, when bloggers share a positive experience or opinions regarding the quality of products and services, tend to increase the credibility of the company, hence increasing a new number of customers.
Another factor is Family and friends: This is also a classical and most appropriate and effective way to affect positive or negative. Often people will tend to trust the message or opinion from the family and their surroundings. They believed that information from their family members is genuine and suitable to meet their desire. Additionally, Instagram is another factor that affects the word of mouth. It is always believed that what you eat, you must first “eat with eyes,”. Therefore, some of the messages concerning the restaurant food has been aired through Instagram. Normally, most of the people post their selfie that is inclusive of delicious food to attract the attention of the viewers. the
last factor but not least is the blogs – blogs have been frequently used by many people to express their views concerning certain products from a certain restaurant. Most of the bloggers are on Instagram but they usually write an entire review of the restaurant from the food, to the decor, the atmosphere and price. Then they end their blogs with comments regarding the quality of the products.
The marketing plan is a systematic and disciplined excised used to develop strategic plans to help day to day operation of the business. Having a good marketing plan will help in building the foundation of the business and the brand. It helps the company to have a clear focus on the available resources and to have a strategic plan for the growth and success of the business. Furthermore, the plan gives us control over our business. It helps in running a day to day business operation as well as avoiding future uncertainty. The set target and the milestone in the marketing plan help in allocating resources and budget as well as managing the performance of all employees and their marketing efforts, co-ordinates activities which can enhance the attainment of the goals, and minimize weakness and threats in the business. The marketing plan has been advocated to minimize the risk of failure by reducing the possible adverse consequences due to unfavorable circumstances. Additionally, the market plan enhances coordination within the company. It not only promotes a comprehensive view of the organization but also acts as a process of communication between various departments in the organization. Moreover, the planning process helps the company to identify the major factors that may affect the growth and success of the business. The plan is normally required when seeking funding from various organizations to advance the business as well as to have effective measurable objectives for our company.
Marketing plan plays a vital role in advertising products and services to the target audience. Marketing plan development process helps to: identify the target audience and to have clear view on what the audience needs; identify the existing and potential competitor`s strength and weakness and knowing what the target audience think about the competitors ; identify strategic way on how to reach the target audience easily; and to set specific and effective measurable objectives for the business operation (Dost, Phieler & Haenlein, 2018). A strategic marketing plan helps to develop products and services in our company to meet the requirement of the customers..
A good marketing plan promotes consistency within the business. It helps the business to have consistent operation across the seasons, by identifying what the business needs to accomplish for the year at a specific timeframe for making it happen as required. It ensures that the business is staying consistent with the campaigns and advertisement (Fine, 2017). Additionally, it will also help the business to relay important messages to the target audience in a concise and purposeful manner. Having a marketing plan in place will help the business to create a good schedule for the year that will help the business to meet all necessary requirements and deadlines for the marketing strategies.
Furthermore, marketing plan help to save time and money during advertising and campaigning process. Developing a good marketing plan often takes some extra time and work, but once it is ready, then it will provide significant support to the business by keeping the business on schedule, avoiding wasted time and efforts as well as preventing the speed of more money on unnecessary events. By creating a written strategy ahead of time, will help the advertisement team to draw their focus only on the major targeted audience as well as identifying materials and resources that can be reused to save time and money.
Conclusion
In conclusion, the Ramadan Prince Gorge hotel tops in the Prince Gorge due to its quality products and services. The enjoyable inviting atmosphere, availability of amenities such as ergonomic desks, mini-refrigerators, Keurig coffee makers, and flat-panel TVs has attracted more customers in the company. In addition to comfort and convenience, the convenient security offered for all guests in the hotel has improved credibility of the company. The four main factors that affect the positive or negative word of mouth discussed above have been major utilized in the restaurant industry to improve the business. Therefore, if the industry utilized the word of mouth appropriate, then it is more likely to draw the attention of more customers. Additionally, the restaurant industry needs to effectively utilize the marketing plan to improve its daily operation as well as saving time and money. The marketing plan has been advocated to minimize the risk of failure by reducing the possible adverse consequences due to unfavorable circumstances. Additionally, the market plan enhances coordination within the company.
References
Fine, S. H. (2017). A Generic Social Marketing Plan. In Marketing the Public Sector (pp. 289-300). Routledge.
Dost, F., Phieler, U., & Haenlein, M. (2018). Integrating Seeded Marketing Campaigns into the Marketing Plan. In 47th EMAC Annual Conference.
Markovic, S., Iglesias, O., Singh, J. J., & Sierra, V. (2018). How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? Analyzing the roles of empathy, affective commitment, and perceived quality. Journal of Business Ethics, 148(4), 721-740.
Yang, W., & Mattila, A. S. (2017). The impact of status seeking on consumers’ word of mouth and product preference—A comparison between luxury hospitality services and luxury goods. Journal of Hospitality & Tourism Research, 41(1), 3-22.
Li, Q. (2018). Lhasa City’s Formation and Multiple Historical Factors. In The Evolution and Preservation of the Old City of Lhasa (pp. 31-56). Springer, Singapore.
Bagneris, J. (2018). Exceptionally Black New Orleans: Public Policy, Memory, and Ritual in “The City that Care Forgot” (Doctoral dissertation, Vanderbilt University).
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