E-Commerce Knowledge Management For Human Behavior

E-Commerce

Discuss about the E-Commerce Knowledge Management for Human Behavior.

Business has changed over the past decade into a more sophisticated platform. Many business organizations embrace new technologies in facilitating achievement of their objectives. E-, however, is faced with the low participation of customer as a result of security and privacy issues (Gerke & Evers 2018). Most of the customers are afraid of utilizing the internet platform that tends to capture most of their pieces of information, which eventually being used to incriminate them. These types of issues have resulted in the loss of trust between the customers and the e-business operators. The paper, therefore, explores the adoption of e-business and the proper management of knowledge to guarantee consumers of their security and privacy.

According to the case study: Computers in Human Behavior, internet usage has tremendously increased, enhancing the performance of many businesses that have adopted the e-commerce; however, it is observable that a large number of consumers do not purchase items through online, reasons that are not well known to the researchers till date (Mia 2017, p.4025) .To some extent, the primary goal is the barriers and drivers to of internet adoption among many individuals.

E-commerce is a transaction completed over a computer-mediated network that transfers the ownership of right or uses from one person mainly organization to the customer. Internet was developed first in U.S.A in 1968 as DARPA, and later Bolt, Beranek and then Newman came up with ARPnet, the grandfather of today’s internet (Stefan, Andreiana & Panagoret 2017, p.733). E-commerce is divided into business-to-consumer and business-to-business.

The business-to-consumer applies the retail market channel and has increased in the last decade facilitated by the global growth of the internet. The internet has shortened the global distance making it possible to access anything that one is in need, however many businesses still do not reap from the opportunity as a good number of consumers still shy away from participating in the online shopping. One major problem is as a result of inadequate knowledge management by both consumer and business organization.

Several efforts have been applied in developing frame world and models to reflect the understanding (Yoonhee,Dongsik & Jaewon 2018,p.101). E-commerce acceptance models are the technologies and resource that aids the transfer generation and codification of knowledge, such as Theory of Planed Behavior. The Theory of Planned Behavior is a theory of business to consumer e-commerce cycle activity explains that consumer use internet for a good number of reasons such as looking for product features, prices, strategy of purchases. Behavioral intention is critical aspect for many e-commerce in understanding the behavior tendency before the actual action. This would help in attracting more consumers to participate in the online business.

E-Commerce Acceptance Models(Theory of Planned Behavior)

Some forces are driving the knowledge management system; these are the increasing domain complexity, accelerating market volatility, intensified speeds of responsiveness, diminishing the individual experience.

Knowledge refers to justified personal belief and is always divided into two broad categories, that is tacit and explicit.  Knowledge also refers to the awareness that is obtained from experiences indicating the range of personal information (Chennamaneni, Teng & Raja 2012, p.1098). The tacit knowledge applies to the minds of people that are always developed over a period of trial and error and is the most common way of describing the human nature of much knowledge. On the other hand, the explicit instruction refers to any form of words documents, computer programs, and organized data.

Knowledge is an essential tool in everyday work as everyone knows how to perform a task through the knowledge that was gained early and can also be applied in new situations (Xiaojun 2017).  Knowledge management aims at making the increased information usable for more than one person for example in and the knowledge is shared to enhance the performance of the whole company. The processes of availing expertise and sharing it with others have evolved over a period, and currently the most common of knowledge sharing is through the internet.

The knowledge sharing stated with family as knowledge was passed from parent to child, evolved into teamwork that made people work as a unit by sharing the available expertise and today the experience is being shared among the large organization (Izzah et al 2017, p.529). Many business organizations employ the technique of internet knowledge sharing facilitate their operations such as e-commerce that currently allow the online purchasing. However, most of the people are not still in with the new techniques as a result of may reason, maybe because inadequate knowledge sharing the process.

Today knowledge is the most important asset of an organization, and every experience is much reusable for the betterment of the process. The uses of internet in the past decades have purposefully enhanced sales among many businesses (Yuan et al 2017, p.14). Nevertheless, the increase in the internet use, such as e-commerce is not exempted from the difficulties, and the research explores the study of consumers attitudes towards the business-to-consumer(B2C) that have raised so many interests among the business owners.

Accessibility and convenience- the online shopping provides an opportunity to shop anytime from anywhere in the most apparent and convenient way that is advantageous to both parties. Studies have found that e-commerce has found that the most perceived consumer benefit of online shopping (Achadinha, Jama & Nel 2014, pp.1308). The e-commerce offers the global choice opportunity to the consumers by providing the capability of having a product that is not available within the geographical location of the customer. The online business, therefore, has resolved the headache of getting hard-to-find products in the real market.

Knowledge Management System in E-Commerce

The e-commerce is more time economic than any other business, as it has no crowd and line made in the peak seasons as it offers vast market space than the marketplace. It also reduces the expense and time used by consumers by going into the market. E-commerce provides the availability of comparable products and services regarding prices, quality, color among others, an opportunity that is very rear in the marketplace as the brands are always spread in the market. E-commerce has personalized offerings to consumers that are beneficial to the organization as it increases the loyalty

Security risks are the major obstacles to the online shopping. According to the case study, fearful browsers, technology muddlers and funs seekers are among the factors that hinder B2C e-commerce. Most of the customers are always afraid of exposing their information to the internet that might be hacked and used by criminals in accessing more of their resources such as bank accounts (Stucke & Ezrachi 2017, pp.1247). Limited computer experience among many consumers makes it difficult to locate the correct websites that are used. The poor trust among the consumers and the online business also first significant barriers to a lot of people in engaging in the online purchasing.

Most of the people in the past have lost a lot of money through dubious internet shopping, incidents that have retracted consumers from participating in the business. All these barriers are significant as a result of inadequate knowledge, knowledge management techniques between organizations and consumers. 

Knowledge management has a long history in the past decades since it broadly covers the way people work together, the way specific individuals react to a particular circumstance and environmental changes and the technical tools that aid the creation and mediation of knowledge (Yiu ,Sankat & Pun 2013,p.103). Knowledge management refers to the process of planning, organizing, motivating and controlling people, and systems in an organization to ensure that any related knowledge assets are improved and productively employed. The knowledge – associated assets include instruction stored in electronic devices, education on how best to do a job, experience in the form of printed documents, and knowledge held by a team that has been working on a particular problem for a specific period.

Knowledge management focuses on organizing and making crucial knowledge available whenever and wherever needed by an individual. The process of knowledge management entails knowledge creation, refinement, storage, and utilization (Armold et al 2018, p.8). In every organization, there is a way a developed way and methodologies that support the knowledge management systems to motivate employees to participate in them to improve the efficiency of the organization.

Major Drivers of E-Commerce by Consumers

There are four stages of the knowledge management process; these are knowledge creation, knowledge storage, and knowledge transfer and knowledge application. The knowledge creation entails developing new content to replace the old one within an organization or an individual. (Ozlen 2017, p.119)Customers are required to create new content about changes in the technology and embrace the new business platform such as the Amazon and how they operate through the social and collaborative process and cognitive process.

Knowledge storage entails various aspects that provide residence for the collected date and always forms either explicit or tacit knowledge (Haripriya,Asiff & Jahnavi 2018,p213). It is upon the organization to arrange the information correctly to facilitate secure distribution within a company. When the integration of education and redundancy is reduced, the efficiency of the organization is improved. Knowledge transfer is the critical aspect of knowledge management as it enables the transfer of knowledge to the location where it is required to be. Knowledge application refers to the process of actualization of the experience to adjust to the new desired position to solve the existing issues.

The use of questionnaire tools in gathering customer’s information by organizations for quite a long time however in the current business world of the internet, e-commerce classifications and evaluation of the collected data is done through Knowledge Base System. The KBS enables the organization to respond and make correct decisions in regards to customers, to determine their nature of the behavior(Joshi 2017). For example, after the knowledge classification, it is much possible to evaluate why customers are still not open up to online trading to remove the barriers.

The use of knowledge base system on the already existing customers helps the organizations to keep the records updated on the customer’s profile, called declarative knowledge. The internet ads capture more information about the customers enabling the company to have what the customer was not aware of. The declarative knowledge allows the company in making the most appropriate decision such as selecting the proper e-business mode, having the proper e-marketing plan, a predict the size of competition in the e-marketing.

 Knowledge tool known as respiratory enables the e-commerce in keeping safe the gathered information that is related to the marketing strategy and the purchasing trend of customers. The knowledge respiratory simplifies the process to employee hence making it easy during the retrieval of such information in the future. These three benefits of the customer’s knowledge require the organization to learn about the system to increase the customer’s engaged in the online business

Major Barriers of E-commerce by Consumers

Conclusion

In the past few decades, business strategies have changed. As a result of the global growth of internet usage a good number of people a business operator utilize internet platforms to facilitate acquirement and development of their business respectively. The need for managing information, therefore, has increased in the business area as most of the customers still shy away from participating in the online business. The primary reasons being insecurity and inadequate privacy to the information that is captured during the internet transactions, due to insufficient knowledge management.

Therefore, it is imperative for e-business organizations to develop a systematic knowledge management system that will ensure that all the information gathered from the customers are well protected to boost the trust of the customer. Knowledge management focuses on organizing and making crucial knowledge available whenever and wherever needed by an individual. The process of knowledge management entails knowledge creation, refinement, storage, and utilization. Their will increase customers participation as the organizations will guarantee their privacy and security will be assured through advanced knowledge storage. The Knowledge storage by the e-business entails various aspects that will provide proper residence for the collected customer’s information that are purposes used in segmentation by the respective business. These information forms either explicit or tacit knowledge. It is upon the organization to arrange the data correctly to facilitate secure distribution within a company.

Significant barriers include Security risks most of the customers are always afraid of exposing their information to the internet that might be hacked and used by criminals in accessing more of their resources such as bank accounts. Privacy of information is also another form of the e-commerce barriers; however, with proper knowledge Management system, the customer will be content to participate. 

List of References

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