With the latest trends in the development of the models of e-commerce, there have been several kinds of models within the business that are majorly being followed. One the most common form of business models is the B2C or Business-to-Commerce business model.
This type of business model is being mostly followed by such kinds of business who directly sell their products to a customer. These customers are able to view the products and then are able to purchase those or can avail these services, which are offered by the business (Turban et al. 2017). This report focuses on two such companies, which are Trivago and Amazon. These companies, which are primarily based in Australia follow the B2C e-commerce model for showcasing their products to the customer and thus attract them.
2. Discussion
2.1 Business Model of Trivago
2.1.1 Trivago as a B2C Business Model
Trivago is a B2C hotel booking system. The website of Trivago is specially designed for various travel agents, agencies and normal customers who are able to select the favorite hotels from a wide array of choices. Trivago normally functions as a commissionable form of business model. They are also known as an agency or a retail model. The customer would be able to pay their charges to the hotel directly at the time of checkout from the hotel. They would then be able to avail the various kinds of services, which are offered from the hotel (Lubián and Esteves 2017).
2.1.2 Business Goals of Trivago
Trivago is a kind of B2C based business website. The primary objective of the business is for searching and form a level of comparison with the real-time based prices of the hotels. The business goals of the website is to offer the best kinds of hotels that are expected by the customer. The website forms a bridge between the hotel business and the customer (Kozhevnikov and Gorovoy 2016).
2.1.3 Consideration of attributes based on Trivago Website
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Rating |
Comment |
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5 – Very Good |
Yes, the website allows the customisation feature. Users are able to customise the prices and their desired hotels with the help of various kinds of customisable options. |
How well does the website personalise the experience for users?
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Rating |
Comment |
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5 – Very Good |
The users are provided with several options. They are also able to choose the desired features within the hotels. |
Does the website identify sufficient channels for user service/support?
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Rating |
Comment |
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5 – Very Good |
The website has a user support service that provides the user to have a rich customer experience with the customer service experts who are highly responsive in dealing with the queries of the customer. |
How easy is it to find any information on the website about the organisation, their products or services?
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Rating |
Comment |
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5 – Very Good |
The website provides each of the bit of information at their footer section. This relates every information related to their website. |
How easy is the information on the website to read?
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Rating |
Comment |
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5 – Very Good |
The website provides a rich readability feature for their users where all the information are described in detail. |
Is the website easy to navigate?
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Rating |
Comment |
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5 – Very Good |
The website provides a rich navigation feature and provides the easy access to any kind of information. |
How appropriate are the website aesthetics for the target audience?
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Rating |
Comment |
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5 – Very Good |
The website provides the best form of aesthetics and they would be easily viewable. |
How well does the website foster community among users?
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Rating |
Comment |
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5 – Very Good |
The website helps in building a wide community of users. |
How quickly does the website load into your browser and do all website features, links and embedded objects work as intended?
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Rating |
Comment |
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5 – Very Good |
This depends on the internet speed. However the website loads easily into the browser. |
How well does the website support different web-browsers or platforms?
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Rating |
Comment |
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5 – Very Good |
The website is supported on all kinds of web browsers. |
Does the website provide a sufficient range of payment options as could be reasonably expected?
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Rating |
Comment |
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5 – Very Good |
The website provides different kinds of advanced payment options (Steinhauser and Bohne 2018). |
Does the website provide a sufficient range of delivery options as could be reasonably expected?
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Rating |
Comment |
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5 – Very Good |
The website provides wide range of options for delivery of services (Siguencia, Marzano and Herman 2018). |
Amazon as a B2C Business Model
The company follows the B2C model of business strategy as it is mainly focused at the delivery of a wide number of services and products on a wide range. Customers are able to select their desired products and they are connected with various sellers who would deliver the products (Laudon and Traver 2013).
2.2.2 Business Goals of Amazon
The primary goals of Amazon is to sell a wide range of products with the help of various sellers who connect themselves to the B2C business platform. They are able to render services to the customers by showcasing their products on the platform (Ritala, Golnam and Wegmann 2014).
2.2.3 Consideration of attributes based on Amazon Website
How does the website URL relate to the business name?
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Rating |
Comment |
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4 – Good |
The URL of the website does not fully relate to the website name. |
How easily is the website found using general internet search engines (e.g. Google, Ask, AltaVista, Bing, Yahoo!)?
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Rating |
Comment |
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5 – Very Good |
The website is easily available and is listed among the top-listed websites based on searches of different products. |
Does the website give me all the organisational information a user could reasonably require?
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Rating |
Comment |
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5 – Very Good |
The website puts all the information about their organisation in their website in the ‘About Us’ section in the Footer section of the website. |
Are requirements to provide a user’s (personal or sensitive) information appropriate?
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Rating |
Comment |
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5 – Very Good |
The website secures the information of the user. The website has a high level of security model. |
How well does the website reassure users about the security and use of their information?
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Rating |
Comment |
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5 – Very Good |
The website has a ‘Delivery Rates & Policies’ section, which discusses about the major forms of security aspects. This section reassures the user about the privacy policies that are followed by the website. |
How well does the website foster user trust in the organisation?
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Rating |
Comment |
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5 – Very Good |
The ‘Delivery Rates & Policies’ section that helps in assuring the users about their policies of privacy. |
How well does the website address legal issues associated with use of the website or engagement in transactions?
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Rating |
Comment |
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5 – Very Good |
The ‘Corporate Information’ section within the application helps in addressing the various kind of legal issues that would be in association with the website. |
How well does the website provide for the accessibility needs of users?
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Rating |
Comment |
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5 – Very Good |
The website has various kinds of useful features that would be allow the user for accessing the website as per their needs. |
3. Comparison of the Websites
Based on the selected attributes, it could be discussed that Amazon is much more successful in various aspects. The company has a broad user base and supports a wide range of features and options. As Trivago is only considered for the booking of hotels hence it is constrained to only one particular domain. However, Amazon on the other hand deals with the providing services of a wide number of products and hence is appealing for a brad number of users.
4. References
Amazon.com.au. (2018). Amazon.com.au: Shop online for Electronics, Apparel, Toys, Books, DVDs & more. [online] Available at: https://www.amazon.com.au/
Grewal, D., Roggeveen, A.L. and Nordfält, J., 2017. The future of retailing. Journal of Retailing, 93(1), pp.1-6.
Khan, M., Khan, S.S. and Awan, M.D., 2016. Comparative Exploration of Features for Data Mining Results by Legend Navigation Interactive Technique. International Journal of Database Theory and Application, 9(9), pp.49-58.
Kozhevnikov, I. and Gorovoy, V., 2016, September. Comparison of Different Approaches for Hotels Deduplication. In International Conference on Knowledge Engineering and the Semantic Web (pp. 230-240). Springer, Cham.
Laudon, K.C. and Traver, C.G., 2013. E-commerce. Pearson.
Lubián, F.J.L. and Esteves, J., 2017. The New Digital Economy. In Value in a Digital World (pp. 1-25). Palgrave Macmillan, Cham.
Rahman, H.K. and Dominic, J., 2013. Theoretical Framework for Restructuring Online Public Access Catalogue (OPAC) for the New Generation of Users. Indian Journal of Information Sources and Services, 3(1), pp.33-39.
Ritala, P., Golnam, A. and Wegmann, A., 2014. Coopetition-based business models: The case of Amazon. com. Industrial Marketing Management, 43(2), pp.236-249.
Siguencia, L.O., Marzano, G. and Herman, D., 2018, May. INFORMATION TECHNOLOGY AND CONSUMER BEHAVIOUR IN TOURISM: STUDENT TRAVEL PLANNING BY USING THE INTERNET. In Proceedings of the International Scientific Conference. Volume VI (Vol. 402, p. 411).
Steinhauser, C. and Bohne, H., 2018. Multi Channel Strategy: An Empirical and Theoretical Analysis of Online Distribution Channels in the Hospitality Industry. JOURNAL OF TOURISM. RESEARCH, p.107.
Trivago.com.au. (2018). Are you a human or a robot?. [online] Available at: https://www.trivago.com.au/
Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2017. Electronic commerce 2018: a managerial and social networks perspective. Springer.
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