The current project aims at personal developmental plan
Herein, the research work attempts to underscore the strategies required in forming personal business plan
Goals
To polish the skills and expertise I have learned in the university
To prepare for my interview and crack the profile of a marketing manager in a reputed restaurant
To gain experience in terms of product handling, service offerings, customer handling, sales margin, etc. through working in the restaurants
Purpose
To establish an entity that can contribute enough employment to the community (Cottrell, 2015)
To contribute welfare and uplift wellbeing in the society
Values
To provide the resources with correct benefits that can help them to evolve in their personal and professional life with the company
Add value to customer’ life through correct service offerings
Missions
To offer the best quality food to the society
To uplift people empowerment
Add value to the lives of both internal and external stakeholder
Key Questions
How can I be remembered?
How can improve the current communal state with my entrepreneurship abilities?
What HRM facilities I shall impose to maintain a healthy working culture and help employees to evolve with my business?
The hospitality sector would be the market that aligns with my goals
The younger and the older generations both would be my target market.
Long-term vision
To establish a successful company in the restaurant division by 10 years down the line
Marketing and Implementation Strategy
Market positioning statement
The majority of the restaurants are offering tasty and yummy food to you. But we and our team concern for you. Hence, we are offering the best quality and healthy food to give you a healthy lifestyle.
As an executive, I would definitely polish my creative skills to come up with innovative solutions
I would ask my employers to maintain a participative culture
To ensure high employee engagement and positive culture
After starting my own venture, I would conduct the CSR (practices) in the society
In terms of service, I would definitely like to keep a proactive attitude towards my employer
I will definitely take self-initiative to understand the market trends and if allowed to propose my ideas that can benefit the organisation the most
I would also understand the employer’s point of view if any change initiatives are taken rather than resisting
Key milestones
Imposing a profitable business model
Tapping the best potential market and the customer segments
Designing the most realistic, scalable and profitable marketing strategy for the restaurant
Recruit and train the most solid team (Lejeune et al. 2018)
Gaining the right authorities in the business from the industry
Conducting corrective research and development plan to comprehend the market trends
Designing an accurate service line
Maintain a through the track of my financial statements
Identifying the customers’ satisfaction index rate
Maintaining a daily count on customers’ footfall
Conducting a regular engagement session with the employees to deem their satisfaction rate and recognise areas they need further improvements
Conducting a regular performance review of the employees as well to recognise the performance abilities
The political condition of the UAE market
The economic stability would definitely impact the success factor of the business
The weather condition is another factor, which is definitely uncontrollable by nature
Infrastructure, the property development definitely create considerable influence on new business
The rate of competition creates a high entry barrier for new business to form a set up in the UAE market
Maintaining an alternative communication means between the customers and advisors
Always maintaining a backup financial plan in case of uncertainties (Burnham, 2015)
The market is changing frequently, thus, customers would be approach via different platforms
Specialised CRM team would be hired to professionally handle customers’ queries
Data availability and it would be kept secured through strict confidential measures
The recruitment process would be conducted simply based on skills and talents
There would not influence biases in the process of recruitment
Educate staff about risk probabilities an the process to overcome it
A proper code of conduct would be maintained within the organisation on a regular basis
Every employee would be treated equally
The employees would be given the right compensation facilities as per their performance a designations
If termination is applied, employees would be given the right just behind the process
My faculties:
They have helped me to the immense in understanding the module and what exactly my academic requirements are.
They also trained me to develop my both professional and personal skills to evolve with the time
I am also grateful to each of the professor for my finding free time from their busy schedules to clear my academic related confusions
My parents:
I would definitely like to thank my parent for believing in my determination and helping me to get into this management filed
They have always helped me to learn from my failure
They are my confidence and stayed by me during my every hurdle
My Friends:
My friends have been my mirror watching whom I have grown up
I have always related myself with them in terms of all qualities, traits, behaviours, etc
The group study before every assignment had been a great help to come out of my comfort zone and to speak freely in public
Influential
Impactful
Evolving
Humanistic
Helpful
Insightful
References:
Bouman, N. (2018). Personal Development Plan.
Burnham, D. H. (2015). Create Your Personal Leadership Development Plan. The Discover Your True North Fieldbook: A Personal Guide to Finding Your Authentic Leadership, 199.
Cottrell, S. (2015). Skills for success: Personal development and employability. Macmillan International Higher Education.
Lejeune, C., Beausaert, S., & Raemdonck, I. (2018). The impact on employees’ job performance of exercising self-directed learning within personal development plan practice. The International Journal of Human Resource Management, 1-27.
Stewart, J. (2016). Personal development plan. In Encyclopedia of Human Resource Management. Edward Elgar Publishing Limited.
Tattum, D., & Tattum, E. (2017). Social education and personal development. Routledge.
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