Discuss about the Ideological and Political Management of Colleges.
Travel and tour is something which is one of the most growing business in the world, with people from all the over the world increasing to travel across the world. This makes the Travel industry one of the most valuable growing firm (Han and Hyun 2015). The Book and board being a well-established firm in the UK[1] has already a well-established customer base. The only drawback of the organisation had in the past years is the fact that the organisation worked entirely in the offline platform. The world in today’s generation is running in the internet and but the B&B is hugely deficit of this factor (Fang and Law 2016). The paper will cover the topics on how the organisation can better prepare highly working marketing plans, the through market research and the requirement specifications for the purpose of developing the web site that will be the face of the organisation in the world of the internet. The paper will also cover the current working style and what changes are needed to be made that can help the organisation perform in the technological market. Also some of the examples of their firms that carry out same business and compete the B&B, and how the organisation can overcome the rivalry and be the best.
The organisation B&B can be explained as a core business to consumer firm. The entire business of the organisation depends on the customer satisfaction. IN order to get the maximum number of the customers the organisation needs to follow (Eid 2015). Thus in in order to attract more and more amount of the customers the managers in the organisation has to invent some of the new marketing strategies.
The B&B is one of the oldest and the most valuable firm in the UK for providing the Travel services, but also the working and the daily operation style of the organization is also some of the old techniques that is been used. As the organisations most of the techniques are traditional, the organisations limits to very few resources like the advertisement of the plans in the newspapers across the country, distribution through pamphlets via the market chains. The individuals have to explore the options after walking in to the organisations office. It can be said that the this one of the major drawback for the organisation as now in the modern generation many of the peoples are reluctant to such services and tend to use the internet for exploring the plans of the travel agencies (Camisón et al, 2016).
Although of the organisations set back services the organisation is very much strong enough to provide three different types of services namely the travel plans, the travel and the hotel packages and lastly the complete holiday packages. Under the travel plan a customer can only opt for the travel plans list like whether to travel by airways or though roadways. Under the plan of the travel and the hotel package the organisation provides a complete travel plan and also the destination hotel services (Pulido-Fernández 2015). Lastly under the holiday package the organisation looks after all the factors like hotels, travel rentals insurances among others for the customer and the customer can only just sit back and relax the entire holiday. The organisation also provides discounts for the members of the organisation though membership cards. This is the front end of the work that is visible to the customers.
In the back end, the work of the organization is much more complicated. When any customer request to book a plan of the organisation, at first the customer has to visit the nearest office[2]. In the office an employee of the organization notes down all the required information of the customer and takes it in an excel sheet (Mariani 2015). This includes the customer preferences like where to travel, when to travel, the budget and the other details. After that the staff contacts with the spots and fixes the holiday plan.
The main aim of the travel sector is provide the customer with world class experience and a good and enriched holiday. It can be said that the aim of the B&B is also somewhat same. The organisation wants to provide the best in class services like best travel plans, best luxurious hotels, premium travels and rentals. In this industry everything depends on the customer feedback and satisfactions (Schuckert 2015). If there is even one single negative feedback from any customer then it can hamper the entire business process[3]. The websites of the organization must have the features like the showing the best available plans, where the customer can choose for the required plan in the desired amount of the budget. Also the website must be control with the bootstrap function so that it can be used from nay of the personal computers and the mobile and the tablet devices (John and Swapna 2017). Later the organisation must move on to the mobile applications that is being the trend in the world. Other than this for the advertisement purpose the organisation must integrate with the social media sites. It will help the organization in being in the eyes of the tourist all the time.
The tours and travels industry is one of the most growing industry in the world and the sector is facing a huge competition (Brown 2017). There are many big and small organisations that are providing some of the most world class benefits. Other than this many of the organisation are using the modern technology that is the internet. The internet has been a huge tool for this organisation, as with the help of the internet the customers can book the entire holiday plan, look for the hotels and the travel plans. In order to the make success in the field, the B&B also needs a very well developed web application and web sites which can attract more and more customers. One of the most reputed firm in this filed is the Zicasso which uses each and every aspect of the internet in order to provide the best services (Yang and Chen 2015). In order to make the most of the market B&B needs to plan a well-developed web site, android applications. One of the other most travel agency that is ruling the traveling industry in the United Kingdom is the Omega travels. The organisation provides some of the best tours and travels all over the world. The organisation is collaboration with many of the airlines and luxury hotels all over the world is one of the sensation to the customers. One of the major competition that the B&B can give to this organisation are the factor that the B&B is one of the oldest tourism industry and hence the organisation is having a customer trust and hence have a plus point over the other organisations.
The major solution for the organisation to prosper is to introduce web applications and the websites. The web site of the organisation is the front end which must be attractive to the customers in order to gain more customer base. Further the web site must include some of the major pictures of the hotels and the destinations. Other than this the website must have the different packages that the organisation provides (Luo 2017). This can be one of the major advantage for the organisation as the if the customer gets all the nessacery information at one single place then the customer might get more and more interest.
In the background, that is the back end of the organisation needs to have a centralized servers in order to make the experience hustle free. Other than this it can also help the organization from having a reduced man force (Senbergs and Kirikova 2016). Also the organisation can focus on the cloud serveries so that the entire work of the organisation is in one place so that it can help in the time of the audit and the internal works. With the increase demand of the tour and the travel industry it can be very much helpful for the organisation to progress at this time of the technological change. The organization must know people believe that they see.
Some of the major ethical consideration in the tourism industry that are related to the storing of the user data are:
In order to make a website working there are some of the major functional and non- functional requirements that are needed to run the website in a proper manner. In software and system engineering a functional requirement can be explained as a component of function described as a specification of connection between the input and the outputs. Whereas the non-functional requirements can be explained as the criteria that can be used for the purpose of judging the operation of a specific system. The non-functional attributes are also known as the quality attributes of a system (Ahmed 2016).
The functional requirements that the order to make the best of the websites are Administrative functions, authentications, authorisation levels, legal and the regulatory requirements (Anjos and Gontijo 2017). These are some of the main functional requires that are needed for the organisation for the smooth operation in the digital world. Other than this the some of the major non-functional requirements that needed are scalability, capability, availability, security, maintainability, serviceability[4] and interoperability among others. The organisation needs this because of the factor this can make some of the most positive changes that the organization needs to attract.
As per the case study, the product backlog should contain the list of all the requirements that are needed to get to the completion of the project. This product backlog would replace all the traditional requirement statement artefacts that would have been used traditionally. It is however, not specifically needed that all the requirements for the project be documented. It prioritizes the features list, containing the short descriptions for all the functionalities that are desired for the project (Amin and Ibrahim 2016). The product backlog for this particular project would be as follows:
Conclusion:
Thus concluding the topic it can be said that the developing of the website is one of the must do thing of the organisation. Since the organization is one of the most prestigious travel and the tourism providing organisation it needs a digital platform where it can put on its entire plans for the providing the best in class services. The need of the social media merge up is also an important aspect of the organisation because of the fact for the publicity of the website and the applications being created.
References:
Ahmed, F., 2016. Process analysis of website development & management, Le Chef Limited.
Amin, A. and Ibrahim, Y., 2016. Sustainable community participation in homestay program. International Business Management, 10(1), pp.18-23.
Anjos, T.P. and Gontijo, L.A., 2017, July. Usability Tool to Support the Development Process of e-Commerce Website. In International Conference on Human-Computer Interaction (pp. 11-18). Springer, Cham.
Brown, N., 2017. Updating Assessment Styles: Website Development Rather Than Report Writing for Project Based Learning Courses. Advances in Engineering Education, 6(2).
Buhalis, D. and Amaranggana, A., 2015. Smart tourism destinations enhancing tourism experience through personalisation of services. In Information and communication technologies in tourism 2015 (pp. 377-389). Springer, Cham.
Camisón, C., Puig?Denia, A., Forés, B., Fabra, M.E., Muñoz, A. and Muñoz Martínez, C.É.S.A.R., 2016. The importance of internal resources and capabilities and destination resources to explain firm competitive position in the Spanish tourism industry. International Journal of Tourism Research, 18(4), pp.341-356.
Eid, R., 2015. Integrating Muslim customer perceived value, satisfaction, loyalty and retention in the tourism industry: An empirical study. International Journal of Tourism Research, 17(3), pp.249-260.
Fang, B., Ye, Q. and Law, R., 2016. Effect of sharing economy on tourism industry employment. Annals of Tourism Research, 57, pp.264-267.
Fasugba, O., Koerner, J., Bennett, N., Burrell, S., Laguitan, R., Hoskins, A., Beckingham, W., Mitchell, B.G. and Gardner, A., 2018. Development and evaluation of a website for surveillance of healthcare-associated urinary tract infections in Australia. Journal of Hospital Infection, 99(1), pp.98-102.
Han, H. and Hyun, S.S., 2015. Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism Management, 46, pp.20-29.
John, S.K. and Swapna, K., 2017. A New SDLC Frame Work for Website Development. AADYA-Journal of Management and Technology (JMT), 7, pp.132-142.
Luo, P., 2017. 145. Researches on ASP. NET-based Education Website Development for Ideological and Political Management of Colleges and Universities. Revista de la Facultad de Ingeniería, 32(11).
Mariani, M.M., Buhalis, D., Longhi, C. and Vitouladiti, O., 2014. Managing change in tourism destinations: Key issues and current trends. Journal of Destination Marketing & Management, 2(4), pp.269-272.
Pulido-Fernández, J.I., Andrades-Caldito, L. and Sánchez-Rivero, M., 2015. Is sustainable tourism an obstacle to the economic performance of the tourism industry? Evidence from an international empirical study. Journal of Sustainable Tourism, 23(1), pp.47-64.
Schuckert, M., Liu, X. and Law, R., 2015. Hospitality and tourism online reviews: Recent trends and future directions. Journal of Travel & Tourism Marketing, 32(5), pp.608-621.
Senbergs, J. and Kirikova, M., 2016, September. Attributes of User Engagement for Website Development. In International Conference on Business Informatics Research (pp. 130-144). Springer, Cham.
Wong, L.Y., 2016. Development of a holistic internet marketing strategy framework (IMSF) in promoting medical tourism industry (MTI) in Malaysia (Doctoral dissertation, Universiti Tun Hussein Onn Malaysia).
Yang, Z., Li, C. and Chen, S., 2015. Development of Mobile and Computer Website Integrated College Content Management System.
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