This report depicts the importance of implementing Business Process Management system in a business organization to achieve measurable success, competitive advantages and dynamic growth from commercial point of view. This report focuses on Dynatrix Pty Ltd. a Dynatrix which is a hand held mobile like device manufacturing company. It serves their business throughout Australia. The Dynatrix electronic device deals with human fitness and acts as a human health condition recording machine. In order to take the resting pulse and the active human pulse the devices are generally used. The consumers of the device are aged between 25 and 50. After analyzing the fitness agendas associated to Dynatrix Pty Ltd it is found that, due to lack of Business Process Management factors or strategies the company is currently facing high level challenges.
Though, in the first few years of inauguration the company was experiencing strong growth but from 2016, the management level outcome keeps on changing. In order to mitigate these issues, proper Business Process Management (BPM) tools and technologies are required to be adopted by Dynatrix Pty Ltd. After analyzing the role of Business Process Management and its benefits in the business application, it is determined in the application field of Dynatrix Pty Ltd Business Process Management components should be definitely used. The problems occurring in Dynatrix Pty Ltd can also be measured with the help of Business Process Management tool that is also elaborated in this report. In addition to this, the cause of the issues, the consequences of the problems occurred and even with the help of Business Process Management how the performance gap and capability gap of Dynatrix Pty Ltd can be measured is also illustrated in this report.
Advise on the reason for which the BMP approach has now become part of the ways Mike’s Dynatrix business
Due to lack of managerial level practices Mike’s company Dynatrix Pty Ltd is currently facing huge problems those are affecting the regular profit or flow of the business organization. The BPM system helps to integrate the IT business assets and requirement of the consumers. Three basic capabilities are associated to the system that includes a flexible topology of business processes, different event drive and all the declarative activity management and a collaborative business perspective. In order to form a newly developed IT based approach for the business operation of Dynatrix Pty Ltd, it is found that the business methodologies have recently converged the traditional form of business.
The in house business style used by Dynatrix Pty Ltd is structurally completely different from the others. It has been analyzed that the company holds a 4 layered organizational chart starting from the CEO to the research and development team members. In order to serve the best functional outcome to the consumers it is necessary to consider both the internal and external business operations. The sales approach of Dynatrix Pty Ltd is the main reason behind the commercial inflation of its products. Due to sudden inflation of the manufacture products the number of consumers of the company also gets reduced. Mike follows a differentiation based business strategy that does not concentrate on their potential competitors like heart rate monitoring, device manufacturing company, portable blood pressure monitoring manufacturing company. However, in order to gain measurable success from the competitive market it is very much necessary to concentrate on the requirement criteria of the consumers. 1.2 Introduction to business process management
Role of Business Process Management for business success
From the present survey on the business structure of Dynatrix Pty Ltd, it is determined that for improving this structure, it is very much necessary to consider all the necessary determinates. Initially the company should make market segmentation based on demographic elements and demand of the consumers. The formalized scope of Dynatrix Pty Ltd implies that the Business process management focuses on business improvement, issue optimization, modification and design of new processes.
The steps those are sequentially maintained through the help of Business Process management include changes, quality, scope, budget etc. The delivery or service provides by Dynatrix Pty Ltd is not at all appreciable from the business aspects. Due to this reason the company is facing major level challenges. In order to mitigate these problems the company should focus on the developing proper business process management tools and technologies.
Benefits of Business process management
In order to mitigate the sales level issues of Dynatrix Pty Ltd, the business process management approach is recommended to be adopted due to the benefits. Business Process Management created a new layer in the IT business architecture. The benefits of this process are as follows:
Briefly describe the meaning of value chains and how using BPM, in conjunction with this concept, can assist Mike to improve the business
The business process and value chain are complimentary to each other and from the technical brief it has been fund that, value chain is referred to as the largest possible process those are used by the business organization. This particular organization focuses on four different value chain components such as individual checking and savings, business checking and savings, new savings and product level development and business loans as well.
In order to improve the existing business of Dynatrix Pty Ltd, both the support activities and the primary activities are required to consider. For value chain activities the primary activities include inbound logistics, operations, outbound logistics, market and sales and services. Whereas the support activities holds the infrastructure of the organization, its human resource management, the technological development and the procurement development should be undertaken to minimize the business operational and functional errors. The value chain analysis will help Dynatrix Pty Ltd to highlight both the internal and external business strategies. It will assist Mike to improve the existing business process of Dynatrix Pty Ltd.
Problems associated to the system
Identification of the cause of the problems
The company is mainly facing sales level issues. The delivery or service approach used by the organization is very weak. After getting the details of the order to place by the consumers the sales team labels the Dynatrix. As per the give order the devices are labeled and delivered to the consumers. Even the payment processing used by Dynatrix Pty Ltd is not highly secured. The major problem that has been identified is delay in receiving or order by customers. The major reason behind this issue is lack of responsibility, communication, diverse policy and rules along with paper based system.
The problem and the consequences of the problem
Due to preliminary negligence the company was facing major level commercial challenges and the issues continue. In order to mitigate the challenges, the CEO contact to a professional BPMN consultant to mitigate the managerial level issues. The balance sheet items, other Assets including land, buildings, equipment and vehicles such as straight line depreciation, investments, patents, and trademarks are the associated issues.
Identification of the relevant capability gap and performance gap
After analyzing the business background and the current performance level of the organization it is determined that, due to complex transformation the sales team of the company is facing major level challenges.
Figure 1: Performance and Capability gap analysis diagram
(Source: Created by Author)
Process flow: Lots of duplicate copy and lack of responsibility
Output problem: Spending long time in order of customers
Input problem: Long time is being spent on checking of inventory and purchase from supplier
Control: Policy and rules along with advanced computing
Enablers: Paper based system, updating of equipment and providing training of BPM (Business process management)
Figure 1: AS IS business process for Dynatrix Pty Ltd
(Source: Created by author)
Figure 2: Project scoping diagram
(Source: Prieto-Gonzalez and Schubert 2016, pp-110)
Development of Business Process architecture for Dynatrix Pty Ltd.
The business process architecture developed for Dynatrix Pty Ltd, are very much valuable to the consumers and to the company owners as well. For this particular company the AS IS and TO BE process with a BPMN process flow is elaborated.
Identification of gap, revealed in the previous section, by describing a ‘To Be’ process
In the previous system, communication is referred to as one of the major gaps. There is no accurate relationship between the logistics and accounting department. Again, the suppliers and the purchasing department fail to connect themselves through storing accurate follow up. Other than this there were no such system gaps.
Figure 3: To Be process developed for Dynatrix Pty Ltd
(Source: Created by author)
There are certain key aspects in the proposed solution those are demonstrated to Mike the CEO of Dynatrix Pty Ltd include management processes and ERP.
Conclusion
From the overall discussion it can be concluded, that for continuous business improvement and for frequent key project as well as business improvement business process management components are strictly required to consider by the management authority of Dynatrix Pty Ltd. Proper business process management methods and principles should be considered for conjugating the business objectives and expected outcome of Dynatrix Pty Ltd. The report also demonstrated the role of business process management and business strategies in Dynatrix Pty Ltd. Not only this but also how the problems of Dynatrix Pty Ltd can be detected with the help of BPM are also elaborated in this report. The causes of the problems and the role of value chain in this business are also elaborated in this report. After identification of these issues, the way through which the performance gap and the capability gaps of Dynatrix Pty Ltd can be determined are also illustrated in this report.
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