Discuss about the Multi-Stakeholder Involvement Management.
The tourism management has acquired a lot of attention over the years for the people who love to travel to all parts of the world. The internet is changing the world of tourism. With the help of the internet, it is possible to change the view of the tourism industry. The tourism industry is one of the largest sectors in the market, which has the capability of attracting a mass of people. This report discusses about the current business trends within the tourism industry and the upcoming changes with the implementation of the current website. The plan for the website is mainly designed in order to get a brief about the details of the future regarding the tourism industry (Waligo, Clarke & Hawkins, 2013).
In the earlier times, the sector of tourism management was mostly limited to a certain number of people. The GetSetGo was initially launched to provide services to a limited set of people and explore few places of Australia. The business plan of the project is special as because it has many innovative ideas, which they implement within their business strategies. This helps them to make their position within the market and set their goals along with competitors. GetSetGo is one of the largest business models in the tourism sector and is mostly preferred by most of the people who love to explore the globe.
The GetSetGo tourism business deals with providing assistance to the tourists who like to explore the globe. They provide 24-hour service to their tourists. They also assist in booking hotels for their clients by providing them with exclusive offers. In the recent times, the business model is planning to launch a website that would be able to provide online booking and special assistance to the tourists. The main idea behind implementing internet based services within the business model is to improve the quality of life by attracting new aspects of tourism related to the business. They also aim to incur profits for the company, expose themselves to the public, change the perception of people regarding the tourism industry and thus gain a huge base of customers (Saarinen & Rogerson, 2014).
The goals of the website of the travel business is directly linked to the goals set by the business. The website would assist in supporting the concept of the business. The website would provide a great support for the people who would want to contact the business. The website would help in promoting the business and thus incur more customers to their business. The primary goal of the website is to increase the volume of customers who would want to book their hotels and would plan their travel with the GetSetGo business.
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SEPPELTSFIELD VINEYARD COTTAGE |
TJAPUKAI |
AUSTRALIA |
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It is located in Barossa Valley, South Australia. |
It is located in Cairns, Tropical North Queensland. |
It is located in Rivendell Road, Charlotte, Australia. |
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The cottage services provide experiences of the customers, rates of the cottages and special plans for dining. |
They provide day and night adventure activities. |
They discuss the places of visit and the activities, which could be done at the various places and the special attractions. |
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They can help in providing special plans at affordable rates. |
With the help of their travel packages, tourists can decide on planning a night fire event or a day event. |
They can help in detailing the layout of the trips. The tourists can decide the pre-planning trip details and hence they can book the trip. |
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They can help in providing wining and dining services by contacting the tourist department. |
They also provide restaurants and event management services for the tourists. |
They provide special offers for their different customers in order to attract a lot of tourists. |
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All the sections of the website can be easily accessed by the tourist (“Luxury Barossa Valley Accommodation, Vineyard Accommodation”, 2018). |
The users can access the website as it provides them assistance in a number of ways (“Tjapukai Cultural Park – Aboriginal Tourist Attraction Cairns”, 2018). |
The website is user friendly and customers can easily book their services based on their requirement (“Find a travel agent near you – Tourism Australia”, 2018). |
Based on the comparisons based on the websites, some of the ideas could be implemented when the website of GetSetGo would be designed. The website should have an online chat support system, which would be helpful in providing support for the customers whenever they would need it.
After knowing the target audience of a particular website, it would be helpful in deciding the tastes of different customers. The main audience of the website would be the customers from all over the world who would wish to explore the Australian sub-continent. A business plan should be made and hence it could be implemented within the business model. The customer profiles would be helpful in providing a detailed description of every customer. This would also include psychographic and the demographic information of customers. The demographic information would be helpful in identifying the type of customers who would wish for a particular kind of service. Developing a user-friendly service would be helpful in attracting a huge base of customers and thus this would be helpful in enabling much more profits for the industry (Horner & Swarbrooke, 2016).
The website should be designed in such a way such that it could be easily accessible from PCs as well as smartphones. This would be helpful for the tourists who would wish to access the website from outside of their homes. The website should be accessible form all kinds of common web browsers that are mainly used by customers. This would be helpful for the business of the organization (Sotiriadis & Van Zyl, 2013).
With the implementation of the GetSetGo business website, users would have huge advantages. The website would provide online assistance for the customers. They would be able to download brochures, view the hotels that they would like to visit. They would also be able to view the pricing structure of their journey. An online calculator would also be provided in order to support the customers to calculate the prices. The website would also provide a gallery section that would provide photos and certain videos for the benefit of the clients (Kim et al., 2015).
The website would provide the certain contents. They would provide a home page, which would provide the basic details of the website and the details of GetSetGo business structure. Users can make their own personalized account and could access the website. They could plan their trips, view the places of visit, the pricing models and then they could get a whole range of offers. The website would also provide a contact page in which the details of the people who would be contacted would be put in. A separate page would also be provided in which the bookings would be confirmed. These sections would be implemented within the website for the support of the customers (Xiang, Magnini & Fesenmaier, 2015).
The tools of development that would be implemented within the website of GetSetGo are: Chrome Developer Tools, jQuery, Angular.js, a plug-in of Paypal for supporting the transactions that would be done on the website during the time of booking. Google map plug-ins would also be implemented for viewing the map of the places in which the tourists would visit. A plug-in for the calendar should also be provided in order to schedule the date of the trips of the customers.
The hierarchy of the website would be designed as follows: A menu bar would be provided within the website, which would include the entire details of the website. This would include the home page, a page for the map in which the customer would like to explore, the places of visit, a section for the planning of the trip and a customer login page.
The template design of the website would be based entirely on the storyboard of the website. The basic layout of the website would consist of a home page, which would provide all the details to the customer for their benefits.
The website would be owned by the stakeholders and the CEO of the business model. The overview and the management of the website would be dealt by the CEO of the organization. The lower level managers would be responsible for the business processes of the business. The developers of the website would be responsible for all the updates made on the website related to the designing and the specific updates that would be made from time to time. The website would be needed to be updated regularly. The managers would be responsible for checking the email content. The website would be linked to the social media pages for promoting the ideas of the business (Benckendorff & Zehrer, 2013).
Various promotional strategies would be needed to be taken in order to deal with the techniques of marketing. The travel agents would be responsible for promoting the business. They would provide pamphlets, advertisements on the streets, online advertisements and promotional video advertisements on the television. These strategies might be helpful for supporting the business ideas of this project (Morrison, 2013).
Based on the above report, it could be concluded that the implementation of the website would be a great help to the business strategies with the launch of the website. This could be helpful for the business model and thus help in increasing the profits.
References
Benckendorff, P., & Zehrer, A. (2013). A network analysis of tourism research. Annals of Tourism Research, 43, 121-149.
Find a travel agent near you – Tourism Australia. (2018). Australia.com. Retrieved 19 April 2018, from https://www.australia.com/en-us/facts-and-planning/accommodation-and-tours/find-travel-agents.html
Horner, S., & Swarbrooke, J. (2016). Consumer behaviour in tourism. Routledge.
Kim, M. J., Chung, N., Lee, C. K., & Preis, M. W. (2015). Motivations and use context in mobile tourism shopping: Applying contingency and task–technology fit theories. International Journal of Tourism Research, 17(1), 13-24.
Luxury Barossa Valley Accommodation, Vineyard Accommodation. (2018). Seppeltsfield Vineyard Cottage. Retrieved 19 April 2018, from https://www.seppeltsfieldvineyardcottage.com.au/
Morrison, A. M. (2013). Marketing and managing tourism destinations. Routledge.
Saarinen, J., & Rogerson, C. M. (2014). Tourism and the millennium development goals: Perspectives beyond 2015. Tourism Geographies, 16(1), 23-30.
Sotiriadis, M. D., & Van Zyl, C. (2013). Electronic word-of-mouth and online reviews in tourism services: the use of twitter by tourists. Electronic Commerce Research, 13(1), 103-124.
Tjapukai Cultural Park – Aboriginal Tourist Attraction Cairns. (2018). Tjapukai Aboriginal Cultural Park. Retrieved 19 April 2018, from https://www.tjapukai.com.au/
Waligo, V. M., Clarke, J., & Hawkins, R. (2013). Implementing sustainable tourism: A multi-stakeholder involvement management framework. Tourism management, 36, 342-353.
website template of tourism management – Google Search. (2018). Google.co.in. Retrieved 19 April 2018, from https://www.google.co.in/search?q=website+template+of+tourism+management&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjjr-re98XaAhUKQI8KHT5kDCwQ_AUICigB&biw=1366&bih=662#imgrc=KJ6PD3Z67po-cM:
Xiang, Z., Magnini, V. P., & Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244-249.
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