The business and its operational activities which are concerned and are operated through the internet or the online channels is known as the concept of internet marketing. This type of marketing activities and the operations are executed by making use of the varied web-based channels. Banner advertisements, PPC (pay per click), and targeted emails are some of the mediums which are to be adopted by the business organizations whose business operations are web-based or online. Internet marketing has emerged as a revolution in the world of business and trade and has provided a rapid boom to the business entities. The concept is a growing business as more and more people are making use of internet every-day and there are number of popular search engines such as Google and Yahoo which has made the business corporations able to capitalize on this new wave advertising. The below presented report has been focused the Aristocrat Leisure Limited which is an Australian gaming manufacturing corporation. The company specializes in gambling systems which is a computerized network mechanism which manages slot machines, computerized card game simulations, electrical table games and linked jackpot systems. An exclusive Reel Power system has been developed by the business corporation, in which the players are required to buy reels instead of lines and they win combinations in the standard configuration. However, linked jackpot themes have been considered as the key revenue driver for the company, such as the Cash Express or Jackpot Carnival hyperlink themes. This concept places the large progressive jackpots over a number of machines, usually between 4 and 12, but theoretically up to 256 machines can be linked under one jackpot system. As the company is totally into the business of various types of gaming systems, the targeted customers of the company will be the individuals from the teen age groups. As these are the customers who are found most interested in the gaming systems.
Journey mapping is the tool or mechanism which Is adopted by the Aristocrat Leisure Limited for making or creating awareness regarding what the customers really want, their needs and requirmemts and also the real moments of truth and the ways in which customers go about achieving their needs. According to Walkerinfo, 2017 it has been believed it has been a critical concept of understanding the experiences of the customers throughout the full cycle of communications with the company. The concept of customer journey mapping aids the business organization with the intelligence and this will help the company in forming and establishing a company’s customer strategy foundation. A journey map enables and provides a complete picture of the customer experience and by investing time in understanding the way by which the customer takes, the people and functions they interact in the procedure and other enablers and obstacles to doing business with. While the customer journey map should be designed and developed on the base of the needs and the perception of the customer. It is of very much important for the company to understand experience that has been aligned with internal organizational structures, service delivery models, and metrics. The below mentioned is the explanation of the above presented experience diagram:
Figure 1 Customer Experience Map
(Source: Customer experience model, 2017)
E-marketing tools are being used by the business organizations for making the promotion and advertising the products and services in contemporary ways. The below presentation is the critical evaluation of the methods during the customer experience map:
The methods and the mechanisms which have been adapted and use by the business organization for executing the business through internet are to be known as the e-marketing tools. For doing marketing in an appropriate manner the business corporations are required to make use of right tools. A variety of specifications have been found in these tools, some of them are free for use, while some are very much expensive, some are found too much simple for use and others are every much complicated. There are number of mechanisms which can boost the growth and productivity of Aristocrat Leisure Limited if adopted by the business organization. The below mentioned are some of them which can be put to use by the business entity:
Email marketing (Infusion Soft)
Conclusion
In the limelight of the above carried out analysis it has been inferred that internet marketing has become one of the fastest growing medium or channel through which the business operations and other associated activities can be executed. E-marketing provides a number of benefits and platforms to the business corporations for carrying out the business. Aristocrat Leisure Limited is one of the top leading brand name in the technology sector and provides gaming services and has been making use of different e-marketing tools for promotion of the products and services. The customer experience model has also been explained for describing the over-all experience of the consumer while purchasing the product from the company.
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Patel, N, “7 Online Marketing Tools That Are Totally Worth the Investment”, https://www.entrepreneur.com/article/254001. (retrieved from 15th May 2017).
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