The power of social media is very much prevalent in today’s time. It has become a very big platform for branding and marketing. Almost 60% of the world population uses these social media sites to fulfill their day to day needs, to get insights about the products they want to purchase, the companies they want to have some knowledge about. Every company in today’s time wants to have a strong social media influence so that they can carter to as many people as possible. In this era of digitalization and excessive usage of internet, it has become very important to stand out among the competitors. In this report, we will analyze the power of social media and how helpful it can be for the overall growth and development of a company. The company that we have selected for our analyses is Virgin Australia; it is one of the biggest airline companies in Australia and has been operating since a decade in the country. It is completely user based and gives customer satisfaction the utmost importance. The company has the second largest operations in the whole of Australia in this service industry. The company has headquarters in Brisbane and is operating in four main cities Adelaide, Gold Coast and Perth. The overall revenue of the company runs into billion and being in this customer service business the company needs to maintain strong social media presence so that more and more people choose their services. The most popular social media sites are Facebook, Instagram, Linkendin, Pinterest etc. These sites are not only platforms where people can join and communicate with each other and maintain good connections, they are also meant for some serious brand promotion and marketing. A lot of people choose these social media platforms for having some serious business relationship that can help them in securing new opportunities for their business. In this report we will analyze how the Virgin Australia airlines are using these tools for promotion of their business and how they can improve their present standing in the market with the help of these social media sites. There are various changes that they can embed in their present system of branding to attract more and more customer and make people more aware about their standing in the airline sector. There are many big companies that are operating in this sector like Qantas and it is important that they must have something that helps them in creating an edge over their competitors in this field of business.
2) The company has a very strong social media presence and is available on a lot of sites that helps them in connecting with their audience in a better way. The few websites that the company is actively present and operating are twitter and Facebook. Both are platforms where people can communicate with each other, present their views for the general public and can share their opinions. The company also has its own website that is the first thing that the Google handle shows if you search for the company. The website has been richly designed and is a very good customer experience for the people who hop on to it. The Company is also present on job websites like LinkedIn and seek.com. The company also has its own job portal where people can directly apply to the company openings and do not need to go through consultancies. The company is also present on the photo sharing site known as Instagram, on which the company shares various picture related to its operations, flights, people who work for the company and has good number of followers over there. The company is also present on Pinterest that is a photo site where people shares pictures that are of their interest and taste. The company is also uploading videos and trying to advertise their services on YouTube. The various advertisements that the company makes are uploaded on YouTube and helps the company in getting attention of the masses. So we can see that the company is very active on social media and is present on almost all the sites that is possible. The company is making good use of its social skills and is trying to make its presence feel in all parts so that more and more customers avail their services. We will now analyze how effective are these social media sites for the overall growth and development of the company and what role does it play in the betterment of the company and improving its overall brand value.
3) In case of the given company, the company has its own website with its name. A screenshot of the website is attached below to give better ideas about the same. The website is very attractive and is very user friendly. There are different sections in the same that covers all the various services that the company has to offer along with specific details about the company and its operations. The color of the website is very vibrant and attractive.
Few of the sections on the website includes experience, planning, destination, bookings, holidays, special offers, business travels etc. Apart from booking their flights and getting detailed information about the rates at which they can avail these services, there are other services also that the company is offering to its customer. There are options like find your own holiday. The customer also has the option of booking their car, and also booking a hotel. So this helps a person in planning their entire travel from booking the flight, to choosing the hotel and car. There are also various special offers that the company gives from time to time for the customers. One of the best section that is most helpful is the section of experiences. This sections has all the details that the customer might require and also provides necessary answers to all the questions that they may have. There is also a section where the customer can give their feedback to the company and can file their complaints if they are not happy with the services of the company. The website of the company is well designed and is easily navigated through the different sections. It is very easy to book flights from there and also there is an option of online check in. This helps in saving the customers from a lot of pressure and chaos. The aim of the website is to provide the customer best services of boarding and travelling that might be helpful to them in coming again and again to the company. Few extracts from the website are attached to give a better idea about the same.
There is a different section in the end that has link to all the social media platforms on which the company is active. There are also contact details and other help lines given so that people if needed can contact the customer care department. There are also options to develop business relations and also there is a link for the job portal where interested people can apply if they are interested in working with the company. An extract of the same is attached below.
One thing that is common is that all these social media sites are content driven and it is very important that they should be used as a tool to enrich the experience of the customer and help in development of the brand of the company.
4) The company is actively operating on all the social media channels that is possible and is having a good presence in the digital arena. There are new sites on which the company can operate to develop their customer like Reddit and Tumblr. Both the mass driven and content driven sites and is crowd funded and can be used as a great platform to get the feedback of the customers and also post their own view points on matters that they think is necessary. The company can also be active on Flickr and ClassMates that will help in improving their overall social media influence by entering into new zones and trying out new platforms.
Conclusion
On the basis of the overall analysis it can be said that the company is performing really well, the company has a strong social media presence with lakh of followers. The company needs to work on their websites to make it more compelling by adding more options with which the customers can easily connect with the customer support. Other platforms like Facebook and Instagram are used very well with the company and have helped it in getting more customers and can be used more effectively to secure more business for the company. The customers are also benefited from all this as they get good experience with regards to planning their holidays, booking their tickets and in any case if they feel any issues they can directly use these social media sites to complain for the company and raise their voice against the same. It has made the overall company customer relationship very transparent and nowadays companies cannot foul play with the customers in any way. The customers can easily raise their voice with the help of the social media. So it can be concluded that the company is doing an excellent job and is proving the best services to the people with the help of these social media sites. The company does not need to make a lot of changes just need to better their services so that more customers are attracted and the customers get good services. The power of social media is limitless; it can easily make or break things. It is upon individuals on how they use the same. It is one of the greatest revolution of today’s time and companies should try to use it for the betterment of their operations and also for the people who are connected with them.
References
Alexander, F., 2016. The Changing Face of Accountability. The Journal of Higher Education, 71(4), pp. 411-431.
Anon., 2017. Virgin Australia Airlines Pty Ltd. [Online]
Available at: https://www.virginaustralia.com/au/en/experience/
Arnott, D., Lizama, F. & Song, Y., 2017. Patterns of business intelligence systems use in organizations. Decision Support Systems, Volume 97, pp. 58-68.
Chiapello, E., 2017. Critical accounting research and neoliberalism. Critical Perspectives on Accounting, Volume 43, pp. 47-64.
Given, L., 2016. 100 questions (and answers) about qualitative research. s.l.:Sage.
Laursen, G. & Thorlund, J., 2016. Business Analytics for Managers: Taking Business Intelligence Beyond Reporting. Second ed. CANADA: Wiley Publisher.
Maynard, J., 2017. Financial accounting reporting and analysis. second ed. United Kingdom: Oxford University Press.
O’Connor, J. & Woo, J., 2017. Proactive Approach to Engineering and Design Deliverables Quality Enhancement. Journal of Management in Engineering, 33(4).
Sweeting, P., 2017. Financial Enterprise Risk Management. Second ed. UK: Cambridge University Press.
Trieu, V., 2017. Getting value from Business Intelligence systems: A review and research agenda. Decision Support Systems, Volume 93, pp. 111-124.
Visinescu, L., Jones, M. & Sidorova, A., 2017. Improving Decision Quality: The Role of Business Intelligence. Journal of Computer Information Systems, 57(1), pp. 58-66.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download