Sales Of Tickets From Cricket Grounds In Australia: Impact On Australian Economy

The economics of sporting events and ticketing sales

Question:

Write an essay on “Sales of Tickets from Cricket Grounds in Australia”. 

Sports have always been a significant impact on the Australian society and have been becoming an integral part of the economy as well (Hajkowicz et al., 2013). The impact of the ticketing sales has become the focus on the Australian economy. This trend is influenced by the growing affinity towards the sports especially cricket, the diversified tastes of the community, increasing availability of the leisure time in the country. There has been recent trend where the increment in the commitment of the financial resources to sporting the activities by the private and the public sectors alike. The financial involvement of the public sector needs it take the forms including the underwriting or subsidization of the competitors and events. With the increase in the involvement of the private sector, there has been increase in the concerns regarding the monitoring of the funds and ticketing sales (Mazzucato, 2015). The evolution of the economic return from the public expenditures has become an important aspect of the monitoring process. The paper deals in establishing a research proposal for the measuring there affect of the nature of information required by the researcher. The researcher also aims at providing the base of the research objectives, aims, and questions. The research objectives would be helpful in executing the research in an appropriate way such that the resultant is achieved.

Cricket Australia has been reporting of the estimation of the total revenue of $ 87 million in the year 2003. In the recent event of ICC Cricket World Cup in the year 2015 as hosted by Australia and New Zealand, Cricket Australia has reported to be generating $ 1.1 billion AUD through the direct spending as created by the equivalence of jobs across the two countries (icc-cricket.com, 2015). More than 1.5 billion people worldwide had watched the tournament. The ICC Cricket World Cup 2015 has been the most popular that has ever played. The venues are world class and have been attended by more people. The two countries have been delivering excellent tournaments, which have already been watched by more people around the world more than ever before. According to Australian Sports Minister, the World Cup organizers ensured the greatest spectacle for the sports fans while maximizing the tourism and trade opportunities as created in the tournament (icc-cricket.com, 2015). 

According to Schägner et al. (2013), the current practice in evaluating the economics of the sporting events and ticketing sales need to be assessed by the impact of the event that has on the GDP of the region has been hosting the events. In assessing the economic impact of the event, only expenditure that could be not has existed in the absence of the event. According to Shibli (2015), the conventional economic impact of the cricket events from the various grounds all over the country should be focusing on the money being injected into the economy by the media, visitors, external government entities, investors and banks. From the records of the cricket ground, the Perth cricket ground is shown to attract more spectators and is capable of generating $ 1.4 billion AUD annually (wa.gov.au, 2016). The Sydney cricket ground is shown to generate $ 275 million AUD annually (sydneycricketground.com, 2016). While, the Melbourne cricket ground is able to generate $ 196 million AUD on an annual basis.

1. What are the changes on the sales of the cricket over the years?
2. What variations are evident on the sale of the tickets in different cricket grounds?
3. What are the future of the sales of tickets in the country?
4. How does the ticket sales vary from the domestic to international matches??
5. What is the contribution of cricket towards the development of the economy of the country?

Revenue generated from major events

The research methodology deals in the identification of the various tools and techniques related to the conduction of the research process. For the conduction of the research process, the researcher needs to implement the “descriptive design”, “positivism philosophy,” and “deductive approach” (Williams et al., 2015). On the other hand, the researcher needs to choose the primary and secondary approach in order to acquire useful information related to the research project. There are two methods including the “quantities technique” and “qualitative technique” which are related to the primary data collection method (Tong et al., 2012). The implementation of the various tools and techniques in order to conduct the research process requires the researcher to provide the proper justification for selecting the processes as the rehear h process are more supportive for conducting the research in a more appropriate way.

The researcher needs to implement the “Positivism research philosophy” in order to gather useful information related to the research topic in a most appropriate way (Van Auken, 2015). The data collected by the procedure is acquired through the most ethical way, which is real and has existence. Moreover, the data collected by this procedure is trustworthy and detailed that has a positive influence on the outcome of the research. The data being collected by this procedure would be unbiased in nature and would be relevant to the practical outcome of the research. The selection of the appropriate research approach would be helping the researcher to gain the best knowledge for the execution of the research such that to gather useful information related to the research topic. The research approach as implemented by the researcher would be derived form” and “inductive approach”. According to VanPatten & Williams  (2014), the “deductive approach” is the approach which depends on a lot of models and theories related to the research topic being selected by the researcher. Thus, the researcher is required to illustrate the various types of theories, concepts, and models that are available from the secondary source. The ultimate step for the researcher would be to correlate the information with the initial theories and concepts in order to sustain the relevancy of the same with the research topic being selected (Ward & Bailey, 2013). The researcher is required to illustrate on the realty-based outcome related to the research process. There has been recent trend where the increment in the commitment of the financial resources to sporting the activities by the private and the public sectors alike. The financial involvement of the public sector needs it take the forms including the underwriting or subsidization of the competitors and events.  Contrastingly, the “inductive approach” deals in the development of the new theories and models that would be helpful for the conduction of the research process in an effective way. 

The researcher should be implementing the “positivism research approach” in order to identify the impact of the cricket events on the Australian economy from the sales of the tickets from the different cricket grounds. The research should be selecting “deductive approach” was selecting the research approach that would be helping him to reduce down on the resource consumption. The approach would also be helping the researcher to reduce down on the time and cost assorciated with the conduction of the research process. The visualization of the highest sale and the lowest sale should be conducted which would be helping the research to determine the most popular cricket grounds in the country. The researcher also requires checking the sales of the ticket, which should be varying over the years such that he could gain a brief idea about the level of popularity of the sport in the country. The analysis would also be helping the researcher to recommend on the suggestion about the future trends. The data as evident from the cricket grounds in the country reveals the passion of the spectators towards the particular game, which influences them to go to their favorite cricket grounds for watching the matches.

Outline Number	Task Name	Duration	Start	Finish	Predecessors
1	Research proposal for impact of Cricket grounds on Australian Economy	85 days	Wed 6/22/16	Tue 10/18/16
1.1	Selection of research topic	25 days	Wed 6/22/16	Tue 7/26/16
1.1.1	Finding the research topic	3 wks	Wed 6/22/16	Tue 7/12/16
1.1.2	Reviewing on the topic being selected	2 wks	Wed 7/13/16	Tue 7/26/16	3
1.2	Literature review	10 days	Wed 7/27/16	Tue 8/9/16	4
1.2.1	Reviewing different views on literature	1 wk	Wed 7/27/16	Tue 8/2/16	4
1.2.2	Summarizing on the reviews	1 wk	Wed 8/3/16	Tue 8/9/16	6
1.3	Implementation of the research	10 days	Wed 8/10/16	Tue 8/23/16	7
1.3.1	Identfication of the appropriate methodology suitable for the research process	1 wk	Wed 8/10/16	Tue 8/16/16	7
1.3.2	Implementing the selected methodology	1 wk	Wed 8/17/16	Tue 8/23/16	9
1.4	Data collection	10 days	Wed 8/24/16	Tue 9/6/16	10
1.4.1	identification of primary and secondary sources	1 wk	Wed 8/24/16	Tue 8/30/16	10
1.4.2	Implementing the appropriate data collection method	1 wk	Wed 8/31/16	Tue 9/6/16	12
1.5	Data analysis	10 days	Wed 9/7/16	Tue 9/20/16	13
1.5.1	Identifying appropriate tools and techniques for analysing the data	1 wk	Wed 9/7/16	Tue 9/13/16	13
1.5.2	Summariizng the findings of the analysis	1 wk	Wed 9/14/16	Tue 9/20/16	15
1.6	Final report submission	1 mon	Wed 9/21/16	Tue 10/18/16	16
2	Literature review due	0 days	Tue 8/9/16	Tue 8/9/16	7
3	Data collection and analysis report due	0 days	Tue 9/20/16	Tue 9/20/16	16
4	Final Business Report thesis due	0 days	Tue 10/18/16	Tue 10/18/16	17

Evaluation of economic impact on different regions

The researcher requires dealing with the process for allocating and gathering the data that is relevant to the selected topic. According to Wahyuni (2012), the acquiring of useful and relevant information related to the research process would require the researcher in identifying the appropriate location for the conduction of the data relevant to the research topic. The researcher is thus, required to enlist the location soft hew cricket grounds in the divert parts of the country for the collection of useful and relevant information related other research topic. The researcher is then required to choose the respondents based on the non-probability sampling method such that to collect relevant information related to the research topic, which could also be free from any biasness in the research process.  

The data analysis procedure should be including the collection of the information of the three cricket stadium grounds and comparative their statistics. The process also requires the sales of the tickets that could be varied over the years with the help of the charts and diagrams explaining the phenomenon in Ana effective way (Ward & Bailey, 2013). The process would be helping in executing the analysis with the help of the time analysis series. The researcher is required to compare the profit as made by the cricket grounds for the domestic and international cricket matches.

The collection for the useful adapt refracted to the research topic can be done on two sources of data including the primary and secondary sources. The primary source of the data includes the two of important techniques including the quantitative and the qualitative research techniques related to the data collection process (Walter & Andersen, 2013). The primary sources of data include the conduction of the surveys and interviews with the respondents being selected by random sampling of the respondents related to the employees working for the Cricket Australia. The secondary sources of data include the sources of information collected through the various articles, journals, websites, newspapers and other documents that they available both online amend offline (VanPatten & Williams, 2014).

The impact of the sporting events and the ticketing sales have become the focus of impact on the Australian economy. This trend is influenced by the growing affinity towards the sports especially cricket, the diversified tastes of the community, increasing availability of the leisure time in the country. The research proposal deals in the identification of the impact of the cricket events on the Australian economy from the sales of the tickets from the different cricket grounds. The visualization of the highest sale and the lowest sale would be helping the researcher to determine the most popular cricket grounds in the country (Wahyuni, D2012). The research study also would be helping in checking the sales of the ticket, which should be varying over the years. This could be helpful in gaining a brief idea about the level of popularity of the sport in the country. The analysis would also be helloing the researcher to recommend on the suggestion about the future trends. 

References

Hajkowicz, S. A., Cook, H., Wilhelmseder, L., & Boughen, N. (2013). The Future of Australian Sport: Megatrends shaping the sports sector over coming decades. A Consultancy Report for the Australian Sports Commission.

icc-cricket.com,. (2015). ICC Cricket World Cup 2015 gives economic boost to Australia and New Zealand. 

Mazzucato, M. (2015). The entrepreneurial state: Debunking public vs. private sector myths. Anthem Press.

Schägner, J. P., Brander, L., Maes, J., & Hartje, V. (2013). Mapping ecosystem services’ values: Current practice and future prospects.Ecosystem Services, 4, 33-46.

Shibli, S. (2015). Performance analysis in sport and leisure management(Doctoral dissertation, Sheffield Hallam University).

sydneycricketground.com,. (2016). Sydney Cricket & Sports Ground Trust – Economic Benefits.Sydneycricketground.com.au. 

Tong, A., Flemming, K., McInnes, E., Oliver, S. & Craig, J., (2012). Enhancing transparency in reporting the synthesis of qualitative research: ENTREQ. BMC medical research methodology, 12(1), p.1.

Ulaga, W. & Loveland, J.M., (2014). Transitioning from product to service-led growth in manufacturing firms: Emergent challenges in selecting and managing the industrial sales force. Industrial Marketing Management, 43(1), pp.113-125.

Van Auken, H., (2015). The familiarity of small technology-based business owners with sources of capital: Impact of location and capitalization. Journal of Small Business Strategy, 11(2), pp.33-47.