Analysis Of Trade Aid: A Brief Look At Causation, Effectuation And Bricolage

Causation Behaviours

Yes/ No

Evidence in available data

Identified and accessed long-run opportunities to develop Trade Aid

Yes

Geoff White, the General Manager of Trade Aid organization is always concerned about the future of the organization and in this purpose, he has made two most important commitments. The first one is related to the growth of the business and the second one is the change in organizational structure. White believes in growing the numbers of shops in New Zealand and expanding it in Australia. Trade Aid also offers ownership to the partners in order to create a joint venture.

Calculated returns of various opportunities

Yes

In opportunity development, new ideas are essential to create a good value and this process needs experiment enough. In case of Trade Aid, value analysis is important. Entrepreneurs convert opportunities into effectuations. Trade Aid has implemented various opportunities to secure its position in trade market and offers customers various alternate sources to choose among the products.

Wrote a business plan

No

Organized and implemented control processes

Yes

Trade Aid possesses a good organizational structure, which includes incorporative society and its sub divisions .Trading company and investment trust make the incorporative society, which is divided into two parts- members associated with the organization and the Trade Aid shops. The shops have their own trusts, which also include sub committees.

Gathered and reviewed information about market size and growth

Yes

Success of an organization lies on its knowledge about the choice of customers. It helps to gather the information regarding market size. White has operated a study to have a clear view of customer and their demands. It is done under environmental and socio-demographic conditions and it affects in identifying a minimum rate that the customers wish to spend generally. The amount is $60.

Gathered information about competitors and compared their offerings

Yes

Trade Aid faces competitions in global market. The tea and coffee trading often receives obstruction from international brands like McDonald’s, Dilmah and Starbucks. These brands possess great market value by advertising and they used the label of fair-trading to grab the attention of the customers. In the field of agriculture, Trade Aid also faces competition and White is aware of all such problems.

Wrote or verbally expressed a vision for the organization

No

Developed a project plan to develop the products and services

Yes

Trade Aid company decides a mark-up ratio of 1:5 in case of arranging the price of product.The retail price is five times bigger than the purchasing cost. This mark-up can be varied according to the sources and kinds of product. Mark-ups are different in case of textile in jewellery products and this indicates the changing of fashion among the customers. Trade Aid has carefully developed the plan to deliver the best services in the market.

Wrote up a marketing plan to take the products/ services to market

No

EFFECUTATION BEHAVIORS

Yes/ No

Evidence in available data

Developed multiple variations of product/ service when deciding what to offer

Yes

Trade Aid deals with multiple products like coffee, tea, spices, which capture a large market in the world. Talented people from different countries are allowed to show their skills in presenting handicraft products. Customers can keep in touch with regional as well as international products. The variety in objects increases the number of consumers and secures position in retail market.

Experimented with different ways to sell and/ or deliver the product/ service

Yes

Trade Aid involves in profession by redirecting the shops into new and innovative ones with the style of branding. The shop has customers of its own and he/she is the person to choose the products to be displayed in his/her shop. White follows a model, which shows the number of products that the shops must have. It is up to the buyers which product they will choose and sell in their areas. White has given the best options to deliver the products and it grows the demand in market.

Changed the product/ service substantially as the venture developed

Yes

Trade Aid came across financial loss in the year 1990. In order to survive the problem, the members introduced the franchise agreement with the shops. The shops are labelled as Trading Shops selling only their own products. By appointing White as the General Manager, the Trade Aid society notices the growth in sales. In his era, Trade Aid deals with agricultural items along with coffee, tea and spices. Trade Aid has successfully overcome the previous loss by adapting the best process.

Committed only limited amounts of resources to the venture at a time (affordable loss)

No

Responded to unplanned opportunities as they arose

Yes

White has proved himself as a successful manager in the Trade Aid association by inaugurating the efficient changes in marketing. Consumers are fond of organic objects and this situation results in growing sales of coffee in trade market. Trade Shops sold the imported coffee in both the retail market and the cafeterias. White also assured that the growth in coffee selling cannot dim the production of handicraft objects and this decision shows the balancing nature of Trade Aid even in adverse situation.

Adapted what they were doing to already available resources

No

Entered into agreements with customers, suppliers, and other organizations

Yes

Trade aid develops a long-time partnership with the suppliers and partners in retailing. This relationship creates a channel of shops, which provide the imported products to be sold. Trade aid has gained more profit by sharing it with the partners. It is in the year 2005-06 when Trade Aid shares a good amount of profit with the trading associates and this negotiation turns into a positive step for retailing. White, as a representative, turns the Trade Aid organization into a worldwide firm.

BRICOLAGE BEHAVIORS

Yes/ No

Evidence in available data

Took action to solve problems instead of questioning whether a workable solution could be found (making do)

Yes

Trade Aid has reached its height by the hands of the General Manager White, who has introduced a quick solution to the financial loss problem. He signs agreements with traders to negotiate in the problem and catches the actual reason of the decrement. He was aware of the customers’ demands and started importing products to meet their ends. He took care of regional products as well. White solved the problem by implementing the best action in the field. He has proved himself as an efficient leader in international movement.

Combined existing resources for new purposes

Yes

Trade Aid develops its partnership with the traders by allowing them to deliver their opinions as well as making them shared owners of the organization. White used the goods, which are used in daily life to expand the organization. In order to compete in business, it is necessary to secure the position in world market and White knows it well. He goes for inside resources rather than outside ones and starts importing coffee, tea and selling them in trade shops. The renewal of existing resources helps Trade Aid to overcome the critical situation while dealing in international market.

Repurposed resources for use different from use resources originally designed for

No

Used existing resources instead of developing new ones

Yes

Entrepreneur relies on existing sources rather than the sources gathered by the organization. White shares the profit with the trade partners and this makes them stand even in crucial atmosphere. The partners are treated as owners and they can introduce the products by themselves. They are with Trade Aid since its creation and contributing everyday to develop the organization.

Used forgotten resources or those others saw as having little value

Yes

Trade Aid has its employees and volunteers over the world. The organization imports products from 30 countries, which are economically deprived. Trade Aid continues a social mission, which gives an opportunity to the organization to use the International Fair Trade Association mark in its products. Trade Aid is created to help the talented people by showing their skills in international market and it has served the light in all developing countries. Trade is among the 120 organizations to use the IFAT mark in the world.

Encouraged the use of amateur skills that would otherwise go unsupplied

No

Rejected limitations of the environment, worked around the “rules” and standard procedures

Yes

Trade Aid uses agreements in order to work under rules and regulations. It secures the rights of all suppliers and workers, who go through the agreement. More than thousand volunteers are there to work in this market. Trade Aid arranges exhibitions for public to know more about fair trade and its social mission. Trade Aid is opening more shops and working within its institutional environment under standard procedures.