The project is all about the travel and tourism of the country Australia; it has got wide diversification which attracts the tourists and traveller from all over the world. Tourism in Australia plays the important role related to the Australian economy(Holloway and Humphreys, 2016). Travel and tourism are used for business and recreational purpose all over the world not only in Australia but also in many other countries throughout the world. Tourists can be defined as the group of people who travels to a particular places other than his home place and stays there for 24hours or more in order of doing any business purpose or spent his leisure time in that particular place, or may be for some other different reasons by the WTO (World Tourism Organisation). It is also to be known as the affair of the human life. It has also got different types of dimensions, and it has the important role in the socio-economic conditions of the country. In recent years tourism has a large growth all over the world, especially in Australia. 700 million people all over the world travel and over the past few years travel and tourism have become the largest business organisation in the world and have earned the vast amount of revenues and averaging 7 percent of the annual growth.
As mentioned earlier Australia has its glory, and wide diversification, a country with high cultural aspects are also interlinked with the development of travel and tourism of the country. It has got some great art and culture which the vast, huge number of tourists from different parts of the world. It also has got some famous destinations like the Brisbane, coastal cities of Sydney and Melbourne. It has also got some more other attractive locations for the tourists includes the Gold Coast, Sydney Harbour Bridge, Fraser Island, Blue Mountains, Australian Alps, Kakadu, Kangaroo Island, Queensland and it also have got the world’s largest reef the Great Barrier Reef. There are some other popular locations Tasmanian wilderness, Byron Bay, Red Centre, Melbourne Cricket Ground, Uluru and Australia outback(Kozak and Kozak, 2015). Australia also has got its beautiful wildlife which is another important point from where it attracts the huge number of tourists from all over the world. In the last financial 201516, it has represented 5% 0f the Australia’s Gross Domestic Product (GDP) and contributes A$ 52.7 billion to the national income of the country. Tourism has a significant value in the in the tourism industry representing 77% of the all over of the direct travel.In the year of 2016, there were 8million of tourists who have arrived in Australia from different parts of the world. It has given employment to more and more people in recent years almost 5, 40,000 people from Australia (Yasothornsrikul and Bowen, 2013).
Stakeholders can be defined as the institution or a group of persons who organised to performs a business (Phillips and Freeman, 2011).
The actions, objectives or the policies of the system can be affected, or they can change in seek of the organisational growth.
The stakeholders of a company is a whole of a company without organisations is unable to run its functions, and they are consumers, suppliers, creditors, employees, shareholders, etc.
Consumers- They are mainly known to be as the external shareholders of the company. They are the central part of the business without them a business transaction is incomplete in short we can say that company couldn’t be run without them.
Creditors- They are mainly known to be as a stakeholder who performs in the business activities external they don’t have to interfere in the internal affairs of the institution (Strindberg, 2014).
Employees- They also play a significant role in the business activities, and they are very much influential. It is so as the organisation depends on their capability and efficiency of work.
Suppliers- each stakeholder plays a major role in the business and suppliers are also one of them. They provide valuable goods and commodities required for the functioning of the firm.
Owners- they are the main head of the business they control the internal affairs of the company. They keep the maximum part or profit with themselves as they run the business.
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Stakeholder group |
Contribution to the plan (using two/three bullet points) |
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Primary stakeholders |
They are interested in the firm resource directly. They are somehow related to this work, and their income depends, and some or the other way exploitation is also involved. |
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Secondary stakeholders |
They have got no direct interest with the business resources because they are involved with indirectly. They also partially depends on the wealth of the firm. |
Market segmentation is a type of procedure of segmenting a business market or a large number of customers. Marketers or the top management of the travels and Tourism Company divides or segments a large homogeneous marketplace into identifiable divisions having same demands, wants, needs or characteristics (Schiffer, 2011). The main objective of the market segmentation is to decorate or design the marketing mix of the specific business as the business can attend its goals and objectives successfully. Marketing mix helps to the Travels and Tourism Company of Queensland to understand the various factors like place, people, price, promotion, etc. which are most important for the business. It helps the tours and travels companies to recognise the likes and dislikes of their customers for whom they serve. If the company wants to target the whole mass market, the organisation cannot survive through that kind of marketing strategy. The significance of the market segmentation is to allow the business of travels and Tourism Company in Queensland to accurately reach the customers with particular wants and needs. The accessible market segmentation can be targeted via relevant publications or emails (The small business financial resource guide, 2007).
The global market segmentation is depended on some target markets such as demographic, behavioural, geographical differences and psychographic segmentation.
Demographic segmentation: in this part, the company designs its target market according to race, age, gender, religion, education, income, ethnicity, etc.
Behavioural segmentation: in this part, the tours and travels company in Queensland has to keep in mind the behaviour of a large number of customers for whom they will provide service at the time of travelling.
The organisation of the tours and travels company should keep in their mind all types of market segmentation especially demographic, behavioural, geographical and psychographic market segmentation to set their target market effectively.
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Experiences |
Location in Queensland |
Type of experience |
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The travelling experience of Palm Cove is awesome as it consumes reefs, beaches, fishing, snorkelling and crocodiles. All these things attract the attention of the tourists. So, this place is very popular with the consumers of the travels and tourism company. The great barrier reef is another tourist attraction spot in Queensland. It is one of the most important tourist spots in all over the world. It is famous for it has 2300 kilometre coral reef and other different types of marine life. |
Palm Cove, Queensland Great barrier reef |
natural |
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Cape Tribulation consumes the Mount Sorrow and Daintree National Park in the Queensland. This place is also vital to the tourists as it can gain the same attraction as the Great Barrier Reef (Torrington, Hall and Taylor, 2011). Australian Zoo is also an important place in Queensland to the tourists. It is recognised as the Conservation Centre for the various wildlife in Queensland. The tourists get interested to this particular place to the vast range of different types of wild animals. |
Cape Tribulation, Queensland Australia Zoo |
Cultural |
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Warner Bros is another famous place in the urban area of Queensland. It is a family theme park which is related to the movie (Sathyadev and Manjunath, 2012). Dreamworld is a wildlife centre and a large amusement park for the tourists. A large number of tourists get attracted to this place. The spectators come to this place for the enjoyment for some time. |
Warner Bros, Movie world Dreamworld |
urban |
Potentiality of operationalizing the organisational plan:
Threats of operationalizing the organisational plan:
Natural disaster: the company has many threats as they have many strengths or potential power in case of their business. The tours and travels company in Queensland has to face many difficulties to carry forward their business in the competitive market. Sometimes, the company face some natural calamity when they set out for their trip. Then the organisation cannot do anything for their customers. In this case, they have to be the concern and careful for the safety of their customers. The main target of the organisation should be to return their customers to their home safely.
Terrorist attack: sometimes, the travel agency can face some terrorist attacks nowadays. It is very dangerous for the tourists also. They face their life risks in front of the terrorists. The tourism agency has to face problems in this type of circumstances. Then all of the tourists and the staffs of the travel agency both are become sufferer and helpless in front of them (Newsome, Dowling and Moore, 2005).
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Recommendation as to how the plan can be enhanced |
Justification |
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Integration with other states or territories |
It helps the particular business organisation to collaborate their business as they can carry forward their business in joined venture and can achieve the goals and objectives more than the previous. |
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Infrastructural developments |
The company should develop their infrastructure as they can provide better service to their consumers. It helps the company to carry on their business better than the past. |
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Multiple uses of TLE facilities and experiences |
It helps the organisation to know about more information about the vast geographical territories. In this order, they can recognise a large number of people. It will help the tours and travels company to know about the likes, dislikes and tastes of the people who will wish to travel with this company (Robshaw, 2001). If the company can grab the knowledge more about TLE facilities, they can achieve the attraction of more customers to their travel agency. It will help the organisation to run on in the competitive market. |
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Resident involvement |
The organisation should involve some efficient residents who have knowledge of the specific geographical location completely. They have the tourist team to travel in such an unknown place. |
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Macro environment changes such as technology, economic, workforce |
The tours and travel organisation should change some macro environments which may impact on the organisation badly. If the organisation changes their planning in the economic sector, the technological sector the management can make some betterment for the organisation. If they need more workforce to serve their customers better, they should recruit more employees to the organisation. Through this effective way, the company can achieve their goals and objectives easily. |
Conclusions
This report is mainly prepared for the tours and travel of Australia; it has been discussed above that tourism has become the world’s largest industry with the highest number of contribution to the national income of a country and a huge number of employment. It is said in the above project that Australia has got some beautiful locations of the world which attract the tourists from all over the world to Australia. It has got some beautiful destinations for the tourists and the travellers of many other countries of the world. Tourism Company gives facilities to the tourists with many attractive offers so that a large number of tourists visits different takes the help of the tourism company. It is also mentioned in the report that Australia marks one the highest position in the tourism industry of the world. As the population of Australia has increased in recent years, it has the vast outcome in the tourism sector of the country. Proper planning and programming have progressed its orientation towards the sector widely. According to previous years records, this growth and development will have the good effect in the coming few years, and that will also help to increase the socio-economic conditions of Australia.
References
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