Question:
Discuss about the Environmental Stewardship And Social Impact Of Marketing.
Environmental stewardship is refers is seen to be responsible for the protection and the use of the natural environment with the various types of the sustainable and the conservation practices. The three main forms of the environmental stewards have been discerned with doers, donors, and practitioners. The concept of doers is related to going out and taking the appropriate action. The donor has been identified as the person who will be able to able to assist financially for a particular cause. These can be done in form of increasing of funds, hosting of the public events and donating money. The donors are seen to be further identified with hosting of public events for raising the appropriate funds. The Government agencies have been further are seen to be typically associated with environmental stewardship program (Barendse et al. 2016).
The study related to the topic “marketing makes a positive contribution to the common good and marketers are serious about environmental stewardship”, is aimed to discuss on the social impact of marketing and the different types of the challenges which has been seen to be associated to define the common good. A social evaluation of the marketing is seen to follow two paths.
The main contrast has been seen to be included with anecdotal case assessments of situations based on the normative principles. This has been observation from the history and the current events has been taken into consideration based on the various types of the considerations as per the pathological business based on the financial objectives based on the deceptive advertising, environmentally destructive products and various types of the distribution system. The deceptive advertising and the environmental destructive products and the distribution system of the consumer vulnerabilities have been also discussed in the report. The report will further discuss on the various aspects of the economic issues, legal issues and ethical issues based on the inclusion of various organization (Peng et al. 2015).
The economic issues among has been identified with supermarket retailer such as Coles, who has been able to post a full year profit of $ 407 million. The conglomerate has faced several problems associated to market conditions in the mining sector which has been identified as the remaining as a challenge in the near term. The profit of the company was seen to be reduced down heavily based on the post tax impairment. This has been seen with $1.84 billion has been identified with Wesfarmers’ Curragh coal mine and due to the worsening economic situation, the company has been seen to be facing post impairment charges. It has been further identified that the pre-tax of Curragh mine was reduced down to $ 2.1 Billion, however total amount of pre-tax has been identified with restructuring charge. The group’s impairment for the profit reduced down to 3.6% to 2.35 billion which is ahead of the market expectations. Wesfarmer’s supermarket business has been seen to be exceeding the expectations with 4.1% increase in terms of the comparable sales of the store (Palmer, Biggs and Cumming 2015).
The investment banking group of the company Woolworths’s has been recognised with various types of the economic issues seen with slowing down of consumer cycle. The taxation has been further seen to be identified with the number of the challenges which have led to increased tax rate and higher amount of leasing cost. A lower option with the Australian Dollar has been further seen to be evident with the decreasing amount of the equity required with de-rating. Several types of the challenges have been seen with cut in the price target with $27, from $30. The growth in the company has been seen to be evidently slow due to the changes to the Caltex-Woolworths petrol JV. This has been further seen to be evident with poor marketing efforts, taken by the company. The various types of the issues has been further seen to be related to the various types of the economic issues has been further seen to be determined based on the several types of the assumptions which has been able to state on the changing market dynamic and the impact of the same on the company (Romolini, Grove and Locke 2013).
More companies such as Aldi have been seen with the various types of the expansion strategy which has been affected due to the economic issues. Some of the main form of the economic issues has been further stated with rapidly growing competition in the market. The main problem with the different types of the economic issues has been further seen to be identified based on the several number of the issues which has been identified with various types of environmental changes has been identified to be related to the average girth expands. Some of the main problems have been further identified with lower amount of the sales volume by 2.1% from 3.4%. The Australians are seen to be drinking less than the actual paying price for the products. The flipside to the various types of the market issues has been prevalent in Costa Group which has been identified as Australia’s one of the largest fruit and vegetable producer working for Costa Group. The main result of this has been seen with the growth of 9% and earning by 26.6%. In 2015, Costa’s share has increased from an amount of A $2.25 to more than A$3.50, however the marketing initiatives associated to the company has considerably decreased. This has been mainly seen to be identified based on the lower growth of the market share of the company (Barritt 2014).
The development of the various types of the legal issue has been taken into consideration based on ensuring good corporate governance, employment conditions, working rights, education to the workers, training and product responsibility. The aforementioned factors have been seen to be identified based on the various types of the factors which have been seen to be directly related to the evaluation of the negative effects on the marketing initiatives taken by the company. In the case study assessment of Wesfarmers Limited form of the legal issues has been seen to be getting affected due to the failure to the compliance of the different types of the rules which has been seen to be associated to lower companies with the corporate governance aspects. Due to the non disclosure of the several types of the subheadings under the corporate governance issues such as quality benchmarks has led to the main problems which are seen to be associated with the poor performance of the company. It has been further seen to be discerned with the other companies such as Costa Group has been seen to be discerned based on the minimum standard which needs to be followed for the compliance of the various types of self-designed voluntary standards. The various types of the marketing benefits have been further seen to be dependent on the several types of the initiatives which are seen to be directly related to the adherence of the legal codes. Some of the various types the initiatives taken by the company have been identified with the compliance of performance reporting, codes of conduct, performance standards, government standards principles, assurance standards and different types of the legal with the Australian issues have been determined with management systems (Di Paola 2013).
In market environment some of the main problems have been identified with the existence of legal codes such as OECD MNE. In several companies which are seen to be related to the manufacturing operations are seen to be associated with the non-compliance with the GRI guidelines. Some of the various types of the mining based industries have been seen to particularly getting affected with the noncompliance of the legal issues. In order to meet the different types of the definitional expectation the companies has been seen to be getting affected with the incorporation of the self-designed voluntary standards. The improvement in the social and environmental performance of the companies has been seen with emphasis on the strict self regulation and governmental regulations (Sheppard, Ryan and Blahna 2017).
The consideration of the various types of the ethical issues has been seen to be associated with the open number of interpretations related to the company’s relation to the people and environment. In general CSR has been seen with the understanding of the multilayered perspectives of CSR, which is associated to business generosity towards the community projects and charitable donations. It has been further seen that the various types of the association with the organisation has been further seen to be based on the capturing of the valuable contributions which a company has to make. The main form of the ethical issue has been further seen to be based on the considerations of compliance with the CSR compliances. The main form of the CSR has been identified with the perceptions of the private sectors has identified with the relation to the internal various types of the perceptions which based on the various types of the perceptions for the private sector, government and the civil society organizations. The ethical aspects of the company have been identified with the non compliance of the business with the internal stakeholders (Molsher and Townsend 2016).
The role of the business has been discerned with the internal stakeholders such as shareholders, employees, suppliers and customers. The main issues faced by the business have been identified with main role of the business to state on the inter-state institutions or the standards. There have been several instances where companies such as BHP Billiton, Wesfarmers and Woolworth have not been able to reduce the carbon footprints from their production activities. It has been further seen to be discerned that the various types of the main problems with these companies has been seen to be based on the various types of the aspects which are seen to be directly related to good focus on the marketing aspect defaulting in terms of the ethical aspects. The sustainable development of the companies has been discerned with the continuing commitment of the business to act in an ethical manner. The main challenges of organizations failing to comply with the various aspects of the ethical issues have led to the downfall of the marketing practices (van Putten et al. 2014).
Several citizens have been seen to be dealing with the environmental stewardship which is seen to be related to making certain contributions to the society and the people of the communities. In several cases the mining companies based in Australia has been seen to be affected due to the various types of the non considerations of the ethical compliance and non focus on the community and the society. Some of the decreasing most noted decreasing performance in terms of the CSR has been evident with company such as BHP Billiton. The different types of the mining activities taken place by the company have seen to be not complying with the general specification of the standards (Courtney et al. 2013).
Conclusion
The main aspects of the study has showed The economic issues among has been identified with supermarket retailer such as Coles, who has been able to post a full year profit of $ 407 million. The conglomerate has faced several problems associated to market conditions in the mining sector which has been identified as the remaining as a challenge in the near term. The investment banking group of the company Woolworths’s has been recognised with various types of the economic issues seen with slowing down of consumer cycle. The taxation has been further seen to be identified with the number of the challenges which have led to increased tax rate and higher amount of leasing cost. The economic issues among has been identified with supermarket retailer such as Coles, who has been able to post a full year profit of $ 407 million. The aforementioned factors have been seen to be identified based on the various types of the factors which have been seen to be directly related to the evaluation of the negative effects on the marketing initiatives taken by the company. The consideration of the various types of the ethical issues has been seen to be associated with the open number of interpretations related to the company’s relation to the people and environment. In general CSR has been seen with the understanding of the multilayered perspectives of CSR, which is associated to business generosity towards the community projects and charitable donations.
References
Barendse, J., Roux, D., Currie, B., Wilson, N. and Fabricius, C. (2016) ‘A broader view of stewardship to achieve conservation and sustainability goals in South Africa’, South African Journal of Science. doi: 10.17159/sajs.2016/20150359.
Barritt, E. (2014) ‘Conceptualising stewardship in environmental law’, Journal of Environmental Law, 26(1), pp. 1–23. doi: 10.1093/jel/eqt030.
Courtney, P., Mills, J., Gaskell, P. and Chaplin, S. (2013) ‘Investigating the incidental benefits of Environmental Stewardship schemes in England’, Land Use Policy, 31, pp. 26–37. doi: 10.1016/j.landusepol.2012.01.013.
Molsher, R. and Townsend, M. (2016) ‘Improving wellbeing and environmental stewardship through volunteering in nature’, EcoHealth, 13(1), pp. 151–155. doi: 10.1007/s10393-015-1089-1.
Palmer, C. G., Biggs, R. and Cumming, G. S. (2015) ‘Applied research for enhancing human well-being and environmental stewardship: Using complexity thinking in Southern Africa’, Ecology and Society, 20(1). doi: 10.5751/ES-07087-200153.
Di Paola, M. (2013) ‘Environmental stewardship, moral psychology and gardens’, Environmental Values, 22(4), pp. 503–521. doi: 10.3197/096327113X13690717320784.
Peng, G. ., Privette, J. L. ., Kearns, E. J. ., Ritchey, N. A. . and Ansari, S. . (2015) ‘A unified framework for measuring stewardship practices applied to digital environmental datasets’, Data Science Journal, 13(February), pp. 231–253. doi: 10.2481/dsj.14-049.
van Putten, I., Boschetti, F., Fulton, E. A., Smith, A. D. M. and Thebaud, O. (2014) ‘Individual transferable quota contribution to environmental stewardship: A theory in need of validation’, Ecology and Society, 19(2). doi: 10.5751/ES-06466-190235.
Romolini, M., Grove, J. M. and Locke, D. H. (2013) ‘Assessing and comparing relationships between urban environmental stewardship networks and land cover in Baltimore and Seattle’, Landscape and Urban Planning, 120, pp. 190–207. doi: 10.1016/j.landurbplan.2013.08.008.
Sheppard, J. C., Ryan, C. M. and Blahna, D. J. (2017) ‘Evaluating ecological monitoring of civic environmental stewardship in the Green-Duwamish watershed, Washington’, Landscape and Urban Planning, 158, pp. 87–95. doi: 10.1016/j.landurbplan.2016.09.017.
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