Due to globalisation, Atlassian need to make changes in the organisation structure and policies. Strategic management identifies and describes strategies that can be carried out by company to achieve better performance and competitive advantage over other competitors. It also provides cost benefits to company. In this practice, the organisational structure of Atlassian has been explained. Other than the organisational structure, operational problems experienced by company have been discussed. The system acquisition method and flow chart of sales procedure have been explained in this task. The report also includes identification of control problems and frauds possible in the system. Along with this the paper also explains the development and adoption of accounting software packages and current market size. Further the leaders are identified in the market which can give company competitive advantage. Finally the challenges faced by customers in accounting software packages have been explained along with the relevant recommendations.
Atlassian is an Australian enterprise software company. It is award winning company which helps innovators to plan, build and launch software. The company was established in 2002. It is one of the leading tech companies around the globe. Atlassian is provider of collaboration software for product teams to more than 50,000 companies worldwide. Some of these companies are world’s largest companies such as Citigroup, Coca-Cola, Cisco, Netflix, eBay, BMW etc. The company is best known for it’s issue tracking software, Jira. It let users work together on projects, content and shared documents and other media. The head quarter of Atlassian is in Australia and has offices in Austin, Amsterdam, San Francisco, Manila and Tokyo. The company employs more than 1800 people worldwide. The company donates one percentage of profits to the charity since it’s inception. The company believes in working as team and be the change you seek. Open company no bullshit, build with heart and balance and make this your everyday are some of the values of company.
Due to globalisation, selling software internationally is becoming important for the company. There are enormous issues faced by Atlassian while dealing with other organisations such as inefficiency and delay in work within the organisation (Arvidsson, Holmström & Lyytinen, 2014). The company operates globally and as result several operational issues are faced by company in the competitive world. The operational issues faced by company in the global market are:
Language barrier
A leading issue faced by Atlassian is language. The software within the text need to be translated correctly and pitched appropriately for the operators. The incorrect software translation results in facing difficulty in navigating through software. The users face inadequate experience due to this situation. Atlassian has contracted with software localisation companies to solve language issue. It can help to adapt product in the desired languages (Maharaj & Brown, 2015). The software localisation agencies ensure that software is interpreted correctly. The users will be satisfied and capable in using products.
Costs issue
Some projects may be completed in the geographies when the operations become international. In some cases it can be favourable as it lowers costs for the advancement of software. While in other cases it can increase costs or delays in the completion of projects. It is challenging to budget efficiently especially when the international money exchanges are usually fluctuating. The solution to cost issue is proper budgeting. A price should be set in the native currency and that amount should be paid to suppliers (Lee, et. al. 2017). The currency exchange rate should not be the reason to increase the price.
Pricing issue
Along with the costs, pricing have become a global challenge. It is not necessary that set amount of cost will be same in another country. It is usually seen that value of money in one country is down in other country. It is always challenging to set price of product for another country. This challenge can affect growth and success of the firm.
Global functionality
The programs created by Atlassian rely on the local language of systems. The software created by company requires a great deal of functionality. The company need to develop several versions of software with nation’s system and legal requirements or software which comprised of all functionality in one. The multiple versions of software will create more work and headache to take actions to maintenance and updates (Cecez-Kecmanovic, et. al. 2014). The programme adaptable to the geographic location requires more system resources. It is burdensome for company to develop appropriate version when it have less experience in the foreign country. The software will receive poor updates if it is not accurate.
Cultural issues
Culture changes as a company move from one place to another. These cultural values have great role in the success of company. The look of software and the way software is introduced and interacts with users represent Atlassian (Kummer & Schmiedel, 2016). The wrong cultural references can result in insult of audience in other country.
There are various approaches which can be implemented by Atlassian to manage day to day business operations and practices. So it is obligatory to implement unique and dynamic software system for the analysis and evaluating current position of firm. Atlassian makes use of the system acquisition method to make exclusive and better strategies for the growth and development of company. The software systems initiated by the company are:
According to Karatay, Druzgalski & Mani, 2015, the commercial software is a package which is designed and developed for licensing or sales to the end operators. This software serves commercial purpose. It was once deliberated to be proprietary software and is used by the company to maintain proper records. MS office and Microsoft window are examples of commercial software. The commercial software is adopted for the particular need and obligation. It helps company to gain competitive advantage (Karatay, Druzgalski & Mani, 2015).
Custom software
The custom software is also known as tailored made software. These are developed for the specific organisations which specify their needs and requirements. This software is created once the requirement of clients is considered. The custom software is implemented in the firm to handle the account of other companies (Guzman, et. al. 2015). This software is instigated by the company to reduce and minimise interruption.
ERP (Enterprise Resource System) is business process management software which allows Atlassian to utilise system of incorporated applications. It is used to handle business operations and activities efficiently. Along with the handling of business activities, ERP system makes possible accurate forecasting. The ERP system offers data integration to company to transfer huge amount of data each day. It should be observed that Atlassian uses ERP for the effective combination of business and trade processes.
A system flow chart is a way of demonstrating how data flows in a system and how judgments are made to control events. It is a physical design technique to indicate operations and activities which will be performed in an information system. The flowchart shows the process which is used by Atlassian to sell products and services worldwide (Whittington, 2014). The flowchart is helpful in measuring business process and sales. Training and development can be used by Atlassian to initiate system flow chart in the company. On the other side great and innovative accounting practices can be provided by system flow chart. The flow chart of sales procedures is mentioned below:
According to Heemskerk, Turner, Hinch & Studman, 2017, the system flow chart is a part of sale which is initiated by Atlassian. The system flow chart can help company to enhance sales and revenue by offering accounting service to large number of customers (Heemskerk, Turner, Hinch & Studman, 2017).
Cyber security, out-dated software, erratic processing, data collection and staff maintenance issues are the problems which are faced by Atlassian. It is becoming complex for the company to keep data due to cloud and complexity of software. The company need to create better funding for hackers and experts. On the other side data is shifting to cloud at unmatched levels. It is difficult for the company to control on cloud based services. The company is not being successful in attracting and retaining customers which affects progress of company. The goal of retention is critical task for the company as cost of holding and hiring employees is getting expensive. The company is facing technical issues as a result it is not able to provide satisfaction to the customers. The employees are also not known to the latest technology and software due to lack of insufficient training. It influences the productivity and revenue of company (Koech, Gichunge & Thuo, 2016).
The major problem faced by Atlassian is complexity of applications and user’s experience. It affects image as well as sustainability of company. The application should be developed in a way so that customers are able to access ERP system and software effectively in order to execute activities and operations of business. The ERP system also includes application complexities due to which company is unable to get right and appropriate information. The training of staff is essential to minimise complexity of applications. The company can hire expert staff that has vast knowledge of application programs. The customers who access software system required to have knowledge of software and application programs. The software should be easy to use and capable of installing updates. The operational plan should be capable of handling user’s issues and hurdles (Lester, 2015).
Now days it is seen that number of frauds is increasing. It is required to eliminate frauds to enable efficiency in work. The workers of Atlassian have been able to perform business operations in a better way after implementation of ERP software. It is a major function of management to detect frauds which can hamper the working conditions of company. There are various frameworks which are presented to minimise fraud activities within the company (Mas, et.al. 2014). System integration and fraud detection software are developed by Atlassian to detect fraudulent activities. Along with this, rule based engines are also designed and created to reduce fraud activities in advance or at the initial level.
The adoption and development of software packages can help company in many ways. There is no need of experts to use these systems. These are user friendly and can be used even with the bit of knowledge and experience. The accounting software used for processing and recording accounting transactions. This software is based on cost and complexity. The accounting software saves time when it is compared to manual book keeping. The work is done at the end of financial year. The financial records can be created and maintained continuously with the help of computerised book keeping (Ismail & King, 2014). The accounting software increases productivity and outcomes by the management of cash flow.
The accounting software is instigated by Atlassian to earn revenue and returns. The ERP system helps in implementation of accounting system in the company. The ERP system is beneficial for the company to create accurate forecasts. The information available with ERP is always accurate which is helpful in more realistic and effective forecasts. It is helpful in gaining competitive advantage as well. Trello, Google Docs and Basecamp are competitors of Jira. These competitors can affect goodwill of company. The company has been able to make it’s strong presence in the market due to the usage of accounting software.
Atlassian is one of the leading partners for other companies and has 75,000 customers in more than 170 countries. Atlassian is trying to change the perspective of world by software innovation. The company has expanded business activities and increased it’s market size and operations globally. On the other side, the company provides the enormous products like Jira software, service desk and strategic services to offer the valuable applications (Popovi?, Hackney, Coelho & Jakli?, 2014).
Shona Brown is chair of the board. The board of directors include Heather M. Fernadez, Mike Cannon Brookes, Sasan Goodarzi and Scott Farquhar. These are leaders of Atlassian who help to attain competitive advantage. The leaders evaluate the market conditions and find the best solution for customers (Park & Lee, 2014). They are expert in various fields like finance, operations, technology and marketing. They have experience in resolving market conditions and remain competitive in the market. The company has strong presence so as team who handles business activities and helps people to resolve issues related to applications and software. The company also appoints a financial officer to handle operational tasks to maximise revenue.
The accounting software packages and ERP system are instigated by Atlassian to ease business operations and activities. Along with the advanced software and ERP system there are some challenges which are faced by company:
Cost issue: Cost is the substantial challenge associated with ERP system and accounting software. The information stored can be modified if there is no authority to control.
Lack of security: It is noticed that accounting software are not successful to secure data that is confidential to the company. It can affect the growth of company.
Lack of accuracy: The accounting software and ERP system is unable to install updates. It does not provide appropriate information which can affect sustainability of Atlassian. The technical staff is also not available for 24 hours which makes complicated for the customers to tackle issues (Dwivedi, et. al. 2017). Here are some issues which can help to resolve the challenges faced by company:
Conclusion
From the above report it can be concluded that strategic information system has great role in the software company like Atlassian. It is a leading service provider of software products. There various issues which are faced by the company like operational issues and accounting software issues which affects the performance of company. The system acquisition of company is discussed by defining commercial, custom software and ERP system. The flow chart of company is also shown in the task which is used to sell products and services. The accounting software is adopted by company to run business operations and activities.
References
Arvidsson, V., Holmström, J. and Lyytinen, K., 2014. Information systems use as strategy practice: A multi-dimensional view of strategic information system implementation and use. The Journal of Strategic Information Systems, 23(1), pp.45-61.
Cecez-Kecmanovic, D., Galliers, R.D., Henfridsson, O., Newell, S. and Vidgen, R., 2014. The sociomateriality of information systems: current status, future directions. Mis Quarterly, 38(3), pp.809-830.
Dwivedi, Y.K., Wastell, D., Laumer, S., Henriksen, H.Z., Myers, M.D., Bunker, D., Elbanna, A., Ravishankar, M.N. and Srivastava, S.C., 2015. Research on information systems failures and successes: Status update and future directions. Information Systems Frontiers, 17(1), pp.143-157.
Guzman, J., Lee, E., Draper, D., Valivullah, Z., Yu, G., Sincan, M., Gahl, W.A. and Adams, D.R., 2015. The Undiagnosed Diseases Program Integrated Collaboration System (UDPICS): One Program’s Experience Developing Custom Software to Support Research for Complex-Disease Families. Children, 2(3), pp.342-357.
Heemskerk, M., Turner, B., Hinch, J. and Studman, M., Atlassian Pty Ltd, 2017. Systems and methods for enhancing performance of a clustered source code management system. U.S. Patent 9,734,155.
Ismail, N.A. and King, M., 2014. Factors influencing the alignment of accounting information systems in small and medium sized Malaysian manufacturing firms. Journal of Information Systems and Small Business, 1(1-2), pp.1-20.
Karatay, E., Druzgalski, C.L. and Mani, A., 2015. Simulation of chaotic electrokinetic transport: Performance of commercial software versus custom-built direct numerical simulation codes. Journal of colloid and interface science, 446, pp.67-76.
Koech, D.C., Gichunge, E.M. and Thuo, A., 2016. Factors Influencing Strategic Information Systems Implementation In Government Parastatals: A Case Of Kenya Forest Service, Mau Forest Conservancy. European Scientific Journal, ESJ, 12(15).
Kummer, T.F. and Schmiedel, T., 2016. Reviewing the Role of Culture in Strategic Information Systems Research: A Call for Prescriptive Theorizing on Culture Management. CAIS, 38, p.5.
Lee, S.R., Heo, M.J., Lee, C.G., Kim, M. and Jeong, G., 2017, August. Applying deep learning based automatic bug triager to industrial projects. In Proceedings of the 2017 11th Joint Meeting on Foundations of Software Engineering (pp. 926-931). ACM.
Lester, J.N., 2015. Leveraging two computer-assisted qualitative data analysis software packages to support discourse analysis. Enhancing qualitative and mixed methods research with technology, pp.194-209.
Maharaj, S. and Brown, I., 2015. The impact of shared domain knowledge on strategic information systems planning and alignment. South African Journal of Information Management, 17(1), pp.1-12.
Mas, J.F., Kolb, M., Paegelow, M., Olmedo, M.T.C. and Houet, T., 2014. Inductive pattern-based land use/cover change models: A comparison of four software packages. Environmental Modelling & Software, 51, pp.94-111.
Park, J.G. and Lee, J., 2014. Knowledge sharing in information systems development projects: Explicating the role of dependence and trust. International Journal of Project Management, 32(1), pp.153-165.
Popovi?, A., Hackney, R., Coelho, P.S. and Jakli?, J., 2014. How information-sharing values influence the use of information systems: An investigation in the business intelligence systems context. The Journal of Strategic Information Systems, 23(4), pp.270-283.
Tsang, E.W., 2014. Case studies and generalization in information systems research: A critical realist perspective. The Journal of Strategic Information Systems, 23(2), pp.174-186.
Whittington, R., 2014. Information systems strategy and strategy-as-practice: a joint agenda. The Journal of Strategic Information Systems, 23(1), pp.87-91.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download