Question:
Write a report about the Grey Teak Technology of Australia.
The report highlights some of the main features of the website of the company Grey Teak Technology of Australia. The head office of the company Grey Teak Technology is situated in city Melbourne of Australia. The company mainly deals with the development of software for its clients. The company has launched a new website for their design studios. The company has created the website in a way that would draw the attention of almost all the people who are interested in the services of the company. The website of the company claims that the company provides secure and robust systems for ground up. The website also draws the attention of the people to the fact that the expert team of the company develops efficient software as per the requirements of their clients. The website also claims that reliability is one of the several reasons why the clients of the company choose them over all other software developing firms (Greyteak.com.au 2016).
Some of the salient features of the website include that the website generates a clear idea in the minds of the people about the works that the company Grey Teak Technology does. The homepage of the website of the company contains the list of the services that the company provides. Some of the services include the following:
Apart from the list of the services that the company provides, the website also gives a brief overview of some of the information about the company. The website acquaints its users to the company profile. Moreover, people can access the contact details of the company through its websites (Hsu et al. 2012).
Some of the positive aspects that one can notice about the website of the company are that the company can reach a wider range of its clients through this website. Secondly, anyone can access the website from anywhere of the world and at anytime. The users of the website can easily access all the information related to the business of the company. The company can use the website for the purpose of publicity and for advertising their product or new software (Kim and Lennon 2013). Some of the negative aspects associated with the website are that the clients of the company may consider the information given in the website to be unreliable. This happens when the company does not update the information on the website from time to time. There can be other related issues like the crashing of the website or the problem of spam (Ionescu and Serban 2012). The company has presented the website in a very efficient format. The clients of the company can easily use the company’s website. The clients find it very easy to interact with the managers of the company through the website. Hence, this adds to the positive side of this website.
The company Grey Teak Technology of Australia has passed through different phases before launching the new website of the company. The website launch has undergone the exposure stage and the interaction stage. The stage of exposure of the website of the company includes the planning of the launch of the new website. At this stage the board of directors hold meetings and discussions regarding the launch of the new website. The interaction stage follows the exposure stage. The website of the company is in the e-commerce stage. The company conducts its trade and business online through the website (Sozinova and Fokina 2015). Looking at the services that the company provides to its customers and to other business organisations, one can conclude that the website of the company is in the e-commerce stage.
The website of the company requires hardware and software like all other websites. The estimation of the minimum requirement of hardware of the website for five users using the website at the same time should consist of the following:
For twenty five concurrent users, the hardware requirements consists of a 4GB RAM with a minimum database of 10GB (Kendall et al. 2014).
Similarly the software requirements of the website would include the operating systems, the web browsers, the networks, firewall configuration, prerequisite packages and directory and environment configuration script (Bonarini et al. 2014).
E-commerce generally comprises of the selling of the services and products online. The strategy to implement e-commerce contains many elements that are separate and unique from each other. E-commerce demands a sophisticated system of content management. To start with the e-commerce system, one can see that e-commerce requires a dedicated system of payment, purchase and support system. E-commerce also demands strong procedures for managing the relationship with the customers. A sound effort for marketing is also very important with respect to the implementation of e-commerce. The company requires a professional and good quality website that demands careful management and development (Chen et al. 2013).
Before implementing the e-commerce, the owner of the website should keep in mind the following points;
There are some products present in the market that are very well suited for the e-commerce. Digital products such as the information and software are the top ranked e-commerce product. Some other products that are suitable for the e-commerce market are the products with higher values as compared to their cost of fulfilment, products that people do not find easily in stores, products that people find easier to buy online than from stores, products that people do not need to try while buying (Ionescu and Serban 2012).
Here are a few strategies that the author of this report wants to suggest to the owner of the website to implement the e-commerce:
The author of the report feels that following the above mentioned strategies, the owner of the website can successfully implement the e-commerce model to earn more profit.
The software requirement for e-commerce website has become more streamlined and developed. The software required for e-commerce is not very cheap, neither it is easy and simple to run everything smoothly. Hence, the degree of difficulty increases with e-commerce websites. Some of the software required by the e-commerce website includes a web server such as Google Chrome, Windows internet explorer, Opera. Some of the home server software includes Apache, FreeNas, and Debian. The computer must have a unique IP address (Kendall et al. 2014). The hardware requirements of high traffic e-commerce sites and low traffic e- commerce depends on different factors. One can run the low traffic e-commerce websites on single machines that depend on the needs of the business. Pentium II or III with Intel server that runs Linux is capable of serving over hundreds of customers of the company in each day (Bonarini et al. 2014).
Conclusion
The report describes the features of the website that the company Grey Teak Technology in Australia has launched recently. The report highlights both the positive and negative sides and the usability aspect of the company’s website. The report also provides a guideline to the owner of the website for implementing the e-commerce model. Hence, with the help of the report, one can get a clear idea about the implementation and launching of an e-commerce website.
References:
Bonarini, A., Matteucci, M., Migliavacca, M. and Rizzi, D., 2014. R2P: An open source hardware and software modular approach to robot prototyping.Robotics and Autonomous Systems, 62(7), pp.1073-1084.
Chen, P.W., Lin, W.Y., Huang, T.H. and Pan, W.T., 2013. Using fruit fly optimization algorithm optimized grey model neural network to perform satisfaction analysis for e-business service. Appl. Math, 7(2L), pp.459-465.
Gangeshwer, D.K., 2013. E-commerce or Internet Marketing: A business Review from Indian context. International Journal of u-and e-Service, Science and Technology, 6(6), pp.187-194.
Greyteak.com.au. (2016). GreyTeak Technologies – The Best, Professional Logo design, Web design and Systems development company in Melbourne, Australia.
Hsu, C.L., Chang, K.C. and Chen, M.C., 2012. The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators. Information Systems and e-Business Management, 10(4), pp.549-570.
Ionescu, A.A. and Serban, R., 2012. Presentation of various types of electronic business available on the Internet, Advantages, Disadvantages, Key Requirements and Security, Implementation Model of an Electronic Business. International Journal of Economic Practices and Theories, 2(3), pp.179-196.
Kendall, K.E., Kendall, J.E. and Wasson, C.S., 2014. Systems analysis and design (Vol. 19, p. 02). Year Prentice Hall, 2011.
Kim, J. and Lennon, S.J., 2013. Effects of reputation and website quality on online consumers’ emotion, perceived risk and purchase intention: Based on the stimulus-organism-response model. Journal of Research in Interactive Marketing, 7(1), pp.33-56.
Perrigot, R. and Pénard, T., 2013. Determinants of e-commerce strategy in franchising: a resource-based view. International Journal of Electronic Commerce, 17(3), pp.109-130.
Sozinova, A.A. and Fokina, O.V., 2015. Special aspects of studying the internet as a marketing communication channel of the service industry.Mediterranean Journal of Social Sciences, 6(4), p.139.
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