Strategic Analysis Of Moto Madness YouTube Channel

Business models in the present-day world

The diversification of the present day business world becomes apparent in the diverse kinds of business models which are being followed by the different business enterprises of the present times (Burgess and Green 2018). It is pertinent to note that the various business enterprises of the present times in addition to the brick and mortar and also the e-commerce model of business that they follow are also taking the help of the various kinds of media platforms like YouTube and others to design the business model of their business (Ciovacco 2016). In this particular context, the various YouTube channels are important to note which for the process of their business depend on the number of viewers that the videos uploaded by them receive. Furthermore, at the same time it is seen that these channels in addition to the videos that they upload and thereby earn revenue from the number of viewers that they get also offer various kinds of other products or services to the viewers (Ciovacco 2016). These channels often end up promoting the services or the products that they offer to the viewers over their channels and they often have tie ups with other vendors like PayPal, Patreon and others (Burgess and Green 2018). This paper will discuss about the YouTube channel Moto Madness and at the same time will undertake a strategic analysis of the concerned channel on the basis of Quantitative literacy.

The YouTube channel Moto Madness is the one stop solution for the various bikes, cars and other kinds of sports vehicle of not only of the country of Australia but at the same time from the various diverse nations of the world as well (Moto Madness 2018). The concerned media channel is known for the high quality of videos that it uploads which are related to the sports vehicles. In addition to these, in the present times it is also seen that the concerned channel has started to provide various kinds of accessories as well as products which they can order with the help of the details regarding the products that are being provided in the channel itself. Furthermore, YouTube channel under discussion here has active association PayPal, Patreon and others which helps the concerned organization not only in terms of the sale of the accessories and other kinds of merchandise offered by them to the viewers but at the same time in the process of revenue generation through the viewership of the various videos uploaded by them over their channel (Moto Madness 2018).

An overview of Moto Madness YouTube channel

The below given table provides some of the most important data regarding the YouTube Channel under discussion here, that is, Moto Madness-

It is pertinent to note that the above provided data provides important information regarding the business of the concerned YouTube channel under discussion here. The score of the concerned channel on the scale of channel grade clearly indicates the fact that the quality as well as the nature of content that the concerned channel provides to the viewers is of very high quality and is being much appreciated by them. As a matter of fact the concerned channel is among the top 250 YouTube channels of the nations of Australia not only in terms of the quality of content provided by them to the customers but at the same time in terms of the net revenue generated by them through the various videos uploaded by them and also through the sale of the accessories and also the merchandise offered by them to the viewers or the customers. It is pertinent to note that there are more millions of YouTube channels all over the globe and when the ranking of the channel under discussion here is taken into consideration it reveals the fact that the concerned channel actually boosts of an impressive rating and this is an indicative of the fact that the services as well as the videos that the concerned channel offers to the customers or the viewers is being much appreciated by them.

An interesting fact to note from the data provided above is the fact that although the percentage of the subscribers who are subscribed to the concerned channel have decreased by almost 11.8% yet the percentage of viewership of the videos uploaded by the concerned channel has increased by more than 7.5% in the past one month. This particular aspect can be explained on the basis of the fact although the concerned channel has lost some of its subscribers in the recent times yet it is being able to earn a steady flow of revenue and as a matter of fact more than it used to earn in the earlier because of the high quality of services which it provides to the viewers. Furthermore, at the same time it needs to be said that the concerned channel by focusing on the concept of customer satisfaction as well as loyalty has been able to increase its revenue in a significant although the number of its subscribers have decreased by a substantial margin.

Quantitative analysis of Moto Madness YouTube channel

The below given table provides some Quantitative Data regarding the financial aspects of the channel under discussion here-

The above given table clearly indicates that inspite of the drop in the number of subscribers to the concerned channel is being able to earn a significant amount of revenue not only on a monthly basis but also on yearly basis as well. For example, the approximate yearly revenue generated by the concerned channel is almost $1.4 million which is way more than the revenue generated by the other channels or for that matter by the other small business enterprises (SMEs) of the nation of Australia. Furthermore, the above given financial details are related to the revenue that the concerned channel earns from the viewership of the videos and does not takes into consideration the earnings of the concerned channel from the sale of the accessories as well as the merchandise that they sale to the viewers.

In the business world it is often seen that the various organizations enter into collaborative relations wherein both the organizations involved in the process stand to gain mutual benefits (Postigo 2016). A similar kind of relation exists between Moto Madness and Patreon wherein it is seen that the channel under discussion here takes the help of the membership platform offered by the company Patreon with the intention of not only building effective relationships with their subscribers but at the same time for providing effective services to them (Wang et al. 2015). Furthermore, the effective use of this particular platform enables the concerned channel to receive the amount for the accessories as well as the merchandise that they offer to the customers through their YouTube channel (Vonderau 2016). However, at the same time it is pertinent to note that for the use of the services offered by the concerned company the channel had to pay them 5% of each of the transaction that the customers make to buy the accessories or the merchandise offered by the channel under discussion here (Wang et al. 2015).   

The channel under discussion here in addition to the use of Patreon also takes the help of the payment gateway of PayPal. It is pertinent to note that there are various customers as well as viewers who do not like to avail the services of Patreon because of the fact that thye would have to divulge all of their financial details if they want to payment the transaction using this particular gateway (Cunningham, Craig and Silver 2016). However, with PayPal this is not the case since all the concerned channel would have to do is to send the customers an invoice and the customers can pay it using their PayPal account without having to divulge any personal or financial details (Ciampa and Moore 2015). However, at the same time it is important that in addition to the taxes that the customers and also the concerned channel needs to pay for the transaction there are other additional charges as well that they need to take care of which ends up way more than the amount that the customers need to pay if they are making the payment using Patreon (Cunningham, Craig and Silver 2016). Furthermore, the major reason why many of the customers still like to us PayPal is because of the security as well as assurance factor (Ciampa and Moore 2015). Thus, it can be said that the use of Patreon and PayPal is essential for the process of the channel under discussion here and helps them in a significant manner in the process of the sale of the accessories or the merchandise offered by them.

Conclusion 

To conclude, the diverse kinds of Quantitative Data reveals important data or information provided they are analyzed as well as interpreted in an effective manner. Furthermore, at the same time it can be said that these data become especially more important in the context of the diverse organizations since they reveal important as well as insightful information about the concerned organization. In addition to these, the business options that are available to the diverse organizations are more numerous in number than of the earlier times and various new business models emerge almost on a regular basis. A typical example of this particular fact is the YouTube business which the various channels conduct using the services of Patreon, PayPal and others.

References

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Ciampa, R. and Moore, T., 2015. YouTube channels for dummies. John Wiley & Sons.

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Cunningham, S., Craig, D. and Silver, J., 2016. YouTube, multichannel networks and the accelerated evolution of the new screen ecology. Convergence, 22(4), pp.376-391.

Gardner, J. and Lehnert, K., 2016. What’s new about new media? How multi-channel networks work with content creators. Business horizons, 59(3), pp.293-302.

Moto Madness 2018. Moto Madness  Available at: https://www.youtube.com/user/dirtyhusky69 [Accessed 14 Sep. 2018].

Postigo, H., 2016. The socio-technical architecture of digital labor: Converting play into YouTube money. New Media & Society, 18(2), pp.332-349.

Vonderau, P., 2016. The video bubble: Multichannel networks and the transformation of YouTube. Convergence, 22(4), pp.361-375.

Wang, X.L., Yoonjoung Heo, C., Schwartz, Z., Legohérel, P. and Specklin, F., 2015. Revenue management: Progress, challenges, and research prospects. Journal of Travel & Tourism Marketing, 32(7), pp.797-811.