Evaluate and analyze the external environment of the health care industry which plays an empirical role in the modern society.
The main aim of this task is to evaluate and analyze the external environment of the health care industry which plays an empirical role in the modern society. Health care industry is an important part of the people life. The main aim of this industry is to provide good quality care to the patients across the world. The vision of the industry is to be one of the leading primary healthcare providers in the world. In this way, the industry wants to maximize its profitability and outcomes in the international market. On the other hand, the report explains that how the industry faces various challenges and issues which are existed in the macro environment. Pestle analysis and porter five forces analysis are done by the industry to avert these issues and challenges. It explains that how the firms uses leadership and motivation theories to promote and encourage the workers for attaining the better results and outcomes. Along with this, formal organizational structure of the healthcare industry has been explained in the paper. More detail of the task has been discussed below.
The health care industry is an aggregation of sectors within the economic system which provides goods and services to treat the patients with preventive, curative, palliative and rehabilitation care. The healthcare industry is one of the biggest and fast growing industries in the world. The industry is divided into many parts and it depends on the interdisciplinary teams and professional persons (Langabeer and Helton, 2015). It is an industry that holds a wide range of professionals from dentists, social worker, nurses, surgeons, physicians and therapists. Generally, there are many players in the healthcare industry which play a significant role in the marketplace (Ginter, 2018).
Macro environment influence the success and growth of the healthcare industry adversely as well as positively. The healthcare is an industry that comes in three categories such as medical, human and dental practice activities and some other health activities. The healthcare sector cannot control on the external factors (Ginter, 2018). The external environment is also known as macro environment which could affect the profitability of the industry. The external environment includes various factors such as political, social, economic, technology and environmental factors (Alkhafaji and Nelson, 2013). All these factors influence the planning of health care industry. Pestle analysis is done to evaluate and identify the threats and opportunities of the market and competitors as well. Along with this, SWOT analysis and pestle analysis are also done by the firm to evaluate and measure the strengths and weaknesses of the market and rivalries. Further, these models provide competitive benefits in a large extent.
Pestle analysis for healthcare industry has been detailed below.
Political: It is one of significant factors existed in the environment which may influence the growth and progress of the industry. The policies governing the medical industry are being changes on regular basis. Along with this, some other factors such as insurance, mandates, consumer protection and tax legislation changes can also influence the sustainability of healthcare industry. Changes in drugs importing policies and strategies also influence the medical industry. In addition, strikes done by the health experts due to salary irregularities are primary political issues influencing the medical industry. The industry needs to indentify political factors to make a good image in the minds of the patients. Before initiating the business activities, the industry needs look after the political condition of the country (Boris, 2010).
Economic: These factors play a significant role in medical industry. It shall be noted that every business contribute in the healthcare industry. Rising in interest rate and inflation have direct impacted on the healthcare industry as also many investment fail to live to their expectations. The loss of jobs and absenteeism are also increasing in the healthcare industry due to salary and wages inconsistencies have directly affected the economic growth of the country (Hans, Van Houdenhoven and Hulshof, 2012). It is noted that the industry needs to improve and enhance the medical services to maximize revenue and returns. The industry needs to focus and identify the economic factors to gain competitive advantages in the market. No company can survive its business activities without analyzing and measuring the economic system of the country (Folland, Goodman, and Stano, 2016).
Social: Socio-cultural factors are important to study and analyze the healthcare external environment. A well researched analysis monitors on the various barriers and issues such as gender, preferences, aging population, and reduction in fertility. Some other issues such as public values and changes in demographics also have direct impacted on the medical industry. The society can share their fears, values, culture norms and beliefs in the market. If the medical industry is not aware of these situations, it can cause various issues in the marketplace. Along with this, the medical professional should focus on the social factors to stay in the competitive market (Salvendy, 2012).
Technological: These factors are essential to grow an industry in the market. The healthcare sector is making positive changes and correction in treatments because of innovative and advanced technology. Developments with medical devices allow the patients to get better care. Along with this, innovative and new technologies provides an easy understanding of the healthcare sector and find out what need to be corrected and improved (Holden and Karsh, 2010). It will help to reduce cost of communication which is incurred during the medical consultation. Technology advancement has a positive impact on the healthcare sector because the industry has been able to reduce and prevent various illness and diseases (Baker, 2012).
Legal: On the legal context, introducing medical device legislation and clinical safety directives provide support to solve enormous problem in the healthcare industry. The set laws and policies that are followed by the industry provide an opportunity for selling consultancy. The industry should obey all the rules, legislation and policies that are made by the government. It will help to run the business activities and operations effectively and successfully (Kongstvedt, 2012).
Environmental: The environmental factors also play an empirical role in medical industry. To reduce negative impact of the environment, green information technology can be adopted by the government. It will help to achieve long term goals and objectives. Global warming also influences the business operations and activities in the international market. It reduces the productivity and efficiency of the workers as well as organization (Wang, Chen and Chen, 2012).
This model is used by an industry to measure and analyze the competitive benefits in the global market. The porter five forces analysis influences the level of rivalries within the industry (Burns, 2012). The porter five forces model has been discussed below.
Rivalry among the competitors: Intense and high rivalry is faced by the healthcare industry which may influence the outcomes and returns. This rivalry factor determines and evaluates, if in the medical industry there are some other competitors already existed and they are providing similar products and services to people in the international market. For private medical industry, the competition is high and intense for clinics due to the fact that there are enormous private owned clinic available to individuals within some specific areas. If a person suffers from illness and fever, there are several clinics available for individuals. Most of the clinic provides fast services to their client at appropriate prices. In this way, there is high and immense competition in health care industry. Each company in healthcare sector is investing huge amount within their research and development department so they can be a first to introduce new drug. There is no price competition in the private hospitals because most of the services are covered under the insurance. However, competition is high in insurance segment because every person cannot buy more than one insurance policy. Along with this, there is no switching cost available in the pharmaceutical industry (Porter, 2011).
Threats of substitute: In the medical industry, the profits and revenue are influenced by the substitutes after the patents of drugs have expired. The medical industry has the option to make new drug when the patents expire. In the medical industry, the substitute’s products do not affect the business of the industry. In the modern world, there are certain and specific substitutes like alternative medicine which treat and reduce the primary problem and issue. It is seen that there are numbers of substitutes available in private healthcare sector which may affect the progress of the industry (Berkowitz, 2010).
Threats of new entrants: The threat of new entrants is very tight in porter five forces analysis. The patients prefer cheaper prescription drugs and medicines that are prescribed by the doctors. They allow to go where they are able to get cheaper prices in the marketplace. The customers adopt “do it yourself strategy” to fulfill the needs and requirements. In this way, threat of new entrants is low in this sector.
Bargaining power of suppliers: The suppliers keep a high bargaining power in the healthcare sector. The suppliers are less than the buyers in today’s competitive world. The bargaining power of supply is high because private hospitals are highly dependent on the suppliers for drugs, and medical devices. In the health care sector, buyers play a significant role in the marketplace.
The bargaining power of buyers: Buyer holds a weak and low bargaining power in the industry. In other words, buyers maintain weak position in medical industry. To get the healthcare service, a price has to be paid for it. Furthermore, people are more interested to take the health insurance and spend the money for it because they are not able to afford any life saving operation if a person is injured. Now it is assumed that ultimate and unique goal and objective of the industry is to create enough value and establish an economically favorable environment. It will help to overcome the competitors in the international market (Lidstone and MacLennan, 2017).
Now it is seen that porter five forces model and pestle analysis provide several benefits to the healthcare industry. The employees are able to make unique decisions in the workplace by using porter five forces analysis. Moreover, the industry has become successful to know and evaluate the plans, policies and strategies of the competitors. The market risks and opportunities can be identified and analyzed by using the pestle analysis. The analysis also helps to meet the long term objectives and targets that are predetermined by the industry. In this way, the healthcare industry can make an effective and unique financial position in the marketplace. Porter five forces analysis increases productivity and reduces hurdles and barriers of the market.
The organizational culture includes values, actions and behaviors that contribute to the dynamic social and psychological environment of an organization. Dynamic culture plays an empirical role in the healthcare sector in order to provide unique services to the patients. The organizational culture includes vision, values, beliefs, systems, norms, symbols, languages, location, assumptions and environment. The effective and dynamic organizational culture increases respect and understanding between organization as well as patients (Schein, 2010). Furthermore, it increases and develops loyalty and trust among the patients. It also reduces care disparities in the patient population and increases patient data within the organization. It shall be noted that strong and favorable organizational culture also increases efficiency and effectiveness of care services in the healthcare sector (London and Hart, 2010). By maintaining strong and dynamic environment, the communities can participate in health issues and problems as it also promotes responsibilities of family and patients for health. The healthcare industry can improve and enhance the overall quality of care by implementing the diversity culture within the organization. The industry cannot flourish and explore the business activities and operations widely without maintaining favorable culture in the workplace (Poksinska, 2010).
The healthcare industry often faces various challenges in the marketplace while providing services to the customers. Therefore, the industry uses business strategies in order to grow and expand the business operations globally. The business strategies that assess to organization culture and structure of the organization have been stated below.
Growth strategy: The growth strategy is used by the industry to determine the growth in the international market. The aim of this strategy is to win in the large market share. Diversification helps in maximizing the outputs and returns of the industry. Furthermore, the industry can use innovative and new technologies within the organization. By using growth strategies, the industry has been able to use the artificial intelligence to attain the business objectives and goals. The growth strategies help to maintain positive working environment at the workplace. In this way, the employees can serve better services to the patients in this industry. The growth strategy also provides competitive benefits to the industry in the international market (Ginter, 2018).
Doctor focuses on work: It is one of the vital strategies of healthcare industry which helps to maximize the returns and revenue of the industry in the competitive market. The doctors educate their patients more often about their situations to help them understand and evaluate why they have a new disease or why they have new conditions that need to be addressed. It will help to increase and enhance the efficiency of the workers and patient will also become proactive. Furthermore, it reduces the costs of healthcare. In this way, the employees are able to do work effectively and efficiently within the organization (Aronsson, Abrahamsson and Spens, 2011).
Healthcare industry produces better outcomes through efficiency: This is one of the vital strategies to increase the efficiency of the workers as well as organization. Under this strategy, the industry motivates and encourages employees for doing work in a hassle free manner. This strategy is based on the medical rules as it also provides several benefits to the doctors and other workers.
Providers and health plans collaborate to bridge the gap between patients: Technology continues disrupt the status quo in medical industry therefore; effective and open communication must be maintained by the industry. The industry collaborate a bridge gap between the healthcare providers and patients. It will also helps in maintaining effective organizational structure in the industry.
Formal organization is set of fixed rules, of intra organization structure and procedures. In formal organizational structure, tasks and duties are delegated to each individuals of the organization. As a result, the organization can easily attain goals and objectives. The healthcare industry uses this structure to distribute the roles and responsibilities among the employees to make effective and unique decisions (Alexander, 2014). If the industry delegates the authorities and responsibilities among the workers as it facilitate the cooperation and coordination of enormous activities and operations. The formal structure also helps in maintaining open communication in the medical industry. Along with this, top management and leaders can monitor on the activities and actions of the employees (Abdelhak, Grostick and Hanken, 2014). The formal organization structure of the healthcare industry has been drawn below,
Formal organizational structure helps in communication and decision-making process. In formal structure, the industry is able to maintain good and open communication among the team members because roles and responsibilities are assigned to them so there are fewer chances of issues and barriers within the organization. No organizational structure works unless the proper flow of the communication (Scott and Davis, 2015). The purpose of the formal organizational structure is to distribute the decisions among the employees to increase and enhance the productivity of the workers. By using formal organizational structure, the industry has been able to divide the operations and activities of the industry into different departments to deal with various issues and conflicts that are raised in the workplace (Carayon et al, 2014). The employees need to focus on their own work, no interruption involves in decisions making process. In this way, the employees and healthcare professionals can make unique decisions towards the achievement of goals and objectives. The employees can get feedback from patients by initiating formal organizational structure because they direct communicate with patients (Manners, 2017).
In today’s modern world, private health care sector faces several challenges in the marketplace such as competition. There is high and immense competition exists in the medical industry that affects the long term vision and mission of the industry. The industry can use enormous theories to reduce the negative impact of the competitors and gain several benefits across the world (Hubbard and Beamish., 2011).
Leadership theories: The leadership can have direct impact on the working lives of healthcare employees, patient’s outcomes and fate of an organization. A good manager and leader should have intentions, behaviors and values that intend no respect and harm the rights and welfare of the patients. The effective leaders and managers in health care industry emphasize the safe and high quality care in the workplace (Goodwin, 2013). They ensure that the voice of the patients is always heard at every level of management. They offer supportive, fair, respectful and empowering leadership at the workplace. They promote and encourage involvement and participation leadership strategies. In this way, they protect the rights of the patients and they work for patient welfare within the organization. It helps in maintaining reciprocal relationship between patients and employees (Arnold and Boggs, 2015).
Motivation theory: One of the significant theories of healthcare industry is motivation which could help to inspire and motivate the workers to initiate the business activities successfully. Motivation provides direction and effective guidelines to the workers for performing tasks and duties in a hassle free manner (Miner, 2015). In this way, they teamwork and collaboration can be maintained at the workplace. It encourages culture and structure of the industry. By using motivation theory, the industry can improve the efficiency and potential of the employees to serve better society in the world. In this way, it can be said that healthcare strategies and theories are interconnected with each other. This theory also provides chance to stay in the competitive market (Boselie, 2010).
Conclusion
On the above mentioned event, it is analyzed and concluded that healthcare is one of biggest industries in the world. Various healthcare services are being delivered by the industry in today’s competitive world. External environment is one of the vital issues in the healthcare sector that have direct impact on the growth of the industry. The industry needs to focus on the external factors by analyzing and evaluating the market risks. For this purpose, market survey shall be conducted by the industry to prevent these issues and stand out against the competitors across the world. Along with this, effective seminars and social programs must be done by the industry to increase awareness among the patients. It will help to generate more and more revenue in the marketplace. On the other hand, here is the discussion about the formal organization structure of the healthcare which may play a critical role to maintain positive working environment at the workplace. The healthcare industry uses various strategies and theories to maximize profit and minimize the cost of the industry. The paper explains that how thee strategies sand theories influence the communication and decision making process. In addition, effective leadership theories are used by industry to inspire and promote the employees. Now it is recommended that the industry should collect feedback from the patients to improve and enhance the services of the healthcare industry. In this way, the industry can make effective goodwill in the global market.
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