Ballarat Trade Fair Consultancy is located in Victoria; it has a system based on web operations. The company has assisted most of the Australian companies in trade fairs and exhibitions overseas. Its main activity is to help Australian business in marketing trade fairs, for instance, it organizes particulars of links of a display, sell visitors tickets for every trade fair and synchronize all activities with trade fair managers in countries like Europe and South-East Asia.
The company has a vast network of government, business-level contact and industry and it engages in an intensive market campaign mainly through letters, flyers and phone calls which consumes a lot of time and also it is cost ineffective, generally the current business operations are cumbersome, and there is a need to adopt e-commerce system (Mascitelli & Chung, 2015).
Electronic commerce is a concept which may be defined in many unique ways according to perspective taken. E-commerce is defined as purchase or sale of goods or services that is conducted over a computer network, or it can also be referred to as any transaction that is carried out electronically (Chiu, Wang, Fang & Huang, 2014).
E-commerce has the following perspectives
According to (Veit et al.2014) there are three major categories of models that a company should familiarise with before it initiates its e-commerce business operation. The following are the classifications of the models:
B2B model deals in providing products or services from business to another business. Although many e-commerce businesses are service providers, you may find office furniture, software companies, hosting companies and many other e-commerce business models beneath this heading.
Some of the companies that use B2B include ExxonMobil Corporation and Chevron Corporation. The businesses have a customize enterprise E-commerce platforms which work hand in hand with different business within a closed environment.
B2B sales are the traditional model whereby a business provides goods or services to individuals, although it is carried out online unlike in a physical store. Examples of E-business that use B2B are Newegg.com, Overstock.com, ModCloth and Wish2.3 C2C- consumer to consumer model
This model allow customers to craft, buy and sell items in order to get a small commission payable to the site. Opening this kind of model needs a careful planning.
This type of E-commerce model implicates individuals who sell products or services to business, and is nearly equal a sole proprietor serving a big business organization. Example of companies that applied this model are UpWork and Google AdSense.
A global information and distribution networks are infrastructures that connect several countries and continents. Internet, Intranet, and Extranets infrastructures are spread in different locations; extranet utilizes this internet to communicate to all these parties. A business organization typically have many dedicated extranets of several parties contingent on the information needs and type of the relationship. Extranet sometimes can be seen to be an extension of the company’s intranet (internal network) whereby external parties may come in the fold of the company’s private system that accesses explicit regions or information.
3.1 Intranet- this is a network that is available within an organization. The intranet is connected to an internet but in between is a firewall which helps to restrict access between intranet and internet and permits intranet access only to members of the organization.
3.2 Internet- this is a worldwide computer network that can be accessed by anyone who knows the IP address protocol. The IP address is a distinctive number that can be used to trace the location of computers.
3.3 Extranet- this is an Intranet that partially allows access to accredited outsiders. The computer server, in this case, would be a featured behind a firewall. This firewall would help to monitor access among internet and internet enabling access to intranet only to authorized users.
4.0 Application requirements (Hardware and software requirements)
The following are the requirements for BTFC Company if it really wants to employ a successful e-commerce website (Wong, 2016)
Select appropriate Domain and Hosting – these are basic aspects to look at
Domain Name- this is the name which the company would prefer
Web Hosting- BTFC would need to service a web hosting company which would be available 24 hours a day and throughout the year.
Choose a shopping Cart Script – this would allow transaction to take place in the entire website.
Payments Gateway Integration- the company should provide the convenient easy and fast payment methods for their clients.
Develop E-commerce website- BTFC should create an e-business website that would enable the clients explore their store, have information concerning the products, ship details and many other services.
Developing Amazing Store Design- for the clients to buy products from the online store it would be crucial for BTFC to develop an E-commerce website that has liveliness and also immaculate design enhancement. Three important points should be adhered to when creating a design store that is Logo Designing, Design Enhancement and Branding.
Products listing and categorizing- the company should provide a list and categorise products appropriately on the website, this would enable customers to easily find the products they need from the store.
Order completion and transport channels- goods delivery to clients must be very quick and in a best conditions. This would create a lively business store to customers.
Include some extensions, modules add-ons
There are many categories of add-ons for instance order tracking resolutions and rantings that may be tried on shopping store. This would enable business store to develop into a gathering pulling shopping destiny.
Site management- the site should enable script checking, link checking. Html validation, webserver log fie analysis and remote server analysis.
Web platform choice- the operating systems hardware and software application server must be considered very well because it affects the operations of E-commerce. Whatever the choice of the company hardware scalability should be maintained so that it can upgraded or enable server additional when necessary.
Despite the use of E-commerce having numerous advantages it is also come with security threats and vulnerability issues. The following are the security issues associated with the use of e-commerce.
Solution for e-commerce issues
1 Set strong passwords- changes password regularly, the password should use combination of uppercase and lowercase, use special characters and should be at least 10 characters long.
BTFC Company should use either of the following electronic modes of payments:
Credit cards – it is a small plastic card with a magnetic strip that is attached to an account number which can be read by card readers which determine whether the card can be used for transactions. This is one of the standard mode of payments that most of e-commerce business use.
Debit cards- it is the same as the credit card the only difference is that the amount of money used in the card is deducted directly from the owner’s bank account and therefore the account should have sufficient balance for the transactions to take place.
Smartcard- it almost the same as the credit card only that it has a microprocessor cheap which stores all the owner’s information on the card can also store money that can be used for online transactions, the amount get deducted after purchases.
E-Money – E-money transaction occurs in a situation where reimbursement is carried out over the internet, and the money is transferred from one organization to another.
Electronic fund transfer- this is the transfer of cash from a bank account to another by the use of ATM or over a computer (Turban, Outland, King, Lee, Liang & Turban, 2018).
An organization may spend time building on things that would increase E-commerce revenue like marketing and data analysis but most people forget about rudiments ethical and privacy issues associated with it. The following are good practices to be used in ethical and selling in e-commerce (Turban, Outland, King, Lee, Liang & Turban, 2018)
It is important to evaluate the proposed e-commerce website to determine its credibility. To evaluate website one should view the content, attractiveness, functionality, advertisement amongst others. The proposed BTFC e-commerce website can be evaluated in the following ways: (Chiu, Wang, Fang & Huang, 2014).
About three evaluations will help the assessor to determine that is subjective and rank it accordingly.
Conclusion
E-commerce has been widely considered to be buying and selling of goods or services over the internet; also any transaction that is carried out and completed through electronic means is deemed to be e-commerce. Technology now days is evolving day by day, and there is a need for an organization to adapt to these changes, specifically the emergence of E-commerce play a crucial role in our day to day activities and facilitate e-marketing which would help an organization to market their goods and services globally. The use of e-commerce would enable security enhancement in an organization such as the unauthorized modification of data, destruction or alteration. It would ensure that there is protection against authorized data disclosures. Generally, e-commerce is the best medium nowadays that businesses and consumers should use to argument goods and services.
I strongly recommend BTFC Company to adopt e-commerce to facilitate its business Operations. The e-commerce would enable the company to develop an e-commerce website which would empower the company to increase its market reach, gain more marketing breaks and to improve the company’s scalability. The company would also gain more competitive advantages.
References
Ascarza, E., Neslin, S. A., Netzer, O., Anderson, Z., Fader, P. S., Gupta, S., … & Provost, F. (2018). In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions. Customer Needs and Solutions, 5(1-2), 65-81.
Chiu, C. M., Wang, E. T., Fang, Y. H., & Huang, H. Y. (2014). Understanding customers’ repeat purchase intentions in B2C e?commerce: the roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal, 24(1), 85-114.
Li, X., Liu, Y., Fan, Z., & Li, W. (2018). A Quantitative Approach in Heuristic Evaluation of E-commerce Websites. arXiv preprint arXiv:1801.04829.
Mascitelli, B., & Chung, M. (2015). TRADE PROMOTION AND EXPORT ASSISTANCE: DILEMMAS, TRENDS AND FUTURES. READINGS BOOK, 417.
Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2018). Electronic commerce payment systems. In Electronic Commerce 2018 (pp. 457-499). Springer, Cham.
Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2018). E-Commerce: Regulatory, Ethical, and Social Environments. In Electronic Commerce 2018 (pp. 573-612). Springer, Cham.
Wong, M. L. (2016). Developing a Hotel Mobile Website Performance Evaluation Model with Application to Hotels in Hong Kong (Doctoral dissertation, School of Hotel and Tourism Management, The Hong Kong Polytechnic University).
Veit, D., Clemons, E., Benlian, A., Buxmann, P., Hess, T., Kundisch, D., … & Spann, M. (2014). Business models. Business & Information Systems Engineering, 6(1), 45-53.
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