Discuss about the Explanation of The Customer and Market.
In most of the families, the parents are working and cannot really devote much time in taking care of their children. It is for this reason that they are bound to keep their children in preschools or at the daycare centers (Entwisle, 2018). It is for this reason that they often miss the beautiful moments with their children and cannot be a part of it (Goodman, 2015). It is software or an app that helps in connecting all the busy parents of the world with their children who are either the school or in any other daycare centers. This helps the parents to stay connected with their children throughout the day even in the midst of their busy schedules (Burford, 2017). Dan in the year 2012, a father to two children wanted to be more involved with his children in their day to day aspects of life. S, he established this app that would serve his purpose. (ECE reporting made easy, parent communication, Kinderloop. 2018).
There will be many benefits from this business idea of kinderloop because no parents want to miss the precious and the important moments of the lives of their children. They also cannot afford to stay with their children all time because they have to work as well (Kemp, 2016). They are also worried about the well being and the health of their kids while they have to leave the kids at the hands of the preschool teachers or the caregivers (Elder, 2018). There can be chances that their kids might suffer from any injuries at the preschools or the daycare centers as well. In order to put an end to all these worries of the parents, this smart app was founded Dan in the year 2012, who was a father to two children and wanted to be more involved with his children in their day to day aspects of life (Plumb & Kautz, 2014).
The key activities of this model are mainly connecting the working parents with their children. The parents no longer have to keep this fear in their minds whether or not their children are happy and safe in their absence. They help the parents to get the constant ongoing support on how to take care of their children in a better manner. Not only the parents, the relatives, and the other family members can also get in touch with the children and their day to day activities as well. They give proper security to the family members and the parents of the kids (Brownel & Walsh, 2017).
The key partners are mainly early start and also Grandma Rosie’s Childcare centers that have largely been involved in the journey of the Kinderloop. As Kinderlooop is a smartphone app it helps many of the schools and the child care centers to develop their functioning. The child care centers can use this feature and get more parents involved in the same. This will help them to know about the activities of their children from time to time. They will also be assured that their kids are being taken proper care of by the child care centers (Bennett, 2014).
The value proposition is that they help in creating a very user-friendly and helpful informative platform for the clients. The clients here are mainly the parents, schools and the families who can use this application. As the application has a very easy to use interphase it can easily be installed in the notebooks, laptops and definitely in the smartphones. So, the parents can have easy and quick access to it whenever they want to. They also have high securities that will assure the parents that the information of their kids will not be tampered with. They will have their own profiles that will be password protected. Only the linked friends and family members of the people will be able to see and also share the posts, pictures, and videos of their children (Bradbury et al., 2015).
Customer relationship is their priority. They believe in providing quality service to their customers. They have entered into collaboration with the Early start, one of the most innovating community engagement and academic project that aims at making the lives of reach and every individual better (Morecroft, 2015). They are basically a research company that does extensive research and development on the early child development, cognitive development, healthy lifestyles and initiating creativity in the lives of the individuals. So, they make sure that their customers are getting the maximum utility and also something more than that. They provide the constant support through of their key features that are educator community support. They provide sufficient hints and tips for the family members so that they can easily use the app. Apart from this, they are also assured about the security of the information of their children. Kinderloop works with the cyber safety and the ICT, where they have the security specialists helping in keeping the data totally private, safe and secure.
Customer segments mainly include the working parents who want to stay connected with their children all day long even if they are engrossed in their day to day schedules. They can stay updated with the health and security of their children. The parents can get to know about the health updates that will help them to keep a track of the well being of their children. Each and every decision is taken with the proper permission and the signature of the parents. All these are done online to save the time (Wadsworth, 2016).
The key resources are mainly the software and the modern technology that is needed in making the app run faster and smoother. The discounts and the free trials are also needed for encouraging the parents.
Channels mainly involve the beautifully designed smartphone app that can be used by the customers in a very easy and quick way (Tukker & Tischner, 2017). .
Cost structures mainly include the good amount of money that is needed for making their apps run properly with the best and advanced technological knowledge. It also includes the expenditure made on the high-security maintenance
Revenue mainly includes the number of registrations that have been done by the parents, schools and the other caregiving centers.
The success factors that are to be managed are increasing the security even more and making it tight. This will encourage a number of parents and schools to utilize this service. One of their greatest success factors is to provide the expert tips of many early childhood experts. They must enter in some tie-ups with some child special doctors and some nutritionists as well. There must be proper transparency. The parents and families are to be given each and every bit of details regarding the proper upbringing and welfare of the children. The must focus on business expansion as well. They have to thus focus on brand promotion so that people in and around Australia can get to know about their services. Apart from this, they can think about maximizing their business by diversifying their services. They must include some expert tips about the special children a well like children who have autism or other needs (Childcare teacher communication made simple, Kinderloop. 2018).
The idea will be evaluated by creating a customer forum where the customers can give their valuable feedbacks and also about any complaints or any kinds of suggestions. Caregiving centers or schools who are switching to the use of this smart app will have to allow the parents to talk about their satisfaction and the areas in which they want some or the other changes.
References
Bennett, R. J. (2014). Entrepreneurship, small business and public policy: Evolution and revolution. Routledge.
Bradbury, B., Corak, M., Waldfogel, J., & Washbrook, E. (2015). Too many children left behind: The US achievement gap in comparative perspective. Russell Sage Foundation.
Brownell, K. D., & Walsh, B. T. (Eds.). (2017). Eating disorders and obesity: A comprehensive handbook. Guilford Publications.
Bruera, E., Higginson, I., Von Gunten, C. F., & Morita, T. (Eds.). (2015). Textbook of palliative medicine and supportive care. CRC Press.
Burford, G. (2017). Family group conferencing: New directions in community-centered child and family practice. Routledge.
Childcare teacher communication made simple, Kinderloop. (2018). Kinderloop.com.
Coleman, J. S. (2018). Parents, their children, and schools. Routledge.
ECE reporting made easy, parent communication, Kinderloop. (2018). Kinderloop.com.
Elder, G. H. (2018). Children of the great depression. Routledge.
Entwisle, D. R. (2018). Children, schools, and inequality. Routledge.
Goodman, N. (2015). Children’s Engagement with their Learning using E-portfolios.
Hewitt, L., Benjamin-Neelon, S. E., Carson, V., Stanley, R. M., Janssen, I., & Okely, A. D. (2018). Child care centre adherence to infant physical activity and screen time recommendations in Australia, Canada and the United States: An observational study. Infant Behavior and Development, 50, 88-97.
Kemp, C. R. (2016). Early childhood inclusion in Australia. Infants & Young Children, 29(3), 178-187.
Lamb, M. E., Sternberg, K. J., Hwang, C. P., & Broberg, A. G. (Eds.). (2014). Child care in context: Cross-cultural perspectives. Psychology Press.
Morecroft, J. D. (2015). Strategic modelling and business dynamics: a feedback systems approach. John Wiley & Sons.
Plumb, M., & Kautz, K. (2014). Innovation within an early childhood education and care organisation: a tri-perspective analysis of the appropriation of IT. ACIS.
Tukker, A., & Tischner, U. (Eds.). (2017). New business for old Europe: product-service development, competitiveness and sustainability. Routledge.
Wadsworth, Y. (2016). Do it yourself social research. Routledge.
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