The advertisement which Magda has made to sell a portrait of Paris Stilton states that it has the value of $2000. It is a limited edition portrait and has only three prints. Only one portrait is unsold.
This is an invitation to offer in relation to the law of contract. The case of Partridge v Crittenden [1968] 1 WLR 1204 made a ruling when a person makes an advertisement it should be considered as invitation to offer. An invitation to offer cannot be accepted unlike a normal offer rather an offer can be made where there is an invitation to offer.
At 9.45 am, Avinash tries to accept the offer to purchase the painting at $1800. He did not receive the revocation. In Byrne & Co v Leon Van Tien Hoven & Co [1880] 5 CPD 344 the court stated that revocation cannot be effective if it’s not received and postal or electronic rule of communication is not applied in revocation. However the offer had already elapsed by time as discussed in para 6 and thus cannot be accepted according to the principles of Ramsgate Victoria Hotel v Montefiore (1866) LR 1 Ex 109.
There is no meeting of minds (Offer and Acceptance) between Magda and Avinash and thus no contract is formed
The Australian Consumer Law provides certain rights to people who fall within the means of consumer. The following issues have been identified in this case
MEANING OF CONSUMER
A person is to be regarded as a consumer under section 3 of the ACL if such person has purchase a product which has a value of $40000 or less and/or the goods have not been purchased form household and domestic use or he goods involve a vehicle purchased for transport purpose. However, even if such criteria are met and the goods are procured for resupply or production then section 3 will not apply.
MISLEADING AND DECEPTIVE CONDUCT
Under section 18 of the ACL in the course of trade and commerce a person is prohibited from acting in a way which is “misleading and deceptive or is likely to mislead or deceive”. False advertisement is a misleading conduct as per ACCC v TPG Internet Pty Ltd [2013] HCA 54
CONSUMER GUARANTEES
Consumer guarantees are those which have been provided under section 51-59 of the ACL. Section 56 deals which a provision which is related to description of goods. This means that when goods have been supplied in the course of trade and commerce to a person who is a consumer by the use of description of the goods than such goods have to have the exact features which had been mentioned in the description. If the provisions of this section have not been complied with and there is discrepancy between the description and the actual goods received that it would lead to the breach of consumer guarantees.
CONSUMER REMEDIES
The provisions related to consumer remedies have been provided under section 260 and 261 of the ACL. Where there is a major breach which means the breach in relation to section 54-56 of the ACL it will allow the consumer to breach reject the goods and claim a refund under section 260 of the ACL.
Elton will be regarded as a consumer under section 3 of the ACL if he has purchase a product which has a value of $40000 or less and/or the goods have not been purchased form household and the goods are not procured for resupply or production. Here he has purchased a painting for $2000 and it is not for a resupply or production use thus he is to be regarded as consumer.
It was stated in the advertisement that the portrait of Paris Stilton has the value of $2000. It is a limited edition portrait and has only three prints. Only one portrait is unsold. It is made on archive quality paper and it is a limited edition where only the copies have been made. However in reality it turned out that the paper is of a very low quality and is losing colour and more than 10 paintings gave been sold. Here the portrait is sold by a description and it does not match the description so the provisions of section 56 have been breached.
Under section 260 it is stated that where there is a major breach which means the breach in relation to section 54-56 of the ACL it will allow the consumer to breach reject the goods and claim a refund. Thus as section 56 have been breached Elton can reject the goods and claim a refund.
Section 18 prohibits misleading and deceptive conduct and as per the case of ACCC v TPG Internet Pty Ltd false advertisement is a misleading and deceptive conduct. The portrait was actually not limited edition and thus it is a misleading and deceptive conduct.
Conclusion
Elton can claim for breach of consumer guarantees and Magda can be liable for breaching section 18
2. At common law courts are reluctant to imply terms into a contract as stated in the case of Shell UK v Lostock Garage Limited [1976] 1 WLR 1187. It is the role of the parties to ensure that they have properly agreed to the terms of the agreement which they enter into. The court does not have the role to rewrite the agreement for the parties. However there are certain limited situations where the court can imply terms into a contract. These are by the following ways
Implied terms may be added by the courts in relation to the contract when such terms are of defined kind such as retailer/customer where general protection is provided to the weaker party as discussed by the court in the case of Liverpool City Council v Irwin [1977] AC 239. Even if the contract is of a defined kind between the parties the terms would only be added when it is reasonable according to Wilson v Best Travel [1993] 1 All ER 353. In Shell UK v Lostock Garage Limited [1976] 1 WLR 1187 the court stated that implied terms has to be sufficiently certain for the purpose of being added. Thus where the there is a contract between two parties and one is a consumer than the court may add any term to the contract to provide the consumer the protection which has been provide to them by law. These terms can be considerably beneficial for the consumers. A few example of such protection is provided via the implied consumer guarantees which have been provided under the provisions of section 51-59 of the ACL.
Terms implied via customs
In case a term is prevalent through customs in a particular trade the court may imply that the term is present in the contract relating to such trade as stated by the court in the case of Hutton v Warren [1836] EWHC Exch J61. Thus if in the shipping industry it is a custom to provide the bill of lading it would be considered as an implied term. This would help the party make a claim even if the presentation of the bill of lading had not been expressly dealt with in the written contract.
Terms implied in fact
There are two types of test which are present in the situation namely the business efficacy test and the officious bystander test. The business efficacy test had been discussed in the case The Moorcock (1889) 14 PD 64. The court in this case stated when the term is needed to give “business efficacy” to the agreement it’s implied by the courts. Thus when person is going to a parking to keep his car it will be implied that the car would be kept safe. Thus it can be stated that here also the party who parked the car will benefit from the implied term. The officious bystander test on the other hand operates to add terms which have been suggested by an officious bystander when the contract had been formed between the parties. The court however only adds an implied term when it is necessary and obvious to carry out the contract rather than when it is just and reasonable. The breach of an implied term is also a breach of a contract.
Express terms are the terms which have been agreed by the parties to be added to the contract. They must be terms rather than representations.
In relation to the facts form question one it can be stated that it is an express term that the quality of the paper is acid free and archive quality. It is an implied term in the contract that if such is not the case than the purchase can take a refund.
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