Learning experiences are crucial for any individual. This is because of the reason that the individuals can help in the overall development of their analytical skills and their mental wellness by means of taking part in the news. The experiences which are involved in the procedures of the collection of the data and the understanding of the research help in the future projects. The topic which has been selected in this specific case is the impact of mobile commerce n the business performance of organisations which include fast food businesses. It has been seen that there are several models of mobile commerce which usually focus on the aspects of the technology and its impact on the business results. It has also been seen that mobile commerce also includes an effective integration of different components of the consumers, network members and also the users of technology.
In the first week the method of topic selection was being done. This assisted the overall understanding of the situations which might arise in relation to the topic. There was also a proper study of the mobile commerce scenario in case of different companies. The company which was chosen for this particular project is Mc Donald’s Australia. Different companies where considered with respect to the food industry in order to be relevant to the specific topic. Finally the company which was chosen as the ideal company on which the study was to be done was Mc Donald’s.
In the second week the project scope was discussed and analysed keeping the research question in mind. The topic and the method of study was very much interesting and relevant to the present scenario and did not require too much of issues in terms of problems or differences of opinion. There are also instances where problems crop up in the course of gathering information or in understanding a particular topic which was not faced in this project at all. This method of engagement in the project helped us in understanding how to work together as a team.
The third week was also very important and crucial for the discussion of the project objectives. The project objectives were discussed and analysed which respect to the procedure which could have been adopted. The study was extremely engaging and very much informative. The learning experience was extremely crucial and helped me in this overall procedure. The different project objectives which included the concept of mobile commerce, the impact of the mobile commerce on the performance of the fast food business and Australia also was to be discussed. The challenges of the utilization of mobile commerce in fast food industries were also to be discussed.
The literature review of the topic was to be discussed about with regard to the topic which was to be collected and studied for the purpose of the research. The clear understanding of the top of mobile commerce was to be understood in connection to the topic. The concept of mobile commerce was properly discussed in the class and it has been written in the literature review that the concept of buying and selling goods and services by the use of several means of services and this includes cellular phones and also personal digital assistants. The diffusion theory is concerned with the way in which the innovation us responsible for spreading and primary deals with two connected procedures. The literature review and collection of different literature sources was an invaluable experience as it is extremely important in any project. The social cognitive theory was also discussed and the different articles pertaining to the theory were collected. The factors which impacted the performance of the company also like to purchase different products.
In the fifth week the different research questions were formulate and this was in connection to the research objectives. The program of learning assisted in understanding the impact of the mobile business commerce as well as the security of the systems which are connected to the e-commerce. The primary research question and the secondary questions related to the primary question are also discussed. The challenges of the using the ideas of social commerce can also be mitigated which need to be understood. The main research question is the connection of mobile commerce on the performance of Australia.
The discussion on the positives and negatives of the topic were also to be discussed. There was also no reason to misunderstand the impact of mobile commerce in case of the fast food business. The benefits and the disadvantages of the different aspects of using mobile systems for the business performance were analysed.
The research methodology which was to be adopted in the dissertation in connection to the present topic was discussed in a proper and efficient manner.
The time frame for the proposed dissertation was discussed. In addition to this the impact of the different time divisions for different parts of the dissertation was utilized and understood. The time frame division if accurately divided helps in the overall development of the work schedule. The sample size to be adopted and the methods of sampling to be employed were also discussed in this week.
“Business research is crucial before conducting detailed investigation on specific topics in different researches.” The topic was very much relevant and crucial to the study. The positives and negatives of the different theories and the understanding of the application of the theories were discussed.
The overall implications of the topic and whether it needed to be discussed in future was actually analysed in this particular scenario. This helped in the comparative analysis of the study as well as its importance for the future.
Inthis week the limitations of adopting the research were discussed. This was due to the fact that in case the research needed to be relevant in order to be adopted in future. The limitations could be worked on. In case the research limitations were properly understood the researcher was bound to face monetary issues in case of completion of the research. There are also issues which are faced at the time of the collection of information from secondary sources like books, journals etc which might not be accurate.
The importance of the study was to be discussed as a whole. The main objective of the business research was to actually understand the existing literature which is connected to the mobile technology and the application of the mobile technologies in the business. This situation needs to be utilized in order to understand the actual impact of the business.
Conclusion:
The learning experience of working on the project was a great experience as it helped me understand the importance of mobile commerce in the food business. The qualitative and quantitative methods of data collection need to help in the identification of the crucial impact of the mobile commerce in the business performance of the company which had been chosen for this particular assignment. I feel that the advancement of technology has facilitated all different aspects of the business. This helps in the overall development of the business by utilization of the mobile technologies. There needs to be the understanding of the application of the different mobile technologies in the business.
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