The changes that are planned by organizations depend on the identification of the different ideas and the innovative approaches that helps businesses to maintain their sustainability in the market. Generation of the ideas is dependent on the assessment of the situation that is faced by the business in the respective markets- the issues and the backlogs of the company that affects the smooth functioning of the business. Beverage industry is considered as the business to evaluate the business model and thereby bring in changes in the same through idea generation. The identification of the best idea is based on the divergent and the convergent thinking procedures that are undertaken by enterprises to facilitate the innovation that is required by the business.
The purpose of this report is to identify the different prospects of the business model and the manner in which the idea that is generated for the business shall helps in facilitating a sustainable approach in the competitive markets. The analysis of the future prospects of the business and the generation of the idea to bring in the change will be helping the organizations in the industry to maintain their sustainability depending on the needs of the customers in the market.
The generation of the noble ideas helps in making improvements in structure of the business. The identification of the business models and the manner in which it can be applied on the business to bring in improvements in the systems and the performance is facilitated through the generation of the innovative ideas. The beverage industry must take steps to introduce low calorie drinks with real fruit extracts for the health conscious people (Sarooghi, Libaers & Burkemper, 2015). According to a survey taken by Nielsen’s Global Health and Wellness Survey, some 49% of the respondents in the survey was found to be overweight while some 50% or above are trying to lose weight through the consumption of healthy diet and regular exercises (Garcia & Gluesing, 2013). Therefore, the beverage industry must take steps to develop the healthy fruit drinks with low calorie and no added sugar contents to facilitate the needs of the customers. This idea will be helping the businesses in the industry to develop drastically in the market (Gioia, Nag & Corley, 2012). Generation of the business idea depends on the identification of the changes that the business must undertake to succeed and sustain in the competitive markets.
The business canvas model of the beverage industry helps in identifying the different prospects of progression in the business falling under the industry. It helps in the identification of the key partners, key activities undertaken by the industry, value proposition and key resources which helps in adhering to the change of the needs and the preferences of the consumers. The business canvas also helps in identifying the segmentation and the cost that might be incurred by the organizations falling under the industry. It helps the organization in identifying the needs and the future prospects of the transition that is planned by the businesses to make their progression in the market (Cameron & Green, 2015). The idea of the change depends on the change in the trends in the market and the preferences of the customers, which influences the trends in the market.
Identification of the market trends will be helping the organizations to develop drinks based on the buying behavior of the customers in the operating markets. The market trend for the beverage industry is influenced by the buying habits of the health conscious buyers, which affected the functioning of the beverage industry in the market. Therefore, an idea of utilizing solid fruit extracts in the drinks that are manufactured by the industry will be helping to improve the market condition. On the other hand, the utilization of the dietary substances that helps in improving the weight loss process, depending on the needs of the customers, will be facilitating the growth of the industry in the international markets (Anderson, 2016). The identification of the costs that will be incurred by the industry while undertaking the transition is facilitated through the understanding of the business canvas model. It will be helping to judge and estimate the current capabilities of the businesses to deal with the costs and workforce requirements to cope up with the changes (Büschgens, Bausch & Balkin, 2013). The identification of the capabilities of the business helps in maintaining the balance in the strategy formation and implementation of the idea for bringing in transitions in the systems and performance of the businesses in the market. Identification of the channels of distribution and the varied elements of the transition depends on the preferences of the customers in the market.
The critical success factors of the business depends on the identification of the varied preferences of the customers in the market. The identification of the health conscious consumers helps the organization in maximizing the outputs of the business, which is focused on the detection of the varied customer preferences (Benn, Edwards & Williams, 2014). The beverage industry has started changing the landscape through the change in the volumes where the soft drinks categories are being obscured by the functional drinks that propose the value of health and wellbeing to the customers. According to a survey, the consumption of the functional beverages has experienced a steep growth by 29% between the years 2013-2017 (Battilana & Casciaro, 2012). It has helped in the identification of the change in the market trends and the preferences of the customers in the respective markets.
The identification of the needs of the customers will be helping the beverage industry to bring in changes in the manufactured products as per the analysis of the needs of the customers (Lozano, 2014). The idea of including a new range of functional drinks and fruit based drinks facilitates the needs of the beverage industry to increase the product portfolio of the businesses. It will be helping the organizations in the industry to maintain sustainability in the markets. Enumeration of the capabilities of the businesses has helped the industry in bringing in the required changes in the value that is proposed by the organization as per the assessment of the needs of the customers. Evidences could be found in the different international markets where the customer preferences have affected the growth and sustenance of companies in the market. Calderón et al., (2012) stated that the evaluation of the Australian market helps in assessing the various needs of the customers relating to the quality of the products. On the other hand, Christian et al., (2012) stated that the UK market focuses more on the value that is created by the product and the manner in which the product is beneficial for the health and wellbeing of the people. Therefore, the beverage industry must take steps to focus more on the quality and the market trend and preferences of the customers to develop the products (Deichmann & Stam, 2015). It will be helping the organizations in the industry to make continuous improvements and maintain their sustenance in the competitive markets.
The different aspects of the change in the performance of the industry are characterized by the change in the tastes and preferences of the consumers in the market. The assessment and the workshop have helped me in understanding the varied aspects of the change that are undertaken by the beverage industry and the manner in which they assess the needs of the customers. The decision making of the organizations falling under the industry is facilitated through the understanding of the situation and the trends in the market. On the other hand, the identification of the situation facilitates the idea generation of the industry through brainstorming and fishbone models, which helps in bringing forth changes in the situation of the business in the markets. It has helped me in understanding the different forms of change through the enumeration of the issues that are hindering to the sustainability approach of the business. The processes have helped me in understanding the manner in which the customer demand and preferences influence the performance and the sustainability of the organizations in the market.
Conclusion
Therefore, from the above analysis it can be stated that the identification of the needs of the customers of the business helps the organizations in the industry to bring in changes as per the capabilities of the sectors. On the other hand, the change helps in the the sustainable expansion of the businesses on the market which reflects the progression of the businesses. Generation of the new ideas or refining and reframing the old ideas will be helping the organizations to make their progress, depending on the analysis of the change in the trends in the market. The different element of the change that is initiated by the businesses is facilitated through the definition of the customer needs and the customer segments. The beverage industry, as per the report, must take steps to evaluate the needs and preferences of the customers and thereby bring in changes in the product offering. It helps in improving the position of the industry and the organizations in the international markets through mass acceptance of the products that would be adhering to the needs of the customers.
References
Anderson, D. L. (2016). Organization development: The process of leading organizational change. Sage Publications.
Battilana, J., & Casciaro, T. (2012). Change agents, networks, and institutions: A contingency theory of organizational change. Academy of Management Journal, 55(2), 381-398.
Benn, S., Edwards, M., & Williams, T. (2014). Organizational change for corporate sustainability. Routledge.
Büschgens, T., Bausch, A., & Balkin, D. B. (2013). Organizational culture and innovation: A meta?analytic review. Journal of product innovation management, 30(4), 763-781.
Calderón, D., Bernal, D. D., Huber, L. P., Malagón, M., & Vélez, V. N. (2012). A Chicana feminist epistemology revisited: Cultivating ideas a generation later. Harvard Educational Review, 82(4), 513-539.
Cameron, E., & Green, M. (2015). Making sense of change management: A complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers.
Christian, J. L., Daly, S. R., Yilmaz, S., Seifert, C., & Gonzalez, R. (2012). Design heuristics support two modes of idea generation: Initiating ideas and transitioning among concepts.
Deichmann, D., & Stam, D. (2015). Leveraging transformational and transactional leadership to cultivate the generation of organization-focused ideas. The Leadership Quarterly, 26(2), 204-219.
Garcia, D., & Gluesing, J. C. (2013). Qualitative research methods in international organizational change research. Journal of Organizational Change Management, 26(2), 423-444.
Gioia, D. A., Nag, R., & Corley, K. G. (2012). Visionary ambiguity and strategic change: The virtue of vagueness in launching major organizational change. Journal of Management Inquiry, 21(4), 364-375.
Lozano, R. (2014). Creativity and organizational learning as means to foster sustainability. Sustainable development, 22(3), 205-216.
Sarooghi, H., Libaers, D., & Burkemper, A. (2015). Examining the relationship between creativity and innovation: A meta-analysis of organizational, cultural, and environmental factors. Journal of business venturing, 30(5), 714-731.
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