Question:
Discuss about the Marketing For Enhancing Sustainability.
The increasing change in the demand and the ever-changing trends has affected the market of the organizations. The technological advancements have affected the availability of the products and the services based on their offerings and the placing. The most important step that the organization takes, considering the modern market structure, is to take steps in order to promote their product. In order to undertake the promotion, the organizations consider the principle of the four P’s that affects the market structure of the product (Roy 2012). The price, the product itself, the promotional activities and the place where the promotion is being undertaken. It helps in determining the functions that are required to be taken by the organization in order to undertake a successful product launch. The report focuses in identifying the issues that the marketing of a particular product or a line of product might face in undertaking the proper marketing strategies. The marketing strategies help the organizations in placing their product effectively in the market. The report aims at understanding the issues that the companies face while marketing a product. The issues can be considered as the hindrances to make the product available in the market (Saren et al. 2012). The proper marketing of the product also ensures the sustainable approach of the organizations that is being hampered through the issues that the organization faces while marketing the product or the services (Saren et al. 2012).
The issues that are being faced by the organizations while marketing the product is based on the requirements of the organization to make their advancements in the market. The issues are being illustrated and discussed in this section of the analysis. It helps in the clear understanding of the issues that the company faces while marketing in the modern days and thereby determines the risks that are involved with the product’s placement in the market.
The increased competitiveness has resulted to the substantial growth of the other organizations in the market. Therefore, the most important issue that is being faced by the organizations while marketing their product is due to the inefficiency in their advertisements (Babin. and Zikmund 2015). The various advertisements that already exist in the market through the usage of the print media and the social media platforms have affected the growth of the organizations largely. In order to bring in changes in the organizational structure, the organization must make out some changes in the structure of the promotional activities to attract the attention of the potential consumers (Finney 2014). The proper placement of the products and the services helps the organization in making the target audience aware of the products that are being launched by the organization. However, the major issue that is being faced by the organization is based on the increased amount of competition in the social and the other media platforms through which the promotion must be undertaken (Malhotra, Birks and Wills 2013).
The most important step that is to be adhered in the marketing of the products and its proper placement is through the proper innovation that the organization undertakes. It helps in differentiating the products and the services that are being prepared by the competitors. Most of the companies, these days, have adhered to the proper allocation of the resources and they have undertaken proper utilization of the resources (Baker 2014). It helps the organizations in maintaining a differentiation. The multinational companies like Apple and the like have taken strategies in order to promote their services with the products. This helps the organizations in undertaking successful steps to market their products. The iTunes that are being produced by Apple is being promoted along with the devices like iPods and the like. It helps the organization in collaborating the products and the services and provides a complete package to the consumers. The basic concept of promoting the product along with the services is to make the market open for both based on the consumer requirements. Most of the other companies have undertaken steps to make their product different from that of the competitors (Minton et al. 2012). It has helped them in balancing the market availability of the products adhering to the demand of the consumers. On the other hand, some other companies are not able to differentiate between the products they manufacture and that produced by the competitors. Therefore, it becomes a tough job for them to promote their products in the market.
The major issue that is being faced buy then organizations while marketing a product in the market is due to the lack of determination of the varied emotions of the consumers. The consumers make a buy not based on the advertisements or the reviews on the articles and the magazines. The variation of the emotions affects the product’s market. Moreover, the company also takes steps in order to ensure the utility that the consumers can expect to derive from the products that are being manufactured by the organization. The utility that is being derived from the products greatly affects the market of the commodities (Griskevicius, Cantú and Vugt 2012). Most of the companies develop the same kinds of product, nether determining the utility nor adhering to the requirements of the consumer. Therefore, the marketing of the product becomes a hefty job for the organization.
The cross-cultural collaborations that are being undertaken by the organizations in this era of globalization have affected the marketing of the products. The difference in the culture and the heritage is the most important concern that the organization undertakes while marketing (Wells 2013). The multinationals have undertaken collaborations with the other companies that support their growth and expansion. However, there are negative impacts that affect the marketing of the products. The collaborations that are being undertaken by the organizations affect the market due to the diverse needs and requirements of the people and the organizations. The most important consideration undertaken by the organization sin making the decision as per the requirements is based on the people’s choice of the products based on the varied emotions. The varied emotions of the people gives rise to the market competition, which affects the market of the organizations.
The concepts of marketing are based on the concepts of the sustainability of the organization and their brands in the market. The sustainable nature of the organizations helps in determining the progress that is being undertaken by the organization in order to bring in the changes in the organizational structure (Hollensen 2015). The sustainable approach of the organizations helps in determining the progress made by the organizations in the time span. The different modifications that are being undertaken by the organization is based on the resourcefulness of the organizations and the needs of the organizations to bring about the change in the structure. In order to review the different ventures of the organization, there are steps that the organization must undertake in order to ensure the sustainable approach of the organizations (Solér 2012). It helps in the better functioning of the organization and thereby determines the brand name. The proper placement of the products in the market and the steps of promotion, which is being undertaken by the organization, help in determining the sustainable approach of the organizations.
Conclusion
Therefore, from the analysis it can be stated that the organizations face a serious issue in the modern days based on the proper marketing of the product. The proper marketing of the products holds the venture of the organizational progress that is being ensured by the organization in order to meet the requirements of the improvements that the organization must undertake in order to sustain. The most important step that is being considered by the organizations are based on the improvements that the organization undertakes. The sustainable approach of the organizations has facilitated the growth and the expansion of the organizations in their respective fields.
References
Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning.
Baker, M.J., 2014. Marketing strategy and management. Palgrave Macmillan.
Finney, S.L., 2014. Encouraging sustainable consumption: An exploration of consumer behaviour. The Marketing Review, 14(2), pp.189-203.
Griskevicius, V., Cantú, S.M. and Vugt, M.V., 2012. The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship. Journal of Public Policy & Marketing, 31(1), pp.115-128.
Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.
Malhotra, N.K., Birks, D.F. and Wills, P., 2013. Essentials of marketing research. Pearson.
Minton, E., Lee, C., Orth, U., Kim, C.H. and Kahle, L., 2012. Sustainable marketing and social media: A cross-country analysis of motives for sustainable behaviors. Journal of Advertising, 41(4), pp.69-84.
Roy, D.P., 2012. Promoting active learning of ethical issues in marketing communications using debates. Marketing Education Review, 22(1), pp.73-76.
Saren, M., Maclaran, P., Goulding, C., Elliott, R. and Caterall, M., 2012. Critical marketing. Routledge.
Saren, M., Maclaran, P., Goulding, C., Elliott, R. and Caterall, M., 2012. Critical marketing. Routledge.
Solér, C., 2012. Conceptualizing sustainably produced food for promotional purposes: A sustainable marketing approach. Sustainability, 4(3), pp.294-340.
Wells, G. ed., 2013. Sustainable business: Theory and practice of business under sustainability principles. Edward Elgar Publishing.
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