The target stakeholder are media agencies and other forms of news media. The objective is to promote the involvement of financial service business named CashNow in donating 100, 000 dollars to a charitable organization named BestFriends.
CashNow to contribute 100, 000 dollars towards charity for vulnerable children
CashNow is a financial service organization with many years of successful operation in the finance business sector. However, the organization is not merely a profit making enterprise and it cares for the society in which it serves the financial needs of the people. CashNow is going to contribute 100, 000 dollars towards the benefit of 50 vulnerable and underprivileged children. The company is going to partner with BestFriends. BestFriends is a small charitable institution that have successfully helped many vulnerable children to get new lives. It is the within the best intentions of the company to keep on with the good work even in the future through this great collaboration. The company would like to engage in this charitable work in line with the principles and visions on which the organization was formed.
The company would like to engage in this charitable work as the organization believes that it should give something back to the society which has helped it to prosper and provide employment to many hardworking people. The CEO Jane Surrey is very much positive about the charitable work that the company will contribute towards. The company has chosen BestFrends as the organization with which it will collaborate in order to give shape to the future of the children. The main aim of the company will be to collaborate and contribute BestFriends with 100,000 dollars in order to help 50 children get better lives. Bestfriends connects vulnerable children most of whom are orphans or separated from their parents with teen mentors. The mentors take full responsibilities for these children. Each identified vulnerable children is connected to a mentor. This way the mentors are able to take full responsibilities of the vulnerable children that are assigned with them. The charity organization is planning to help 50 children to get their mentors that can guide them in the right direction and save them from going in the wrong path. However, 100, 000 dollars will be required in order to effectively implement this charity plan. CashNow always looks for effective ways to contribute towards the society. Hence, the company under the effective supervision of CEO Jane Surrey have decided to contribute towards what the organizations believes to be a significant service to society. The company believes that the future of the 50 vulnerable children are at stake and wants to set an example for other organization that can engage in similar charity functions in the Future.
CashNow firmly believes that this collaboration with an enthusiastic and positive minded organization like Bestfreinds can help to make the future of the vulnerable kids brighter. Hence, the merging of the two organizations that are only focused towards achieving the best in their respective fields of work can provide positive outcomes for the society.
The target stakeholders are public, social media news agencies, other organization and charity institutions and other social media groups. The objective is to gain attention of the social media using public (Valentini, 2015). The post is given below:
At CashNow we believe that when we do business in a society we should be committed to more than just our customers and profits. This is the reason we are partnering with BestFriends to bring smiles back in the faces of 50 underprivileged children. We firmly believe that our responsibilities towards the society cannot be overlooked. Thus, CashNow has decided to contribute 100, 000 in order to help Bestfriends keep up their good work to help the vulnerable children.
About our partners Bestfriends, it is a small but effective charitable group that has recently been affected by fund shortages. Thus, with the best and most positive of intentions we are going to contribute a sum of 100,000 dollars, which we deem to be our moral responsibility towards helping the charity organization continue with the good work. The charity group are recently planning to connect 50 vulnerable children with 50 teen mentors that will guide and take care of these children. Without effective financial support this is not possible. We believe that we can help the organization not only in this endeavor but develop relationship that can help it to continue in the charitable work and grow further towards the future. We want to strengthen our bond with the people that we serve. It is also important to remind ourselves, our customers and other organizations that we cannot simply focus on profits at a time when millions are homeless across the world with far more vulnerable people suffering from extreme poverty and hunger. We believe this positive collaboration of CashNow and Bestfriends could result in better future for vulnerable children and the charity organization could continue with its good work. As an organization we believe this initial small initiative from our end could help us to take part in bigger initiatives towards making the society a better place.
This post will be measured through the likes, shares and comments it is able to generate and the views that we can get.
The stakeholders are the employees of the company and the members of management (Bitzer & Glasbergen, 2015). The objective is to inform them and induce contributory attitudes.
Subject: Our new venture towards a better world
Jane Surrey, CEO, CashNow,
Dear all, this is to inform you that as an important step towards maintaining the social obligations of our company, CashNow, we are going to contribute 100, 000 dollars to a charity organization named Bestfriends. The organization is small but have taken part in some very effective social programs through which they have been able to change the lives of many vulnerable children. However, recently the organization are facing a significant shortage of funds. This has become a large barrier to their plan for helping 50 vulnerable children get 50 responsible teens as their mentors. Bestfriends would have to scrap their noble agenda and reduce the number of participants if funding requirements are not met. Since, our organization have always considered social service as a great moral obligation, we have decided to contribute 100, 000 dollars to the charity organization. This will primarily help the organization to serve its agenda of helping the 50 children in need. However, the contribution will also serve to strengthen the funds of the organization so that they can engage in similar or greater future endeavors. As the CEO of this organization I would like to request all of our esteemed employees, managers and others that are associated to contribute whatever they deem possible towards this noble cause. With your support we can contribute more than 100, 000 dollars and help in more ways than we have promised.
The stakeholders will be the people associated with BestFriends. The objectives will be to make clear the progress path of the organization (Kopnina, 2016).
Sub: Announcement of our new partnership towards our moral commitment
Omar Khan, CEO
Best Friends,
Hello everyone, this is to confirm our participation in our pre-planned endeavor to help 50 vulnerable children and help them to get new lives through our 50 bestfriends mentors. As you already know, we have always treated this project as one of our major endeavors to help the suffering vulnerable children. However, due to some crucial shortages in funds we were being unable to proceed and the program was postponed. This is to inform all of the members associated with bestfriends that we have finally been able to confirm the program due to the great help we have received from our new partners. CashNow are our new partners and will be contributing 100, 000 dollars to help us in our present programs and the future growth of our organization. We have always emphasized that social work always requires a part of the society to partner and get together. Contributing to social change is not possible without having effective partners. Hence, we are highly delighted to announce to all our volunteers that with the help of CashNow we can not only help the 50 vulnerable children with needs but also strengthen prospects for our future endeavors. The volunteers, especially the 50 people that have decided to help the 50 children will now have to make this endeavor successful. We will be starting the primary phase of our work, which is planning, by the end of November. The implementation phase will start from December. Bestfriends are partnering with CashNow in order to help us reach greater heights. I hope that this will be a turning point for our social organization and help us to become a bigger social beneficiary platform in the future.
@CashNow-
We are happy to announce that we will be contributing 100, 000 dollars to @BestFriends charity organization. The organization takes initiatives to help vulnerable children get better lives through the help of their assigned mentors. The company will contribute the amount towards the new endeavor of @BestFriends to help 50 vulnerable children get 50 mentors that can look after their needs. Moreover, the contribution will also help @bestfriends to continue in their endeavors in the future and help more children in need. We would like to reach a wide range of social media audiences in order to make the world know and contribute towards the effort or create similar initiatives themselves. The main stakeholders in this will be media agencies, local administration, local audiences and the internal publics of both the organization. The amount will be provided on the 29th of November and @bestfriends will commence with their work from December 2nd. #helpthechildren #collaborationforthesociety
@BestFriends
Bestfriends are collaborating with @CashNow in one of our biggest social work endeavors till now. We will help 50 vulnerable children to get 50 responsible children that will look after their needs. Each vulnerable child will be supported by one of our volunteer teams. We will like to give a big thanks to our friend @CashNow, who are contributing 100, 000 dollars towards our significant venture. #collaborationforthesociety #helpthechildren
@CashNow
You can also contribute to the little initative between @cashnow and @bestfriends. Contribute your share of the charity to bestfriends’ official account.
#helpthechildren
@Bestfriends
Media interview manual
Jane Surrey, CEO, CashNow
Why CashNow is doing this?
Why BestFriends?
What about future plans?
Omar Khan, CEO, BestFriends
What will be done with the charity?
How far have you come as an organization?
How effective will this partnership be?
References
PR Daily News: Public Relations news and marketing in the age of social media | Home. (2018). Retrieved from https://www.prdaily.com/Main/Home.aspx
Responsibility?, W. (2018). What is Corporate Social Responsibility?. Retrieved from https://www.businessnewsdaily.com/4679-corporate-social-responsibility.html
Bitzer, V., & Glasbergen, P. (2015). Business–NGO partnerships in global value chains: part of the solution or part of the problem of sustainable change?. Current Opinion in Environmental Sustainability, 12, 35-40.
Valentini, C. (2015). Is using social media “good” for the public relations profession? A critical reflection. Public Relations Review, 41(2), 170-177.
Kopnina, H. (2016). Animal Cards, supermarket stunts, and the World Wide Fund for Nature: Exploring the educational value of a business–environmental non-governmental organization partnership for sustainable consumption. Journal of Consumer Culture, 16(3), 926-947.
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