Consumer behavior is a study of individual and organizational psychology, motivation and process of doing things. The study of consumer behavior includes the mental status of a consumer and how he feels about the brand product, service and the company. The purpose behind understanding the consumer behavior is to match up with their expectations. The marketing campaign is allowing in influencing the consumer behavior in order to be productive. The marketing campaign is important enough for influencing the consumer in a better way. The following factors are important enough for influencing the Personal factors, Psychological factors and social factors (Belz and Peattie, 2009). All these factors are important enough for understanding the consumer behavior. These factors are responsible for managing the collective consumer behavior. An individual behavior is influenced by variety of factors that causes a shift in purchasing. Consumer motivation is important enough for increasing the capacity and allowing better facilities. The overall purpose is to be focused in terms of delivering effective results and arranging requisite results. The purpose here is to measure the changes and allowing consumer to make an effective decision (Aaker, Kumar and Day, 2008).
The essay provides with self-reflection of individual consumer behavior in order to secure effective growth in terms of product sales and marketing. The focus here is to understand the consumer behavior pattern in terms of a famous and renowned bakery Greggs in UK. I am a regular buyer at Greggs since my childhood. I have been visiting the bakery to have my favourite pastry. Since then I am visiting it on a regular basis. Ever since then I have been visiting the place on a regular basis and didn’t switched to any other brand due to their mission to focus on serving customers. This is important enough for focusing over the purpose in meeting the objective. Consumer behavior is an important factor that required to be focused in order to generate a long term consistent results. The most important focus lay down in understanding the consumer behavior is their individual likes and is likes. Greggs understand the upcoming consumer intention and understand the primary focus of the consumer in developing the strength of the brand. The overall purpose is to regain the strength and focus on developing sustainable growth and development plan. In order to measure the changes and allowing effective growth and development while emphasizing over a plan. The top most brands understand the mental status of buyer and try to focus on their needs accordingly. I have seen a slightest change in the taste of the pastry that I used to have long time back (De Mooij, 2010). But I can understand that the changes actually occurred due to the shift in the people attitude, like and dislikes. The product has to undergo certain changes that have helped in managing the brand name in the market. This is important from the point of view of gaining market effectiveness and developing the regular growth (East, Wright and Vanhuele, 2013).
While undergoing a thorough study of this product I came across the 4 consumer behavior model and its relevance in understanding my behavior inn purchasing the product. The first theory I have applied here is Engel, Kollet, and Blackwell Model. This model is based on reasoning basis. The product purchases take place in 5 steps that a consumer undertakes while making a decision. The first step is where the consumer read the marketing material and compares the product and male choices. The consumer later moves on to the decision making step where he al the decision that is based on the research made. After analysing the product, one is able to make decision. This is further important for taking up the decision in order to manage the decision making process. It is important enough for gearing up with the changes and allowing in decision making process. This is further allowing in managing the task and allocating the resources from the point of developing effective roles (Hawkins, Best and Coney, 2010). Greggs is a famous brand with a wide number of people liking it. It is therefore important enough from the point of generating better results. It is therefore important from the point of developing effective role that is necessary while handling the consumer related queries. It is therefore crucial from the point of developing inherent objectives that will help in initiating the sustainable consumer behavior. It is effective from the point of view of understanding the necessary product growth. Another theory is created by Martin Fishbein and Iced Ajzen which is called as Theory of reasoned Action that focuses upon importance of pre-existing attitude of an individual in the decision making. This is important enough for matching up with the distinguished expectations. It is important from the point of generating better results. All this is necessary from the point of developing expectations. As a famous brand it is effective to generate specific consumer choice and preference. This will certainly allow in generating roles that is important for managing the consumer choice and preference (Jobber and Ellis-Chadwick, 2012).
Even after trying pastry at different places, I found that the pastries at Greggs are better than any other store. It is generic human behavior that he will try food at different place but would finally settle for better taste and preferences. This is important from the point of deciding on the individual consumer behavior (Lantos, 2015).
The other factor that motivates purchases is the need of a product. A person is tending to make purchases when he needs it. As per the Maslow theory the satisfaction of one need creates need for the other goods. Successful marketing campaign is all required in order to generate awareness. This is helpful in establishing effective goals. This is important enough for establishing the better and effective roles that is important enough for understanding the individual behaviour and associated roles. It is important enough for generating better and necessary consumer motivation technique. It is necessary for arranging better and progressive process. This is related to generating the differential consumer behavior in order to match up with the process (Lee and Chen, 2010). It is therefore necessary from the point of view of gaining secured growth. This is necessary for managing goals and prioritizing the likes and dislikes related to a product. Marketers are therefore using the motivational theory in order to attract more consumers. It is therefore necessary to manage the changes in order to prioritize customer choice. Gregg is known across as a famous brand having the best consumer marketing strategies. As a consumer brand it is evident to locate the taste and preference of people It is necessary for managing the changes and allowing a better process to manage the consumer behavior. It is therefore important to make effective from the point of gaining effective role and responsibility. It is possible for initiating the progress of the consumer interest and understanding different way of attaining results. The purpose of gaining accuracy is related with the development of various options in order to matching up with the outlook of the motivation one is getting from an object (Malhotra, 2008). It is moreover necessary for arranging the appropriate results. It is necessary enough for arranging appropriate measures that will allow in understanding the progress related. It is necessary from the point of view of developing better outlook and generating consumer related knowledge. It is necessary from the point of emergent core competency and arranging the results in order to furnish long –term results. From the point of view of gaining a competitive advantage it is necessary to maintain a balance in order to maintain a balance in a better way. It is suitably better from the point of view of managing long term consumer goals (Lindquist and Sirgy, 2009).
Another model is the 5-stage consumer decision making model. At the first stage the consumer look out for the problem. While understanding the consumer behavioural pattern it is evident to generate better goals and considering the effective measures. This is only possible for managing the issues in a better way while considering the fair efforts that are taken in order to understand the consumer behavior pattern. This is certain for understanding the efforts in order to maintain a balance in order to gain competency. The second stage is where an individual is looking out for information. It is therefore important from the point of view of gaining competency in order to generate better outcome. This is more or less necessary for maintaining a better coordination in order to procure result. It is evident to maintain coordination and accelerating the better and effective process. This will ensure better growth and responsibilities in order to maintain a goal. It is necessary for generating goals that allow in managing functions in order to procure results. This is effective from the point of view of gaining requisite growth. Later stage the consumer looks for the alternatives. For generating consumer behavior functions and allocating effectiveness, this is important from the point of view of making better goals. It is therefore important to manage the effective role and responsibility in order to manage consumer behavior functions. After looking for the alternative the consumer purchases the product. This is how it is important to function upon the category in order to procure better results. This is evident from the point of gaining goals and developing long term plans. It is therefore evident from the point of gaining better opportunities and gaining effective role and responsibility. The changes can be managed in order to focus upon the better roles and responsibility. Lastly the consumer registers the satisfaction and dissatisfaction from the product. For any chance it is important to manage the functions in order to maintain a balance. It is therefore important enough to maintain a balance that is allowing an effective role. It is therefore necessary from the point of creating better opportunities and getting up advanced results (Quester et al 2007).
This is important enough from the point of gaining effectiveness and arranging the best possible outcome by making better results. It is necessary for maintaining a better role and responsibilities and assembling consumer behavior in order to gain adequate result. For this purpose it is important to arrange effective consumer behavior. This is important from the point of attaining effectiveness (Lee and Chen, 2010). It is valid from the point of arranging consumer behavior policies and procedure. This will surely help in allocating the result and organizing the effective positions of a product. It is necessary for acquiring better consumer behavior functions and distinguishing better outcome (Schmitt, 2012). The consumer behavior function is evident from the point of gaining better roles and responsibility. It is necessary for arranging the definite purpose in order to organize adequate results. This is necessary for attaining the better outcome and arranging the results. Consumer behavior function is evident for attaining the role and responsibilities in order to gain result (Malhotra, 2008; Quester, et al 2007). It is important to manage the distinct role and undertaking the responsibilities in order to organize efforts for the organization. By the time I have realized that the only way to attain maximum consumer satisfaction is through better services. In case of food product it is important to maintain a balance and arranging the function accordingly. It is mostly necessary for defining the product related to an organization. It is necessary to manage the results in order to gain adequate results and managing it accordingly (Lindquist and Sirgy, 2009).
The overall impact of generating an effective consumer behavior function is to manage the products in a better way. This will not only help in arranging the effective role and maintaining the balance and arranging the function accordingly. It is most importantly necessary for arranging the functions in order to standardize the output (Nwankwo et al 2014). This is important from the point of view of managing the goals and creating the output in order to manage the output. It is thereby a vital part of gaining definite role and responsibilities in order to attain the consumer behavioural functions. This not only helps in matching up with the expectations of the customers and allocating the best possible results. The only possible way is to attain the definite consumer behavior function in order to arrange goal. It is necessary from the point of gathering appropriate functions and multiplying the efforts by gaining functions in order to attain effectiveness. This is helpful in maintaining a balance and allocating the result. For the purpose of managing the functions and responsibilities, this is important to validate the efforts in order to arrange the functions. The purpose here is clear that allow in functioning the roles and responsibilities. It is therefore important to maintain a balance and allocating the functions for gaining accurate results. This will help in managing the functions in order to arranging the efforts in a positive direction.
References
Aaker, D. A., Kumar, V., and Day, G. S. 2008. Marketing research. John Wiley and Sons.
Belz, F. M., and Peattie, K. 2009. Sustainability marketing: A global perspective. Chichester: Wiley.
De Mooij, M. 2010. Consumer behavior and culture: Consequences for global marketing and advertising. Sage.
East, R., Wright, M., and Vanhuele, M. 2013. Consumer behaviour: applications in marketing. Sage.
Hawkins, D. I., Best, R. J., and Coney, K. A. 2010. Consumer behavior. Implications for marketing strategy, 5.
Jobber, D., and Ellis-Chadwick, F. 2012. Principles and practice of marketing (No. 7th). McGraw-Hill Higher Education.
Lantos, G. P. 2015. Consumer behavior in action: Real-life applications for marketing managers. Routledge.
Lee, S. M., and Chen, L. 2010. The impact of flow on online consumer behavior. Journal of Computer Information Systems, 50(4), 1-10.
Lindquist, J. D., and Sirgy, M. J. 2009. Shopper, buyer, and consumer behavior: Theory, marketing applications and public policy implications. Atomic Dog/Cengage Learning.
Malhotra, N. K.2008. Marketing research: An applied orientation, 5/e. Pearson Education India.
Nwankwo, S., Hamelin, N. and Khaled, M., 2014. Consumer values, motivation and purchase intention for luxury goods. Journal of Retailing and Consumer Services, 21(5), pp.735-744.
Quester, P., Neal, C., Pettigrew, S., Grimmer, M. R., Davis, T., and Hawkins, D. 2007. Consumer behaviour: Implications for marketing strategy. McGraw-Hill.
Schmitt, B., 2012. The consumer psychology of brands. Journal of Consumer Psychology, 22(1), pp.7-17.
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