Australian media on regular basis exhibit health related programmes. Hence, media proved itself as commanding tool for culturally associated healthcare in Australian population. In this essay influence of varied factors like social, political, cultural and economic in broadcasting and presenting health related aspects will be discussed. Two heath related media articles will be critically analysed and discussed. One article will be positive and another will be negative and, in both articles, positive and negative aspects will be mentioned
Government health policies can be efficiently transmitted to the public through media. Media perform proper research and investigation before broadcasting information to the public. Hence, it can be considered media as institution (Usher et a; 2014).
Australian Broadcasting Commission (ABC) works as a public service media and it is helpful in presenting socio-cultural aspects. Community media perform most of the activities which are close to the community. Democratic course of action can be protected through use of commercial media. Public, community and commercial media when work together it can accurately exhibit social, health and political issues in Australia more accurately. Australian media can effectively impact attitudes, values, beliefs and behaviours of the Australian people; hence it can be considered as the powerful establishment.
Most important role of Australian media in showcase correct and precise information. Most of the media never apprehend about its significances after its publication or broadcasting. It reflects careless journalism which can adversely affect wellbeing of the Australian people. Media need to broadcast news with respect to health issues of public health in Australia. Media need to establish proper link between the researchers and private companies, researchers and public institutions, patient advocacy groups and their sponsors, celebrity spokespersons and their sponsors, and non-profit health and professional organizations and their sponsors (Espinel et al., 2013).
Editorial board has the authority to present outcome of less significant studies; however, flaws in the study need to be incorporated at the time study reporting. Educational role can be played by media to improve health and wellbeing of public. Media need to broadcast news related to all the aspects like medicine, health and social determinants of health. However, Australian media broadcast majority of the news about medical news and less proportion of news about cost, quality and evidence of these healthcare services (Bastian, 2011).
Legal aspects of the organisation can be effectively improved by protecting information through structural power hierarchy. Manipulation is required for executing power and it can be achieved by hiding efforts taken to manipulate information (Leask et al., 2010).
Healthcare decision making can be effectively achieved through social media. It can alter public awareness related to health risk and behaviour. Most of the information provided through media is not always have backing of scientific research evidence. Hence, it is necessary that public need to verify information from another valid source like healthcare provider. However, it is evident that majority of the people are not willing to visit healthcare provider to reconfirm information; instead they depend on information provided by media. Information broadcasted and presented in the media is in the exaggerated form. Hence, people should not make perceptions about health solely dependent on media information. Though, internet and social media are the rich source of health information; there can be possibility of misinterpretation and confusion related to health information provided by media (Blom and Hansen, 2015).
Health and cultural attitude and behaviour can be effectively influenced by Australian media. Media can both positively and negatively impact Australian public. People can learn independently about heath related issues through media; hence media is first preference for acquiring information related to the health. Media can strongly influence daily life of the people (Usher, 2012).
Australian media can both positively and negatively impact varied issues like personal experience, cultural background, educational attainment, work colleagues and the perceived Australian culture. Awareness about health-related aspects like practices and services can be raised through media (Richards et al., 2015).
Power and influence both impact capability. Power has capability to influence and execution of power can be achieved through influence. Dominant culture can be helpful in framing and broadcasting information. Public relations and acceptability can be helpful in augmenting media coverage in the form of issues, products and medications which indicates of power of media (Lipworth et al., 2012; O’Mara, 2013).
Australian media should broadcast and present culturally suitable and acceptable health information. Information provided by the media should not preserve specific stereotype and it should not engage racism and stigma. It can improve health of Australian population with varied cultural and socioeconomical manner (Jordens et al., 2013).
Media item 1: Mental health crises seeing more kids forced to ED for help; experts call for greater investment. https://www.abc.net.au/news/health/2018-05-07/youth-mental-health-emergency-departments/9728918.
Olivia Willis joined ABC in 2014 and since then associated with Science and Health unit since 2016. It indicates she has relevant experience of writing health related issues.
Health related issue being discussed; however, solution for this not being discussed.
Positive aspect of news: In this article very, important issue related to child health being discussed because it can influence growth and development of child. It is import address mental health issues because it can produce devastating influence on people (Kvalsvig et al., 2014).
Target population for this media item are parents, children, medical professionals, school authorities and social workers. Purpose of this media article is to argument awareness related to child mental health. It is very important to give attention to this issue because it is usually a neglected issue. Headline is concise and clear because it covers all the matter given in the article like child mental health, its risk factors and probable corrective action for this. Correct headline can be considered as mirror image of the article. This article is clearly written and most of the data mentioned in the article is presented in the form of numbers. It reflects this article is written after through research and investigation. It reflects this media agency works like institution and it specifies strong power symbolic because it mentioned important social issue. Information given in this article is correct because it backed by valid scientific literature (Tunnecliff et al., 2015). Media can be considered as valid, believable and acceptable because provided information is backed by facts and figures. Evidence mentioned in this article reflects strong evidence because this information and data is provided from research articles and experts in the field. Evidence can be considered as valid due to experience and expertise of the authors (Lockhart et al., 2011).
Author mentioned her argument in the detailed manner. This is achieved by giving appropriate data, mentioning views of experts and patients. Author wrote this article in progressive manner starting with mental health issue, risk factors for mental health, problems associated with the issue and existing solutions for this issue. Information provided in this manner can be helpful in improving understanding and wider acceptability of the issue (Jones et al., 2015). In depth information is provided in this article. Views and experiences of experts like Professor Sawyer and Professor Patrick McGorry are mentioned in this article. Data from different hospitals and varied geographical areas are mentioned in this article. It reflects detailed description of issue and which improves perception of the issue among culturally varied population. All the information provided in this article can be considered as logical because it is presented after through investigation and research supported by evidence and linking statements with the research. Relevant data and information is provided in this article. Information provided in this article can be considered as balanced because both issue and its probable solutions are mentioned in this article. Author mentioned solution for this issue in the form of improving investment and also mentioned sources of investment. Information provided in this article is unbiased because this information from the valid and scientific sources. This data is not subjective, instead this data is in the numerical form. It indicates there is possibility of biasness in the provided information.
Information provided in this media article is aligned to concepts mentioned in HEA230. Strong symbolic power mentioned in the article is aligned with HEA230. Validity of this media article is more because this article written based on research (Germov and Freij, 2014).
Positive impact of this news item is in the form of alertness related to the child mental health which can be helpful in planning planned intervention for mentally ill children (Willis, 2018).
Media item 2: Bad news: negative Indigenous health coverage reinforces stigma. https://theconversation.com/amp/bad-news-negative-indigenous-health-coverage-reinforces-stigma-24851.
Melissa Stoneham is Deputy Director, Public Health Advocacy Institute WA, Curtin University. She has expertise in advocacy related to Aboriginal health. Since, information provided in this article is written by experienced author, it can be considered as valid information. Aboriginal people, Government agencies, social and health workers are the target readers for this article. Purpose of this article is to provide comprehensive perception of media about health and cultural aspects of aboriginal people.
Positive aspect of news: Positive aspects related to aboriginal people like education, role modelling for health, sport and employment were included in this media item.
Negative aspect: Major section of this article comprises of negative aspects of aboriginal people.
Headline of this article can be considered as attention grabber because headline is started with word bad news. Articles comprised of attention grabber would be read by special section of people. All the relevant information is mentioned in this article. Information provided in this article is clear because it is with facts and figures. This information is accurate because it is widely accepted that aboriginal people are suffer through multiple health ailments and bad habits (Vass et al., 2011).
However, it should be noted that given information is not backed by valid evidence. This information is not valid evidence because this information is not provided by experts and research publications. This article is written without doing proper research. Author demonstrated both positive and negative aspects of the aboriginal people’s health; hence, it can be considered as author made detailed argument because argument can be efficiently demonstrated by incorporating both positive and negative aspects of the issue.
Superiority and acceptability of the news item is based on the detailed information provided in the article. However, in this article details about experts and other research are not provided. Hence, this article can be considered with low credibility. Information mentioned in this article is acceptable to the people because it is presented in the logical manner. In this article, information is provided in the logical manner with issues related to media perceptions about aboriginal people are mentioned followed by solutions to correct these issues are mentioned
(McCallum, 2011). Information provided in this article is neither credible nor valid because it neither given by experts nor taken from the research articles. Information provided in this article can be considered as balanced because positive and negative perceptions about the health issues of aboriginal people are mentioned in this article. Objective of the media item is to provide opinion of the media about aboriginal people health and culture. Information provided in this article is not relevant to the concepts of the HEA230 (Rolph et al., 2015).
Negative impact of this media item comprises of people have perception that media present only negative news about the health issues of aboriginal people (Stoneham, 2016)
Conclusion:
Media in Australia present and broadcast facts and figures persistently. Editorial board need to play significant role to present and broadcast believable and valid news. Australian media present news which satisfy values, beliefs and culture of the society. Media can be helpful in achieving health promotion in all the sectors of the society. Both positive and negative aspects of the news can be effectively presented through media. Economic, political, social and cultural aspects have significant impact on the framing and broadcasting health related issues. Culturally safe can be disseminated through positive news and culturally safe care can be distracted through negative news.
References:
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