Nestle is the largest company operating in the food and beverages sector. They have the range of 2000 products categories from global icons to local favorites (Nestle, 2017). The presence of the company is in 191 countries all around the world. Headquarter of Nestle is in Vevey, Switzerland. It provides a variety of products such as baby food, breakfast cereals, tea and coffee, pet foods, bottled water, ice cream, medical food, snacks, confectionary, frozen foods, and dairy products (Success Story, 2017). The purpose of the company is to improve the quality of life and encouraging to a healthier future. They want to help in developing a healthier and better world. Further, they are also involved in activities that encouraging people to have healthier lives. This is the way they fulfill their corporate social responsibilities for ensuring the long-term survival of the company.
Nestlé’s vision is to be known as a wellness, health, nutrition, leading and competitive company by offering a good value to its shareholder. Along with this, they want to become favored supplier trading favored products, favored corporate resident and favored employer (Nestle, 2017).
Nestle Company wants to deliver good quality of food to people throughout their lives. Further, they want to improve the quality of life by successfully fulfilling the customer’s demands and resolving their issues (Jurevicius, 2013).
Nestle reflect its value by their method of conducting business. They are very particular about their set principles of honesty, concern for people and fairness. The company has set some standards which are non-negotiable for all the stakeholders connected with them (Nestle, 2017).
In the world, Nestle is recognized as the largest food company, it has some targets of sustainability and development. In the coming future, Company’s technician team is looking forward to reducing the greenhouse gas emissions of products by 35% till 2020 (Climate Home News, 2013). Nestle is thinking to reduce the use of water in their products range by 40%, such as Perrier, Nescafe and Purina pet food. Further, company has committed in their 2020 objective that they will work in the direction of providing healthier lives to the 50 million children and recover the 30 million livings of the society who are related to the business activities and exert full efforts for reducing the effect of environment in their process ((Nestle, 2017).
Marketing objectives of Nestle are completely linked to the overall objectives of the company. In the whole world, Nestle wants to become the largest and only manufacturing brand of food and even the name of the company is synonymous with the products of high quality. The aim of Nestle is to reach the compatibility with global standards on environmental management systems. Along with this, its major focus is on building good relations with the government, business partners and with consumers (Learn 2 Groom, 2017).
The Nestlé’s resources are divided into – Human Resources, intangible and tangible resources and financial resources.
Culture- Nestle is imbibed with the strong culture that increases the stakeholder’s satisfaction and innovation.
Human resource- Belief of Nestle is that the reason behind the success is because of the hard work of its human resource. The staff members of the company influence the productivity of the business.
The policy of Nestle is that not a single part of confidential and sensitive information should be leaked outside the boundary of the company, therefore, it is their duty to ensure that the confidential information should not be disclosed by the board members, external stakeholders and employees which is available to them and they should be aware of the law imposed on against the disclosing the confidential information. In fact, all the stakeholders have the responsibility to safeguard the confidential and sensitive information.
Collaboration and interaction are considered as the biggest factor which contributes to the business success. As the competition is increasing it has become necessary to business to influences their employees towards increasing productivity and creativity in the office (Doyle, 2017). In spite of this, collaboration also improves the relationship between the business and stakeholders, managers and subordinates, etc. Nestle Company ensures that its workforce is performing their task faster and smartly which results in an increase of productivity and it has been experienced with the help of different collaboration technologies which the company is using in order to connect with the stakeholders at any time and any place (Cawog, 2017). According to the management of company, they give priority to its stakeholders in order to become the part of sustainable development. For this company try to maintain good relations with its stakeholders by initiating open and fair communication. The main agenda of Nestle Company behind the collaboration is that it provides new and innovative ideas which come through the process of brainstorming (Nutcache, 2017). Further, it also motivates the other employees of the team who are less productive as compared to other employees (Tech Target, 2017).
Nestle follow different ways and technologies in order to communicate with its stakeholders which enables sharing of feeling, ideas, opinions, and perceptions between all the members. Some of the collaboration technologies are discussed below:
Collokia is said to be a platform for machine learning which enhances the collaboration and productivity in the organization. For example- When something is searched by a user on Google such as How to do coding for complicated function then Collokia overlap web search outcomes with ratings, feedback, and annotations from your company’s other employees. In its place every employee reinventing the process when examining for an outcome, he or she can be benefited from the knowledge of the crowd, asking from the colleagues about the articles that which one is better is a waste of time, etc. As Collokia operates as a Google Chrome Plug-in, the information sharing takes place in the browser, overlap the top results of Google search, so that the user does not get confused between windows. Funding of $ 1.8 million was invested to launch this technology. It is one of the new and innovative tools used by the business (Pozin, 2017).
Collokia plays a key role in the collaboration process as it reduces the waste links and excess information which is not needed. The company uses it in order to increase its productivity and enable interaction with its stakeholders. While using these technology employees of the company do not get confused and messed up with the so many information about the single topic. People can use it easily as it operates as a Google Chrome plug-in.
Instant messaging is a single conversation operated in the chat room which is based on internet. In instant messaging collaboration technology, two people interact with each other in the form of text-based communication with the help of their computer and mobile device. Instant messaging and “Chat” both are different from each other because in chat individual talk with a lot of people in a chat room and everyone can look at what is being talked on the channel. Basically, to achieve two goals instant messaging is used and they are: detecting the aim behind transferring the presence-based alerts to the operators in the chat room and messaging. Another goal is to identify the existence of the software which depends on the server (Larson, 2017).
The major role is played by the instant messaging in Nestle Company as it enables communication which is fast and easy. With the help of Instant messaging collaboration technology, messages are transferred from one employee to another employee in order to get an instant response where face to face interaction is not possible or can be time-consuming. Instant Messaging results in developing a virtual conference without all the team members’ presence at the single location. In the virtual conference, people interact with a number of people and can share their ideas and opinions. Instant messaging plays important role for Nestlé’s management and employees at the time when they are out of town or on holidays.
Video Conference is a live connection of people in which two or more people interact with each by seeking each other with the help of screen in spite of staying at different locations. Visual communication is enabled by video conference between different people and it also offers facility of full-motion video images and best quality of audio at various locations. Apple’s FaceTime, Google’s Hangouts, and Microsoft’s Skype are the services that have enables video conferencing universally on mobile devices and desktops with the feature of the camera (Tech Target, 2017). The important role is played by the video conferencing the business world as the communication becomes easy and smooth between different business and business units. Many business entities have made video conferencing as a necessary tool for interacting with their different business units and with stakeholders and for this, they have constructed a separate video conferencing room for conducting important meetings and for taking decisions related to business. These conference rooms are constructed with minimum infrastructure investment.
Importance of Video Conferencing
Effective Communication- Video Conferencing is an effective technology used by the company in order to receive good results. As this technology makes the process of decision making fast and smooth. This technology provides an idea about the movements and body language of all the members’ part of video conferencing (Eztalks, 2017).
Enhance efficiency- One of the importance of Video Conferencing to Nestle Company is that it helps in increasing the efficiency of the activities performed by the company. Because the management and all the other members of conference provide their opinions and ideas instantly. Along with this it also helps in saving the important time of the employees.
Inexpensive- Video conferencing is very cost effective as it eliminates the expenses of traveling of the Company. The collaboration technology is used by the company for conducting face to face communication with its stakeholders.
Email is the process of sending computer-based messages by telecommunication. Email is used for communicating about important and confidential aspects takes place in the workplace. Nestle Company also use this technology for communicating with its stakeholders and to maintain the confidentiality and sensitivity of the information. The email also eliminates the communication gap between people and it also eliminates all the hindrances faced while communicating with people. The encoding of the email messages is done in ASCII TEXT. Along with messages, non text files are also transferred as an attachment such as graphic images and audio files but these files are transferred in binary streams. Email is a very famous tool as people use to operate internet just to transfer important information and details and due to that huge traffic is created on the internet. Further, the user of network and online service provider can exchange email. Email provides a facility for transferring messages to both individuals and to a group of people (Digital Unite, 2017).
Maintaining records- Email is used by Nestle Company to maintain a record of their customer’s complaints or feedbacks. These emails are saved in the inbox of the user until the time they are not deleted. It also eliminates the use of paper and has more importance as compared to paper documents.
Mass Communication- Email is considered to be an authentic social networking site used for transferring information or informing about something. The importance of Email is that it reaches to the group of people by maintaining the privacy of personal information of all the people. Nestle Company use this technology so they can transfer important information to a number of people at one go.
Conclusion
In the conclusion, it can be said that collaboration technologies have helped Nestle Company to increase their productivity and enhance their performance. It has increased the speed of decision making and smoothen the processes. As it is known that Nestle Company is worldwide known for serving quality of products in the food and beverages sector. But to reach this position they have faced lots of hindrances and controversies that came in their way. According to the company, the reason behind this success is the hard work of their vital human resource. The aim of the company is to provide healthier live to all the people by delivering good products worldwide and to attain that they use different collaboration technologies to interact with their business units and stakeholders present at different countries and locations.
References
Cawog, J., 2017, How Collaboration Technologies Are Improving Process, Workflow and Business Performance, Accessed on: 16 December 2017, Accessed from: https://www.prysm.com/blog/how-collaboration-technologies-are-improving-process-workflow-and-business-performance
Climate Home News, 2013, Nestlé sets out 2020 sustainability goals, Accessed on: 16 December 2017, Accessed from: https://www.climatechangenews.com/2013/03/14/nestle-sets-out-2020-sustainability-goals/
Digital Unite, 2017, What is email? Accessed on: 16 November 2017, Accessed from: https://www.digitalunite.com/guides/email/what-is-email
Doyle, A., 2017, Collaboration Definition, Skills, and Examples, Accessed on: 16 December 2017, Accessed from: https://www.thebalance.com/collaboration-skills-with-examples-2059686
Eztalks, 2017, The Importance of Video Conferencing in the Business World, Accessed on: 16 November 2017, Accessed from: https://bizfluent.com/info-7816540-email-important-business-communication.html
Jurevicius, O., 2013, Mission statement of Nestlé, Accessed on: 16 December 2017, Accessed from: https://www.strategicmanagementinsight.com/mission-statements/nestle-mission-statement.html
Larson, G.W., 2017, Instant messaging (IM), Accessed on: 16 December 2017, Accessed from: https://www.britannica.com/topic/instant-messaging
Learn 2 Groom, 2017, Nestle Goals and Objectives, Accessed on: 16 December 2017, Accessed from: https://learn2groom.blogspot.in/2017/02/nestle-goals-and-objectives.html
Nestle, 2017, About us, Accessed on: 16 December 2017, Accessed from: https://www.nestle.com/aboutus
Nestle, 2017, Mission and Vision, Accessed on: 16 December 2017, Accessed from: https://www.nestle.co.za/aboutus/missionvision
Nestle, 2017, Nestlé announces 2020 commitments and long-term ambitions in support of Sustainable Development Goals, Accessed on: 16 December 2017, Accessed from: https://www.nestle.com/media/news/nestle-csv-creating-shared-value-summary-report-2016
Nestle, 2017, Nestle Values and Principles, Accessed on: 16 December 2017, Accessed from: https://www.nestle.com.au/aboutus/home/nestle-values-principles
Nutcache, 2017, The Importance of Collaboration in the Workplace, Accessed on: 16 December 2017, Accessed from: https://www.nutcache.com/blog/the-importance-of-collaboration-in-the-workplace/
Pozin, L., 2017, 10 Workplace Collaboration Technologies to Try in 2017, Accessed on: 16 December 2017, Accessed from: https://www.inc.com/ilya-pozin/10-workplace-collaboration-technologies-to-try-in-2017.html
Root, G.N., 2017, Advantages & Disadvantages of Instant Messaging in Business, Accessed on: 16 December 2017, Accessed from: https://smallbusiness.chron.com/advantages-disadvantages-instant-messaging-business-21284.html
Success Story, 2017, Nestle Success Story, Accessed on: 16 December 2017, Accessed from: https://successstory.com/companies/nestle
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