Ecommerce Business Analysis: Exporting Clothes To Australia From Nigeria

Ecommerce Business Strategy

Cloths are made in Nigeria since labors, and raw materials are cheap in that country. The workers are paid hourly and monthly, and businesses have started with a capital of about two thousand dollars. The logistics and shipping ate expensively. In this study, ecommerce is understood under the global business scenario of exporting cloths to Australia from Nigeria.

The following study has analyzed the business of HumbleGreg Clothing Australia where they are found to intricate eCommerce elements to that. The primary aspects of the business strategy of ecommerce are also demonstrated here. The overall study is investigated through Porter Analysis, SWOT analysis and challenges that are researched in the current study.

A Nigerian entrepreneur founded HumbleGreg clothing. They have aimed to be a leading global fashion store throughout the world. Thus the clothes are made on Aba, Nigeria and then shipped to Darwin, a northern territory in Australia. The business has been designing iconic clothing that has been matching various features. Online marketing in Australia is a useful money making an idea and payment is made here since the target audience has been spending all their day on multiple platforms of social media. HumbleGreg can capitalize their sufficient funds to create opportunities that have been existing. The industry started with identifying issues that are unique to a specific group of audience, finding cost-effective and creative methods to resolve the problems that have filled that gap. As the online businesses are established, the presence and reach of a target audience are settled (Loureiro & Breazeale, 2016). Here, hosting domain name is like getting a room for business in that estate. Hence it must be accessible to every people. As the domain name is registered and a hosting plan is purchased, they require to design and create blogs. After this registration and acquiring functional blog domain, the social media accounts can be created for business in Australia. It must be reminded that content is a primary part of online marketing. They must determine what people have been doing to make people visit blogs. They have tried to develop individual products and a series of products tackling specific aspects of huge issues that are wanted to be solved online.

The elements	Description Save Time On Research and Writing Hire a Pro to Write You a 100% Plagiarism-Free Paper. Get My Paper
Approach and strategy	Firstly content marketing is a foundation strategy. This can be used by creating itself, actionable and high-quality contents. Besides a reputation management process can be made. Moreover, time and energy can be invested into a network by engaging influential figures. These relationships can pay back dividends (Tiago & Veríssimo, 2014).
Value propositions	Value proposition determined what HumbleGreg has been doing to a company instead of competitors and making benefits of services and products crystal clear from the outset.
Revenue models	This includes revenue subscription access to contents, and pay per view access to various documents. This has also included revenue from CPM display that has been advertising on-sire and sponsorships of site sections or content types (Taiminen & Karjaluoto, 2015).
Target markets	This is done by defining the target market. Information is collected for creating customer profiles and various segments. Then the competition is reviewed, and primary research is conducted (Scarpi, Pizzi & Visentin, 2014).
Business models	This has created shippable and physical products online, and they are marketed online. The payments and invoicing are handled automatically through payment gateway and shopping carts.
E-commerce market strategies	It is the summary of how one can store and plan to gain goals and develop the situation in the market. There are various kinds of policies as per their goals.
Showing competency	HumbleGreg has to carry out survives faultlessly form dispatch of products to delivery.
Creating reliability	They have provided seamless services with high Quality. It has been building trusts with customer loyalty and company reputation (Royle & Laing, 2014).
Showing Online capability	Retailers in Australia has maintained the capacity to perform and adapting fulfillment processes. This includes expectations and market insights.

The broader area of the industry

The textile industry in Australia has been about fifty years old. Individuals visiting Australia for the first time are impressed with the texture, style, artistic qualities, colorful elegance, richness and textiles (Stangl et al., 2018). Tools used in making clothes in Australia is being developed through the centuries. At the 90s the textile industries have been at peak, and about 120 firms were present. It is one of the essential technical activities for Australian people. However, at present, there are just 45 companies found to be active.

Elements of Ecommerce Strategy

Key stakeholders

People	Human factors have been playing a vital role in operations. Here growth of the business is tied to a rise in population of people. HumbleGreg has deployed tools, training, re-engineering, and adopted modern IT-enabled platforms of management. This is to help workers in developing productivity and income.
Suppliers and customers	Here, the goal of business has been to sell products and serve clients. Through competing products, they have reacted to market. Competing on serving customers, one can influence, stimulate, anticipate and understand the demands of the market (Yu & Damhorst, 2015).
Boards and CEOS	The governance and structure of incentive have allowed to embrace persistently and then pursue values that are shown above (Nadeem et al., 2015).

Competitiveness in the current industry:

Here, international trade for clothing and textiles are proving to be more dynamic. This is done under world-wide production of clothing and textile products. Australia is seen as one of the famous textile exporters. This is the critical levers of fast financial growth. However, they have been facing severe issues of development that is brought about by the process of transition. Here relevant indicators are found to be satisfactory (Shangguan et al., 2015). The specialization of industry related to export performances and a worldwide average of the primary product of export. From the perspective of speaking to export structure, particularly to trends related has been sharing sub-contracting. This has been outward processing. This is clear from the textile industry of competitiveness in Australia has been fundamentally based on pricing. 

Porter Analysis: 

This is a favorite showcasing tool. It has included aggressive and appealed to HumbleGreg. Porter’s five constraints have demonstrated determined five powers are influencing the engaging quality of the fragment of a market. From perceptions and face those enterprise, Porter model is used to provide a brief about the business of clothing frill fabricating. The overall analysis is shown below.

A danger in contention at the final portion:

Australian articles of clothing have frilled once having a market lead having about 20% price of the entire industry. It has tumbled nearly 17% of the pie. This shows that there are a moderately lesser amount of the players in a market. It has been still alluring. Further, as of now, HumbleGreg has picked up promising execution in a market. The great beginning of capital necessities has needed for the sector that is dealt with contenders through shaping endeavors having distant speculators (Yasmin,  Tasneem & Fatema, 2015). Thus they have left hindrances that have strong starting capital perquisites for the industry. This is handled with contenders through shaping various joint attempts having distant economic specialists. Thus they have left boundaries that have been high. This is due to change in expenses and gas promoted wars of values. Here the contenders have been cutting the costs every time. Undervalue sensitive market this has been exceptionally critical.

A danger in new contestants:

Garment industry accessories produced in Australia has comprised of low area boundaries. It has left obstructions of extended leave. It has hindrances that were at one time high. However, due to the accessibility of various economic alternatives, there have been various joint projects. It was comprised of early speculations of capital that have been not an issue (Karjaluoto & Ulkuniemi, 2015). Due to high capital speculation, HumbleGreg has not been ready to leave business as it has needed. It indicates that they have thought that it has been complicated to leave various amid awful times. In this way, it has prompted the overcapacity and then discouraged the overall profit.

Clothing Industry in Australia

A danger of different substitute items:

Here, this section of materials has no substitute. The portion has been appealing since the accessibility has no straightforward replacements.

A danger to purchase development bartering power:

This sector had the highest risk and expanded the tough haggling for their purchases. Here the cause has been that they have been falling into the industry of Australian garment manufacturing exporting association (Chen & Hung, 2015). In this way, it is concentrated. Even though there is small separation has been available to string in view to yarn quality, and moreover, innovation is used here. Here, a low expense of exchange of purchasers to other providers and high affectability has been taking place among purchasers. This has prompted the industry to be an ugly section. Further, another approaching harm is the upstream assimilation of the sectors of purchasers.

Risk of bartering power of developing bartering:

As HumbleGreg is determined with auxiliaries of global organizations, where the providers have been fundamentally outer. Thus the providers have dealt with forces less for Australia in this area.

The SWOT Analysis of Australian cloth industry is provided below.

Strengths	Weaknesses
Ø Here qualities of articles of clothing has frilled HumbleGreg with the presence of productive deals. Showcasing division of business has driven the powerful and youthful to stamp calls of arrangements. Ø The change in client benefits has been taking place through diminishing in time that is expected to provide a request to the client (Yasmin, Tasneem & Fatema, 2015). Human resources in business are considered to be huge. This is because of aptitudes and rise in rivalry to accomplish deals that are targeted to relegated to all kinds of a region. Ø Here, there is a high relationship that has been showcasing the group has been working across the years with tools to use direct deals that are parts of flowing up and individuals to make arrangements. This has implied the business has appreciated strong goodwill.	Ø Here, the necessities of primary masterminds have not been a long haul. Being an arranged organisation, as Australian clothing industry, faces any disturbance in a process is helpful to promote in stopping underway. As this promoting capacity has depended on client benefit conveyances prompting to misfortune, the interruption has resulted in harms as they have been neglecting conveyance on time. Ø As HumbleGreg has not been outsourcing, the sector has been inclined to those interruptions and unrests. Ø Here, a notable shortcoming is the absence of effective coordination with various areas (Royle & Laing, 2014).
Opportunities	Threats
Ø As an internal assessment of HumbleGreg is done, external investigations have highlighted scopes in that sector. There is an increase in open doors to showcase groups for investigating new markets worldwide. The opening of new markets has lied in expulsion of exchange of boundaries. Ø The opportunity for new markets lies in the removal of exchange boundaries in Australia. Thus this has opened the market to offer manufacturing and purchaser sector (Chen & Luo, 2017). This extent of marking items are provided in promoting chance of groups to practice skills to showcase the marking tools. This prompts to dependability and increasing deals.	Ø The sectors have not been without witnessing any risks. These are faced through various industries that have increased rivalry from multinational and wanders. This rise in competition has been due to the way that there is no access to boundaries due to an absence of directions in those sectors through administrations that has advanced out. This expansion of rivalry has been due to the way that there have been passage boundaries due to an absence of directions in that’s sector. This has been administered. Ø Similar to capital speculation, there are high points as any clothing industry confronts hindrances along with making them stay in online marketing. The sector has alluded to the latest efficient participants (Al-Debei, Akroush & Ashouri, 2015). Moreover, this way has comprised of no present forceful contenders. This has implied that the business has been very much appealing.

Issues identified	Discussion on the ecommerce aspect under the scenario of online clothing in Australia	Recommendations how business has been addressing issues to mitigate the arising issues
An absence of verification of online identity	As any visitor accesses into HumbleGreg’s website, the portal is unaware of the specific customer except the data entered. Here whether the customer is genuine is questionable (Hill, Fombelle & Sirianni, 2016). This can create a high loss of revenue as the customer cash-of-delivery purchase and the data entered such as address, and a phone can be fake or invalid	First of all, every sign of suspicious ongoing are to be determined. As customers make any COD, automated calls can be dialled to customers, and they can be asked to validate that address of delivery.
Competitor analysis	Until there is no effective strategy differentiating from other competitors, it turns out to be complicated to survive	Efforts must be put to make a strategy that enables to shine brighter than competitors.  Researches can be done to find new products that are in demand and the previous, unwanted items, less demanding are to be eradicated.
Maintaining customer loyalty	This is a task of effort for HumbleGreg, to make new customers and maintain similar customers for a long time (Chen et al., 2015)	Some of the effective ways to raise trust among visitors are to display a phone number, address customer testimonials and badges of credibility. The customers are to be given priority, and this has been easy to maintain the current customers than to find any few. Creating loyalty programs is also another smart solution here.
Issues with data security	The security issues of HumbleGreg has been turning out to be a nightmare. Various fraudsters have been posting lots of spams and attacking web host servers and infecting every website having websites along with sites (Confos & Davis, 2016). Moreover, they have been accessing every confidential information regarding card detail customer mobile number and so on	The individual servers have not been possessing standard FTP for transferring files. It must be reminded that FTP has been prone to theft.

The above discussion has never meant that the e-commerce of online clothing business has been consistently making money. Here, both big and small companies have been witnessing many issues. The development of industry in ecommerce is a complicated part. They are needed to take a can of many things. This extends customer service to website maintenance. The shopping has been turning complex to be different than real life social interaction (Wu, Quyen & Rivas, 2017). Immediate access to various customer experiences has been advantageous as the brand receives especially good service and advocating product of those brands. Here, online retail has also designed a new shopping event known as unboxing. Here, people can watch videos of anyone who are complete strangers and opening packages and expressing disappointment and joys. These web personalities and bloggers are influencers and depending on popularity and various reaches. They are turning to be valued marketing partners. These are for brands wishing to reach a particular audience.

Further, with the power of online business, HumbleGreg has been reaching consumers on global and national levels. Simultaneously, they have also the capability of reaching audiences of high-niches. This capability has been leveraging digital in achieving broad groups of specific niche audiences (Hill, Fombelle & Sirianni, 2016). Moreover, playing a particular role with convenience in how shoppers have been making decisions, tHumbleGreg has been now able to connect customers through browsing and purchase history with interests and locations. Though this data, the brands can target promotional deals and product suggestions for a rising in sales and higher customer experiences. Having personal customer experiences has been extending to permit customers in shopping and interacting, wherever they have been referring. This is done through various omnichannel experiences (de Melo, Nogueira & Guliato, 2015).  Moreover, combination online, mobile and physical channels, the shoppers have been free to mix and then match outlets from the needs. This includes buying online and picking up or returning in store.  

References:

Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I. (2015). Consumer attitudes towards online shopping: the effects of trust, perceived benefits, and perceived web quality. Internet Research, 25(5), 707-733. https://doi.org/10.1108/IntR-05-2014-0146.

Beuckels, E., & Hudders, L. (2016). An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context. Journal of Retailing and Consumer Services, 33, 135-142. https://doi.org/10.1016/j.jretconser.2016.08.014.

Chen, K. T., & Luo, J. (2017, April). When Fashion Meets Big Data: Discriminative Mining of Best Selling Clothing Features. In Proceedings of the 26th International Conference on World Wide Web Companion (pp. 15-22). International World Wide Web Conferences Steering Committee. 10.1145/3041021.3054141

Chen, N. H., & Hung, Y. W. (2015). Online shopping orientation and purchase behavior for high-touch products. International Journal of Electronic Commerce Studies, 6(2), 187-202. https://dx.doi.org/10.7903/ijecs.1401.

Clemons, E. K., Wilson, J., Matt, C., Hess, T., Ren, F., Jin, F., & Koh, N. S. (2016). Global differences in online shopping behavior: Understanding factors leading to trust. Journal of Management Information Systems, 33(4), 1117-1148. https://doi.org/10.1080/07421222.2016.1267531.

Confos, N., & Davis, T. (2016). Young consumer-brand relationship building potential using digital marketing. European Journal of Marketing, 50(11), 1993-2017. https://doi.org/10.1108/EJM-07-2015-0430

de Melo, E. V., Nogueira, E. A., & Guliato, D. (2015, November). Content-based filtering enhanced by human visual attention applied to clothing recommendation. In Tools with Artificial Intelligence (ICTAI), 2015 IEEE 27th International Conference on (pp. 644-651). IEEE. 10.1109/ICTAI.2015.98.

Hasan, B. (2016). Perceived irritation in online shopping: The impact of website design characteristics. Computers in Human Behavior, 54, 224-230. https://doi.org/10.1016/j.chb.2015.07.056.

Hill, K. M., Fombelle, P. W., & Sirianni, N. J. (2016). Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivation. Journal of Business Research, 69(3), 1028-1034. https://doi.org/10.1016/j.jbusres.2015.08.015Get

Karjaluoto, H., & Ulkuniemi, P. (2015). Digital communications in industrial marketing. Journal of Business & Industrial Marketing, 30(6). https://doi.org/10.1108/JBIM-06-2014-0136.

Leeflang, P. S., Verhoef, P. C., Dahlström, P., & Freundt, T. (2014). Challenges and solutions for marketing in a digital era. European management journal, 32(1), 1-12. https://doi.org/10.1016/j.emj.2013.12.001

Lindström, A., Berg, H., Nordfält, J., Roggeveen, A. L., & Grewal, D. (2016). Does the presence of a mannequin head change shopping behavior?. Journal of Business Research, 69(2), 517-524. https://doi.org/10.1016/j.jbusres.2015.04.011