Spatial Discourse Analysis Of Three Different Event Scenarios

Methodology of Finding Appropriate Venues

Question:

Discuss about the Adverse Event Management in Patients.

This paper is going to analyse the spatial discourse of three different types of events depending on the vitality and size. With the due advancement of technology and investment process, the events – be they small or large internationals – are being considered as the driving force to the evident effectiveness of business practices (Andersen, Hanstad and Plejdrup-Skillestad 2015). The paper opens with the methodology section showing the methods of deciding venues. This is followed by three scenarios giving detailed description about three separate venues.

?The methodology of searching an appropriate venue for the events would begin with a search on the internet for such venues. Melbourne has several venues providing diverse facilities, environments which are available at diverse rates. The searcher should first surf the internet for venues according to the set requirements like space, number of people attending the event and budget (Jones 2014). The delegates and the important guests of honour would bless the event with their sparking presence. The next step is to go and see the venue to ascertain that the facilities are at par with the projected photos on the internet. The seating arrangements should be appropriate so that the delegates can enter and leave the meeting hall easily. The three events would require separate facilities and need to be dealt accordingly (Aapro et al. 2014). The first event would be attended by around 200 delegates, the second by a fifteen-hundred and the third event by around five thousand attendees. Each event has its own requirements of seats, exhibition spaces and so on.   The Before analysing the impact of space in organizing events it is necessary  todevelop a comprehensive idea pertaining to the concept of spatial analytics. Spatial analysis is the process of how the surroundings are judged with effective studies. It begins with computational analysis aiming at the site selection, predictive models and so on. This paper is going to analyse the space of three differentmodes of events (Peachey et al. 2014). The essay looks in to the matter of general understanding of the event management in different types. The first part of the essay deals with a small event followed by a medium size preceding over a bigger international one.

?The venue for the first event is the Hawthorn Art Centre which is located in Victoria. The venue has four meeting rooms which can accommodate around sixty people seated after a board room style. This shows that the venue can easily accommodate two hundred delegates expected to attend the first event.?As the core functional requirement for a small event the organizer needs to have a specific frame of the entire event.   In this case, a comprehensive location referencing system needs to be taken in to consideration.

Seating and Exhibition Space Requirements for Three Distinct Events

The second event will be held at two venues namely, the Melbourne Convention and Exhibition Centre and the Crown Events and Conferences, both of which are expensive and large venues for high profile events. The Crown Events and Conferences is a three tier venue with premium accommodation facilities.  The venue has a huge palladium for two thousand and five hundred guests sitting in theatre style. The venue even has casinos, cocktail bars and other facilities and its location is appropriate for arrival and departure of delegates. In recent studies the researchers (Getz and Page 2016)have focused on the use of effective technologies and space while considering timing, pattern and frequencies of events.  Current research has found that technological advancement has positively impacted upon event organizing spaces with the help of specific investment criteria (Getz and Page 2016).  In fact, this has no doubt led to the general understanding of the event management planning.

Research reveals that Melbourne Convention and Exhibition Centre is the largest convention centre in Melbourne. This venue is spacious enough to hold three thousand five to five thousand guests. The findings also show that the Melbourne Convention and Exhibition Centre has multi functional plenary having three theatres capable of accommodating close to six thousand guests. Event management needs to specify a system of measuring the duration of the program that is supposed to be organized in due course.  In effect this would also lead to the generation of the event planning option. The following figure can be taken in to consideration for the spatial requirement of a small event:

?The spatial referencing would be helpful for the event organizer to quantify the process of event management through comprehensive understanding of the location. In case of small event, where there would no more than 100 guests, the spatial requirement would not need much operational specification. The following requirement has to be taken in to consideration in terms of making it a comprehensive one:

Options	Requirement
Informative Positioning	GPS tracker, Wifi activator and the other options
Placement for the event	A small hall fitting 300 guests
Space	40’ x 40’ (two bigger hall rooms)
Requirement of Rooms	At least four rest rooms are required so as to confirm the repose for the guests. Four different segmentations for lavatories need to be ensured.

This cocktail party would be more eventful with the grace of some of the CEOs and directors of renowned healthcare and medicine companies like Ranbaxy, Sanofi and others. The event would be enhanced with the visit of the director general of AIHW who will be focusing on the development of health care development of the country. Due to the prestige of these delegates, the event needs to be lifted to the newer version from the last year’s participation. For the purpose of this era, this has to be taken in to certain consideration with the effective result of this event. Moreover, the entertainment needs to be taken into consideration, as ast year the event drew affluent audiences who could afford to pay for the cultural fest. The household income crossed $ 110,000 for more than 40 % of the attendees purchased products and services from the event.  This time we plan to put some important stalls and mini outlets for food, beverage, books and medical kits with directories so as to reach to the greater number of the audiences. The quality of the service provision such as personal medical counselling and medical advisory would be effective for the audiences. So we need a greater quality and amount of sponsorship so that no set back can be detected in terms of service provision. A strong setup is needed for the event. Marketing value of the event lies in the act of advertising, direct sales method, promotional activities and reaching to the target audience.  

Additional Considerations: Technology, Catering, Marketing, Sponsorship

?Advertising would be practiced with the help of print media and electronic media. Since this event is going to be associated with healthcare and medical awareness issues, the association with the electronic media would not be as much effective as expected from the events related to entertainment. The event would be advertised through four different newspapers in New South Wales. We would further like to optimize social media services so as to excel the publicity. In order to do so we would hire some SEO and SMO experts to provide this service. The designs of advertisement would depend upon the quality of graphic services. We hereby plan to frame indigenous art so as to promote the native Australian culture and we would also focus on the promotional activity of the indigenous groups. The aim of this design is to provide the audiences with the core concept of the health issues of the deprived class of the country. There is a huge opportunity for the number of audiences to come down to the event because of constant development of the personal contacts with the attendees. Moreover, a long terms contact with the vendors and the suppliers would also be fruitful for the act of sponsorship. This would minimize the extra cost for logistics and supply chain. 

Conclusion:

It can concluded from the discussion that the sponsorship can focus on the requirements of an event and decide on its venue. The carrying cost and storage cost would be minimized because of the contact base that we have with the providers. The promotion of the event would be channelized through social media and search engine optimization process. On top of that some mini events would be taken in to consideration that has been planned to effective a month prior to the major event.

References:

Aapro, M., Andre, F., Blackwell, K., Calvo, E., Jahanzeb, M., Papazisis, K., Porta, C., Pritchard, K. and Ravaud, A., 2014. ‘Adverse event management in patients with advanced cancer receiving oral everolimus: focus on breast cancer’. Annals of Oncology, 25(4), pp.763-773.

Andersen, S.S., Hanstad, D.V. and Plejdrup-Skillestad, K., 2015. ‘The Role of Test Events in Major Sporting Events’. Event Management, 19(2), pp.261-273.

Getz, D. and Page, S.J., 2016. Event studies: Theory, research and policy for planned events. Routledge.

Jones, M., 2014. Sustainable event management: A practical guide. Routledge.

Peachey, J.W., Cunningham, G., Lyras, A., Cohen, A. and Bruening, J., 2014. ‘Exploring participant motivations to take part in an elite, multinational, sport-for-development event’. Event Management, 18(2), pp.153-168.