Discuss about the Key challenges in attracting and retaining a workforce in retail sector.
The essay throws light on analysing the different kind of key challenges that are faced by the retail sector in retaining and attracting the workforce in the different organizations. It has been noticed that in the present era, there has been huge issues relating to the retention of the workforce in the retail sectors as there is no such motivation that is provided to the employees who are working under such retail organizations. Furthermore, it has been noticed that the main challenge is faced by the Human Resource department in different companies as they are not being able to handle the issues in an appropriate and efficient manner.
Human Resource Management plays a vital role in the entire retail sector in managing the different talents and workforce in the retail sector (Anitha & Begum, 2016). The success of the entire organization depends on the human resource management as they play a major and vital role in managing the workforce and attaining the different organizational objectives as well. the main objectives of the study are to analyse the different HR challenges faced by the retail industry in implementing such factors in an effective manner.
There are different issues in the retail industry for retaining the workforce that includes that there is lack of skilled manpower in the industry. It has been noticed that there is different salary structure dissatisfaction among the employees who are working in the retail industry. It has been noticed that there are no such appraisal systems for the employees and this is causing demotivation among the employees as well (Ibekwe, 2016).
Furthermore, it has been noticed that there are no such job opportunities provided to the employees along with long working hours that is affecting the health of the personnel working in the retail sector. There are no incentives provided to the employees for the tasks performed by them. It has been noticed that the company is focusing on making profit and revenues in the market and this is affecting the morale of the employees as well.
Furthermore, according to Vasquez, (2014), it has been seen that in the retail sector, there are huge work pressure and workload among the employees. It has been seen that there are interpersonal conflicts and communication problems between the employees that is causing huge issues such as performance related issues as well among the employees. There is lack of formal retail education among the different workers in the different retail organizations and this is causing stress among the different workers in the organizations.
Pattnaik, Jena & Pradhan, (2017) have commented that there have been different instances in the retail sector wherein it has been noticed that there is stress of overwork among the workers. It is essential for the employees to work under favourable situations, however the employees have to be provided with relaxation time in order to freshen up and solve the issues in an effectual manner. The lack of appreciation is required to be provided to the different workers that can affect the entire turnover of the employees to a great extent. It has been noticed that in different organizations, there has been huge turnover of employees as they felt the work is not suiting them and they had been underperforming in the organization as well.
From the above, according to Goldstein & Passmore, (2017), it can be analysed and identified that the different employees are not provided with proper and accurate incentives and other allowances that is affecting the morale of the employees and creates poor working conditions for the employees as well. Furthermore, it is required to maintain a proper and healthy working environment for the employees in the organization to retain the workforce and provide them with motivational rewards as well (Bansal, 2014).
Furthermore, it has been noticed that in the retail sector, there are various challenges faced by the employees that is causing distress among them in an ineffective manner. the salesperson who are involved in the retail sector jobs mostly perform the monotonous kind of activities that makes them demotivated. It has been seen that there is lack of motivation among employees and this affects the entire performance of the company as well. It is required by the supermarkets or the retail stores to take care of the needs of the individuals effectively in such a manner that this will help them in retaining the talents (Kalejaiye, 2014).
It has been noticed in the organizations that employees are resigning from their jobs in the retail sector as there is no such differences in the task performed by them and they do not find any such kind of excitement in the tasks performed by them (Dall, 2015). These are the different kind of challenges faced by the retail sector in retaining employees and this can be a major issue for the company as this affects the entire productivity of the organization along with it affects the profitability of the organization as well (Loveday, 2018). In such circumstances, the respective organizations have to take appropriate steps in order to make the tasks creative for the employees and retain the employees as this will help them in increasing the entire productivity of the entire productivity of the organization effectively (Ivancheva & O’Flynn, 2016).
Furthermore, there has been no such health and safety procedures applied by the companies towards the employees who are working in the retail sector. It has been noticed that there is health hazards and other issues to the employees that has to be ascertained by the employers in the organization to reduce such issues and make the workplace effective in nature for the employees to perform the tasks in an appropriate manner (Kimber & Ehrich, 2015).
There are different strategies that has to be adopted by the different organizations in order to improve the issues in the workplace. It has been noticed that the workplaces lack motivation that is required to be provided to the employees in order to improve their experience and this will help the employer in retaining the workforce effectively as well. Proper training and compliance is necessary to be performed by the employer in the different organizations as this will increase the entire profitability of the organizations effectively (Cahir et al., 2014).
It is the duty of the different retail stores to train the different employees in an appropriate manner as this will assist them in making the employees understand about the various jobs and activities that is required to be performed by them. Furthermore, it is required to ascertain the different kinds of training and induction program needs that will encourage the employees in managing the activities efficiently (Klopper & Power, 2014).
The rewards and recognition can be provided to the employees who are employed in the retail sector that will motivate the employees or the salesperson in feeling motivated and they will be working hard in order to improve the experience of the customers as well. For the different salesperson, there should be different kind of recognitions along with appreciating their tasks to gain more competitive advantage in the entire market effectively. Proper morale is required to be built among the employees as this will provide high quality performance among the different employees in an effective manner (Crawford & Germov, 2015).
Furthermore, the company needs to allow the employees to use the talents in an effective manner as this will help them in retaining the great talents in the organizations. It has been noticed that the employees who are motivated in nature feels to contribute more towards performing the task effectively and this will help them in learning new skills as well. In the retail stores, there are various designations and departments, in such scenario there can be job rotation performed by the employer for the employees as to help them in experiencing and learning about the different domains in an effectual manner (Lama & Joullié, 2015).
Proper fair and equitable treatment is required to be provided to the employees effectively in order to make the staffs feel motivated and help them in performing effectively as well. It has been noticed that there are different issues in the workplace that has affected the morale of the employees. There have been instances among the employees in retail stores such as when the employees are discriminated and this affects the morale of the employees as well. When an employee is awarded for his/her performance, on the other hand it has been noticed that other well deserving employee was not nominated, this will affect the employees work and productivity of the organization.
Proper career development is essential to be offered to the different employees as this will help the company in clearing the different aspects of the work to the employee in an appropriate manner. The executive coaching is required to be provided to the employees to assist the employees in guiding the employees to become more competent in the tasks that is performed by them (McCann, 2016). The job rotation is essential in the organization as this will help in improve the relationship between the different employees and employer in the organization and this will improve the trust factor as well.
From the above strategies, it can be analysed that retention of the different employees in the retail sector is essential in nature to become more competent in nature to handle the different circumstances in the workplace (Knott et al., 2017). Proper HR planning is essential in nature in different organizations as this will provide routes in attaining such goals in the organization as well. The teamwork is essential tool that is required to be handled by the company in an effectual manner. The talent management has to be handled effectively in retail organizations as to retain the talents appropriately.
The different human resource management practices have to be integrated in an appropriate manner to cultivate the loyalty of the different employees who are working in the organization. The unique recruitment practices have been handled by the company as to provide huge benefits to the employees effectively by providing lucrative salaries (Aruna & Anitha, 2015). The HR planning is one of the essential factors that has to be handled by the company effectively as to retain the workforce as they are the essential assets of the company.
Proper equality and diversification is essential in the workplace in different countries as this assist in managing the workforce appropriately (Deery & Jago, 2015). The employees have to be treated equally as it is important in nature in managing the talents along with analysing their needs effectively as well. Lastly, the key challenges can be solved by the employer of the organization by recruiting the candidates and improving the loyalty provided to the employees effectively.
Conclusion
Therefore, it can be concluded that there are different kinds of issues that are faced by the employer in the retail organizations in retaining the different talents in an effectual manner. It has been noticed that the job that is performed by the employees are monotonous in nature and they are not being motivated by the employers in the workplace as well.
Furthermore, it has been noticed and analysed that there are different issues lack of appreciation by the employer to their employees that included the employees are not appreciated for the tasks performed by them effectively. It has been seen that there is lack of support and trust from the higher officials of the supermarkets that is required to be provided to employees effectively.
However, proper and effective strategies have been adopted by the retail stores in the different countries as to retain the expertise talents. It is mandatory in nature to encourage the individuals to make him/her the best performer in the next jobs that is performed by them as this will motivate them in performing more well in the organization. Furthermore, it has been noticed that there are employees who have received new job offers along with better promises received by the employees in the organization.
The long working hours along with no such motivation provided to employees are huge issues that are accompanied by the employees in the organization. It has been noticed that there are no such growth opportunities available to the employees in the retail sector along with stress of overwork or workload. The lack of appreciation among the different employees is one of the major reasons for resigning from the current job of the retail stores and this affects the entire productivity of the organization in a negative manner. The proper strategies has been applied by the different retail stores in order to retain the talented workforce as to improve the productivity of the organization along with increased the profitability of the organization in an appropriate manner.
There are different recommendations that can be provided to the retail stores as to retain the workforce in an effectual manner. In the retail sector, the jobs performed by the employees are not interesting and there is no such motivation in the tasks performed by the employees. Therefore, it is recommended that the employer along with the higher officials of the organization has to take the following steps in order to improve the condition in a much better manner.
Firstly, the employer of the retail stores has to provide appreciation along with different growth opportunities as to help the employees in gaining much insight on different tasks and they feel motivated as well. It is mandatory in nature to provide respect to the employees along with trust and support. The retention of the different employees is essential in the retail sector as the organizations should make the situation in the workplace such that they do not feel demotivated and perform the tasks accordingly as well.
Furthermore, the executive coaching along with motivation across the generations is essential in the workplace that will help the higher officials in the organization to meet the expectations of the different employees (Houeland, 2015). The performance will be improved as this will help in improving the different expectations of the employees. The compensation has to be increased along with there should be different incentive scheme applied by the retail stores in retaining the talents in the workplace. The continuous training process is required to be adopted by the employers in the different retail stores as this will improve the working conditions among the employees in the retail stores. The best tool for retaining the employees in the organization is to keep persuading the employees as this will encourage the employees to perform the tasks more effectively and in an appropriate manner.
Lastly, the loyalty among the organizations can be built among the employees when there is a good relationship between the employees and employer in the retail sector. It is mandatory in nature to support the different decisions that are taken by the employees as to appreciate their efforts. It is mandatory in nature to trust the efforts of the employees in the organization to improve the competitive advantage of the entire retail organization. In order to encourage the different employees in the retail sector, this is essential to create job rotation among the tasks performed by the employees in an appropriate manner.
References
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Aruna, M., & Anitha, J. (2015). Employee retention enablers: Generation Y employees. SCMS Journal of Indian Management, 12(3), 94.
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