The prime determination of this paper is to focus on the analysis which is done in the previous part of the paper considering the Starbucks organization (MarketLine, 2017). The needs and issues of both the internal as well as the external stakeholders of this organization will be focussed in this paper. The paper will also highlight the necessary steps which might help them to improve their performance. Key competitive advantage will be stated in the paper along with the reflective planning in for the next stages of the paper.
The expectations of the stakeholders will be discussed in the paper with primary importance and the issues connected to the response coming from the earlier part of the project will also be focused in this paper.
Environmental sustainability
This is one of the most important issues associated to this food organization. Social development is one of the key aspects of the environmental sustainability of Star Bucks.
The main stakeholders associated with this issue for the selected organisation are the customers of the organisation and the government officials who play a role accessing such as taxation policies and food control ingredients.
Customers: The capacity of the environments are needed to be maintained by the internal stakeholders associated with this organisation as it is responsible for the good lifestyle of the consumers of this organisation. Health-safe and security of the consumers of this organisation is directly related to the environmental sustainability of this organisation so the consumers of this organisation should be focussing highly on the importance of the environmental issues for this business as they will be indirect gets affected by it in case of any negative impacts. The economic prosperity of the consumers of this organisation is also dependent on its impact on environmental sustainability. The economic development is directly reliant on the role of the customers of this organisation.
Government: The proposed rules and regulations of the government regarding environmental sustainability is essential for this food organisation. The waste materials of this production units should be properly treated so that the ecological balance is maintained. Effective waste disposal technique should be applied so that the complexities associated with the incineration can be effectively minimized (Heinonen, 2011). According to the government regulation, there should be less usage of the plastics.
The role of the external stakeholders such as the consumers of this industry and the government plays a huge role in providing a competitive advantage of the other similar food corporation organizations. The needs and requirements of the consumers have to be analysed at all levels so that the growth in the sales rate can be a huge boost for the organisation (Phillips, 2015). The stringent regulations of the governmental organisations should be understood by a technical team within the organisation so that it can provide them with a competitive advantage compared to the other similar corporations of the industry. Competitive equality should be maintained among all the products of this business organization (Hajli, 2014). The quality of the products should be evaluated so that there is no gap between the requirements of the clients and the corporation. The distribution team of this corporation should be focusing on the techniques which will provide them with a competitive advantage over the other companies.
Based on the previous units of the paper it can be concluded that those external stakeholders of this organization such as the customers prefer products which support the environmental friendly in nature. The paper focussed on the importance of faith of the consumers by serving effective products which will not be environmental friendly in nature. The biological measures and control are highlighted in the previous paper in the PESTEL analysis unit (Logan, 2016). Special focus is on the natural catastrophes which have an impact on the raw materials used in Starbucks. The paper also focussed on the branding of the image which will be improved significantly with the help of the environmental friendly strategies.
The future plan regarding the environmental sustainability of this organization should be a very planned approach. Environmental parameters such as the recycling, minimization of the waste, purchasing of the energy saving devices for the production units of the industry, composting of the kitchen wastes, use of cheap transportation service which looks after the maintaining the ecological balance.
Ethics:
The ethical consideration of the internal stakeholders of this business organization such as the customers play a huge role in the growth and development of this organization (Lovelock & Wirtz, 2010).The rules and regulations of the government are the other essential aspect of the ethical considerations of star bucks.
The ethical considerations of Starbucks depend on external stakeholders of this business such as the clients. All the roles and responsibilities of the customers are very important for the sustainable progress of this company (Michelli, 2006). The different types of the transaction between the stakeholders of Starbucks and the customer should be clear and flexible so that there are no complexities associated with the transactions. The products of this organization should be serving all the aspects of their clients. Honesty and loyal bonus and free schemes should be placed when the older customers are placing new orders in their online portals (Wu, 2017). The most important ethical consideration in Star Bucks should be the customization of certain products which will be very much beneficial for this organization.
Customers: The customers of this food organization is the main external stakeholders associated with this organization. The organization should be very much aware of the needs and requirements of its consumers (Taecharungroj, 2017). The relationship between the internal stakeholders of this business organization and the customers is the key ethical consideration for this company. Strong management policies and principles should be adopted by the management team of this business organization so that they can maintain a long-term relationship with their clients (Balakrishnan, Lee, Md. Shuaib, & Marmaya, 2009). Integrity and truthfulness about the business strategies is the other important characteristic feature of the ethical considerations of this organization.
Government Rules and regulation: The following up of the stringent rules and regulations such as the composition of the oil percentage in their products or taxation are the most important aspect of the ethical considerations. The business ethics of Star Bucks should be updated on regular intervals as the needs and requirements of the clients keep on changing with time (Ding & Tseng, 2015). The ethical considerations should be also there between the internal and external stakeholders of the organization such as the food managers of the different department and the supplier of the raw materials.
Competitive advantage can be achieved with the help of maintaining the ethical considerations of the customers. The maintenance of the ethical considerations will be very much beneficial for maintaining the competitive advantage over the other companies. Quality of the products will also be improved if the ethical considerations are properly met (Munoz, Miller, & Poole, 2016). Impartiality should be maintained in all the levels of this organization especially among the customer who are the prime stakeholders associated with this business organization.
Based on the previous unit of the paper it can be reflected that the brand image of this corporation can be effectively maintained if the ethical considerations are considered by the management team of the organization (Taylor, 2015). Competitive advantage can also be achieved if the ethical considerations are considered in an organized way. The customer holding and the marketing strategies are highly focussed in the previous report. The first report also focussed on the importance of the core competencies of Star Bucks (Atzori, Shapoval, & Murphy, 2018). The core competencies include the Human Resource Management which looks after the maintain good and professional relationship between the officials of this organization and the clients.
This section of the paper will be focussing on the future planning of the companies so that it has a competitive advantage of the other similar food corporation companies. Ethical standards should be developed and implemented by the internal stakeholders of this organization such as managers (Ding & Tseng, 2015). Effective leadership quality is the other way to ensure ethical consideration in the working environment of Star Bucks. The positive behaviour of the clients should be awarded rewards and bonuses (Whiting & Williams, 2013). Promotion of community involvement is the other technique which can be very much effective for maintaining the ethical considerations in Starbucks.
Leadership Qualities:
The main stakeholders concerned with the issue of leadership qualities is the project managers. The role of the project managers is very much significant for the growth and development of Star Bucks as well as to maintain a good working environment inside the working environment of Star Bucks (Hao et al., 2015). The concept of the multi-culture environment is very much important for the project managers as it will help them to deal with a wide range of customers.
The leadership qualities of the internal stakeholders of Star Bucks is very much important for the improving the productivity of the organization as well as to maintain a good working environment with the system (Heinonen, 2011). Management of the different departments of this organization will be much easier with the help of strong leadership qualities. The vision of the project managers can have a direct positive impact on the growth and sales of the organization. The communication process between the different stakeholders of this business can be much easier with the help of the business strategies created by the project managers.
Project Managers: The skills which are very much required by the project managers of Star Bucks are excellent interpersonal skills which will help them to deal with the issues of their customers. The vision of the project managers is very much important for the strategic development of this organization. Enthusiasm and a positive approach of the project managers are very much needed for managing the complex projects of Star Bucks (Hao et al., 2015). Calmness and composure should be maintained by the project manager of Star bucks so that the problems associated with different modules can be easily solved.
The role of the internal stakeholders such as the project manager is very much important for maintaining a competitive advantage compared to the other food organizations. Competitive impartiality should be maintained by the project managers (Logan, 2016). The supplier of the raw material of this food organization will be hugely affected with the help of the effective role and responsibility of the project managers. The quality of the products will also be directly improved if the project managers play their role and responsibilities accordingly. The team building attitude of the project managers will provide this organization with a competitive advantage by attracting a talented group of employees which will be working dedicatedly for the development of the organization (Kavanaugh et al., 2012). The national culture should be kept in mind while forming the advertising strategies by the project managers.
Based on the previous report it was found that the political factors of Star Bucks such as government regulations can be maintained effectively with the help of an effective leader. The economic factors such as the global recession can be treated effectively with the help of a project manager. The previous report focussed on the importance of the project managers in maintaining the important factors of the such as the complexities when the new advanced system is incorporated into the production units of Star Bucks. The internal and external threats of this business organization can be significantly met if the project managers plan and incorporates an effective governance plan.
This future planning of the leadership qualities which will provide Star Buck a competitive advantage over the other countries will be stated in this unit of the paper. The role of the project managers should not only be restricted to managing the different aspects of the products but the sales and marketing are the other significant strategies which are needed to be implemented by the project managers as it will help them to enhance their sales and fulfil the organizational goals (Kavanaugh et al., 2012). Strategies such as changing the prices of the goods according to seasons and climate can be very much effective for this organization.
Managing workplace fit for humans:
It is considered to be as one of the vital problem for tackling issues in Starbucks.
The main stakeholder associated with the problem for the given organization is employees of Starbucks (Hao et al., 2015). The employees tend to play a key role in teamwork, technical support, managing the business and lastly development.
Employee: Business Owner of Starbucks require employee so that complete job can be easily done. It is mainly done due to the performance of employee which is important for the overall profit and success of Starbucks (Taylor, 2015). Business Leaders of Starbucks need understand regarding the key benefits of employee performance so that they can easily develop certain consistent methods. These methods are mainly used for evaluating the employees of Starbucks. It ultimately helps in understanding strength, weakness and lastly managerial gaps of the overall business organization (Whiting & Williams, 2013). Though the evaluation of performance is not fun it can be considered to be helpful in understanding the performance level of each employee.
Starbucks tends to follow “Positive Work Environment” for its betterment and improvement of the employees. When the employee of Starbuck is completing their job ineffective way, then their office can be easily boasted (He, Zha, & Li, 2013). There is a large number of employees who are not motivated for their job indication which can easily bring down the whole department. It mainly focuses on the positive and energetic work environment (Harrington, Ottenbacher, & Fauser, 2017). Apart from this positive work culture can be maintained by rewarding the employees with proper incentive and groups at the time of meetings (He et al., 2013). High performance of offices can easily attract talent in recruitment which can provide goals for proper working.
In the first report, our group needs to be considered for this report as it makes a particular point for an employee to easily get a competitive advantage for Starbucks (Logan, 2016). After that, a discussion has been provided regarding how the brand suppliers can easily get products fat and at low cost. If any of the suppliers of Starbucks wants to sell products in Starbucks, then they approval from the government (Heinonen, 2011). It is mainly due to safety of Starbucks who wants to sell foodstuff for approving both product and suppliers.
This particular report mainly highlights the need for future planning which is needed for competitive advantage from various resources and along with stakeholders. It mainly aims to maintain a good quality of work and reducing cost as much as needed (Lovelock & Wirtz, 2010). It is mainly needed for planning for advertisement new customers in various ways. Starbucks is also planning for adopting new ways for developing the supply chain along with upgrading the supply chain for the best result.
Stakeholders expectation / Issued:
Culture: It is considered to be as one of the important factors for any organization like Starbucks. This particular organization comes up with own organization culture (Hutt, 2016). For Starbucks, it can easily affect it directly or even indirectly at the time of making changes with respect to labour rules or even international agreement.
Employees of Starbucks tend to spend around 40 hours or even more at their workplace. The organization culture of Starbucks affects their work lives along with personal life. Organization culture aims to focus on beliefs, ideologies and lastly values which is needed for organization share (Wong, 2013). Culture is considered to be an important factor which is needed for the success of any organization.
Loyalty: The organizational culture of Starbucks can be considered to be helpful in motivating their employees and loyal management of the organization. If the employees can easily have considered themselves as a part of the overall organizational culture. They are more focused for contribution for the entire success of the organization (Campbell & Helleloid, 2016). It can easily create a much better contribution to the overall success of the organization like Starbucks. It mainly aims for the proper accomplishment of the overall project of the organization. Starbucks mainly aims and care for hard work without being coerced.
Competition: Healthy competition among the employees is considered as one of the best results for sharing the organization culture (Hutt, 2016). Various employees can easily strive for performing the best value for earning recognition and proper appreciation from the given supervisors.
Starbucks employees are filled with proper experiences and so that they can easily get training and workshop for any kind of improvement from the skills of the employees. The workshop is focusing on improving the skills for the present organization that is Starbucks (Lovelock & Wirtz, 2010). This particular point aims to create a competitive advantage for a long interval of time along with valuable and best kind of kind of training for their staff members.
For understanding the requirements of customers of Starbucks they need to update it on regular basis (Balakrishnan et al., 2009). It is mainly used for connecting with various employees by the help of proper meetings. But in this case, more amount of information in the report is not provided.
Customer is considered to be an external stakeholder which can easily change their decision both direct and indirect way. If the government comes up with a basic form of pay, then Starbuck effect the profit and its financial position in the whole industry.
Conclusion
From the above paper, it can be concluded that the Star Bucks have a good competitive advantage among the other kinds of food corporation industries due to their excellent management skills both internally and externally. The fluctuation in the prices of the products according to the season and climates is an added advantage for this organization. The exotic sales and marketing strategies of this organization is one of the prime reason why they are one of the leading for organization in the world. It can also be concluded that this food organization is very efficient in dealing with the issues of their customers. The products served by this organization is one of the best in the world which makes them one of the leading global food organizations. The different types of issues of this organization is discussed in this paper along the concerned stakeholders associated with the stakeholders.
References
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