Case Study Report On Norwood Systems: Products, Services, Business Model, And Future Prospects

Business Context and Background

The Norwood System, an emerging international telecommunication service provider is providing free voice calling and messages services to its native customers via their developed World apps integrated with Corona Cloud (Hogan & Campbell, 2017).

This report will highlight all the World apps in details and the facilities these apps are providing to the customers.

Industry: Norwood Systems is an international telecommunications provider of Australia

Location: The company is located at 4 Leura St, Nedlands WA 6009, Australia

Size of the business: Norwood Systems is an emerging company and looks promising, the limited number of employees here are providing maximum productivity

Market conditions: They have developed World Phone, World Credit, World Message, World Wi-Fi apps and they are quite successful, they have gained a huge profit

Customer segments: They have a customer base ranging from individuals to corporates (Wang et al., 2014)

Demand conditions: Norwood System is improving day by day and with the help of Cloud Corona it is hoped they will gain substantial monetary gain in future

Competitors: Fidato Partners, CIO Connect, IQ Navigator, Relamplt are some of the competitors of Norwood Systems (Wang et al., 2014)

Founder’s background: Paul Ostergaard is the Managing director and Founder of Norwood Systems; he was one of Australia’s 100 most influential engineers in the year 2015.

Products offered by Norwood Systems

Norwood Systems have developed two applications for Android and iPhone devices. They are also the manufacturers of two products World Phone and the Work Phone.

1. World Phone:World Phone runs on Android and iOS platforms, already over 4 million customers have downloaded the apps. The apps are used worldwide and are highly appreciated. The app is ‘Over-the-top’ voice app and provides the facility of free calling (de et al., 2015).
2. World Credit:World Credit enables users to transact money online.
3. World Message:World Message enables customers to send online messages and SMS messages via one app
4. World Wi-Fi:World Wi-Fi provides smooth access over 100 million access ports
5. Cloud Corona:Cloud Corona allows the Norward System’s administrators to manage their customers and based on the administrators prepare reports and policies, Corona also assists them in achieving an advanced sales performance. It also enables the customers to communicate via secure and trustworthy cloud network and that too at free of cost (de et al., 2015).

OTT services: Europa platform powers multiple over-the-top services like world credit, world wi-fi and world message

1. Services to customers via World Wi-Fi

• The company is providing services for long distance calling, roaming data.
• Norwood provides services to various customers and corporate bodies also to the customers enjoying Telco services (Perera et al., 2014).
• They also provide high quality messaging, high-qualityOTT phone service.

1. Services to customers via World phone

• Norwood provides the facility of the appto app calls.
• They offer security.
• The company also offers more routes for the customers to communicate (Perera et al., 2014).

1. Services to the customers via World Credit

• The digital World Credit app can be accessed through all the World apps provided by Norwood.
• The customers can use top-up via Google Play, App Store.
• The customers have the facility to connect their respective bank card with the World Credit account (Garg, Versteeg & Buyya, 2013).

1. Services to the customers via World Message

• Norwood offers the services of sending on-net and SMS messages in their app.
• Slack and Twitter has been incorporated intothe World Message app, so the customers can enjoy the facilities of Slack, Twitter and World Message all at the same time (Garg, Versteeg & Buyya, 2013).

Fig 1: The Business Model of Norwood Systems

(Source: Created by author)

Sharing Economy: Norwood Systems have developed the World Apps like World Phone, World Messages, World Wi-Fi, Cloud Corona which enables users to communicate with each other via the internet and wireless phones (Gai et al., 2016).

Mobility: Norwood is working on various World apps and on a cloud in parallel, so this ensures their mobility.

Cloud: Norwood’s Corona Cloud has already created a buzz in the telecom market.

The evaluation of the Strategies taken by Norwood Systems

1. Creation:The creation of these multi-service apps assists distinct end-user communications.
2. Integration:The integration of the world apps with Cloud Corona helps to continue the usage of the use cases like individuals, Enterprises, SMDs and the carriers (Gai et al., 2016).
3. Building:Norwood has planned to build a malleable and compelling credit management and monetization structure (Gai et al., 2016).
4. Partnering:It involves partnering with hefty Telcos worldwide to develop a way to calibrate through the credentials of Norwood’s policies.

SWOT Analysis
Strengths	1. Norwood Systems is Australia’s emerging telecommunications and information services company 2.  Norwood Systems provides wide Scope  of Assistance Portfolio 3. Norwood Systems provides  strong Customer Assistance Base (Bull et al., 2016)
Weaknesses	1. Norwood Systems is relatively new in the market, inexperienced staffs 2. Extremely tough market for them as they have to compete with Australia’s leading telecom service providers
Opportunities	1. They have strategic Growth Approaches 2. Augmenting Demand for Telecom Services 3. Expanding IT Services Market 4. Establishment of 4G Mobile Broadband Network (Bull et al., 2016)
Threats	1. Speedy Technological Changes 2. Tough Rules and Regulations 3. Advancing Competition among the telecom providers

Table 1: SWOT Analysis of Norwood Systems

(Source: Created by author)

1. Political:Norwood Systems have faced issues regarding rules and regulations, network approval, internal radio spectrums and specific interstate trade barriers. The sustaining political barriers are affecting Norwood Systems.
2. Economical:The downturn of the economic factors also leads to the reduction of landline use. It affectsall the customers and Norwood Systems is no exception. The downturn makes serious impacts on them (Zhang et al., 2015).
3. Technological:The whole telecom industry is depending on technologies and these technologicalchanges affect telecom industries directly or indirectly (Zhang et al., 2015). With the advent of cloud computing, Norwood Systems is getting the advantage, with the help of cloud corona, Norwood Systems has enhanced their business activities to the next level.
4. Social:The usage of internet has grown. People stay online and connect to each other all the time. The World apps and cloud computing aredefinitely making an impact on the customers and the company as well as the society.

1. The further development of World Message app

• The app will combine the SMS feature with the Whatsapp feature, that means one can have the taste of both the software- their own developed app and Whatsapp
• It also contains the information of the World Phone (Zhang et al., 2015)

1. The development of the World Wi-Fi app

• The app will let the customers usea smooth service online by attaching millions of Wi-Fi hotspots all over the world
• This app integrates the Worlds Phone and the World Message

1. Constraining to the Telco

• Norwood has decided to provide deep customer insights on app analytics. A secondary channel is being planned to implement to improve the issues regarding pricing, marketing (Zhang et al., 2015).
• The company has also planned to develop federated SaaS architecture and great apps for mere future. They have also planned to modernize their platform so that they can be accessed very fast and very easily. Thus they can also keep their database safe and secure.

Norwood Systems is utilizing their award-winning technology to provide cloud services to their customers so that they can communicate with each other via voice, messages and data products (Perera et al., 2014). Corona Cloud provides a scalable design for managing numerous customers and groups, it also provides an SMB solution. Again, Corona Global Trunk Services provide single vendor solution for all the varied countries of the varied zone. Norwood Systems integrate all the World apps with the Corona Cloud, this integration helps the company to gain more productivity.

Conclusion

It can be concluded from the above discourse that Norwood System has taken significant approaches developing the World apps and integrate them with Corona Cloud. The World Messages, World Phone, World Wi-Fi apps help customers to communicate with each other via online. This approach will definitely enhance their business activities and both the company and the customers will be benefitted in the long run. It is hoped that they will come up as one of the leading telecom vendors of Australia in mere future.

References

Bull, J. W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., … & Carter-Silk, E. (2016). Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework. Ecosystem services, 17, 99-111.

de Reuver, M., Verschuur, E., Nikayin, F., Cerpa, N., & Bouwman, H. (2015). Collective action for mobile payment platforms: A case study on collaboration issues between banks and telecom operators. Electronic Commerce Research and Applications, 14(5), 331-344.

Gai, K., Qiu, M., Zhao, H., Tao, L., & Zong, Z. (2016). Dynamic energy-aware cloudlet-based mobile cloud computing model for green computing. Journal of Network and Computer Applications, 59, 46-54.

Garg, S. K., Versteeg, S., & Buyya, R. (2013). A framework for ranking of cloud computing services. Future Generation Computer Systems, 29(4), 1012-1023.

Hogan, E. J., & Campbell, C. M. (2017). U.S. Patent No. 9,672,515. Washington, DC: U.S. Patent and Trademark Office.

Nunes, B. A. A., Mendonca, M., Nguyen, X. N., Obraczka, K., & Turletti, T. (2014). A survey of software-defined networking: Past, present, and future of programmable networks. IEEE Communications Surveys & Tutorials, 16(3), 1617-1634.

Perera, C., Zaslavsky, A., Christen, P., & Georgakopoulos, D. (2014). Sensing as a service model for smart cities supported by internet of things. Transactions on Emerging Telecommunications Technologies, 25(1), 81-93.