Question:
Write a report to analyze the website of GreyTeak Technologies.
The website provided is for the processional software development company known as GreyTeak Technologies. The website is for the organization of Melbourne in Australia. It is a business websites, which includes for the business-to-business purpose. The maintenance of the business data is the main priority for the website. They are cost-effective and upgrade the systems for the value of money. The website provided a simple online brochure that rarely changes any article. A database-driven database system addition will facilitate to engender the client database (Pallud and Straub 2014).
The given website is created with the objective to inform customers with the services that the company provides. It also initiates to make a clear communication with the clients. The website is for the business-to-business purpose. It is a business websites where clients can login to order their projects. They use headlines and sub headlines use bullets points instead of long sentence. The website is used with contrasting color in the text and the background to make a easy read. They use minimal images for their website and add some graphics into it. The website consists of easy navigation for the users.
Design through expertise
The expertise involved is knowledgeable, experienced and reliable. The team consists of the Specialists Business Process Analysts to the Software Developers and the Engineers who understand the software in much effective way. Further, the expertise also delivers the work on time. Further, it takes responsibility and fixes the issues in the initial stage (Sinha 2016).
The engineers provide an advanced support for all the requirements. They minimize the downtime at the time of upgrades and maintain the rectification of the sessions. They provide quick solution for the system failures.
The website that the company creates is creative and unique. It connects the back office systems with the website of the company. They even integrate the online payment options through EWay and PayPal.
The company can convert the manual through which is time consuming into secured web applications. The clients can access the website throughout the world. The engineers have the experience to provide from the simple to complex web and the database systems (Pallud and Straub 2014).
Crashes and Uptime
The website sometimes crashes which makes them to create an adverse aspect for the website.
Connectivity problem
The websites does not involve a complete easy connection with the clients. The login details are not much updated.
The website provides very few information and missed many points. They did not mention much about the order taking procedure and does not create a attractiveness through innovation (Kil et al. 2014)
Publicity problem
The website does not published and creates a feedback option so that clients would read the experience of previous clients. They do not connect with the social networking sites.
The website provided is in the exposer stage. The organization uses the internet as the electronic brochure or the bulletin board. It makes an additional publication channel which the prospective clients need to obtain from the organization (Cheek et al. 2016). The company has not yet build as a ecommerce site. It needs to include updating and addition to transform into ecommerce stage. Further, it consists of just the information about the company and its services. The login in details is not much effective.
Software Requirement
|
Operating system |
Editor |
|
Windows |
Notepad |
|
Mac OS |
TextEdit |
|
Linux |
Emacs |
| Web Browser |
|
Mozilla Firefox |
|
Microsoft Internet explorer |
|
Google Chrome |
Hardware Requirement
|
Item |
Web Server |
|
1.6 GHz CPU |
|
|
RAM |
1.7 GB RAM |
The current website, which the organization of the given website uses, is the business website. The website is the non- editable brochure website. The brochure website is the online extension of the sales collateral. The briefs of the website are on the proposals that are received on the full content management system. The company does not use the full capabilities of the websites. They update the news and the staff pages (Cebi 2013). The company uses printed brochure which some animated graphics on it. The website is visually polished and professional. The company has given its importance on the reflection of the company and its services. The main attempt of the website is to provide and relate with the web presence. The website of GreyTeak includes the information about each service. It gives clear information about each service. The goals initiated in the websites enable to create the importance of the goal (Dickinger and Stangl 2013). The information about each service is given including the benefits that the client will get from the service. The websites provides a clear view about the contact email and login details.
The website has presented a wide variety of service for the clients. However, it needs to add the crucial strategy to make the e-commerce implementation more compact. They need to make the website in a way so that it reduces the time for the project team in launching a high quality of the E-Commerce platform. The clients expect to make the process flow easier with quick service. The clients also include getting details about the service that they need to use. An effective e-commerce website would enable the customer to meet the expectations (Huang and Benyouce 2013). The company needs to integrate the policy of the back office applications with the order management. The company needs to develop the website which would simplify the payment process. They need to expedite the shipping along with enhance the personalized service (Cyr 2014).
The company needs to develop high level of features and determine the customization with the ease of integration. Further, the E-Commerce needs to include the online store, where the clients can give the order with easy access. The content on the website need to create through better design and requirement phases. The strategy phase needs to evolve ways to present the content so that it enables the interest of the customers (Gray 2013).
The ecommerce website needs to implement a predominant role. The existing website need to re-platform the existing website. They need to implement an online portal that will target the online strategy, which defines the metrics accurately and meets the entire requirement. The company further needs to adopt the hosted ecommerce software and the self-hosted open source ecommerce software (Barnes and Hunt 2013). The software would provide the company with ecommerce tools and features. They will further enable to create the technical system administrative in operating the website. The company website needs to add the option of SSL encryption. It is a protocol for transmitting the private document via the internet. It will enable the customers make transmission through credit card more securely. A database-driven database system inclusion will enable to generate the customer database so that the company can send promotional e-mails.
The company as discussed used to develop the software on windows. However, it is good option in the initial stage. However, if the company wants to plan for expansion they need to configure the software tools accordingly. The company can adopt Centos for its website hosting. Further they need to develop the Mac for the purpose of designing. The company as been discussed need t implements the Hosted ecommerce software and the Self-Hosted source ecommerce software. Hosted ecommerce would enable to create a hosted ecommerce shopping charts where they do not need to be technical (Wiegers and Beatty 2013). The software does not need any coding it needs to drag and drop technology. The company can also imply Shopify, which is considered as one of the best software in the market. It gives 24/7 support and qualifies experts are available if the company needs to customize the design and the functions. The company needs to adopt L L Bean.
The company needs to consider some questions while deciding the updating of the hardware system. The webshop is high-traffic or low-traffic or the number of visits in the website per day or per month. They need to consider the maximum number of simultaneous visitors. They need to concentrate on the maximum number of orders that the company gets in the shopping basket. Further they need to consider the size and the complexity of the product catalog. The most important among them is the size of the database that the company is implementing (Monk 2016). The company needs to update the RAM and the Processor. The company needs to combine the web and the database server for which the recommended processor is 4* 1.6 GHz CPU. The company further needs to implement RAM of 7GB.
Conclusion
The website is the business website which is the non- editable brochure website. The main effort of the website is to provide and relate with the web presence. The organization need to add the vital approach to create the e-commerce realization more compressed. An effective e-commerce website would allow the client to assemble the prospect. High level of objectives needs to include so to achieve the implementation budget and the technology environment.
Reference list:
Barnes, S. and Hunt, B. eds., 2013. E-commerce and v-business. Routledge.
Cebi, S., 2013. Determining importance degrees of website design parameters based on interactions and types of websites. Decision Support Systems, 54(2), pp.1030-1043.
Cheek, R., Sale, M.L. and Schwarz, C., 2016. Creation of an Instrument to Measure Website Effectiveness Using the Analytic Hierarchy Process (AHP).
Cyr, D., 2014. Return visits: a review of how Web site design can engender visitor loyalty. Journal of Information Technology, 29(1), pp.1-26.
Dickinger, A. and Stangl, B., 2013. Website performance and behavioral consequences: A formative measurement approach. Journal of Business Research, 66(6), pp.771-777.
Gray, D.E., 2013. Doing research in the real world. Sage.
Huang, Z. and Benyoucef, M., 2013. From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), pp.246-259.
Kil, S., Lee, G. and Kwon, J., 2014. MD-portal: Highly Effective Website for Nuclear Materials Information Management.
Monk, S., 2016. Raspberry Pi cookbook: Software and hardware problems and solutions. ” O’Reilly Media, Inc.”.
Pallud, J. and Straub, D.W., 2014. Effective website design for experience-influenced environments: The case of high culture museums. Information & Management, 51(3), pp.359-373.
Sinha, P., 2016. Strategic Analysis of Website Design-An Exploratory Study of Viewers’ Expectations. Indian Journal of Science and Technology, 9(13).
Wiegers, K. and Beatty, J., 2013. Software requirements. Pearson Education.
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