What is your understanding of strategic Supply Chain Management?
Strategic management gives main focus on identification and determining the strategies which is very essential for the manager to apply. It should also be taken into consideration so that there can be enhancement in the performance level of the organization. It will also assist the company in achieving the goals and objectives of the organization. The term is used as a decision process which is taken into consideration by the managers to take decisions which are related with the performance of the company. Strategic supply chain management is a very early stage of supply chain in which the supply process of a company is done by immediate supplier (Gzara,Nematollahi & Dasci, 2014). There are many goals, targets and policies which are involved and also they are focused on how to cater the demand of the market. It is very effortless to perform in the monopoly market were the outlets are very less and the outlets are located in the limited area. When the business expands there are many decisions which are concerned with the expansion and also with the supply chain operations to sustain in the market (Bulmus,Zhu, & Teunter, 2014).The company also made strategic decisions which are concerned with manufacturing locations and also with the decisions which are related with the strategic decisions on the logistics network. The objective is to ensure that the objectives of supply chain are taken into consideration which can ensure about the efficiency about distribution of goods to the retail stores and to the customers (Tofighi, Torabi & Mansouri, 2016).It also gives focus to the competitive products without compromising the quality of goods. It also gives support to the customer by providing the goods on time to them which can increase the efficiency which enhances the goodwill of the organization.
FedEx is considered as one of the world’s best and number one company which provides the goods around the world. The company has four segments that are FedEx Express, FedEx Ground, FedEx freight and the FedEx services. It offers the supply chain solution which consists of transportation management and the inventory logistics. When the shipment is cool from the pickup to delivery we can consider it in FedEx cold chain services (McKinnon, 2013).The cold chain services focus on the temperature which should be followed in effective way so that the goods and services can be controlled and secured effectively with proper care (Arabzad, Ghorbani, & Tavakkoli-Moghaddam 2015). There is proper arrangement made which are specially designed and there are unique vehicles which are used for pickup and delivery. The quality of services plays an important role. If the company provide good quality then only it can achieve its goals and objectives in effective way and can grow in the sector effectively. The company handles much transportation like air transportation. The FedEx cold chain services take into consideration customers expectations which should be met in effective manner. The tight temperature is maintained which can be deep cold or room temperature. There can be container placement which can be in the aircraft with the cargo which hold temperature and can enhance the optimal performance. The trained temperature control service team will take into consideration the temperature sensitive shipments (Stevens & Johnson,2016).It gives temperature monitoring within the shipment and it provides or gives the hard copy temperature documentation which gives a complaint audit trail and regulate the compliance(Alshamsi& Diabat, 2015). The FedEx cold chain service targets the market which is related with healthcare, life science and pharmaceutical. The customer purchases the services or avail the services offered by the company because the company provide effective and satisfied services to its customer. The services which are offered have complete monitoring and analyzes of the product and the device which is used is sense ware which keep the goods safe and secure. The company goods on time without any delay with enhance the level of satisfaction of the customer and gives enhancement in the goodwill of the company. The FedEx custom provides the speedy and door to door services to its customers (Jaafar & Rafiq, 2017).
It also make easy to ship internationally by giving end to end services which consist of custom brokerage, trade facilitation solutions. The customers can use the trade network or also consider the benefit of individual services. This type of service is used by the customers who have business to business packages and where the items are more or cargo (Winter & Knemeyer, 2013) .The customers can easily track their package by sitting anywhere in the world and can drop a query or a request if it is related with their package. The company provide safe and secure services to the customers which help the customer to serve more with the company. The company enhances the trust and level of satisfaction in the mind of the customer and helps in establishing a safe a secure working environment for the employees working in the company. The monitoring of the package is done through many devices like sense ware which guides the customer in tracking the package or the goods which are send to them (Walker, Seuring, Sarkis& Klassen, 2014).The support system has enhanced the satisfaction level of the customer which enhances the growth and profitability of the company. FedEx faces many issues and problems as there are many multinational courier services companies like DHL.
The companies are focusing on competing to ship the goods individually and the businesses which are higher volume will give high profit. The companies also focused on creating advertisements which differentiate themselves by giving advertisements and they try to reach maximum customers as a competitive advantage. DHL is concerned to deliver virtually and they are an active competitor in the main economic hubs where the shipments are concerned with the area of time critical express. FedEx cold chains have control on the flight timings. The timings are accurate and the company always try to deliver the product on time to the customers. The products are delivered properly.The temperature is controlled in effective manner so that the damage cannot take place in the products or goods. The goods are provided in good quality to the consumer and the temperature is set according to the goods so that the goods cannot be destroyed (Ellram,Tate & Feitzinger, 2013). There is no disappointment which can be due to the timings of the flight. The company provide the goods on time to the customer who have enhanced the goodwill of the company and has given a major growth in this field. One of the reasons that the FedEx cold service is best is that if comparison is made with DHL because there is technology support for the customer. The critical inventory logistics which the business takes into consideration is that it enhances the customer service. The shipments and returns are managed to meet the distribution requirements of the individuals and improves the inventory management (Roman & Rude, 2015).By proper inventory management which is considered by the organization it reduces the need for the safety of stock. The customer can get the support from the mobile app or the website that where the product is reached and how much time it will take for the product to be delivered. This is the main reason which provides customer satisfaction and gives enhancement in the business. The main advantage is that the company has a set of cross functional action team for every component which are concerned with the service quality indicator. The FedEx cold services focus and have a complete monitor on the package by using the device named as sense ware which keep the goods safe and secure and the tracking is made easily (Gligor & Holcomb, 2014 ).The company effectively and efficiently serves its customers and also take into consideration different FedEx companies. The competition in the market is increasing day by day. The company has to take into consideration effective strategies so that the goals and objectives of the organization can be achieved in effective manner (Dreher, 2014).The integration of information helps the company to gain business synergies all over the world and can across its operating units. By using website also the company provide its customer a single point of contact to satisfy the need of customers. It gives tracking of shipment, invoicing information and the services which are concerned with the FedEx office to its customers. The customer can also give a call to the company and can easily access the freight options which are given by FedEx and can give best choice which give a great advantage to the needs of the customers (Govindan & Soleimani, 2017). The main reason of expansion is strong information system which gives the company an opportunity to give efficient freight services to its customers who are mainly focused on the pickup and the requirements of delivery and it is concerned with the time that the product should be delivered on time to its customers. The company can achieve its target by delivering the value proposition in effective manner. The company provides good quality and services to its customers and gives flexibility in the operations which are related with transferring of goods and services. The goods are delivered to the customer on time and in good speed which enhances and give growth to the company. The company provides to deliver its goods on time without any delay so that the customer can trust the company and can make other contracts with the company (Singh, Verma & Bharti, 2015).
The main focus of the company is on the quality that they provide the best quality to the customers which can increase the trust of the customers towards the company. The company can also pursue the growth through acquisition. Trucking and air freight also continue to converge by having large load of freight and it gives an opportunity of offering more time definite delivery (Rivera, Sheffi & Knoppen,2016).For expansion the company can look for the opportunities in many areas. There are many freight forwarders which has established themselves as leaders and enabled them to achieve the targets in effective manner. No firm focuses on dominating the services which are concerned with logistics. The main element is speedy delivery which is provided by the company to its customers (Schenkel, Caniëls, Krikke & van der Laan, 2015).It gives enhancement not in the goodwill but also in the profit of the organization. There is an intense competition in this field which should be managed in effective manner and proper documents are required for the smooth operations of the business (Lieb & Lieb, 2016). The proposition of the value is delivered by identifying the gaps in the process map. In the process map it consists of incomplete documents which are found in the warehouse. The incomplete document can create a major disadvantage for the company and can create many hurdles for the organization not in present but also in future (Li, 2015). Sometimes problem also arises which are due to the documents which are found in the warehouse and which affect day to day operations of the business. The company can take the advantage of cost because the large scale operations have the opportunity to attain the scale of the economies. To attain the economies of scale it is essential that the company should have a global network of distribution centres which can effectively and efficiently access to large fleet of airplanes, ships and trains (Dai & Salam, 2014).The value proposition from FedEx is by identifying and by analyzing that the customer not only want speedy and fast delivery but also guarantee urgent delivery which is required. The company has become the first overnight courier in the world. Just because of truthful services which are provided by the company, the organization has achieved many advantages and achieved growth in the organization. The Value proposition can be delivered in effective way when the documents which are found in the warehouse are complete and accurate. It gives efficiency to the company and enhances the capability of working. Also the gap which is identified at the time of value proposition is sorting or finding incomplete tax payment in the hub. It affects the working operation of the company and gives affects on the enhancement of the company (Akins, Li, Ng & Rusticus, 2016).The incomplete tax payment minimizes the growth of the company and affects the growth of the company. So there should be proper tax payment documents so that the company can grow in effective and in efficient manner. The next gap which is identified is related with the rejection from the customer due to many reasons (Mukerjee, 2013). The rejection from customer plays an important role it affects the goodwill of the company and it creates and hinders the working pattern of the company. The company has to face many problems which if not solved immediately can create a disadvantage for the customer as well as for the company. FedEx has the right to refuse, cancel and can also return the shipment at any time if one shipment is causing damage to other shipments, goods in any of the condition (Lakew, 2014).If the company accepts the package or the shipment it does not mean that the shipment is confirmed under the laws and regulations which are present.
The main competition in this industry is between FedEx and many other airlines that are related with carry packages and which aims at providing quality services to the customers so that company can easily achieve goals and targets in the organization (Kumar & Sharma,2017).The packaging of the company is dependent on the business and the company also take into consideration the effective and efficient services that can be provided easily so that the services can be rendered in effective way without any disturbance to the customers in the organization. The customer can reject the product due to many reasons and the precaution should be taken to reduce the risk so that no chance is given to the customers to reject the product. The customer should not be given any chance to reject the product. Effective strategies should be used so that the company can effectively achieve its goals and objectives of the company. The Fed Ex help the company too work efficiently and also it helps to serve the customers in effective way (Lee, Kang & Prabhu, 2016). The company has many fed ex services which are custom critical which delivers the urgent and valuable items on time by using the trucks and chartered aircraft so that there will be no delay in the delivery of the goods. Next is platinum ex in that it provides global marketing and is concerned with the information technology services for the other companies which are operating in Fed Ex (Antonyová, Antony & Soewito 2016). The company should be efficient enough so that proper management can be maintained and the company should follow policies, rules and procedures so that the operations can be done in effective manner. The quality is required to enhance the organization or for the growth of the company without this there can be no growth in the organization. The company deals with the transferring of goods and services from one place to another (O’Kelly, 2014). So it is very essential that everything should be taken into consideration by proper analyzing the function of the organization. The company take into consideration the services which can be rendered in effective way so that it can induce customers to come again and again and so that the company can serve themselves in effective manner according to the need of the customers (Ellram & Cooper, 2014).
Conclusion
From the analysis which is made in this report it is clearly seen that the FedEx Company provides quality services to the customers and increases the efficiency and focus in the enhancement of the organization. In this it is clearly seen that the company focus on healthcare, life science and pharmaceutical market and the company monitor the package by using sense ware device which also assist and find the location of the package easily by sitting at home. The company has attained the goodwill and known as one of the most popular company who focuses and work with a strategy of cost effectiveness. The company provides best quality services to the customers which is a great advantage of the company. The report contains many advantages which give assistance to the company to achieve its goals and objectives in effective manner. The techniques or the devices which are used by the company are also discussed in this report. This report consists of the cold services which are offered by Fed Ex which enhances the operations of the company and increases the profitability of the company.
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