Discuss about the EBay and Amazon online Sites.
The solution for Ebay as discussed in the previous report is briefly described in this report to provide an analysis of opportunities for Ebay. In previous report, Ebay was chosen as incumbent and Amazon was chosen as its challenger, the analysis of Ebay and Amazon was done. The previous report briefly described how Ebay has emerged along with its strong and weak points. The solutions for Ebay in previous report was an overview to improve the business functions and operations of Ebay. The solutions of Ebay are briefly described in this report and its different aspects are analyzed and evaluated to provide an overall description of solutions. The purpose of this report is to analyze and evaluate solution to identify the innovative and technological components, effectiveness and potential difficulties.
The report presents mind map, innovative and technological components of this solutions, whether sustaining or disruptive, measuring the effectiveness of solution and potential difficulties.
Mind Map
The above mind map shows how the solution for EBay has come up and shows the aspects of the solutions. The previous report showed that EBay has opportunities for improving its business functions to sustain the market for long time. The above solution has come up majorly in terms of marketing, advertising and privacy and security issues (eBay, 2018). The mind map shows that to solve the weaknesses and threats of EBay, there are opportunities that are given in mind map. The opportunities are further explored to show the detailed solutions to improve organizational process of EBay (Hinchcliffe, 2016). The major issue of EBay is to improve its branding strategies, marketing and security issues that have been seen in the recent times (eBay, 2018). These issues prevents EBay from being a top player in the market. Thus the solutions provided will help EBay are helpful to improve its branding strategies, marketing and security concerns.
The mind map determines that to solve the discussed concerns is helpful through the solutions provided in the previous assignment. The solutions that are important are increasing rate of innovation, increasing degree of decentralization, expanding operations internationally, marketing, acquisition and precautions for screening (Anderson, Poto?nik & Zhou, 2014). The brief description of solutions for EBay is determined in further paragraphs.
Innovative and Technological components
The innovative and technological components of the solution, given in the mind map, are given as follows (Pisano, 2015).
Increasing rate of innovation-The innovativeand technological components of addressing frequent changes in existing and new technologies are as follows. The first two are opening Application Programming Interface (API) with a network of developer and programs for Information Technology change agents. The next two are hackathons (all the professional developers are called openly to an event to take their suggestions to provide APIs) and citizen developers (the common people who are able to provide APIs are also allowed to present their idea) (Ivanov &Mayorova, 2015).). The other two are partnering with startups and center of excellence (successfully spreads skills and knowledge of new and existing technology across the organization) (Peppard & Ward, 2016). The last two are network of excellence (combines with center of excellence to benefit scale, cost and other aspects) and incubator model (it helps to provide services like training of management and office space).
The innovative and technological components of addressing imitation threat as follows. The first two are to avoid initial research and development cost, and learning from competitors (Ayers & Odegaard, 2017). The next two are being an early adopter and easier to find investors. The last two are imitation contributes in progress and trying a new market.
Increasing degree of decentralization-Thedecentralization is an important to increase the organization’s growth across the world. There are different components that are there in the decentralization and they are as follows. The first two are political decentralization and administrative decentralization. The other components are deconcentration, delegation, devolution, fiscal decentralization, economic decentralization, privatization and deregulation. The political decentralization will help to transfer organizations functions to a sub-national level. This helps company to understand how the political influence will impact the organization’s functions and working. The next is administrative decentralization that helps organization to share their working, responsibility, authority and financial resources to provide services to customers. The other component deconcentration is considered weak form of decentralization that contributes in shifting of financial management from one field to another field (Pantano, 2014). The delegation is transferring of responsibility of an organization in terms of decision making from government authority to autonomous organization (Soto-Acosta, Popa & Palacios-Marqués, 2016). The devolution is the component that transfers significant power such as revenue raising and law making from organizational department to local bodies (Bergek et al, 2015). The economic decentralization is to pass functions from private sector to the government to perform further working processes. The privatization is transferring of function from organization to non-government sectors. The deregulation helps to reduce the legal constraints on the organizations to sustain in the market between the competitors.
Expanding operations internationally-The expanding operations internationally will contribute a major growth for EBay. The components are cloud computing, Skype and Unified Communications as a Service (UCaaS) for organization, secure VPN, accelerated internet and mobile working. The first component is cloud computing that helps to make the business global and mobile so that it can be used at global level. The cloud computing provides key benefits that does not need local resources. The second component is Skype and Unified Communications as a Service (UCaaS) for organization that helps to improve the business with right tools and methods. The organization’s staff and management thus can be able to make their work from any part of the world (Schneckenberg, Truong & Mazloomi, 2015). The third component is secure VPN that helps to do the work effectively and efficiently across the world. The fourth component is accelerated internet that helps to connect with the public cloud where the data is stored. This helps in making the organization up-to-date and managing of working environment. The fifth component is mobile working that is helpful in providing global scenario to the organization working process.
Marketing-The innovative and technological components are as follows. The first one is analytics that helps to uproot the marketing of an organization. This component helps to make the organization reach maximum people. The analytics component is important to improve the business growth that helps to analyze the data initially and then further operating on data. The second component is conversion optimization that helps organizations provide platform for people to do practice or activities that they want to do with the organization (Schilling, 2015). The third component is email that helps to make the marketing process even better and improved (Burt, Johansson & Dawson, 2015). This component is simple to use and can be handled easily with less hassle. The email marketing is termed as direct marketing where organization sends messages directly to the potential customers. The fourth component is search engine marketing that helps organizations to reach maximum people through search engine marketing. There are huge numbers of people on search engines that can be reached and can be converted into leads. The search engine marketing is thus important part for marketing for EBay to improve its business growth. The fifth component is remarketing that helps to reach people when they go on a website and leave that website after which advertisements are appeared on other websites. The sixth component is mobile that helps in marketing easily without any hassle. This includes that mobile is an important tools and component that helps to identify the leads through mobile marketing (Chahal & Bakshi, 2015). The seventh one is marketing automation that brings all the components together that includes tracking, online forms, analytics, personalizing website content and managing campaigns of emails.
Acquisition-The acquisition solution for EBay has following components. The components are characterized as external and internal components. The external components are clients and customers, community, competitors and suppliers. The internal components are emotional intelligence, technological awareness, knowledge management, finance and information. The clients and customers are the end users for which the company delivers their services and products. The community is the largest section to which the organization serves to improve its business growth. The competitors are important as their actions impact the organization’s success and opportunities. The suppliers are the support for an organization that helps to provide the company with required resources and tools. The emotional intelligence is helpful to make decisions for the organization that impact the growth of organization. This component also helps to make internal strategies, operations and impacts strong. The technological awareness helps organization to sustain in the competitive environment through identification and understanding of new technologies. The knowledge management is helpful as it captures the large amount of information which organization access. The finance and information that contributes in acquisition and utilization of revenue capital to improve the performance of organization.
Precautions for screening-Thecomponents for precautions for screening are as follows. The first two are ensuring accountability of data security and policies for governing network services. The second two are vulnerabilities scanning and patches are managed. The other components are policies for system data security, incidents response, acceptable use, compliance of monitoring, monitoring and control of accounting. These components are used together with the similar aim to prevent illegal business through unauthorized and third parties. The components are useful to maintain the integrity, privacy and security of data within the organization.
Solution: sustaining or disruptive?
The solutions provided in the previous report and as described in the above paragraph in terms of components are sustaining or disruptive are given in the following paragraph. The components for frequent changes that occurs in past and present technologies and imitation threat are disruptive as the changes are frequent. The changes can be unidentified and unknown and thus they can disrupt the organization. The degree of decentralization for EBay is sustaining as flexibility of business for market difference of e-commerce can be improved. This will help to sustain in the global market for long and increased growth. The expansion of operations internationally for EBay is sustaining as it will help the company to expand globally and reach larger sections of people (Fernie & Sparks, 2014). This will help to make a great impact on the organization’s performance across the world. The marketing for EBay is disruptive as it involves social media marketing majorly. This is because social media is changing regularly and it can also impact either positively or negatively. This can be explained as when people talk about a product or service on social media then they can be either negative comments or positive comments. Thus this can hamper the reputation of an organization. Hence, it is disruptive which can either improve organization in a positive way or negative way.
The acquisition is also disruptive as taking over a company can prove either beneficial or detrimental. This is because taking over a company can be useful to make strong presence in the global market however, it can happen that it becomes destructive in the global market (Aharonson & Schilling, 2016). The precautions for screening can also be disruptive as there are new technologies in the market that are evolving regularly. These new technologies can be very effective as it will help to manage the data privacy, data security, data integrity and data protection. Thus data will be protected from any illegal access from third parties or unauthorized people (Zwilling, 2018). However, with growing technologies, attackers have also become smart and they are emerging with new tactics to attack the business. Therefore, the precautions for screening can be achieved to some extent. However, it can be affected in the long run due to attackers regularly adopting different techniques to target the data security of an organization.
Therefore, from above description of whether the solutions are disruptive or sustaining shows that solutions can be majorly disruptive. The sustaining of the solutions can only be achieved with decentralization and changes in technologies and imitation threat. The present and future scenario of the retail sector is growing frequently that has shown major changes in the recent years (Yang et al., 2015). Hence, the solutions for EBay is overall disruptive that will improve the company however, mitigation strategies should be adopted.
Effectiveness of the solution
The effectiveness of the solution can be achieved with the ways that are given below.
Strategy-The strategy helps to understand the effectiveness of the solution for EBay through analyzing the role, aim and objectives and purpose of the organizational work function. This is important to understand how the solution will achieve desired goals and objectives of an organization (Kim & Min, 2015).
Structure, Capacity and Capability-The structure, capacity and capability helps to understand the effectiveness of the solution for EBay through analyzing the people capable to do right work and roles and relationships are perfectly defined within the organization.
Leadership-The leadership helps to understand the effectiveness of the solution for EBay through analyzing the capability and capacity of driving the business success in terms of sustainability (Johnston & Marshall, 2016).
People systems and processes-The people systems and processes helps to understand the effectiveness of the solution for EBay through analyzing the supported systems and processes. The supported systems and processes are able to send messages, make effective decisions and sharing of information across the organization. This is extended to leadership, trust and consistency.
Culture and values-The culture and values helps to understand the effectiveness of the solution for EBay through analyzing the behavioral aspect of organization and its working. The behavioral function of employees and management are also provided with the organization’s aligned culture.
Employee engagement-The employee engagement helps to understand the effectiveness of the solution for EBay through analyzing the number of employees engaged with work alignment within the organization. The engaging of employees are based on satisfaction of job, commitment towards job and willingness to talk positively about their job. This helps to understand how the employee engagement will impact the improvement in EBay working process externally and internally.
Customer experience-The customer experience helps to understand the effectiveness of the solution for EBay through analyzing the customer satisfaction and their loyalty towards company (Eichorn, 2018). This helps to understand how customer needs and feedback will help to improve organization’s business performance.
Potential difficulties
The potential difficulties of the solutions for EBay are as follows.
Legal problems-The legal problems includehaving right terms and conditions for regulating the business performances, protecting intellectual property, staff management and shareholders agreements. These are the problems that poses legal problems for business in the long run.
Support-The support problems include staff not cooperating with the organization, management are not actively taking any decisions, stakeholders are not very collaborative and interactive. The other support problems are customers are not loyal towards the company (Nagy, Schuessler & Dubinsky, 2016).
Research and development-The research and development problems include non-disclosure agreement showing that it is the sole property of the organization. The other problems are research and development not guarantees that it will result in success of the business.
Costs-The costs problems include improper management of budget inside and outside the organization that varies as per the requirement of the organization (Palacios-Marqués, Soto-Acosta & Merigó, 2015). The costs can go up or go down posing difficulty in investing money on the organizational improvement.
Quality issues-The quality issues include products and services are not as desired by the end users. The quality of the products and service of the company are not up to the standard and thus they can pose problem for the organization.
Delivery issues-The delivery issues include untimely delivery of products and services to the clients and customers that poses problem for the company. This can pose difficulty for the organization and its working process.
Conclusion
Therefore, from above conclusions it can be concluded that the solutions provided for EBay to improve its performance are valuable and effective. The solutions were provided in the previous report however the solutions were only suggested and in this report is briefly detailed in terms of different aspects. The mind map shows how the solution came up and its aspects that are discussed in this report. The mind map provides an overview of how the solution will be proceeded in this report. The innovative and technological components of the solution shows that using these components the organization can achieve its desired performance. The components thus provided that the solutions are disruptive for EBay and they are analyzed in this report. The different ways to measure the effectiveness of the solutions are also provided with brief description which shows that measuring of solution is important to understand how it will help to achieve the performance of the organization. However, there are potential difficulties that arises due to the solution that need to be taken into account to improve the organizational performance. Thus, the solutions for EBay is helpful and effective to improve its business to achieve the performance and success
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