Importance Of Operation Management In First Focus And HP Company – A Comparative Analysis

Definition and Purpose of Operation Management

Question:

Take two Australian Companies one will be service provide and other will be product based. both should be related and you need value chain and Customer benefits diagram for both Companies.

Operation Management is a kind of administration that gives a high level of effectiveness in an organization. It deals with the conversion of equipment and merchandise into goods and services that can enhance the growth of the organization (Fitzsimmons, Fitzsimmons and Bordoloi, 2008). The team managing the operation managements is responsible for balancing the cost with that of the profits so that the company can generate the maximum amount of revenue.

Operation management is very important in the company of First Focus that is based in Australia and New Zealand. It is the company that provides IT products throughout the country. However, operation management is very important to this company because it is the wrong notion of the people that the operation management is entirely based upon the manufacturing industry but the service provider also plays a very significant role. The service provider like that of First Focus takes care of the needs of the customer as well as getting the feedback on the services.

CBP or the Customer benefit package forms an integral part of the operation management as it clearly defines the needs and the satisfaction of the customers related to the goods and the services (Goodman, Heick and Lazaro, 2017). This can be of real value or of the apparent value that is determined by the experiences of the customer while dealing with the company.

The value chain can be regarded as the set of activities that the company Hewlett Packard is performing to deliver valuable services to its users in the local market (Kaplinsky, and Morris, 2001). It involves all the achievement, money, labor, equipment and the management that is involved in this process.

Operation strategy is the approach that the company uses to reach their desired objectives. With the development of the various strategies, a company examines various kinds of effects and the efficiency in its work by using various kinds of resources, personnel and the process of work (Slack, 2015).

First Focus is the smart alternative Information Technology Company of Australia and New Zealand dealing with all the medium-sized business. The philosophy of this company is to provide their clients and customers a value based services and receptiveness.  

Importance of Operation Management in Service Providers like First Focus

The Herbert-Packard is a technological corporation that has been divided into two parts in 2015 and came to be known as Hewlett Packard Enterprise that focuses upon the product and services of the organization whereas the HP Inc is the Hewlett-Packard is a computer and printer business organization that manufactures various kinds of computers and printers.

Here the product based company is HP who produces or delivers electronic gadgets. This company has some compensation and benefits program for the customers especially those customers are not going to suffer or hamper (Bian and Moutinho, 2011). They are as follow:-

• The success of the HP is only based on the satisfaction of the customers who are awarded extraordinary results.
• There are various types of rewards which are given to the customers is only based on the performance of the individuals.

The above discussion will be clearer by the following diagram:-

(Bian and Moutinho, 2011.)

Here the services provided by the First Focus IT industry. The First Focus is a smart and different IT provider for basically middle sized business in Australia (Zhang, et. al., 2010). Their beliefs are that they transport to their client in a neat, stretchy, and value-driven IT solutions by mixing with the organizations’ value communications and processes with their personalized facility and responsibilities. There is some compensation and benefits program for the customer which this company has produced for the service users. They are as follows:-

• They provide the backup and recovery of their customers and by this, they also gave good connectivity.
• They provide Email security, IT consulting, IT security, Managed IT, server hosting, storage etc.

These can be seen in the following diagram also:-

(Slack, 2015)

These two companies Hewlett Packard which are product based company and First Focus which is service based the main aim of these company is same is that they just want to give the best service to the customer and don’t want to hamper the customer. With this aim, these companies have some differences that they gave their best service to the customer in the different way (Subbaraj, 2011). One gives benefits in the product and other gave in the form of services.

The HP has their strong value chain as this company designed a good product which is long lasting in nature.

Advantages of HP: The advantage from this company to their customer is that the company provides such good products and services that the customer will not have any issue and problems in the coming future at least for a certain period of time.

Disadvantages of HP: The disadvantage is that the price of the products is quite high in comparison with the other companies, which is quite impossible to buy for the poor and the middle-class family. This argument can be described by the following diagram:-

Customer Benefit Package – Definition and Significance

(Subbaraj, 2011) Topolins:

The company First Focus is also creating a very long value chain by giving best services to the customer with the products.

Advantages of First Focus Company: The advantages of this company are that they are always with their customers when they need any help with the service of their products (Rothaermel, 2001). This can be seen from the services which are discussed above. They gave best to their customers always.

Disadvantages of First Focus Company: Although there are some disadvantages too; that the price they charge against of their services is quite high and almost unable to bear for the common peoples. The above argument can be discussed by the following diagram:-

(Kaplan and Norton, 2004).

Business strategy of HP

The US based company Hewlett Packard has made certain strategies that will enhance the growth of the organization (Nonaka, 2008). The strategy of the company focus upon giving low costs products to its customers with an improvement in the field of technology. The company wants to enhance its growth with the aim of improving its efficiency and improving the quality of customer services. 

Operational strategy of HP

The strategy which is followed by the HP Company is they just want to make their profit only after the satisfaction of the customer. The positive feedback from the customers is very important for them. And by this, they improve themselves so that they can do their work in the more better way and the customer will not be feel cheated in that company.

Competitive priorities of HP

The competitive priority of this HP Company is they want to happy their customer in present and in future also (Sanders and Premus, 2002). They don’t want to break the chain of their customer. This is because their priority is to make customers happy first. They put their profit margin in the second phase. If customers were happy then the profit will automatically increase.

Business strategy of First Focus Company

The First Focus Company provides an opportunity to the medium-sized business. The company has the strategy of delivering its client an elegant, elastic and value based IT products with proper services and responsiveness. The company has the strategy of not focusing on the technology but to focus on its customers.

Operational Strategy of First Focus

As the name of the company suggests, it focuses on the objectives and the needs of the customers (Kaplan, and Norton, 2004). They want to sell their products with effectiveness and with the method of customer satisfaction. The operational strategy of First Focus Company examines the effective use of the capital, employees and the process of work.

Value Chain – Definition and Importance

Competitive priorities of First Focus

The competitive priority of this First Focus Company is very useful to the customer. That is why the customers get attracted there and in Australia, the people thought that this First Focus is the best service provider company in that country (Krause, Pagell, and Curkovic, 2001). They get connected with their customer in all cases related to the services. They give the best services because the employees are very skilled in their mediums

Thus it has been suggested to the First Focus Company that they at first try to meet the expectations of the customers. They must not only sell their product to generate profits but to meet the needs and demands of their customers. They must also try to open their branches to various parts and keep all the latest and updated models of HP computers and printers so that the customers can have a fair option to choose with.

Conclusion

Thus, it can be concluded that the growth and success of a manufacturing organization is related with the service providers. As these are the chain system and each individual must give its best at a certain level to enhance the growth of the company. Customer satisfaction becomes the first priority of both the service providers and product manufacturer. Hence, the Hewlett Packard Company must focus upon manufacturing its best of the product with a reasonable price and the First Focus Company will pay attention on increasing its units and number of branches with the best of services in all the parts of Australia.

Reference

Fitzsimmons, J.A., Fitzsimmons, M.J. and Bordoloi, S., 2008. Service management: Operations, strategy, and information technology (p. 4). New York, NY: McGraw-Hill.

Goodman, C.C., Heick, J. and Lazaro, R.T., 2017. Differential Diagnosis for Physical Therapists-E-Book. Elsevier Health Sciences.

Kaplinsky, R. and Morris, M., 2001. A handbook for value chain research(Vol. 113). Ottawa: IDRC.

Slack, N., 2015. Operations strategy. John Wiley & Sons, Ltd.

Bian, X. and Moutinho, L., 2011. The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects. European Journal of Marketing, 45(1/2), pp.191-216.

Zhang, J., Yuan, C., Hua, G., Tong, R., Luo, X. and Ying, Z., 2010. Early gut barrier dysfunction in patients with severe acute pancreatitis: attenuated by continuous blood purification treatment. The International journal of artificial organs, 33(10), pp.706-715.

Subbaraj, A.K., 2011. Topolins: Current Research Status and Applications. International Journal of Bio-Resource & Stress Management, 2(1).

Rothaermel, F.T., 2001. Incumbent’s advantage through exploiting complementary assets via interfirm cooperation. Strategic Management Journal, 22(6?7), pp.687-699.

Nonaka, I., 2008. The knowledge-creating company. Harvard Business Review Press.

Sanders, N.R. and Premus, R., 2002. IT applications in supply chain organizations: a link between competitive priorities and organizational benefits. Journal of business logistics, 23(1), pp.65-83.

Kaplan, R.S. and Norton, D.P., 2004. Strategy maps: Converting intangible assets into tangible outcomes. Harvard Business Press.

Krause, D.R., Pagell, M. and Curkovic, S., 2001. Toward a measure of competitive priorities for purchasing. Journal of operations management, 19(4), pp.497-512