Question:
Discuss about the Strategic Management and Leadership for Golden Rose.
The policy that we wish to create will be carried out by an organization or rather a company called Golden Rose Sydney whose objectives will be based on importation of preserved flowers. In addition, the organization will be marketing the imported roses to wholesalers and retailers.
Golden Rose Sydney Company is a business organization that deals with importation of preserved roses. Later on, the company supply the imported roses to middlemen such as wholesalers and retailers. Both the wholesalers and retailers are the main target for the business. Those two clients will then distribute the roses to the final consumer base of customers and consumers lists of preference. For that reason, Golden Rose Sydney require a diversified policy. A diversified policy typically refers to a business strategy that business enterprise applies to make sure the commodity under consideration is well managed to reach the final user at the most appropriate time without causing delays associated to risks of uncertainty. Therefore, Golden Rose Sydney will highly employ diversity policy since the nature of the product under consideration is exposed to risks of damage if not well handled (Richard 2013). Diversity means application of different policies in a collective manner to assist marketing process along with other relevant processes involving a particular product form production to consumption time frames. As a fact, roses are very perishable if not well preserved. In that case, a diversified policy would be necessary to prolong their nature so as to avoid losses associated to perishability of these roses.
The main clients of Golden Rose Sydney are the wholesalers and retailers. Therefore, the company need to play the cards well when dealing with the two clients. These two clients form a part of intermediaries involved in business operations. Another client involved in this business is the source where the roses are imported from. In that case, a well-diversified policy is needed by Golden Rose Sydney based in the asserted Client Profile. For ascertain this, the source of these roses need to be informed about the import in the most appropriate time. In that case, orders regarding to the importation process need to done prior to the actual day of importation. This will facilitate proper packaging of the roses to avoid damage (Richard 2013). This will also ensure that all the custom duties levied on these roses are paid in good time to avoid delay during collection from the airport or the seaport. For the case of wholesalers and retailers, a diversity policy is need so as to empower the in the resale of these product in order to have a smooth flow of business operations.8
Application of diversity policy will be very beneficial to Golden Rose Sydney if well implemented. There will be more profits that will be generated by applying diversity policy. First, roses imported will be in larger quantities because a diversity policy is a form of marketing strategy this will assist Golden Rose Sydney to venture more areas to sell the product. Will increased sales, definitely the profits generated will as well increase significantly (Neil 2016). For efficiency and effectiveness, diversity policy plays a major role in operation of business activities in Golden Rose Sydney. This is because, through application of diversity policy, the company will be able to access the source for imports in good time as well as to access the wholesalers and retailer in appropriate times. Thus, cases of delay and damage of roses is being reduced significantly. Time factor will be integrated from all channels of distribution if diversity policy is factored in by Golden Rose Sydney.
This is a very important act as far as Golden Rose Sydney Company is concerned. This is because the company will be dealing with international community just like this act is based on international standards. In that connection, to incorporate this act, Golden Rose Sydney Company will offer good working conditions to the workers without limiting their human rights (Neil 2016). Finally, the company will offer employment opportunities to all individual so as to incorporate both genders, to incorporates individual of different races, religion, skin color and other aspects of human life. By doing that, we will be creating equal opportunities to a wider cohort of people.
This is another aspect of common wealth act that need to be adhered to and incorporated by all business organizations. In this act, the company will offer employment opportunities to all individual so as to incorporate both genders, to incorporates individual of different races, religion, skin color and other aspects of human life (McGregor 2012). By doing that, we will be creating equal opportunities to a wider cohort of people. The company will not discriminate the workers based on their skin color, religion, gender and race. This will promote international relation in the business setup and attraction of customers from different sources.
The company will incorporate both genders in job opportunities. This will be done by creating equal opportunities (Maslow 2013). In that case, no individual will be left out due to gender.
Another act that need to be incorporated in this business based on human ability. I believe disability is not inability (Ryan & Deci 2017). In that case, Golden Rose Sydney will offer special positions to disabled individuals. They can be used in branding roses to final users.
The key stakeholders in this policy will include the wholesalers, retailers, import authority, taxation authority and golden rose Sydney workers. All these workers need to work together as a team if this policy will be in a position to achieve the set objectives in a given time frame. The benefits of the diversity policy will be enjoyed by every stake holder. For the case of wholesalers and retailers, the policy will benefit them since more customers will be willing to purchase roses from them. This that, will be frequent supply of roses to wholesalers and retailers as demand and supply mechanisms suggest. Import authority will be able to benefit from huge imports due to high demand of roses by final consumer (Richard 2013). For the case of taxation authority, the company will be able to pay custom duty with avoidance. Finally, Golden Rose Sydney workers will gain commissions and remunerations from any extra work.
The government will be able to generate revenue from the activities of taxation authority, the company will be able to pay custom duty with avoidance. Again, Golden Rose Sydney workers will gain commissions and remunerations from any extra work. Finally, if the policy is well initiated and implemented, there is high likelihood of reduction in costs of importation and reduction in payment of custom duties levied on the imports. If this is done accurately, Golden Rose Sydney Company will generate more profits (Richard 2013). Some of this profit will be invested. Another portion will be given to members of this organizations in terms of motivation tokens, remunerations and dividends.
The impact of implementation of this policy will be measured from the benefits obtained from the activities conducted based on the policy. In that case, the company may employ time strategy to target the timeframe required to achieve the objectives. Therefore, if the objectives are achieved within the provided timeframe, then the policy incorporated would have become effective (Thomas 2009). Again, if the benefits associated to this policy are gathered within the timeframe, then, the policy will be ranked effective, efficient and profitable.
The effectiveness of the policy will be based on quantity of benefits gathered by Golden Rose Sydney Company. If the members of the company are able to gain the benefits within the most appropriate time, then the policy will be effective. We can also monitor the effectiveness of the policy by monitoring the quantity of sale and marketing process. If the quantity sold in a given timeframe increase, then the policy will be effective (Shang & Chin 2015). If the sales made decrease, then the policy is not effective.
Once a policy is initiated and implemented, what follows is monitoring the benefits accredited to this policy. At times, a business enterprise may realize that a policy under implementation is not fully sustaining. Therefore, there could be a need to change from such a policy to another (Saunders, Lewis & Thornhill 2009). In that case, there is need for close consolations. The best consultant for the policy would be other investors carrying out similar activities. This is because, they tend to have the same problems when implementing policies. They will assist in solving challenges associated to a particular policy. The company can also consult business experts and policy makers for different ideas that can be converted into a policy.
References
Maslow, AH 2013, A Theory of Human Motivation, Start publishing LLC.
McGregor, D 2012, the Human Side of Enterprise, New Yolk, 21.
Neil 2016, “Authentic Leadership”. The Authentic Leader.
Richard, A 2013, Job Satisfaction from Herzberg’s Two Factor Theory Perspective, Grin publishing.
Ryan, RM., & Deci, EL 2017, Self-Determination Theory: Basic Psychological Need in Motivation, development and Wellness, The Guilford press.
Saunders, M., Lewis, P. & Thornhill, A 2009, Research methods for business students, Pearson.
Shang, W & Chin, C 2015, “Does supervisor-perceived authentic leadership influence employee work engagement through employee-perceived authentic leadership and employee trust?” The International Journal of Human Resource Management. 26:18, 2329-2348, DOI: 10.1080/09585192.2015.1025234.
Thomas, KW 2009, Intrinsic Motivation: What Really Drives Employees Engagement, Berret-Koehler publishers.
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